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Stop the Feature Dump: How Transformational Storytelling Drives B2B Revenue | John Elbing
"You're not the hero of the story. Your customer is. And you're just there to help them." — John Elbing
If your marketing leads with what you do, how long you've been doing it, and all the features you've packed in — you're telling the wrong story. John Elbing, business storytelling consultant and creator of the Story Building Method, joins Karl to break down why most companies unknowingly make themselves the hero of a story their customers were never invited into — and what to do instead.
From a Swiss garden shears brand that developed such a cult following customers were getting tattoos of…
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