Latest / Beyond Labels Premium / Episode 31: Good News in Food & Health (March 2022)

Transcript

Episode 31: Good News in Food & Health (March 2022) · Beyond Labels Premium

• 0:00
  SPEAKER_01: The fact that these disturbances are making people actually think about these things is extremely healthy.
• 0:08
  SPEAKER_01: It's it's good news.
• 0:10
  SPEAKER_01: Those of us that have been in this space all our lifetime, and you're trying to get traction, you're trying to get traction, you're trying to get traction, and then to actually see the wheels grip and get traction for the first time, uh, you know, in a uh at this at this level, at this rate, um, is is a great thing.
• 0:29
  SPEAKER_01: Welcome to the Beyond Labels Podcast, everybody.
• 0:32
  SPEAKER_01: Thanks for being with us.
• 0:33
  SPEAKER_01: I'm Joel Salatin, the farmer, and my delightful co-host, Dr.
• 0:38
  SPEAKER_01: Cena McCullough, who's the brains of the outfit.
• 0:41
  SPEAKER_01: Today we thought we'd do another one of those uh podcasts that we we kind of did on a whim back uh some time ago, and it just got a lot of response.
• 0:51
  SPEAKER_01: Um, you know, with the things that are going on in the world from uh well, just a lot of things, uh, it's it's great to be reminded sometimes of uh good things that are happening.
• 1:03
  SPEAKER_01: And so we thought we'd devote a few minutes on this uh podcast to some more good news.
• 1:10
  SPEAKER_01: So uh waiting, I know, uh eager to share her um good news is Cena.
• 1:17
  SPEAKER_00: Hachel, yes, these are actually my favorite episodes.
• 1:21
  SPEAKER_00: I oh at the end of these episodes, I always have this shift in my energy, like an extra hop in my step throughout the day, and my whole perspective changes.
• 1:30
  SPEAKER_00: So so I'm glad that these resonate with the audience as well.
• 1:34
  SPEAKER_00: So we can keep doing them.
• 1:36
  SPEAKER_00: All right, my first good news story is this year in 2022, the organic produce market is anticipated to grow somewhere around 8 to 10 percent.
• 1:51
  SPEAKER_00: So we're gonna have our organic produce market growing about 8 to 10 percent.
• 1:56
  SPEAKER_00: And why, this is the most interesting part for me.
• 2:00
  SPEAKER_00: Why are is it gonna grow so much this year?
• 2:03
  SPEAKER_00: It's largely driven by those under 25.
• 2:08
  SPEAKER_00: They're increasing their purchasing power, apparently.
• 2:12
  SPEAKER_00: So they are moving the market.
• 2:14
  SPEAKER_00: They said that this group that's under 25, according to um this consulting group, that they are the biggest, most powerful component in the organic movement right now.
• 2:27
  SPEAKER_00: Uh, these are the I guess the generation Z.
• 2:30
  SPEAKER_00: And when they did this, um was this consulting group did this survey, they found that 39% of consumers under the age of 25 say they always prefer organic when they're buying produce.
• 2:46
  SPEAKER_00: Always.
• 2:47
  SPEAKER_00: Okay, and so why?
• 2:49
  SPEAKER_00: Why is this happening?
• 2:51
  SPEAKER_00: They said, according to this consulting firm, that there's increased product availability of organics, and there's a narrowing in the price gap between organic and conventional produce that's actually driving the market.
• 3:08
  SPEAKER_00: And so you and I, um, I think it was a couple months ago, Joel, we did a podcast on this.
• 3:14
  SPEAKER_00: And the the um hypothesis was that there is a narrowing of this price gap between the organic and the conventional.
• 3:22
  SPEAKER_00: And now we see that is holding true.
• 3:24
  SPEAKER_00: That's actually happening, and it's pushing uh people, particularly under 25, it's pushing them to buy more organic produce, which is just going to move the market even further.
• 3:37
  SPEAKER_00: Um, the article goes on to say that we have, in large part, the pandemic to think for this.
• 3:43
  SPEAKER_00: Consumers started to gravitate towards products that they perceived that were safer, a safer way to obtain food naturally, and that positively affected the organic market.
• 3:54
  SPEAKER_00: So it is the increased health awareness among consumers that is moving the market, and they're predicting that this is going to be a lasting impact.
• 4:06
  SPEAKER_00: This is what they're calling flight to safety.
• 4:09
  SPEAKER_00: So we're gonna have the organic market um exploding even more this year by up to 10%, they're estimating, and they think it's gonna be a lasting trend.
• 4:20
  SPEAKER_00: So I think that's fantastic.
• 4:21
  SPEAKER_00: We're moving in the right direction.
• 4:24
  SPEAKER_01: It it is it is fantastic indeed.
• 4:27
  SPEAKER_01: And um, and so I I love that flight to safety.
• 4:31
  SPEAKER_01: I haven't I haven't heard that.
• 4:32
  SPEAKER_01: I wrote that down and put I I gotta I gotta incorporate that into something.
• 4:36
  SPEAKER_01: Flight to safety.
• 4:38
  SPEAKER_01: You know, it's it's similar to the phrase that I've heard uh lately is is a couple people have asked me, how do we get food insurance?
• 4:46
  SPEAKER_01: Uh, you know, uh and that's a good trend too, or or at least a good a good uh thought.
• 4:52
  SPEAKER_01: Uh, you know, we we buy insurance for for precious things we think we're gonna lose, you know, um, you know, the car, our health, life insurance, uh, things like that, you know, uh homeowners insurance.
• 5:05
  SPEAKER_01: I've never heard the phrase food insurance uh in America.
• 5:10
  SPEAKER_01: And uh and so I I am really happy that people are starting to um to view food as important enough to insure.
• 5:20
  SPEAKER_01: And so actually, I'm working now with some you know, some smarter minds than me to come up with something that that fits the bill of of food insurance so that people so that the to reward Cena to reward the people who are actually uh prepare uh thinking in advance.
• 5:39
  SPEAKER_01: Um and you know, when that when listen, when those when those store shelves go bare.
• 5:45
  SPEAKER_01: I mean, I just I just saw uh Wall Street Journal pictures, you know, where uh Kellogg's is saying they can't get uh Cheerios and what was it, Fruit Loops or something.
• 5:54
  SPEAKER_01: Now, now, you know, we can probably do without Cheerios and Fruit Loops, but think about think about the the very the very notion that that Cheerios and Fruit Loops are unavailable.
• 6:04
  SPEAKER_01: I mean, that makes people start to think.
• 6:06
  SPEAKER_01: Of course, if everybody bought food like me, there wouldn't even be a breakfast cereal aisle in the in the market.
• 6:11
  SPEAKER_01: But um uh regardless, the the fact the fact that these disturbances are making people actually think about these things is extremely healthy.
• 6:25
  SPEAKER_01: It's it's good news.
• 6:26
  SPEAKER_01: Those of us that have been in this space all our lifetime and you're trying to get traction, you're trying to get traction, you're trying to get traction, and then to actually see the wheels grip and get traction for the first time, uh, you know, in a at this at this level, at this rate, um, is is a great thing.
• 6:44
  SPEAKER_01: Uh, what else you got on your plate?
• 6:46
  SPEAKER_00: Okay, so shifting gears.
• 6:49
  SPEAKER_00: I found this story about regenerative farming is now trending in the fashion industry.
• 7:00
  SPEAKER_00: So there's a new type of what they're calling sustainable fashion hitting the headlines.
• 7:06
  SPEAKER_00: The focus is on how the fabric materials are grown.
• 7:10
  SPEAKER_00: And it's recent brands, including um Eileen Fisher, Stella McCartney, Christy Don, and Caring Luxury Group.
• 7:19
  SPEAKER_00: These are they contain the high-end brands like Gucci.
• 7:22
  SPEAKER_00: Well, they're venturing into the realm of regenerative agriculture to promote a more sustainable fashion experience.
• 7:31
  SPEAKER_00: So I think this is great, right?
• 7:33
  SPEAKER_00: They're starting to identify or recognize that we need to change the way that not only our food is grown, but the the way the crops are grown to make our clothing.
• 7:47
  SPEAKER_00: All right.
• 7:47
  SPEAKER_00: And this is a little bit of detail about it.
• 7:49
  SPEAKER_00: It said the exact practices are going to vary from brand to brand.
• 7:53
  SPEAKER_00: For the caring group, for instance, the goal is to transform more than 2 million acres of land in Argentina, France, Spain, Mongolia, South Africa, and India into regenerative agricultural space in order to grow things like cotton wool and cashmere.
• 8:08
  SPEAKER_00: There's a smaller California-based company, um, Christy Dawn.
• 8:14
  SPEAKER_00: They're putting some of the power in the hands of the consumers by allowing them to buy into a regenerative farm in southern India.
• 8:23
  SPEAKER_00: It will be used to grow cotton.
• 8:25
  SPEAKER_00: And at the end of the yearly harvest, the consumer will be able to purchase a dress that's spun from the fibers from the land they invested in and potentially make a profit off the rest of the crops.
• 8:38
  SPEAKER_00: The goal, they say, is to provide a more environmentally sustainable and socially responsible product for the consumers.
• 8:47
  SPEAKER_00: So I think this is a great step in the right direction that they're taking.
• 8:52
  SPEAKER_00: You know, ideally they would replace existing conventional crops and turn those into regenerative crops, you know, um, and use those for textiles.
• 9:02
  SPEAKER_00: But this is a good first step.
• 9:05
  SPEAKER_00: You know, it's like um fine wines uh sell for a lot of money, you know, Gucci, Porsches, because they have that name attached to it.
• 9:14
  SPEAKER_00: And so this just might be a boost for the regenerative farming movement in general, even for food crops, because now you have these high-end brands that are attaching to the name, the regenerative farming, and that may actually um make it kind of give it like the cool factor, you know, like Porsche has, or whatever fine wine.
• 9:36
  SPEAKER_00: I don't know, I'm not a wine connoisseur, so I don't know.
• 9:38
  SPEAKER_00: But you know what I'm saying?
• 9:39
  SPEAKER_00: That's how a lot of these things get but get um become popular and trending on social media.
• 9:46
  SPEAKER_00: Um, is there they have that cool factor that's associated with them?
• 9:50
  SPEAKER_00: And so I'm hopeful that this might turn it into a cool factor, along with an awareness factor of how we're destroying the land to make these cheap clothing, you know, that we're buying that are actually a lot of times laden with pest with um toxins to the body.
• 10:08
  SPEAKER_01: Yeah, well, uh for sure, yeah, there's an old uh saying that if you if you want to watch where uh where trends are going, um, look at how the rich spend their money.
• 10:19
  SPEAKER_01: And and when when the rich when the rich begin making um you know making changes in their trend lines, you know, you you start you start seeing things.
• 10:30
  SPEAKER_01: Um in fact, in fact, I mean uh while most of us don't want Bill Gates to own all the land, it it is important, I think, to to appreciate here's the richest guy in the world, and what's he doing?
• 10:43
  SPEAKER_01: He's buying land.
• 10:44
  SPEAKER_01: Uh, you know, he's now the bit let biggest uh cropland owner.
• 10:47
  SPEAKER_01: Now, I you know, I I don't want him to own everything for sure, but that's that's a that's an important thing.
• 10:55
  SPEAKER_01: Uh, in the last six months, I've been contacted by four billionaires, not millionaires, billionaires, uh, asking my advice about buying land or starting a farm or whatever.
• 11:06
  SPEAKER_01: I call these agrarian bunkers and um or or you know, uh country club agrarian bunkers.
• 11:13
  SPEAKER_01: And while you know, some people might just blow this off as okay, well, they're just they're just throwing money away.
• 11:18
  SPEAKER_01: No, no, no.
• 11:18
  SPEAKER_01: You know, people with money, you know, most of the time they've got money because because they know things, you know, they're they're aware of things, they're they're looking at trends, they're looking at things, and they know things.
• 11:30
  SPEAKER_01: And so there's this old axiom, if you want to know the right, you know, where the trend lines are, look at how the rich are spending their money.
• 11:38
  SPEAKER_01: And um, and I think what you're what you're indicating here is exactly that, that the people that are uh in that fashion world, they're starting to connect some dots.
• 11:47
  SPEAKER_01: And when you start connecting those dots, uh you start developing a greater awareness of uh of the future, you know, where where are we going as a future?
• 11:56
  SPEAKER_01: That's great.
• 11:58
  SPEAKER_01: What else you got there?
• 11:59
  SPEAKER_00: Um one last thing on that, you know, to piggyback on what you're saying, and I think it's great too, like that one um the one company, um, Christy Don, is also giving the consumer um a say in it.
• 12:16
  SPEAKER_00: They're giving them, they're empowering the consumer, right?
• 12:18
  SPEAKER_00: Because they're involving them even more in the process, just like how you and I, as food advocates, we're trying to connect people with their food supply so that they really understand it.
• 12:29
  SPEAKER_00: It becomes like part of their soul.
• 12:31
  SPEAKER_00: And I thought that was fascinating that that one smaller company is trying to do that with clothing, right?
• 12:38
  SPEAKER_00: Trying to actually connect the consumer to where their clothing comes from and what's involved, um, the toll on the land that's involved in making that clothing.
• 12:49
  SPEAKER_00: So I thought that was um something new that I had not seen before.
• 12:54
  SPEAKER_00: And I'm hoping we're gonna see a larger trend in that.
• 12:57
  SPEAKER_00: I'm hoping people are gonna be interested in, oh, I I want to invest in, you know, the land where my clothes comes from, and then maybe maybe even get a profit off of it, you know.
• 13:06
  SPEAKER_00: So I think that's an interesting model that has been created.
• 13:09
  SPEAKER_00: I'm I'm created, I'm hoping that one takes off.
• 13:12
  SPEAKER_01: But what what that what that is is is kind of a uh an uber uberization of supply on steroids.
• 13:21
  SPEAKER_01: Uh and and and this this whole feedback loop, the the ability now to uh well, for example, I know uh I know an abattoir, a slaughterhouse in uh a butcher shop in uh Minneapolis, where um they they actually have placed video cameras so you can actually buy your beef from a farmer, and then they will they will let you know when that animal is being cut up and fabricated into your packages, and you can watch your actual steer uh uh you know be packaged, you know, in in the facility.
• 13:59
  SPEAKER_01: And uh so there's a there's a real um uh you know, with with all the clandestine activities that are going on, there is also a transparency move, you know, using everything from AI to to video to internet uh to create you know real time, you know, real time uh AI.
• 14:20
  SPEAKER_01: So um or or you know, uh uh transparency.
• 14:23
  SPEAKER_01: It's pretty neat.
• 14:24
  SPEAKER_00: No, that's I'm all for increased transparency, but we'll we'll have to do podcasts on AI though.
• 14:30
  SPEAKER_00: And but okay, on staying with the positive, my next positive story.
• 14:37
  SPEAKER_00: This is one of those feel-good stories.
• 14:39
  SPEAKER_00: Um, and I'm gonna try to get through this one without crying.
• 14:43
  SPEAKER_00: I shared this one with my husband and my kids, and it involves a dog.
• 14:47
  SPEAKER_00: So, of course, I just started crying.
• 14:50
  SPEAKER_00: So there's this great story about an autistic boy who never spoke a single word or showed emotion until his parents got gave him a cocker spaniel.
• 15:04
  SPEAKER_00: All right, so this is so cool.
• 15:05
  SPEAKER_00: This boy, he was five years old from the UK.
• 15:08
  SPEAKER_00: He was born with autism, apparently.
• 15:11
  SPEAKER_00: Um, his parents got a dog, did not intend the dog to be the son's dog.
• 15:18
  SPEAKER_00: Um, it just happened to work out that way.
• 15:20
  SPEAKER_00: You're supposed to be part of the business, like to do flushing work for with the hawks.
• 15:24
  SPEAKER_00: But they said that the first time that the little boy and the dog met, the little boy's face lit up.
• 15:31
  SPEAKER_00: He actually smiled and he began engaging with the dog.
• 15:36
  SPEAKER_00: The parents said that they were amazed because their child did not interact, speak, or show any emotion up until this point.
• 15:43
  SPEAKER_00: Um, it was a miraculous change in their son.
• 15:47
  SPEAKER_00: The dog actually can take off the child's clothing, bring the child napkins, put items in a bin, load the washing machine, clean up the child's toys.
• 15:58
  SPEAKER_00: He's also been, this dog's been trained to find the child in case the child runs off.
• 16:03
  SPEAKER_00: Um, but the really remarkable part is that the, like I said, this child was nonverbal and he started to speak, and not just a little bit.
• 16:14
  SPEAKER_00: So initially they taught the boy sign, uh like hand signals, right, to train the dog.
• 16:21
  SPEAKER_00: But the son didn't want to do the hand signals, and he just started speaking to the dog.
• 16:27
  SPEAKER_00: Now he chatters non-stop.
• 16:30
  SPEAKER_00: They said it's like their best friends going back and forth.
• 16:33
  SPEAKER_00: Um, also, the child was born with some kind of rare um brain condition that causes him um, he gets very upset and very angry easily, and it causes him self-harm, like hitting his head on things.
• 16:47
  SPEAKER_00: Um, so they're saying, like, for instance, going to the grocery store, he might get upset and he'll just start hitting his head on the hard floor.
• 16:55
  SPEAKER_00: Well, the dog, the dog was not trained to do this, okay.
• 17:00
  SPEAKER_00: Oh, and here comes the tears.
• 17:03
  SPEAKER_00: The dog instinctively put his body between the floor and the child's head.
• 17:09
  SPEAKER_00: And just the head, the child just kept banging his head on this dog.
• 17:13
  SPEAKER_00: And he just endured the pain because he knew he was helping his best friend.
• 17:19
  SPEAKER_00: Huh.
• 17:20
  SPEAKER_00: So the story gets even better.
• 17:23
  SPEAKER_00: Even better, Joel.
• 17:24
  SPEAKER_00: So um, so this the child and the dog do everything together, they shower together, they sleep together, they try new foods together.
• 17:33
  SPEAKER_00: And the the parents have been so overwhelmed with gratitude for this dog that they started a dog training organization called TAP Assistance Dogs, and where the dogs are trained to help more families who have autistic children.
• 17:50
  SPEAKER_00: I mean, isn't that just the feel-good story right there?
• 17:53
  SPEAKER_00: Like, ah, it gives me goosebumps.
• 17:56
  SPEAKER_01: Yeah, it really is.
• 17:57
  SPEAKER_01: You know, the capacity, the capacity of animals to love unconditionally is just is so far beyond the capacity of adults.
• 18:08
  SPEAKER_01: Adults, you know, we have we have all these perceptions, expectations, uh, you know, uh things, schedules, itineraries, you know, plans, and animals, animal, you know, when when Temple Grandon uh came to the farm uh uh several years ago and did a day seminar here.
• 18:27
  SPEAKER_01: Um I'm sure many of our listeners know who Temple Grandon is.
• 18:32
  SPEAKER_01: Um, you know, she she just was was uh genius at explaining how an animal is is completely consumed in the moment because they don't have a schedule, they don't have a calendar, they're not thinking, well, I've got to do this next week and next.
• 18:49
  SPEAKER_01: No, they they're completely consumed in the moment so they can fully they can fully metabolize not only the the joy but also the heartache in a moment.
• 19:01
  SPEAKER_01: Their capacity to um their capacity to fully live in that moment is so far beyond the human capacity because because we're we're we're thinking about memory, we're thinking about tomorrow, you know, and so we're constantly inhibited by our ability to be in the moment.
• 19:23
  SPEAKER_01: And the animal doesn't have that that problem.
• 19:26
  SPEAKER_01: And so, well, what a what a wonderful, what a wonderful story.
• 19:30
  SPEAKER_01: And um, and you know, uh undoubtedly that dog, that dog did what no human could do uh to that little boy.
• 19:39
  SPEAKER_01: And and that's such a such a powerful thing.
• 19:42
  SPEAKER_01: Um, you know, we we know we know here here at the farm when children uh come here and they're able to pick up a chicken, uh, pick up a chick, um, you know, uh step inside with the pigs.
• 19:57
  SPEAKER_01: There, there is just a there's just a magic there.
• 20:00
  SPEAKER_01: Um, you know, the the animal, the animals have no, they they don't have any agenda.
• 20:05
  SPEAKER_01: The animals don't have any.
• 20:06
  SPEAKER_01: We had all of us, we all have an agenda, right?
• 20:09
  SPEAKER_01: And so so this little boy can feel the the angst, the frustration, the the heartache of the parents.
• 20:17
  SPEAKER_01: Um you know, can feel that.
• 20:20
  SPEAKER_01: The dog didn't have any of that.
• 20:22
  SPEAKER_01: And so the dog was able to push through something that humans, even the parents, as much as they loved him, uh their love was overcome by the you know, by the frustration, even I'm sure sometimes, God, why did you do this to me?
• 20:37
  SPEAKER_01: I mean, all that sort of thing.
• 20:39
  SPEAKER_01: And um, but but the dog didn't have any of that.
• 20:41
  SPEAKER_01: I'm gonna cry.
• 20:43
  SPEAKER_01: It's just it's just such a such a powerful uh thing.
• 20:46
  SPEAKER_01: That's a that's that's a great story.
• 20:48
  SPEAKER_01: Um, before we close, Cena, I've got I've got one more.
• 20:52
  SPEAKER_01: Do you have another one?
• 20:53
  SPEAKER_00: Oh no, go for it.
• 20:55
  SPEAKER_01: Okay.
• 20:55
  SPEAKER_01: I have one that's really uh uh I know many of our listeners won't maybe won't relate to this one, but it's a big deal.
• 21:03
  SPEAKER_01: I spent an hour on a phone um uh just lately, last few days, with an outfit starting in Texas.
• 21:10
  SPEAKER_01: It's an entrepreneurial outfit starting in Texas, and um I people don't know the average person doesn't know that we small farmers have a lot of trouble getting into butcher shops.
• 21:22
  SPEAKER_01: We that there there are so few, uh we call this we call these butcher slots.
• 21:27
  SPEAKER_01: So, you know, if you want to buy a pig or a or a cow, I've got to get that animal.
• 21:32
  SPEAKER_01: You don't want that animal live, okay?
• 21:35
  SPEAKER_01: You want those pork chops in a package, you want the T-bone steaks in a package, uh and so so somewhere between the farmer and the and the plate, that animal has to get has to get butchered.
• 21:47
  SPEAKER_01: And through government regulation that you and I have certainly talked about uh for a long time uh over the years, the number of these um abattoirs is the French word.
• 22:00
  SPEAKER_01: these processing these small local processing facilities uh has has decreased um you know by by thousands and thousands to where now uh as we've discussed before there's this new interest in in authentic food but the authentic processing that goes with it has largely been uh um uh criminalized or marginalized in the culture and so we have this tsunami of interest without the capacity uh to you know to get it in packages and so there's this outfit in Texas that's just started and they're as actually trying to uh present themselves as a um as a hand holding coaching um i i want to i want to start a butcher uh outfit that i mean i i run into farmers all over the country that are trying to start it but you know when you get into three and four million dollars and hassle plans and and two years of government red tape and licensing and compliance issues it's how how do you how do you do this um you know you didn't have to do this a hundred years ago if you wanted to if you wanted to you know butcher a beef you just butchered a beef you know and if your neighbors wanted some you sold them some you know it was it was it it was it was very simple but today with the onerous uh government um you know uh uh um regulation it's not it's not simple and so this outfit is coming in as a kind of a a coach hand holder uh for for people who want to start a small community you know butcher shop to be able to punch through the the licensing and and and the the the main thing that they're doing uh is as you know government regulations often um uh you know they they kind of pick you off uh they they want to isolate you and and and and pick you off at one at a time and uh and so what and so what you've got is you've got this you know this this thick um series book of regulations a lot of them are subjective and so um you can have a good inspector or a bad inspector you you you you can have uh bureaucrats that that want you to succeed and bureaucrats that couldn't care less if you succeeded or not and so what this outfit is going to do I think if if they if they can get traction and succeed in their goal what they're going to do is create accountability so that here I am in Virginia um if if if I if I can if I do something and it's approved um then over in uh you know in Indiana somebody wanting to do this uh and they have a uh a uh whatever a very negative a very negative regulator um they can this company will say well wait a minute if the same regulations it was approved in Virginia it should be approved in Indiana and they could create this this accountability within the within the regulatory bureaucracy to treat all of us entrepreneurs equally and and not have us subjective to the to the whims and personalities of these um of these bureaucrats and so um I know that that's maybe a little bit out of the ordinary for many of our listeners and that's not the world they they live in but I can tell you um in the US where you know um you know legally your you know your meat and and poultry and things need to be inspected in order for you to uh uh you know to to legally get it uh this is a huge hurdle in the food system and we talk about market access you know one of the reasons the fruit the the vegetables and the fruits that you mentioned our produce can can jump up you know 10% this year is because produce has very very few regulations compared to meat and poultry and dairy.
• 25:55
  SPEAKER_01: And so I'm excited about a uh you know about a about a coach you know a a business coach or let's say a uh a compliance coach that can come alongside and take some of the onerous um you know burden off of this to a lot to to get a lot more uh entrepreneurs to get into this space so that we can flood the culture with authentic food.
• 26:21
  SPEAKER_00: I love that story and I I think you know not only is it great that you brought that up for those of us who don't often think about that part of our food supply, but those of us looking for an authentic food supply, that's a very critical component, right?
• 26:35
  SPEAKER_00: Like you said, without that that's there's a stop gap there.
• 26:38
  SPEAKER_00: How are we going to get that that food?
• 26:39
  SPEAKER_00: That's right.
• 26:40
  SPEAKER_00: And also because you know there we've spoken before about the huge barrier there's a huge regulatory barrier to get into certain aspects of farming.
• 26:51
  SPEAKER_00: So this I think this is fantastic news that that group has popped up and is trying to help with to decrease that regulatory hurdle.
• 27:00
  SPEAKER_00: I mean it it could allow the entry for many many more of those you know like minded people to come into the system.
• 27:08
  SPEAKER_00: That's great.
• 27:09
  SPEAKER_01: Yeah because because most of us farmers in this space we actually don't mind the blood and guts you know I mean actually you know processing the animal uh you know like hunting I mean we we don't we don't mind that part what we mind is spending a year um haggling with regulators and checking boxes and and and jumping through you know jumping through hoops i mean imagine uh imagine the you know the the DMV um you know at at at a thousand times worse uh that that's kind of what this is and so it's not the actual bricks and mortar and process it's the it's it's the political subjective um whatever you know it it's the emotional hassle that actually keeps people from going in and so if we can have somebody come along and take the pressure off of that and say hey you know um pay us$10,000 and we'll punch through the through the licensing I think we're gonna see a lot more uh uh butchering slots opportunities and and therefore falling prices because of competition and and and efficiencies falling prices within this uh within the authentic meat poultry dairy uh sector that's a that's a good thing yeah and just to close wouldn't that be fantastic if we can see falling prices in the authentic meat sector and and piggying back onto the first good news article with closing that gap between organic and conventional produce wouldn't it be great if we see falling prices there too continue to close those gaps i mean with more opportunities to move the market into an authentic food space absolutely absolutely well we appreciate everybody joining us uh for this good news uh podcast uh we hope it's it's brought some light to your day it certainly has to us it's it's uh we all need to hear good news from time to time Cena thank you for uh constantly uh being on the search for those great stories especially the puppy dog that is a fantastic story um I know as soon as as soon as we get done I'm gonna go hug all my dogs yeah yeah yeah yeah well I I I see them there behind you they've been uh they they've been um um aggressively aggressively showing their dogness by by just sitting there and not doing anything the whole time so thank you all for joining us we look forward to another visit next time