Content-Based Marketing with Joanna Penn
Bestselling author William Bernhardt discusses the latest news from the worlds of books and publishing, then interviews Joanna Penn, founder of The Creative Penn and host of The Creative Penn podcast.
News Items:
1) Amazon appears to be diminishing the influence of the "Also Bought" book page feature in favor of paid advertising. Is it time for you to take the plunge into the world of Amazon ads?
2) Big Five New York publishers are consolidating and eliminating many of their imprints. Is this a recognition that the book world has changed and brick-and-mortar stores are no longer the primary…
The skinny
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