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Ramis Ansari - The accountant with a million followers · Difference Makers Podcast

• 0:13
  Sinead Donovan: Good morning, good afternoon, and good evening to everybody for um this episode of Difference Makers Discuss.
• 0:20
  Sinead Donovan: I am Sinead Donovan, and today I I'm actually really excited today.
• 0:25
  Sinead Donovan: I am being joined by Ramos and Sari.
• 0:27
  Sinead Donovan: And Ramos is a member of our Chartered Accountants Australia and New Zealand Institute.
• 0:33
  Sinead Donovan: And he's based in Sydney.
• 0:35
  Sinead Donovan: But Ramos, whilst is an amazing accountant, he also is an influencer and a content creator.
• 0:41
  Sinead Donovan: And when I looked last night, he has just under a million followers on his various social media platforms.
• 0:48
  Sinead Donovan: So the next time my teenage daughters tell me that being an accountant is boring, I'm just going to actually direct them to Ramos.
• 0:55
  Sinead Donovan: On top of being a content creator and influencer, he also has founded his own fashion label and has an event and MC business.
• 1:04
  Sinead Donovan: So I'm going to stop with this introduction because I'm not doing it justice.
• 1:08
  Sinead Donovan: And Ramos, I'm going to turn to you.
• 1:10
  Sinead Donovan: You are so welcome and thank you very, very much for joining us.
• 1:14
  Sinead Donovan: I know you're joining from Sydney, so we're at opposite ends of the day.
• 1:18
  Sinead Donovan: But come here, tell me about this amazing journey from being a uni student in Sydney to being a CA to then being uh this amazing um content creator and influencer.
• 1:30
  SPEAKER_01: Firstly, thank you so much for that introduction.
• 1:33
  SPEAKER_01: Uh I think you did it more than justice, and I'm glad that your daughter can now be redirected into the accounting part.
• 1:40
  SPEAKER_01: That's something that's cool and exciting.
• 1:42
  SPEAKER_01: So, yeah, for me, I did I went to Macquarie University, did a double degree there within accounting, went on to uh finish my chartered accountants program here with Australia and New Zealand CA program.
• 1:53
  SPEAKER_01: Um, throughout that period, I was working with within an accounting firm, so in a business advisory firm, dealing with a lot of small boutique clients, and was really enjoying every learning about different businesses, different industries, seeing the back end of how things work.
• 2:09
  SPEAKER_01: And then one day my boss kind of came up to me and said, There's this business networking conference being held in Sydney, and I want you to attend on behalf of our firm.
• 2:18
  SPEAKER_01: Come back with some notes.
• 2:19
  SPEAKER_01: Um, I attended, and Gary Vaynerchuk was actually the one that was the key speaker, the keynote speaker, and he spent 40 minutes of his 45-minute speech just talking about TikTok, which to me was very kind of amusing and shocking at the time.
• 2:34
  SPEAKER_01: This is 2019, and I came back and I had nothing but TikTok for my boss.
• 2:39
  SPEAKER_01: Um I jumped on later that night, and curiosity kind of got the better of me, and I started dabbling with the algorithm.
• 2:47
  SPEAKER_01: I thought, let me create something and see how it does.
• 2:50
  SPEAKER_01: And sure enough, I uploaded a couple videos, one of them did really well, and I fell in love with the creation, with the process of creating content.
• 2:58
  SPEAKER_01: And yeah, today, four, four and a half, five years later, five years or six years, we're here now.
• 3:04
  SPEAKER_01: Um, being a content creator full-time and having founded two businesses, like you mentioned.
• 3:09
  Sinead Donovan: Wow, in that small introduction, there's so much there.
• 3:11
  Sinead Donovan: So so literally, you were influenced by essentially a keynote speaker, and he had such a uh uh uh an impact on you that you went off, and as you say, you explored TikTok, you looked at the algorithms.
• 3:25
  Sinead Donovan: Tell me a bit about that.
• 3:26
  Sinead Donovan: So you actually worked out what gained traction, was it?
• 3:30
  SPEAKER_01: Pretty much, because uh at that stage TikTok had a very poor stigma or a bad image, shall I say, It was known as the app that was more so for lip syncing and dancing, and to hear a multi-million tycoon business, someone that has plenty of businesses, talk about this app, I was intrigued as to why he would be pitching this to businessmen.
• 3:51
  SPEAKER_01: So when I went back, I kind of looked into the algorithm and noticed that it was very heavily based on your own interests and location.
• 3:59
  SPEAKER_01: So you would not get lip syncing or dancing videos unless you had shown the algorithm that you are into those type of content.
• 4:07
  SPEAKER_01: So, very quickly enough, with having no data on TikTok, TikTok was providing me with content based on location, and that was Australian content.
• 4:14
  SPEAKER_01: And I realized there was a lot of comedic things that were coming my way, and I was actually enjoying it, interacting with it, and yeah, so from there on end, I was like, let me try and find my own niche within this, and it ended up being comedy as well.
• 4:28
  SPEAKER_01: So um, but yeah, keynote speaker.
• 4:31
  SPEAKER_01: I think it just took me by surprise why somebody that was a keynote speaker at a business event was talking so much about TikTok.
• 4:38
  SPEAKER_01: So I think the curiosity definitely led me to download the app and get to know it a little bit better.
• 4:44
  Sinead Donovan: Fantastic.
• 4:45
  Sinead Donovan: And I love, I mean, we cannot ignore the fact that obviously your accountant's brain brought you to look at the data and the analytics behind it.
• 4:52
  Sinead Donovan: But that's that's brilliant, well done.
• 4:53
  Sinead Donovan: So tell me, um, you said you found your niche, explain to the listeners uh uh what your niche is and what what essentially your content is based around.
• 5:02
  SPEAKER_01: Yeah, so my niche uh at first I threw everything at the wall just to see what kind of I enjoyed and I uh enjoyed creating, but I kind of found that there was a niche out there for me where I could do really well with um South Asians that are born and raised overseas in different countries.
• 5:19
  SPEAKER_01: So myself and being part of that diaspora, having born and having been born and raised in Sydney, but having very strong connections to my homeland of Pakistan, I think there was a very big diaspora of South Asians that felt like there wasn't much that we could relate to out there.
• 5:36
  SPEAKER_01: So I was creating content for basically those that were living in Australia, US, UK, Canada, and that look like me, that had um cultural ties like myself, and that kind of led to me having this strong demographic where even till today my top five countries actually stack amongst UK, USA, Canada, and Australia, and that being because of the diaspora in each of those countries.
• 6:01
  Sinead Donovan: Okay, so almost uh I mean a basic premise, as in what you did was you identified your your tribe and the people that you could connect to, and that's obviously been incredibly powerful for you.
• 6:12
  Sinead Donovan: So to tell me, you were doing it essentially part-time for a number of years while you were holding down a full-time job.
• 6:18
  Sinead Donovan: Talk to me about that time and then when you took the big decision to jump into it full-time.
• 6:23
  SPEAKER_01: Yeah, so I was doing a part-time for around three and a half to four years, and it was basically focused on the nine to five at the office, and then after that time is when I could start being creative, I could edit my videos, record anything I had in mind.
• 6:38
  SPEAKER_01: Um, there's actually a couple videos which I would not like to bring back to the surface of many years ago where I was recording TikToks in the office, so there is a lot, it was very, very part-time.
• 6:50
  SPEAKER_01: Um, and then luckily enough, in 2024, I had the opportunity to go to the Cricket World Cup that was being held in USA, and this was part of a sponsor who wanted me to be there to cover to get some coverage essentially for the social media platforms.
• 7:09
  SPEAKER_01: Um, the World Cup essentially being three weeks, it being held in US and it being in the period of July.
• 7:16
  SPEAKER_01: Obviously, a very, very tricky time for any accountant to leave the office.
• 7:19
  SPEAKER_01: Uh, it was a tough decision I had to make.
• 7:21
  SPEAKER_01: I sat with my director at the time, I told him about the opportunity.
• 7:24
  SPEAKER_01: I told him that you know a brand has reached out, they want me to cover the World Cup.
• 7:29
  SPEAKER_01: And for me, being a cricket fan, that was big news, and essentially told him about the opportunity.
• 7:34
  SPEAKER_01: And he said, Look, we won't be able to allow you the annual leave that you require to go.
• 7:39
  SPEAKER_01: And that's me as a director telling you, but as a friend, I will definitely urge you to pursue this opportunity.
• 7:46
  SPEAKER_01: So that was a really nice moment I had with my director at the time, and yeah, I kind of gave them enough times notice, uh, resigned, went on with that opportunity, and from there, I think it just created a bit of a hunger in my belly, not knowing that I didn't have the stability of, say, an accountant's salary now to allow me to further um pursue passions.
• 8:08
  SPEAKER_01: It was really this now or never, and it was either this or nothing.
• 8:12
  SPEAKER_01: So that coming up back from the World Cup, I think that created a lot of hunger, a lot of drive within me.
• 8:18
  SPEAKER_01: And from there, I've gone on and never looked back for the past two years.
• 8:21
  SPEAKER_01: So it's been it's been good, it's definitely been challenging.
• 8:24
  SPEAKER_01: But I'm very, very grateful and thankful to my CA degree and the education and the years that I spent within the accounting industry because I don't think I'd be at a stage where I am right now without any of that.
• 8:37
  Sinead Donovan: That's lovely, and that's that's great to hear um you say that, Ramos.
• 8:40
  Sinead Donovan: And actually, um, all credit to that director because to give advice to somebody as a as a as a boss is one thing, but to give then that uh informal advice as a friend and a mentor is is something else.
• 8:53
  Sinead Donovan: So so so well done to him.
• 8:55
  Sinead Donovan: So, okay, take a step.
• 8:56
  Sinead Donovan: So essentially you just grew your followers, grew, grew, grew, grew your followers, and um from that brands began, not brands and or as you say, the Cricket World Cup began to take notice.
• 9:08
  Sinead Donovan: So that then launched you into a different kind of you were able to monetize your followers.
• 9:13
  Sinead Donovan: You then I think used that step to actually then proactively go after various is it brand deals or or or or what, because it then just becomes a real industry and and a full-time dedication, and which a lot of kind a lot of teenagers, let's go back to my teenage daughters who say they want to be a content creator, they don't get that it's really, really hard commercial acumen that you need to make it work.
• 9:40
  SPEAKER_01: Definitely, yeah.
• 9:41
  SPEAKER_01: And I think that's where a lot of content creators get it wrong and where they fizzle out ultimately or become irrelevant, is that they lack the understanding of business.
• 9:51
  SPEAKER_01: And once you're in this space, it ultimately does become a business.
• 9:55
  SPEAKER_01: You do need to be reaching out to brands, you do need to be reviewing contracts, you do need to be putting your best interest forward and seeing what benefits you're providing the other party.
• 10:05
  SPEAKER_01: So I think for me that I because I had that early understanding, having um pursued the CA program, I knew that I really had to be at the forefront of all these deals and put my best foot forward.
• 10:17
  SPEAKER_01: So ultimately, a lot of creators will uh get with an agency, and then the agency will do the bulk of the work for them, take a cut, and then they provide you with work to be done.
• 10:28
  SPEAKER_01: I kind of wanted to go in a different direction where I didn't just want to be um um marketed towards the brands an agency has, I wanted to market my own self to the brands I ultimately did want to work with or did you know want to be partnered with.
• 10:42
  SPEAKER_01: So reaching out to them, emailing them, then providing them with media kits, providing them with what type of um problems I saw in their social media and how I can ultimately provide them with a solution.
• 10:54
  SPEAKER_01: Ultimately, anything an accountant would do if they were to look at someone's financial reports and provide them with solutions.
• 11:00
  SPEAKER_01: So I kind of went in from that perspective, and even to this day, now, luckily enough, I do have an employee who kind of just looks after that.
• 11:08
  SPEAKER_01: Her sole uh goal is to just reach out to brands and provide them with ideas and pictures and proposals and see what we can work with them on.
• 11:18
  Sinead Donovan: That's fascinating, Ramas.
• 11:19
  Sinead Donovan: And I I probably didn't quite fully get that.
• 11:22
  Sinead Donovan: So you weren't actually just going to brand saying, look, here's my I guess, here's my kind of customer list, or here's my my follower list, and here's my my name, so I can be your ambassador.
• 11:32
  Sinead Donovan: But you were going with with kind of consultancy and almost advice advice as to how to better their social media um uh I don't know, coverage.
• 11:42
  Sinead Donovan: So you were almost going in as a consultant as well as an ambassador and as well as a a an influencer.
• 11:49
  SPEAKER_01: Now that you mention it that way, I should have probably charged a little bit more because the consultancy does have a better ring to it.
• 11:55
  SPEAKER_01: But ultimately, yes, because uh it's only so much you can only get an answer from a brand if you ultimately try and show them why it will be impactful for them.
• 12:05
  SPEAKER_01: So anything when it came to a for example, a cricket campaign, they would ultimately want creators to film videos about cricket.
• 12:12
  SPEAKER_01: And I came in with the with the pitch that instead of me talking to an athlete about their game or about their post-match performance, let me quiz them about some cultural things, let me talk to them about just human things, you know.
• 12:27
  SPEAKER_01: Let's let's really get their personality shown across the platform rather than some PR-trained answers about how their career is going, where they see it in the next few years.
• 12:37
  SPEAKER_01: And I think a lot of pieces like that really transformed well and allowed viewers to connect with these athletes at the time that I was interviewing, and that's what ultimately got the attention of the cricket world cup, and they're like, you know what, we want more of this, we want more storytelling, we want more of our athletes being seen as pl people, you know, like they're with like banter themselves, they have the humour themselves.
• 12:59
  SPEAKER_01: So I think I think once you're able to try and find a solution that is not even a solution, a piece of content that would work well for a brand, they're they're almost very much so inclined to say yes to it.
• 13:15
  Sinead Donovan: Brilliant, brilliant, and what what what resonated with me there is you you spoke was that that what you're talking about there is transparency and authenticity.
• 13:22
  Sinead Donovan: So you were really trying to just get to to these uh what drove these people, not what they were being coached to say.
• 13:30
  Sinead Donovan: And and I think that's something, or is that something that you have uh remained consistent in with whatever brand you work with?
• 13:38
  Sinead Donovan: Is is that one of the values that's kind of important to you, or is there other values that you look for?
• 13:43
  SPEAKER_01: Uh 100%.
• 13:44
  SPEAKER_01: I've never yet taken up a brand duel that provides me with a script already.
• 13:47
  SPEAKER_01: So I go in with complete authenticity and uh anything that I create, I create with the intent to be genuine.
• 13:54
  SPEAKER_01: So I will never be seen working with a brand that I personally would not use or would not um affiliate myself with on a normal basis off the camera.
• 14:03
  SPEAKER_01: So a lot of the times that's what I kind of like pitched a brand that I will work with you, but I want the piece of content that I create to be completely um authentic and genuine and essentially allow me the creative freedom and the flexibility because nowadays, with with social media and with how big it already is, it's very easy for viewers to spot what's real and what feels like an ad.
• 14:26
  SPEAKER_01: So I think it's very important for creators to make sure that their content pieces, when dealing with brands, is genuine.
• 14:32
  Sinead Donovan: Brilliant.
• 14:33
  Sinead Donovan: It's a real thing that I believe in is authenticity.
• 14:36
  Sinead Donovan: So I'm I'm delighted to hear you um talking about that.
• 14:40
  Sinead Donovan: There's a couple of questions I want to explore with you, but first off, we want to go to your brand.
• 14:44
  Sinead Donovan: You founded a fashion label, and I think that stayed to the core of your kind of cultural um roots, didn't it?
• 14:51
  Sinead Donovan: But tell us a bit about that because because because listeners, I want I want Ramos to get at least another five or to six thousand followers after this episode of Difference Makers Discuss.
• 15:02
  Sinead Donovan: Um so tell us all about that.
• 15:05
  SPEAKER_01: Amazing, thank you.
• 15:06
  SPEAKER_01: Um so yeah, uh I again I know people might be thinking that oh he's on he's on an accounting podcast, that's why he's tying in the accountancy life back to it.
• 15:16
  SPEAKER_01: But no, genuinely, hand on heart.
• 15:18
  SPEAKER_01: I always say this if it wasn't for the knowledge that CA had provided me, I don't think I would have been able to create the business that I did.
• 15:25
  SPEAKER_01: And it came about from a point of me realizing that I can't just rely on content for to be my bread and butter because it is obviously a very volatile space, you never know when a platform could disappear the next day.
• 15:39
  SPEAKER_01: So I needed to find a business which I felt like was not just a money grab, but essentially providing people with value and benefit.
• 15:48
  SPEAKER_01: And I quickly noticed in my most recent comments a lot of people would question where I get my traditional clothing from.
• 15:54
  SPEAKER_01: At that time, I had a lot of friends that were getting married, so I was attending their events, I was attending their cultural ceremonies, wearing our traditional outfits, and I would get a lot of comments from people.
• 16:04
  SPEAKER_01: So I quickly realized I had the upper hand and I guess the privilege of having family back home in Pakistan who would send me clothing items whenever I wanted or whenever I needed.
• 16:16
  SPEAKER_01: However, many people living in Australia didn't have that um that privilege.
• 16:20
  SPEAKER_01: So I then decided how about I bring out a brand that is focused on traditional clothing, but it is specifically marketed for the youth and the demographic that lives abroad.
• 16:32
  SPEAKER_01: So that's where Alug, Alag Bainsari, the fashion brand came about, and yeah, that's been our core concept from day one to provide um traditional South Asian clothing, but to be marketed to the young diaspora that lives abroad.
• 16:46
  Sinead Donovan: Gosh, and and I have to say, I I mean, I've obviously did my research before uh this chat, and and the the fashion is amazing and it looks fantastic.
• 16:55
  Sinead Donovan: So well done.
• 16:56
  Sinead Donovan: So do you it it it's essentially become a family business back home as well, or have you kind of engaged family members back?
• 17:03
  Sinead Donovan: Oh, that's class, well done.
• 17:06
  SPEAKER_01: Yeah, yeah.
• 17:07
  SPEAKER_01: So it has I've actually got my uncle who is the manager, so my mom's brother, he's the manager, oversees everything over there.
• 17:15
  SPEAKER_01: I've got one of my first cousins, he looks after all the marketing on our social media, and yeah, I've just I've just uh hired another one of my cousins back home so she can manage all our admin work.
• 17:27
  SPEAKER_01: So it is it is essentially turning into a little bit of a family business here.
• 17:31
  Sinead Donovan: Oh look at you, that's brilliant.
• 17:32
  Sinead Donovan: I'm I'm thrilled.
• 17:33
  Sinead Donovan: Uh well done.
• 17:34
  Sinead Donovan: Talk to me a little bit about content.
• 17:36
  Sinead Donovan: So so you mentioned there that you know you you you didn't want to just rely on content, and I I think you said it was maybe a bit a bit volatile.
• 17:43
  Sinead Donovan: Or the the question that I have is how do you keep coming up with the content?
• 17:48
  Sinead Donovan: I mean, do you lie awake at night worrying about it, thinking about it?
• 17:52
  Sinead Donovan: Do you have storyboards for the next two months laid out?
• 17:55
  Sinead Donovan: How do you do it?
• 17:57
  SPEAKER_01: I think anyone that says that they don't worry about the content is lying because it is a very, very natural phenomena that happens within this space.
• 18:06
  SPEAKER_01: We all kind of suffer at one point or another from creative block where you just feel overwhelmed with what to do.
• 18:13
  SPEAKER_01: But I think it's really about focusing on what you enjoy creating, because then that naturally will allow you to create content.
• 18:21
  SPEAKER_01: If you're worried about the numbers and the algorithm and trying to produce content that you think might do well, you might get caught up in that whole rap of what do I do, how do I do, what should I do next.
• 18:33
  SPEAKER_01: But if you genuinely just think of something fun, if you want, if you have an idea that you enjoy creating, then I think it's a lot more easier.
• 18:41
  SPEAKER_01: Um, now as well, with how social media is going, we're seeing a lot more of trends being done differently.
• 18:48
  SPEAKER_01: So essentially, some of the creativity is almost being done for us, where you see trends that are picking up momentum, and all you kind of have to do is acknowledge that trend, notice that it is on the rise, and then put your own percent, put your own change into it.
• 19:06
  SPEAKER_01: I think I've one of the famous um fashion designers of Louis Vuitton, Virgil Avlo, he said that uh you only need to change three percent of something that already works to make it your own.
• 19:17
  SPEAKER_01: So I think acknowledging that you don't need to always be a hundred percent original, a hundred percent creative, you can sometimes uh take on inspiration and then put your own twist and spin to it.
• 19:30
  Sinead Donovan: Okay, that's really good advice because I think, yeah, some people just sit there and think of you know what's the next big thing that I can kind of uh dream up.
• 19:39
  Sinead Donovan: As you were talking there, one question sprung to mind AI.
• 19:43
  Sinead Donovan: So at the moment we're probably being bombarded with you know, AI is getting bigger and better, and and it now does AI videos, and it now does AI kind of um, I mean celebrities are being caught out because they're endorsing products that they don't actually endorse.
• 19:59
  Sinead Donovan: Talk to me a little bit about your feelings on that and and where do you think the who do you think should own the line of what is right and what is wrong in AI development?
• 20:12
  SPEAKER_01: Uh that's a great question and a very deep one and a big one to unpack.
• 20:16
  SPEAKER_01: But I think that the use of AI within our space is I don't think it's necessarily bad, I don't think it's necessarily harming anyone, but I do think that the line that is going to be drawn is the viewers ultimately.
• 20:30
  SPEAKER_01: The viewers are going to be able to really quickly decide on what they are okay with.
• 20:35
  SPEAKER_01: So if celebrities endorsing products through AI is something that the audience is not okay with, then I think very quickly that will fizzle out.
• 20:45
  SPEAKER_01: We won't see something like that.
• 20:47
  SPEAKER_01: But if uh, for example, in recent weeks there was a trend of um vegetables and fruits that were in human characteristics and living a human life, and there's just a documentary about bananas getting along with oranges and XYZ.
• 21:03
  SPEAKER_01: So, like things like that, if if it's not harming anyone, if the viewers are enjoying it, I think AI video development in that sense is okay.
• 21:10
  SPEAKER_01: But yes, definitely where you're talking about using the likeness of someone to endorse products or to you know essentially create content that you are trying to pretend that it's real, that can get a little bit tricky and murky.
• 21:25
  Sinead Donovan: Okay, but in the round, you kind of think that AI is bringing a a lot more richness to the content creation space and and social media space, and and so long as there's and as you say, it's you're interesting, it's it's interesting you say the viewers will actually find their level or or what's appropriate.
• 21:41
  SPEAKER_01: Correct.
• 21:41
  SPEAKER_01: I think the viewers are always the ones that are the judge of essentially when it comes to content creation.
• 21:46
  SPEAKER_01: And yeah, I I'm all for AI because we've seen it in my own kind of like processes how sp how much it can speed a process up when it comes to editing, how efficient it can be, and how much more creative you can essentially be.
• 22:00
  SPEAKER_01: We're trying to storyboard an idea, we don't need to first film it then to see if it worked.
• 22:05
  SPEAKER_01: You can generate that storyboard or that script within AI, really draft, really rough, and just see if it works or not.
• 22:12
  SPEAKER_01: So I think it's it's good to use AI within our industry.
• 22:17
  SPEAKER_01: Um, however, of course, just relying solely on it might not be the way forward.
• 22:23
  Sinead Donovan: Yeah, brilliant.
• 22:24
  Sinead Donovan: I love that.
• 22:25
  Sinead Donovan: Okay, I am going to start wrapping up, and and if you thought that was a difficult question, here I'm gonna fire this one at you.
• 22:32
  Sinead Donovan: So, as a content creator and put on your consultant hat there now as to you're now gonna advise a brand as to how best to use social media.
• 22:41
  Sinead Donovan: Chartered accountancy.
• 22:43
  Sinead Donovan: What would you do?
• 22:44
  Sinead Donovan: What would you do with that?
• 22:44
  Sinead Donovan: How would you how would you sell us?
• 22:47
  SPEAKER_01: Well, first and foremost, it's all about the people.
• 22:50
  SPEAKER_01: So what you're already doing is a very, very smart move.
• 22:54
  SPEAKER_01: Getting people on board that kind of represent the brand but have their own stories.
• 22:59
  SPEAKER_01: Ultimately, I would any brand, not just a chartered accountant, I would always say that people first.
• 23:05
  SPEAKER_01: So if you want people to really connect with your brand, you need to show who you guys are essentially.
• 23:12
  SPEAKER_01: Talk to the viewers, talk to them about what it is that CA does, how do we work, how do we do things, how do we, you know, better other people.
• 23:21
  SPEAKER_01: And these kind of these kind of videos where people first and you're really addressing questions will almost always see a very, very valuable growth, and it it'll almost attract the right viewers.
• 23:33
  SPEAKER_01: Of course, I can sit here and tell you that this song is trending.
• 23:37
  SPEAKER_01: If you do these few dance moves, you'll get millions of views.
• 23:40
  SPEAKER_01: But essentially, that's not the market that you want attracted, you want people that are interested and curious about being a chartered accountant.
• 23:47
  SPEAKER_01: So showing them who charted accountants are, showing them who they can look like, and showing them how they can then be affiliated with CA is something that would almost definitely work.
• 23:58
  SPEAKER_01: And yeah, essentially, even informative content, I've seen a lot of informative content now do really well where you essentially ask answer questions.
• 24:08
  SPEAKER_01: So a lot of people sometimes shy away from over-explaining something because they feel like if they give this information out for free, that it might essentially hurt them.
• 24:18
  SPEAKER_01: But I think that's very, very incorrect.
• 24:20
  SPEAKER_01: And the more you can inform people online for free, essentially, the more you're almost going to gain their trust for them for them to then spend money with you.
• 24:29
  SPEAKER_01: So I think, yeah, those two those two areas would definitely work really well for charter accountants.
• 24:35
  SPEAKER_01: So informative content and people first.
• 24:38
  Sinead Donovan: Listen to you, you you are amazing, you're an amazing businessman, you're an amazing, you're an amazing advocate for the profession, and and you're so right in that that's what we're trying to do here is showcase the people who are accountants, and you are doing it phenomenally well, Ramos.
• 24:51
  Sinead Donovan: And I want to thank you for that because you are um representing the profession phenomenally.
• 24:56
  Sinead Donovan: You've been incredibly successful, I am sure you will continue to grow.
• 25:00
  Sinead Donovan: Do you have any idea what the next I'm not gonna say five years because I was told in a previous podcast I talked about that I was talking to that you talk now in about six months.
• 25:10
  Sinead Donovan: Six months is about all you can look forward to.
• 25:12
  Sinead Donovan: What do you think the next six months holds for you, or or do you know?
• 25:16
  SPEAKER_01: The next six months uh I think it holds a lot of opportunity for growth.
• 25:21
  SPEAKER_01: So I think we're at this end near the set.
• 25:24
  SPEAKER_01: We're in already in the second half of the year.
• 25:26
  SPEAKER_01: We're trying, we're trying to really press the accelerator now and make sure that all our gears are turning.
• 25:31
  SPEAKER_01: So within all businesses, we've got new collections that are being made right now with our fashion brand.
• 25:36
  SPEAKER_01: We just did a photo shoot last week in Pakistan, so that was really fun.
• 25:40
  SPEAKER_01: Had went over there and actually shot in the streets of Pakistan.
• 25:44
  SPEAKER_01: We used local strangers that were just walking around and asked them to be models because we wanted we wanted this collection to really resonate with people and not just really aesthetic, good-looking models.
• 25:55
  SPEAKER_01: We wanted people to view other people in the in these clothes.
• 25:59
  SPEAKER_01: So that was from that from an MC and events business point of view.
• 26:03
  SPEAKER_01: We've got uh the end of the year is always the busiest year when it comes to weddings and events, so really, really locking in a lot of clients for that.
• 26:10
  SPEAKER_01: And of course, when it comes to content creation, just creating content as we go and enjoying the process.
• 26:16
  Sinead Donovan: Ramus, that's that's amazing, and and and indeed you've brought your transparency and authenticity even to that by going home to Pakistan and as you say, filming uh everyday people on the streets.
• 26:27
  Sinead Donovan: So I commend you on that.
• 26:28
  Sinead Donovan: Ramos, I want to thank you for taking the time to speak to us.
• 26:31
  Sinead Donovan: I want to congratulate you on all you've achieved so far, and I wish you the best.
• 26:36
  Sinead Donovan: Um, I do say to all the listeners and and every member of Charter Accountants Worldwide, please go in and and follow and support and acknowledge the difference that Ramos is making to the world of social media.
• 26:48
  Sinead Donovan: So, Ramos, thank you so, so much.
• 26:50
  Sinead Donovan: Um, is there a final message you might like to leave us all with?
• 26:55
  SPEAKER_01: Final message is definitely that I'm so so honored to be part of this community of chartered accountants worldwide.
• 27:02
  SPEAKER_01: I think it's amazing that from different professions, different industries, different time zones and different countries, we can all still connect and we all have this one calling point, which is obviously chartered accountants.
• 27:12
  SPEAKER_01: So thank you so much for the opportunity.
• 27:14
  SPEAKER_01: You're doing amazing work yourself, and I'm very, very much so looking forward to seeing all the amazing episodes that are yet to come out as well.
• 27:21
  Sinead Donovan: Thanks, Ramos, and I hope you have a great um day there in Sydney.
• 27:27
  Sinead Donovan: And thank you to you, the listener, for staying with us for this episode.
• 27:30
  Sinead Donovan: I am completely energized by that.
• 27:33
  Sinead Donovan: Um, and I'm going to go home now and try and reinvigorate my Insta.
• 27:36
  Sinead Donovan: And I don't have a TikTok, but you never know.
• 27:39
  Sinead Donovan: Um, I certainly will reinvigorate my Insta.
• 27:41
  Sinead Donovan: So um thank you for staying with us and join in for the next episode of Difference Makers Discuss when we will be talking to another inspiring member of Charged Accountants Worldwide.
• 27:52
  Sinead Donovan: Thank you and goodbye.