Are The Riches Really In The Niches? | Ep. #749

Marketing School - Digital Marketing and Online Marketing Tips · Aug 19, 2018 · 9m

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are The Riches Really In The Niches?

[00:55] If they are, then why do we do different things?

[01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.

[01:20] Once you are established, you should expand and get beyond a niche market.

[01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to…