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Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)
Today I’m diving into one of the biggest debates in retail media right now: brands are demanding standardization, and retailers are saying it’s not that simple. So… do they kind of have a point?
Using a bolognese sauce analogy (stay with me!), I unpack why every retail media network has its own 'recipe' for measurement, reporting, and ad offerings, and why that might not be entirely by accident. We’ll explore the real reasons behind the resistance to standardization, the tension around transparency and comparability, and what brands and retailers should actually be focusing on as retail media…
The skinny
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