Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Brian Niccol Remade Chipotle After the E Coli Crisis
In 2015, Chipotle was a fast-casual darling undone by a series of food safety outbreaks that sent its stock plunging and customer trust cratering. By 2026, the chain is a $50 billion company with a new playbook. This episode examines how CEO Brian Niccol — poached from Taco Bell in 2018 — executed a turnaround that went beyond better ingredients. We trace his concrete first 90 days: the decision to centralize food safety, the data-driven menu simplification, and the digital-ordering infrastructure that turned Chipotle into a pandemic-era winner. We also dissect one counterintuitive number…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.