Latest / Coffee People Podcast / Roast! - Steve Rayle, Zumbar Coffee and Tea
Transcript
- 0:08What's up everyone? I'm Ryan Wilt and welcome to the
- 0:10very first roast West Coast podcast.
- 0:13All about coffee presented by Owl podcasts.
- 0:16I'm just thrilled to be bringing this first season of the show to
- 0:18you. I love coffee and getting
- 0:20inspired by the entrepreneurs and innovators making things
- 0:23happen in the coffee industry. Today throughout season 1 of the
- 0:26show I'll be sharing the stories of some of the very best West
- 0:29Coast Road. Stirs in the hyper local
- 0:31community of North County San Diego.
- 0:33I'll be interviewing Roastery Founders head Roasters and
- 0:36directors of coffee will learn about their coffee origin
- 0:38stories. Why?
- 0:39They're so passionate about the drink that they've made it, the
- 0:42focus of their careers about. They're roasting philosophies
- 0:45how the coronavirus has impacted them and their businesses and
- 0:48what they've got planned for this unusual holiday season, and
- 0:51we'll be learning about coffee too.
- 0:53I'll be asking Chris O'Brien owner of coffee cycle, and
- 0:56Pacific Beach. San Diego, and my own personal
- 0:58coffee sensei. The coffee questions, you might
- 1:01be craving the answer to things like how coffee is processed,
- 1:04what the difference is between first.
- 1:06And third wave is what variables things like, how water grind
- 1:09size and brute, I'm impact the quality of your cup of coffee in
- 1:12the morning, and he'll even share some of his own secrets
- 1:15about how he picks and chooses the best beans to use in his own
- 1:18shop. As we work our way through
- 1:20season, one will be recapping everything and offering bonus
- 1:23content on. Roast westcoast.com to kick
- 1:25things off, zoom bar coffee and tea.
- 1:27One of the sponsors of this show is offering 15% off their bulk,
- 1:31Bean orders online. At zoom bar coffee.com, just use
- 1:34the promo code, roast 15 in all capital letters at zoom bar
- 1:38coffee.com. Okay, this morning, I've been
- 1:41drinking the zoom bar hummingbird, medium roast, which
- 1:44I've been buying in bulk during the pandemic and was one of the
- 1:46key Inspirations for even starting this podcast.
- 1:49It feels fairly appropriate because the first guest on the
- 1:52roast West Coast podcast is Steve rail.
- 1:55He's the founder and head Roaster at zoom bar, coffee and
- 1:57tea. He's one of the original craft
- 1:59roasters. San Diego and I was stoked to
- 2:01get a chance to talk to him and now it's time for another good
- 2:05cup of coffee and the show Good morning, Steve.
- 2:11Good morning. How are you bud?
- 2:15I'm doing good. Welcome to roast West Coast.
- 2:18Awesome. I appreciate.
- 2:20I appreciate you being here. I'm actually drinking one of
- 2:24your hummingbird. Coffee is right now, nice.
- 2:28And I hate to admit it, but I kind of burned the crap out of
- 2:31it. So I apologize.
- 2:32I apologize to you. I got distracted and all of a
- 2:35sudden I was looking at my timers and it was all over the
- 2:37map. You're the owner and founder of
- 2:42zoom bar coffee and tea. Right?
- 2:43Yeah. And I got a bunch of questions.
- 2:46I think the first thing I wanted to ask you about is your, your
- 2:49name, zoom bar and kind of where it came from.
- 2:51It's a unique Spanish name. Yeah, so when I first started,
- 2:58you know, I had my idea to open a coffee business, took me a
- 3:01month of, you know, searching around for different names and
- 3:06kind of at wit's end and I just looked into the Spanish-English
- 3:09dictionary. Canary and kind of flip to the
- 3:12last page and there was a zoom bar, it means to buzz like a bee
- 3:16or hum, like a motor kind of to get the wheels turning.
- 3:20So I was like, okay I like the the feel the name and, and the
- 3:25meanings, right? So naming a business kind of
- 3:28like naming a kid, you know? Like you really want it to be
- 3:30right? But you never really know.
- 3:32Yeah, I named a business a while back and I remember I saved the
- 3:39only thing I saved from Business.
- 3:40After a closed was the list of names.
- 3:42We considered that didn't get picked and I have a piece of
- 3:46paper with all these names scribbled all over it and just
- 3:48looking back at that's like reminds you of the process.
- 3:51But yeah, it's tough. I mean, you gotta have a, you
- 3:54know, there's gonna be a feel to it and it has to says it's a
- 3:58something obviously so well it sounds like when I see business
- 4:02names like you know think oh those people put thought into
- 4:05it. They named their business.
- 4:06Or do they just kind of come up with something?
- 4:08You know, I'm done it pretty. Sounds like you open, once you
- 4:11open the book and saw it, that was kind of it.
- 4:13You knew this is your guy. So that's good, for sure.
- 4:17Speaking of what you guys were, founded way back in 20 2003,
- 4:20right? So you're like the Elder
- 4:22Statesman of the Hipster craft coffee game, right?
- 4:25I mean, I can't imagine there was a ton of local coffee
- 4:29roasters around back, you know, 17 years ago.
- 4:32Yeah, I mean, you know, the way that I started this business, I
- 4:36was house-sitting in Seattle, I had gone traveling for quite a
- 4:40When I came back, my parents lived up in Washington.
- 4:43My sister lived in Seattle, and I had an opportunity to
- 4:45house-sit for a while. So I wasn't looking to get back
- 4:49into the jobs that I had before, which I really wasn't into.
- 4:53And I wanted to start my own business.
- 4:55I was actually thinking about doing a tea business, but I was
- 4:59in Seattle and I was kind of thinking, well, maybe tea and
- 5:02coffee to get started. And then we'll start going
- 5:05around a different Coffee, Roasters, and Seattle.
- 5:08And, you know, basically, They fell in love with coffee
- 5:11roasting and so, you know, at that point, I mean, I've grown
- 5:16up in San Diego, so I knew I wanted to be back down.
- 5:18Here, I'm a big Surfer and stuff.
- 5:20So, yeah, so what, you know, once I, once I decided coffee
- 5:24roasting, I had actually bought the coffee.
- 5:26Roaster had it shipped up to Seattle.
- 5:29Did you know all the, the repairs and renovation to get it
- 5:34going up in Washington state on Whidbey Island and then came
- 5:38down here? And said, yeah, I'm going to
- 5:40open it, you know, coffee roasting business, just like
- 5:43the, you know, the fear of the places that were going in
- 5:45Seattle. So the one place in particular
- 5:48that I learned a lot of info from was lighthouse, Lighthouse,
- 5:52Roasters and Seattle and they that guy's been doing it
- 5:55forever. You know, he's king of just like
- 5:58I'm going to roast good copy and serve it out, you know, server
- 6:01to people on my door I'm not going to you know, zero
- 6:04marketing zero advertising. And just you know service with a
- 6:08smile. Quality coffee and, you know,
- 6:12way we go and he's just done so awesome in his business.
- 6:16So so yeah, it's like I wanted to open something similar to
- 6:20that and I came down here and you know, started looking around
- 6:24for places and realized I was going to be a pretty big
- 6:28adventure. So in 2003, that's when I just I
- 6:32started with a little coffee cart and outside of into it in
- 6:36University City over there and did that for about a year and a
- 6:40A half while I was kind of planning how to get this
- 6:44business off the ground and then I found my spot and stand up
- 6:47Sorrento Valley and then yeah, govind head first and then here
- 6:51I am. It's interesting that you that
- 6:54you found Lighthouse and that kind of brought you or started
- 6:56you on a path. I think two things that you said
- 6:58they were really interesting one is that because there's always
- 7:00these pockets of people doing Niche.
- 7:03Quality Craft that eventually become trendy, whether it's
- 7:06coffee or beer or working with leather or something.
- 7:10And people go. Well, this is like the newest
- 7:12coolest thing ever. And it's like, well, now people
- 7:14been doing this. You just, you know, they were,
- 7:15they were in their world in the people that knew them knew them,
- 7:18and that was kind of. Yeah.
- 7:19And that's a cool. That's always a cool thing to
- 7:21feel part of in a community that, you know, the person who's
- 7:24like the guy or the girl. Yeah, yeah, yeah.
- 7:28Yeah. Because in Seattle, there was,
- 7:30you know, there's obviously Seattle has been doing coffee
- 7:34for a lot longer than San Diego as far as you know, crafts arts
- 7:38and coffee and there. Is a few places when I was this
- 7:42was probably 2000. I think so, there was a few
- 7:45pretty big-name place, is already going out that devotchka
- 7:48like House Cafe Vita. Those are some of the big names
- 7:51in Seattle and then kind of the whole micro roaster.
- 7:55Retail thing started exploit a couple of years afterwards, but
- 7:59you mentioned the scene. What's that?
- 8:01I was gonna say you mentioned that you, you bought the roaster
- 8:04and you had to kind of repair it and get it operational and you
- 8:08talk about on your website. You and your location your into
- 8:11it, in the tech sector, the technology behind coffee as
- 8:14well. But there's manufacturing like
- 8:16this, physical repairs and building component to Coffee
- 8:19Roasting as well. That I don't think people
- 8:21realize when they just order their cop and they see it being
- 8:24prepared or they're at home and they make it in their machine.
- 8:26Was that something you were always kind of Handy with or was
- 8:28that something you were expecting going into it?
- 8:31I'm doing all that kind of Hands-On work or even like being
- 8:34an attack. I have a little bit of
- 8:35experience of being around some coffee nerds who get really into
- 8:39like Laser refraction and stuff and I'm like, we're just, you
- 8:42know, how did this progress that way?
- 8:44It was that something you you knew you were into or was it
- 8:47like nah just trying to make some good coffee and know it's
- 8:50been a major learning experience, you know?
- 8:52I mean so I did learn a lot of from Lighthouse coffee.
- 8:58I learned a lot about roasting and Roasters and after burgers
- 9:03and the whole set up, but once I started going on my own you know
- 9:07all of the problems with my Set up started to arise.
- 9:11So it's been, you know, it's kind of been a cotton.
- 9:14I'm still actually modifying things and you know, improving
- 9:19the way we do things, it's been a constant learning experience.
- 9:22And the thing about it is is if that machine goes down my
- 9:27business goes down right and I had you don't just call someone
- 9:31up, you know. Maybe there's some more places
- 9:33to call these days but in the past it's like it's not so easy
- 9:37to just call someone up and have them come out and fix.
- 9:40It's your coffee roaster. So it's really been up to me to
- 9:43maintain it to make sure that all the little sounds that are
- 9:46happening, are not something that's going to become a major
- 9:49problem, and to just fine-tune things the copy roster.
- 9:54There's is fairly simple. There's a few bearings on it and
- 9:59if you, you know, there's a blower fan and things like that.
- 10:01So it's a simple piece of equipment, but, you know, it
- 10:06gets hot, it gets cool, the metal changes.
- 10:09So And it's going, it's going for 8 hours a day, right?
- 10:12So, a lot of things can happen, but over and above that, it's
- 10:15connected to the afterburner and you know, that all works
- 10:20together. So the afterburner is basically
- 10:22burning the exhaust of the coffee roaster.
- 10:25That's what you have for the EPA regulations.
- 10:28To make sure we have clean air and with my setup, it's been
- 10:32particularly sensitive. The afterburner has been
- 10:36particularly sensitive to the air flow, going through the
- 10:39coffee. V roaster.
- 10:40So that's kind of been a big thing that I've had to deal with
- 10:45Through The Years. So, you know, it's just, it's
- 10:48learning about the afterburner. I, you know, I've had to replace
- 10:51the burner on the afterburner. I've had to replace the fan on
- 10:54the afterburner. I've had to learn all the Ducks
- 10:56work. I've got in my, in my attic,
- 10:59I've got just, you know, 8 inch pipes, that are angles, and
- 11:03elbows, and all sorts of pipes and ductwork and stuff.
- 11:07So it's just been constant but it's Also it's also a part of
- 11:12the job that I really love because I feel like it is my own
- 11:17my own system that I'm working on and I have all the tools or I
- 11:21have the ability to improve it and make it operate efficiently
- 11:26and to the best of our capabilities.
- 11:29So sure it's not as if somebody had to learn.
- 11:38It's kind of like it's a Saying is, if somebody went to like say
- 11:41a coffee school and learned about roasting, they couldn't
- 11:43just step into Zoom bars Roastery and make everything
- 11:46work properly because it's years building.
- 11:51It has a lot to do. I feel, you know I feel like
- 11:55most people would Echo this sentiment, it has a lot to do
- 11:57with your machine, you know. And there's you know, my machine
- 12:02is the only machine that I had experience with.
- 12:04So, you know, I would love to roast on different operating,
- 12:07you know, just different roasting systems, but You know,
- 12:11this is this is the machine that I own and this is what I know
- 12:14about if I if I honestly, if I went to a different coffee
- 12:19roasting company and they had the same exact machine, it would
- 12:24still be, you know, there would be some similarities, I'm
- 12:27guessing, but just by the nature of the machine where it's set up
- 12:33how the ducting is so on and so forth, it's a different system.
- 12:36So you kind of have to learn it from scratch.
- 12:39So Yeah, so it's not just a matter of, it's not just a
- 12:42matter of knowing, when to add heat or do you know, you know,
- 12:46reduce the heat. It's a matter of understanding
- 12:49how this machine Heats and cools and head operates and that's
- 12:54definitely through experience. Yeah.
- 12:57It's got its own ecosystem, almost, we got the machine, it
- 13:00kind of reminds me of some other things that you get into that,
- 13:03maybe you don't realize are going to lead you down this path
- 13:07of expense like mountain biking. You know, you buy, On bike in
- 13:10the next thing, you know, you've spent thousands of dollars on
- 13:12components and things and you're 10 years.
- 13:14Yeah, you got you know Stat or surfing and you've got bored
- 13:17upon board but craft beer, craft beers, another one, you know,
- 13:19like you have one craft beer and the next thing you know you're
- 13:22vacationing around craft beer. Yeah, you guys have a
- 13:25collaboration. A long-standing one with new
- 13:27English Brewing, don't you right?
- 13:29Yeah. How did that come about?
- 13:31And it's an imperial stout and trying to think of the name.
- 13:34Yeah, it's called the zoom bar coffee and chocolate Imperial.
- 13:37Stout is an awesome beer. I love it.
- 13:40Yeah, he's won a few goals. I think it's I think he's won
- 13:43two Golds at the G ABF and he's won some other Awards with it.
- 13:48So I love the Beards that's super awesome and storing.
- 13:52That is honestly, he's set up right down the road from us.
- 13:55And, you know, one day, I was driving home, and saw his
- 13:58Brewery, a little sign on the side of the street.
- 14:01Like a cool, there's a brewery there stopped in.
- 14:04And, you know, we just got to chatting and, and yeah, he, you
- 14:09know, when he was right. To make a coffee Stout.
- 14:11He looked us up and and that's been going ever since.
- 14:14So I was also going to ask you about sourcing of beans as
- 14:18reading on your website, a little bit about it, the process
- 14:20of it and that you work with a broker.
- 14:22But how does that relationship work and why is the source of
- 14:26being so important? I guess to the end product, you
- 14:29know? I mean the source of beings
- 14:31obviously copies, one of those things where to make the best
- 14:35cuff to make the best product, it's really start to finish, you
- 14:39know. That that you have to have an
- 14:41emphasis on quality, so at the farm level, first of all, you
- 14:47need to have the right plants. Growing you need to have the
- 14:51right farming processes, right? And you need to have obviously
- 14:57good weather. So step by step.
- 15:00So processing techniques, how you know, how meticulous is this
- 15:05producer to what they're doing? Are they picking red cherries
- 15:09and it was the He processed, you know, so there's a, there's a
- 15:12lot of things that go into that side of the business and then
- 15:16from there, it gets exported and it gets imported and me know,
- 15:20goes through transitions. So there's a lot of hands that
- 15:23it changes until it gets to, you know, Stateside.
- 15:27So you want to be confident and who's handling it and how
- 15:31they're handling it and that everything is done above board.
- 15:35So sourcing is making sure that that you are able to access
- 15:42quality and then over and above that.
- 15:44I think it's telling a story and making sure that you're
- 15:48approaching it with Integrity. So traceability is a, you know,
- 15:53an important thing we want to make sure that people who grow
- 15:57the coffee are being paid, you know.
- 16:00Sustainable wage. Right.
- 16:01I mean, especially if they're doing if they're coming up with
- 16:05a quality product, you know, to get them to want to continue
- 16:08that right there. To be a reason.
- 16:10So and obviously a lot of these countries where coffee is grown,
- 16:16you know, the it's, you know, they're not paid like we are in
- 16:20the states. So and you know, any social
- 16:24Improvement project schools, things like that.
- 16:27You know? It's important to understand
- 16:29that your money and it's not possible.
- 16:32I don't think with every single coffee that you buy, but I think
- 16:36it's important to a lot of people that you see that your
- 16:38money is going. NG to help that side of the
- 16:41business and, and be a fair that a fair price is being paid for
- 16:46the coffee that you can tell the story of where the coffee's been
- 16:49grown, how it's been grown who grew it and then on top of that,
- 16:53that it's excellent right that it's chord, you know, a hike up
- 16:58quality. So for us it's a combination of,
- 17:02you know, we visited different countries and different Origins
- 17:05and some of the coffee's that we bring in are the Farms that I've
- 17:08been able to visit. And a lot of it is coffee that
- 17:12we you know, we're you work through trusted sources where
- 17:16there is traceability All the Way to the Forum from Level
- 17:19cool. So it's very important.
- 17:22It's kind of like you know, buying from the farmers market
- 17:25or buying organic food like and I think now more than ever maybe
- 17:28people are more aware of what they're eating and drinking.
- 17:31There's just been kind of a burst of information just on a
- 17:34mainstream level. Hey everyone, I will be right
- 17:41back with the second half of my conversation with Steve rail.
- 17:44But first some words about zoom bar coffee and tea, they're one
- 17:47of San Diego County's. Premier Coffee Roasters and
- 17:50cafes since 2003, I've been buying their Beans by the pound.
- 17:54I order on the website, zoom bar coffee.com and a freshly roasted
- 17:58batch of coffee shows up on my doorstep.
- 18:00Just a few days later if I feel motivated to interact with the
- 18:03rest of the world, I can always go on.
- 18:04Zoom bar coffee.com to order a latte to pick up at either of
- 18:08their Sorrento Valley or Cardiff Asians and then grab a fresh
- 18:11beans to go while I'm there, all the details are on.
- 18:13Zoom bar coffee.com and don't forget to use the roast 15 promo
- 18:17code on your bulk Bean orders. If you're enjoying this podcast,
- 18:21be sure to check out roast westcoast.com for a lot.
- 18:24More coffee content including show transcripts Recaps
- 18:27promotions and consider subscribing to the bonus
- 18:29content, which directly supports this show.
- 18:31Anyone signing up for the paid, subscription gets 20% off
- 18:35forever. As long as they sign up before
- 18:36Friday, November 13th, a special thanks to a for being a
- 18:40supporter and just a generally, awesome human being.
- 18:43And now, back to the show, And speaking of which, one of the
- 18:48things that we lost this year, for a while was farmers markets
- 18:51to because of coronavirus, which is impacted everybody.
- 18:54But how is how is it impacted you guys?
- 18:57And how have you adapted? I know you guys were already
- 18:59doing delivery beforehand, which is, I didn't know until
- 19:02coronavirus, but you know what other ways has it has a hit you
- 19:06guys and you've adjust it, you know.
- 19:08It's I mean, it's strange, you know, our Cardiff location is
- 19:11actually a little bit busier than it was before.
- 19:15Or and we've we have a little bit shorter hours.
- 19:18There are Sorrento Valley location is quite a bit slower
- 19:23in that is because, you know, all of those businesses that are
- 19:26right down there are all working from home.
- 19:29So, you know, our regular clientele is just not there
- 19:33anymore. So we're probably 60% or
- 19:36something that in the retail door.
- 19:37But you know, a few of the restaurants that we supplied
- 19:40coffee to have closed down. So we've lost some of our
- 19:43wholesale. But the thing that's Kris to has
- 19:46been our online bulk coffee orders.
- 19:49That get shipped to People by mail.
- 19:52So I mean, that's gone way up. So as that started to happen, we
- 19:57figured out all of these problems that were, you know,
- 20:01happening on our website as far as the process and and realizing
- 20:05like, hey this is, you know, this is pretty inefficient the
- 20:08way we're doing this right now, so we've made it a lot better.
- 20:11You know, there's still room for improvement but we've made a lot
- 20:14better as far as the Ordering process and not having, you
- 20:17know, mistakes all the time. And then we've made things a lot
- 20:19more efficient to. We've also, you know, we've cut
- 20:22down. We used to roast 6 days.
- 20:24Now, we roast for days and only three of those days are we
- 20:29shipping coffee or fulfilling wholesale orders?
- 20:31And, and it just, it's made it actually quite a bit more
- 20:35efficient and it honestly allowed us more time on the
- 20:39production side to spend a little bit more time analyzing
- 20:43and cupping coffee and doing Doing the things that are feed
- 20:47into equality approach. So, so that's the biggest thing.
- 20:50I mean we're doing fine. We've, you know, we've scaled
- 20:52we've cut our staff a little bit.
- 20:54We had to cut our staff a little bit, but overall, you know, the
- 20:58retail business is still at a reasonable level and our coffee
- 21:03shipping is up a lot. And our, you know, efficient
- 21:08operations. I would say, has gone up quite a
- 21:11bit. So here I would imagine the
- 21:12first thing people started to do was look at places.
- 21:15As where there was money being spent unnecessarily, right?
- 21:18I think about as a former operator of a restaurant, that's
- 21:21what I would do, you know, I would try to find those gaps and
- 21:25try to find those gaps anyway, but you're always kind of
- 21:27working to improve and this really force that Upon A lot of
- 21:30people that maybe were, you know, just you get so busy doing
- 21:33a lot of work. There's a lot to be done.
- 21:35I mean, just in our conversation, you've talked
- 21:37about repairs production retail. I mean there's a million things
- 21:40to keep track of. And so this really had to
- 21:42hyper-focus people answering the holiday In.
- 21:45Is there anything you guys are doing?
- 21:46You guys have any plans, just continuing to promote delivery,
- 21:50or what's the, what do you guys got going on?
- 21:52You know, I mean, that the holiday season just seems to be
- 21:56people by old coffee. And that's, you know, that's
- 22:00where that's the best for our business.
- 22:02That's really what I want to sell.
- 22:04Lattes are great, but if someone comes in and buys a latte and a
- 22:08bag of beans then that's the best.
- 22:10And so you know, Thanksgiving and you know, the Christmas
- 22:14holiday Buh-bye are buying gifts or buying coffee for home.
- 22:17So, it just seems to explode at that time period.
- 22:21We don't, we've never really done specials or anything like
- 22:24that. We've just had a focus on making
- 22:27sure we have fresh coffee on the Shelf, ready for people and
- 22:33understanding that they're coming in and they're going to
- 22:34be buying, you know that are there are levels are going to be
- 22:37going up to three times what they normally are.
- 22:40So you know we have a as far as our coffee, when you come to our
- 22:43stores, we have of four days. Shelf life.
- 22:46So you can expect to buy coffee that's on the Shelf within four
- 22:50days after the roast date. So that makes it challenging to
- 22:55always. Keep the stock at the right, you
- 22:57know, available. So, you know, I think that's our
- 23:00big focus when the holidays come around.
- 23:02It's just to make sure that we were prepared for this and to
- 23:05make it work well and have the product for people.
- 23:08Sure. So I'm gonna ask you two
- 23:10questions here to kind of end this and one is anything else
- 23:14you want us to know about Zoom bar the listeners who may may
- 23:16have known of you or don't know, you know, say anything about
- 23:19your story, you want them to know and then to what kind of
- 23:22coffee, do you drink? Okay, let's see.
- 23:26What would I want the listeners to know?
- 23:29Yeah, I think that I would want to impart that.
- 23:33We're really like a coffee company with first of all, an
- 23:37approach towards quality. So, you know, it's really
- 23:42finding ways all the way through the process.
- 23:45Sourcing from roasting from making espresso brewing coffee.
- 23:50It's a continual focus on like how can we do this better?
- 23:54What can we do to make this better?
- 23:56So we're constantly improving and I think that's why we have
- 24:00staff that hangs out around for a while.
- 24:02And that's why I think people including myself, enjoy working
- 24:06there, you know, because it's not just go to work and do the
- 24:09same thing over and over. It's going to work and like how
- 24:12can we make this better? What's exciting, what can we do?
- 24:14So So I think that is interesting to note about our
- 24:17company and I think it's also that we take more of a classic
- 24:21approach to Espresso and coffee. We, you know, our espresso roast
- 24:26is maybe a little bit darker than what some of the other
- 24:29companies are doing today and we pull our shots ristretto style,
- 24:32which is a little bit more concentrated and that's kind of
- 24:35the style that we've focused on from the beginning and still the
- 24:40style that I'm in love with. We do do as far as filter copy,
- 24:44we do some More light to medium roast or like single origin
- 24:49copies and you know I enjoy that that aspect to so but really,
- 24:54you know, it's a classic approach and it's very simple.
- 24:58No, you know, no frills. We have chocolate, we don't have
- 25:02vanilla. We really try to focus in on the
- 25:05coffee and just just getting that, right?
- 25:07So, that's probably what I want people to understand about.
- 25:09Zoom bar, if they, if they plan to visit or buy coffee from us,
- 25:13and then, what do I drink? So, Typically, I mean, I have an
- 25:16Americano person. So I have a short 8 oz
- 25:18Americano, that's what I drink. That's what that's what my daily
- 25:22cup is. And then bid day, I'd like to
- 25:24have a shot of espresso. And then, as far as brewed
- 25:29coffee, I'm really just, we serve French press and I love
- 25:34french press coffee. I don't think everyone agrees
- 25:36with me, but I love french press coffee.
- 25:39I also enjoy, you know, pour over or any any Coffee with the,
- 25:47you know, lighter Rose, you know, that brings out some of
- 25:50the flavor, flavor, nuances and characteristics, and makes a
- 25:53clean Cup in it. It's all challenging, it's that
- 25:55quest to make a perfect cup, and to create something that's
- 25:59exceptional. So, that's awesome.
- 26:02It's exciting to hear as a customer that, you know, after
- 26:06being open as long as you have that, you're still excited and
- 26:08still striving to do that, which is so I commend you on that.
- 26:11And and I'd say, thank you, I'd say cheers to you, and thanks
- 26:14for joining the Cast. Well, thank you.
- 26:16Thanks for having me. Yeah, no problem.
- 26:21Okay. That's it.
- 26:22Episode 1. It's in the books.
- 26:24A big thank you to Steve rail for coming on the show and for
- 26:27making some fantastic coffee, one of the best ways for you to
- 26:30support zoom bar, coffee. And tea is to buy bags of coffee
- 26:33beans. Order them online at zoom bar
- 26:34coffee.com and have them shipped to your address or visit one of
- 26:38the two locations and purchase beans on the spot.
- 26:40Along with a handcrafted cup of coffee, you can follow them on
- 26:44Facebook and Instagram at zoom, bar coffee.
- 26:46And you can always find links in this shows notes.
- 26:48On roast westcoast.com. Thank you for joining me for the
- 26:52next few months while we explore the coffee.
- 26:54Roasters of North County, San Diego, and be sure to follow
- 26:56along and write reviews, wherever you're listening to
- 26:59Great podcasts, including Apple Spotify Amazon music.
- 27:02And basically everywhere later, this week, Chris O'Brien founder
- 27:05of coffee cycle will begin our official coffee education with
- 27:09some tips for first-time. Coffee drinkers.
- 27:11Before I sign off, I want to thank the Coast News Group for
- 27:14collaborating with me on this project.
- 27:15Check out the coast news.com podcast.
- 27:18Hurry, you'll find this show there and plenty of other great
- 27:21content including the north county beat podcast.
- 27:23Hosted by Kelly Kyle, this episode of the roast West Coast
- 27:27podcast was produced and recorded by me.
- 27:29Ryan won't. And I'm exhausted, I probably
- 27:32need yet another cup of coffee. Thanks for listening, and
- 27:35subscribing to the bonus content at roast westcoast.com, be swell
- 27:39out there. Try to stay sane and as always
- 27:41be sure to drink the coffee. Who well.
- 28:08That's 19 more to go.