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Episode 36 – Engineering the Narrative
Organisations are producing more content than ever. Articles, podcasts, social posts, campaigns, whitepapers and videos can all perform well against traditional measures such as reach, clicks, downloads and engagement. But there is a harder question sitting behind those numbers: what is all that activity actually causing the organisation to become known for?
In this special edition of Innovating Trust, we explore the ideas developed across The Quantum Space’s five-part summer series on Strategic Narrative Engineering.
The discussion looks at why content performance and market positioning are…
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