Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
How Top Sales Reps Handle the CFOs Scrutiny
Episode 141 of Sales Leadership with Fexingo tackles a critical skill: selling to the CFO. A 2025 Gartner survey found 72% of B2B deals over $50K require finance sign-off. Hosts Lucas and Luna break down how top reps prepare for CFO objections—from ROI modeling to risk mitigation. They share a specific playbook used by a $200M SaaS company to cut CFO deal-kill rates by 40%. Also covered: why using $7,000-per-head industry benchmarks backfired, and the three-question framework that turns a CFO from adversary to champion. Plus, a brief listener-support note at the end.
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The skinny
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