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Why You’re (Secretly) Afraid to Scale Your Community · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  A
• 0:00
  lot
• 0:00
  of
• 0:00
  people
• 0:01
  are
• 0:01
  actually
• 0:01
  scared
• 0:02
  to
• 0:02
  scale
• 0:03
  their
• 0:03
  community.
• 0:03
  And
• 0:04
  before
• 0:04
  you're
• 0:04
  like,
• 0:04
  well,
• 0:04
  that's
• 0:05
  not
• 0:05
  me,
• 0:05
  hear
• 0:06
  me
• 0:06
  out.
• 0:06
  So
• 0:06
  a
• 0:07
  lot
• 0:07
  of
• 0:07
  people
• 0:08
  are
• 0:08
  worried
• 0:09
  about
• 0:09
  what's
• 0:09
  going
• 0:09
  to
• 0:10
  happen
• 0:10
  when
• 0:10
  they're
• 0:10
  with
• 0:10
  their
• 0:11
  community,
• 0:11
  when
• 0:11
  more
• 0:12
  people
• 0:12
  join,
• 0:13
  when
• 0:13
  they
• 0:13
  go
• 0:14
  from
• 0:14
  50
• 0:14
  members
• 0:15
  to
• 0:15
  200
• 0:15
  members,
• 0:16
  when
• 0:16
  they
• 0:16
  go
• 0:16
  from
• 0:17
  900
• 0:17
  members
• 0:18
  to
• 0:18
  2,000
• 0:18
  members.
• 0:19
  What
• 0:19
  happens
• 0:20
  when
• 0:20
  we
• 0:20
  scale,
• 0:21
  especially
• 0:21
  when
• 0:21
  we
• 0:22
  scale
• 0:22
  rapidly,
• 0:23
  is
• 0:23
  culture
• 0:24
  changes.
• 0:24
  And
• 0:25
  the
• 0:25
  most
• 0:25
  important
• 0:26
  thing
• 0:26
  that
• 0:26
  drives
• 0:27
  community
• 0:28
  is
• 0:28
  the
• 0:28
  culture.
• 0:28
  Culture
• 0:29
  that
• 0:29
  people
• 0:30
  feel
• 0:30
  belonging,
• 0:31
  that
• 0:31
  they
• 0:32
  feel
• 0:32
  like
• 0:33
  they're
• 0:33
  part
• 0:33
  of
• 0:33
  a
• 0:34
  community
• 0:35
  that
• 0:35
  understands
• 0:36
  them,
• 0:36
  that
• 0:36
  they're
• 0:36
  safe
• 0:37
  in.
• 0:37
  They
• 0:37
  have
• 0:37
  that
• 0:37
  psychological
• 0:38
  safety.
• 0:39
  And
• 0:39
  when
• 0:39
  we
• 0:39
  have
• 0:40
  these
• 0:40
  like
• 0:40
  huge
• 0:40
  growth
• 0:41
  spurts
• 0:42
  that
• 0:42
  can
• 0:42
  really
• 0:43
  impact
• 0:43
  a
• 0:43
  culture,
• 0:44
  the
• 0:44
  culture
• 0:44
  shifts
• 0:45
  and
• 0:45
  what
• 0:45
  the
• 0:45
  community
• 0:46
  feels
• 0:46
  like.
• 0:47
  And
• 0:47
  so
• 0:47
  rightfully
• 0:48
  so,
• 0:48
  a
• 0:48
  lot
• 0:48
  of
• 0:49
  community
• 0:49
  builders
• 0:49
  are
• 0:50
  just
• 0:50
  scared
• 0:50
  of
• 0:50
  this
• 0:51
  growth.
• 0:51
  And
• 0:51
  they
• 0:52
  worry
• 0:52
  also
• 0:53
  about
• 0:53
  how
• 0:53
  can
• 0:53
  I
• 0:54
  serve
• 0:54
  more
• 0:54
  people,
• 0:54
  especially
• 0:55
  my
• 0:55
  people
• 0:55
  that
• 0:56
  are
• 0:56
  like,
• 0:56
  in
• 0:57
  that
• 0:57
  25
• 0:57
  to
• 0:58
  50
• 0:58
  to
• 0:58
  75
• 0:59
  member
• 0:59
  range,
• 0:59
  that
• 0:59
  are
• 1:00
  like,
• 1:00
  well,
• 1:00
  if
• 1:00
  I
• 1:01
  double
• 1:01
  my
• 1:01
  membership
• 1:02
  size,
• 1:02
  I
• 1:02
  can't
• 1:02
  actually
• 1:03
  serve
• 1:03
  people
• 1:03
  the
• 1:03
  way
• 1:04
  I
• 1:04
  have
• 1:04
  been
• 1:04
  serving
• 1:05
  people.
• 1:05
  And
• 1:06
  this
• 1:06
  absolutely
• 1:06
  happens
• 1:07
  in
• 1:07
  the
• 1:07
  thousands
• 1:07
  of
• 1:07
  members
• 1:08
  too.
• 1:08
  This
• 1:09
  is
• 1:09
  kind
• 1:09
  of
• 1:09
  like
• 1:09
  the.
• 1:10
  I
• 1:10
  did
• 1:10
  an
• 1:11
  episode
• 1:11
  recently
• 1:11
  about
• 1:12
  like
• 1:12
  plateauing
• 1:12
  and
• 1:13
  like
• 1:13
  hitting
• 1:14
  plateaus
• 1:14
  in
• 1:14
  your
• 1:14
  growth.
• 1:15
  This
• 1:15
  is
• 1:15
  kind
• 1:16
  of
• 1:16
  like
• 1:16
  that
• 1:16
  where
• 1:16
  it's
• 1:17
  like
• 1:17
  you
• 1:17
  hit
• 1:17
  these
• 1:18
  different
• 1:18
  plateaus
• 1:19
  of
• 1:19
  member
• 1:19
  numbers
• 1:19
  and
• 1:20
  then
• 1:20
  when
• 1:20
  you
• 1:20
  scale
• 1:21
  to
• 1:21
  the
• 1:21
  next
• 1:21
  level,
• 1:22
  you
• 1:22
  have
• 1:22
  to
• 1:23
  readjust,
• 1:23
  you
• 1:23
  have
• 1:23
  to
• 1:24
  revisit
• 1:24
  your
• 1:24
  foundations
• 1:25
  so
• 1:26
  that
• 1:26
  you
• 1:26
  can
• 1:26
  restructure
• 1:27
  things,
• 1:27
  so
• 1:28
  that,
• 1:28
  so
• 1:28
  that
• 1:28
  we
• 1:28
  really
• 1:29
  allow
• 1:29
  for
• 1:30
  the
• 1:30
  belonging
• 1:31
  to
• 1:31
  happen,
• 1:31
  for
• 1:32
  people
• 1:32
  to
• 1:32
  be
• 1:32
  supported.
• 1:33
  And
• 1:33
  that
• 1:34
  means
• 1:34
  that
• 1:34
  we
• 1:34
  need
• 1:34
  organizational
• 1:35
  changes,
• 1:36
  we
• 1:36
  need
• 1:37
  potential
• 1:37
  team
• 1:38
  updates,
• 1:38
  we
• 1:39
  need
• 1:39
  all
• 1:39
  kinds
• 1:39
  of
• 1:39
  things.
• 1:40
  So
• 1:40
  I
• 1:40
  want
• 1:40
  to
• 1:40
  talk
• 1:40
  a
• 1:41
  little
• 1:41
  bit
• 1:41
  today
• 1:41
  about
• 1:42
  what
• 1:42
  are
• 1:42
  the
• 1:42
  things
• 1:42
  we
• 1:42
  do
• 1:43
  in
• 1:44
  order
• 1:44
  to
• 1:45
  scale
• 1:45
  while
• 1:46
  also
• 1:46
  maintaining
• 1:47
  and
• 1:47
  protecting
• 1:48
  culture.
• 1:49
  So
• 1:49
  in
• 1:49
  our
• 1:49
  seven
• 1:49
  figure
• 1:50
  connected
• 1:50
  community
• 1:50
  model,
• 1:51
  our
• 1:52
  framework,
• 1:52
  we
• 1:52
  have
• 1:53
  three
• 1:53
  stages.
• 1:54
  Architect,
• 1:54
  Activate
• 1:55
  and
• 1:55
  Amplify.
• 1:56
  Architect
• 1:57
  is
• 1:57
  all
• 1:57
  about
• 1:57
  your
• 1:57
  foundations.
• 1:58
  Activate
• 1:59
  is
• 1:59
  all
• 1:59
  about
• 1:59
  engagement
• 2:00
  and
• 2:00
  programming
• 2:01
  and
• 2:01
  Amplify
• 2:02
  is
• 2:02
  our
• 2:03
  scale
• 2:03
  stage.
• 2:04
  This
• 2:04
  is
• 2:05
  where
• 2:05
  I
• 2:05
  like
• 2:06
  to
• 2:06
  think
• 2:06
  about
• 2:06
  something
• 2:06
  we
• 2:06
  call
• 2:07
  advanced
• 2:08
  pathways.
• 2:09
  So
• 2:09
  advanced
• 2:10
  pathways
• 2:10
  are
• 2:11
  supporting
• 2:12
  people
• 2:13
  at
• 2:13
  different
• 2:14
  stages
• 2:14
  of
• 2:15
  their
• 2:15
  growth.
• 2:15
  And
• 2:16
  when
• 2:16
  we
• 2:16
  have
• 2:16
  a
• 2:16
  community
• 2:17
  with
• 2:17
  really
• 2:17
  large
• 2:18
  numbers,
• 2:18
  there's
• 2:19
  going
• 2:19
  to
• 2:19
  be
• 2:19
  totally
• 2:19
  different
• 2:20
  tracks.
• 2:20
  Right?
• 2:20
  And
• 2:21
  I
• 2:21
  talk
• 2:21
  a
• 2:21
  lot
• 2:21
  about
• 2:21
  member
• 2:22
  journey.
• 2:22
  We
• 2:22
  want
• 2:22
  to
• 2:23
  think
• 2:23
  about
• 2:23
  these
• 2:24
  member
• 2:24
  journeys
• 2:25
  being
• 2:25
  totally
• 2:26
  different
• 2:26
  and
• 2:26
  scalable,
• 2:27
  especially
• 2:28
  over
• 2:28
  time.
• 2:28
  Like,
• 2:29
  let's
• 2:29
  say
• 2:29
  we're
• 2:29
  five
• 2:29
  years
• 2:30
  into
• 2:30
  a
• 2:30
  membership,
• 2:31
  the
• 2:31
  people
• 2:32
  that
• 2:32
  join
• 2:32
  in
• 2:32
  year
• 2:32
  one
• 2:33
  that
• 2:33
  are
• 2:33
  still
• 2:33
  around,
• 2:34
  probably
• 2:34
  that
• 2:35
  basic
• 2:35
  like
• 2:36
  stage
• 2:36
  one
• 2:36
  stuff
• 2:37
  isn't
• 2:37
  relevant.
• 2:37
  For
• 2:38
  them
• 2:38
  anymore.
• 2:38
  And
• 2:38
  we
• 2:38
  need
• 2:38
  to
• 2:39
  start
• 2:39
  thinking
• 2:39
  about
• 2:40
  what
• 2:40
  these
• 2:40
  advanced
• 2:41
  pathways
• 2:41
  look
• 2:41
  like
• 2:41
  for
• 2:42
  people
• 2:42
  that
• 2:43
  have
• 2:43
  been
• 2:43
  around.
• 2:43
  And
• 2:43
  we
• 2:44
  always
• 2:44
  want
• 2:44
  to,
• 2:44
  you
• 2:44
  know,
• 2:45
  improve
• 2:45
  retention
• 2:46
  and
• 2:46
  have
• 2:46
  people
• 2:47
  around
• 2:47
  for
• 2:47
  a
• 2:47
  long
• 2:47
  time.
• 2:48
  And
• 2:48
  that
• 2:48
  means
• 2:49
  like
• 2:49
  evolving
• 2:50
  what
• 2:50
  you're
• 2:50
  offering
• 2:51
  as
• 2:51
  they
• 2:52
  grow,
• 2:52
  like
• 2:52
  you
• 2:52
  grow
• 2:53
  with
• 2:53
  them.
• 2:54
  So
• 2:54
  a
• 2:54
  really
• 2:54
  fun
• 2:55
  way
• 2:55
  to
• 2:55
  think
• 2:55
  about
• 2:55
  this
• 2:55
  is
• 2:56
  creating
• 2:56
  spaces
• 2:57
  or
• 2:58
  experiences
• 2:59
  for
• 2:59
  people
• 3:00
  to
• 3:00
  graduate
• 3:00
  to
• 3:01
  if
• 3:01
  they
• 3:02
  have
• 3:02
  accomplished
• 3:03
  their
• 3:03
  goals,
• 3:03
  if
• 3:03
  they
• 3:04
  have
• 3:04
  hit
• 3:04
  a
• 3:04
  certain
• 3:04
  plateau,
• 3:05
  if
• 3:05
  they've
• 3:05
  hit
• 3:05
  a
• 3:06
  certain
• 3:06
  level
• 3:06
  and
• 3:07
  now
• 3:07
  they're
• 3:07
  sort
• 3:07
  of
• 3:07
  ready
• 3:08
  for
• 3:08
  the
• 3:08
  next
• 3:08
  thing.
• 3:09
  You
• 3:09
  need
• 3:09
  to
• 3:10
  be
• 3:10
  very
• 3:10
  attuned
• 3:11
  to
• 3:11
  those
• 3:12
  stages
• 3:12
  and
• 3:13
  to
• 3:14
  their
• 3:14
  needs
• 3:14
  and
• 3:15
  evolving
• 3:15
  like
• 3:15
  this
• 3:16
  next
• 3:16
  stage
• 3:16
  of
• 3:16
  growth
• 3:17
  that
• 3:17
  they're
• 3:17
  going
• 3:17
  through
• 3:18
  so
• 3:18
  that
• 3:18
  you
• 3:18
  can
• 3:18
  continue
• 3:18
  to
• 3:19
  serve
• 3:19
  them.
• 3:20
  I'll
• 3:20
  give
• 3:20
  you
• 3:20
  an
• 3:20
  example.
• 3:21
  My
• 3:21
  client
• 3:21
  Sepi,
• 3:22
  who
• 3:22
  runs,
• 3:23
  she
• 3:23
  hit
• 3:23
  refresh.
• 3:24
  She
• 3:25
  has
• 3:25
  a
• 3:25
  community
• 3:25
  where
• 3:26
  she
• 3:26
  helps
• 3:26
  women
• 3:27
  over
• 3:27
  30
• 3:27
  move
• 3:27
  abroad.
• 3:28
  Really
• 3:28
  incredible
• 3:29
  community
• 3:30
  where
• 3:30
  women
• 3:30
  are
• 3:31
  deciding
• 3:31
  what
• 3:31
  visa
• 3:32
  they're
• 3:32
  going
• 3:32
  to
• 3:32
  pursue,
• 3:32
  what
• 3:33
  job
• 3:33
  they're
• 3:33
  going
• 3:33
  to
• 3:33
  get,
• 3:33
  where
• 3:33
  they're
• 3:34
  going
• 3:34
  to
• 3:34
  move,
• 3:34
  plan
• 3:35
  their
• 3:35
  move
• 3:35
  and
• 3:35
  actually
• 3:36
  move.
• 3:36
  And
• 3:36
  once
• 3:37
  they've
• 3:37
  actually
• 3:37
  moved,
• 3:38
  now
• 3:38
  she
• 3:38
  has
• 3:38
  members
• 3:38
  because
• 3:39
  she's
• 3:39
  had
• 3:39
  her
• 3:39
  membership
• 3:40
  for
• 3:40
  a
• 3:40
  while,
• 3:40
  now
• 3:41
  she
• 3:41
  has
• 3:41
  members
• 3:41
  that
• 3:41
  have
• 3:41
  actually
• 3:42
  moved.
• 3:42
  And
• 3:42
  so,
• 3:43
  okay,
• 3:43
  this
• 3:44
  is
• 3:44
  a
• 3:44
  pivotal
• 3:44
  moment
• 3:45
  in
• 3:45
  time
• 3:45
  where
• 3:45
  it's
• 3:46
  like,
• 3:46
  okay,
• 3:46
  now
• 3:46
  where
• 3:47
  do
• 3:47
  they
• 3:47
  graduate
• 3:48
  to?
• 3:48
  What
• 3:48
  is
• 3:48
  their
• 3:49
  next
• 3:49
  experience?
• 3:49
  Because
• 3:50
  now
• 3:50
  they
• 3:50
  are
• 3:50
  a
• 3:51
  new
• 3:51
  a
• 3:51
  person,
• 3:52
  a
• 3:52
  United
• 3:52
  States
• 3:53
  citizen,
• 3:53
  living
• 3:54
  abroad,
• 3:54
  and
• 3:55
  in
• 3:55
  a
• 3:55
  totally
• 3:55
  different
• 3:57
  uncomfortable
• 3:57
  experience
• 3:58
  that
• 3:58
  they
• 3:58
  haven't
• 3:58
  had
• 3:59
  before.
• 3:59
  Yes,
• 3:59
  they're
• 3:59
  excited,
• 4:00
  but
• 4:00
  there's
• 4:00
  also
• 4:01
  so
• 4:01
  much
• 4:02
  that
• 4:02
  they're
• 4:03
  like
• 4:03
  new
• 4:03
  problems
• 4:04
  are
• 4:04
  arising.
• 4:04
  Right?
• 4:05
  And
• 4:05
  so
• 4:05
  when
• 4:05
  we
• 4:05
  think
• 4:05
  about
• 4:06
  these
• 4:06
  different
• 4:07
  stages
• 4:07
  or
• 4:08
  milestones
• 4:09
  in
• 4:09
  their
• 4:09
  journey,
• 4:10
  we
• 4:10
  can
• 4:10
  start
• 4:10
  to
• 4:10
  design
• 4:11
  for
• 4:11
  that
• 4:11
  and
• 4:11
  design
• 4:12
  these
• 4:12
  like
• 4:12
  advanced
• 4:13
  pathways
• 4:13
  for
• 4:13
  people
• 4:13
  that
• 4:14
  reach
• 4:14
  there.
• 4:14
  Now
• 4:15
  you
• 4:15
  don't
• 4:15
  need
• 4:15
  to
• 4:15
  over
• 4:15
  engineer
• 4:16
  this
• 4:16
  before
• 4:16
  you
• 4:17
  have
• 4:17
  people
• 4:17
  at
• 4:17
  that
• 4:18
  stage.
• 4:18
  So
• 4:18
  this
• 4:19
  is
• 4:19
  why
• 4:19
  I
• 4:19
  focus
• 4:19
  so
• 4:20
  much
• 4:20
  on
• 4:20
  onboarding
• 4:20
  and
• 4:21
  early
• 4:21
  stage
• 4:21
  member
• 4:21
  journey.
• 4:22
  But
• 4:22
  as
• 4:23
  people
• 4:23
  get
• 4:24
  further
• 4:24
  along
• 4:24
  and
• 4:24
  as
• 4:25
  you
• 4:25
  grow,
• 4:25
  your
• 4:26
  members
• 4:26
  grow
• 4:26
  with
• 4:27
  you,
• 4:27
  then
• 4:28
  you
• 4:28
  need
• 4:28
  to
• 4:28
  start
• 4:29
  designing
• 4:29
  these
• 4:29
  advanced
• 4:30
  pathways
• 4:30
  as
• 4:30
  you
• 4:31
  understand
• 4:32
  what
• 4:32
  they
• 4:32
  need
• 4:32
  and
• 4:33
  what
• 4:33
  they're
• 4:33
  working
• 4:33
  toward.
• 4:34
  Okay,
• 4:34
  so
• 4:34
  that
• 4:34
  was
• 4:35
  the
• 4:35
  first
• 4:35
  way
• 4:35
  I
• 4:35
  want
• 4:35
  you
• 4:36
  to
• 4:36
  think
• 4:36
  about
• 4:36
  scaling
• 4:37
  culture.
• 4:37
  Scaling
• 4:38
  memberships
• 4:38
  is
• 4:38
  creating
• 4:39
  spaces
• 4:39
  for
• 4:39
  people
• 4:39
  to
• 4:39
  graduate
• 4:40
  to.
• 4:40
  The
• 4:41
  second
• 4:41
  thing
• 4:41
  is
• 4:41
  I
• 4:41
  want
• 4:42
  you
• 4:42
  to
• 4:42
  allow
• 4:42
  sub
• 4:43
  communities
• 4:43
  to
• 4:43
  thrive.
• 4:44
  A
• 4:44
  lot
• 4:44
  of
• 4:45
  people
• 4:45
  get
• 4:46
  scared
• 4:47
  of
• 4:48
  what's
• 4:48
  happening
• 4:49
  in
• 4:49
  their
• 4:49
  community
• 4:50
  when
• 4:50
  people
• 4:50
  start
• 4:50
  to
• 4:51
  meet
• 4:51
  up
• 4:51
  outside
• 4:52
  of
• 4:52
  the
• 4:52
  community.
• 4:53
  So
• 4:53
  for
• 4:53
  example,
• 4:54
  like
• 4:54
  the
• 4:54
  CEO
• 4:54
  of
• 4:55
  this
• 4:55
  company
• 4:55
  that
• 4:55
  we
• 4:55
  work
• 4:56
  with
• 4:56
  came
• 4:56
  to
• 4:56
  me
• 4:56
  and
• 4:56
  he
• 4:56
  was
• 4:56
  like,
• 4:57
  we
• 4:57
  need
• 4:57
  to
• 4:57
  do
• 4:57
  something.
• 4:58
  People
• 4:58
  have
• 4:58
  organized
• 4:59
  their
• 4:59
  own
• 4:59
  WhatsApp
• 5:00
  chat.
• 5:00
  And
• 5:00
  I
• 5:00
  was
• 5:00
  like,
• 5:00
  like
• 5:01
  that's
• 5:01
  awesome.
• 5:02
  And
• 5:02
  he
• 5:02
  was
• 5:02
  really
• 5:03
  upset
• 5:03
  at
• 5:03
  me.
• 5:03
  He
• 5:03
  was
• 5:04
  like
• 5:04
  what
• 5:04
  do
• 5:04
  you
• 5:04
  mean
• 5:04
  that's
• 5:04
  awesome?
• 5:04
  That's
• 5:05
  not
• 5:05
  good.
• 5:05
  We
• 5:05
  can't
• 5:05
  moderate
• 5:06
  it.
• 5:06
  Blah
• 5:06
  blah,
• 5:06
  blah
• 5:06
  blah
• 5:06
  blah.
• 5:07
  And
• 5:07
  I
• 5:07
  was
• 5:07
  like,
• 5:07
  well
• 5:08
  we
• 5:08
  don't
• 5:08
  need
• 5:08
  to
• 5:09
  moderate
• 5:09
  it.
• 5:09
  Like
• 5:09
  these
• 5:09
  people
• 5:10
  connected
• 5:11
  and
• 5:11
  we
• 5:11
  have
• 5:12
  curated
• 5:12
  spaces
• 5:13
  for
• 5:13
  them
• 5:13
  and
• 5:14
  experiences
• 5:14
  for
• 5:14
  them
• 5:15
  and
• 5:15
  they're
• 5:15
  having
• 5:16
  such
• 5:16
  a
• 5:16
  great
• 5:16
  experience
• 5:16
  that
• 5:17
  they've
• 5:17
  made
• 5:17
  friends
• 5:17
  that
• 5:17
  they
• 5:18
  want
• 5:18
  to
• 5:18
  take
• 5:18
  to
• 5:18
  their
• 5:18
  their
• 5:19
  phone
• 5:19
  and
• 5:19
  be
• 5:19
  able
• 5:19
  to
• 5:19
  text
• 5:20
  them.
• 5:20
  And
• 5:20
  we
• 5:21
  don't
• 5:21
  need
• 5:21
  to
• 5:22
  over
• 5:22
  engineer
• 5:23
  or
• 5:23
  over
• 5:23
  control
• 5:24
  that
• 5:24
  experience.
• 5:25
  And
• 5:25
  I
• 5:25
  think
• 5:25
  community
• 5:26
  builders
• 5:26
  get
• 5:27
  so
• 5:28
  stuck
• 5:29
  on
• 5:29
  like
• 5:29
  how
• 5:29
  do
• 5:30
  we
• 5:30
  control
• 5:31
  every
• 5:31
  aspect
• 5:32
  of
• 5:32
  how
• 5:32
  are
• 5:33
  connecting?
• 5:33
  And
• 5:33
  the
• 5:33
  reality
• 5:34
  is
• 5:34
  you
• 5:34
  can't.
• 5:35
  A
• 5:35
  lot
• 5:35
  of
• 5:35
  what
• 5:35
  we're
• 5:36
  doing
• 5:36
  here
• 5:36
  is
• 5:36
  designing
• 5:37
  for
• 5:37
  serendipity.
• 5:38
  So
• 5:38
  what
• 5:39
  I
• 5:39
  want
• 5:39
  you
• 5:39
  to
• 5:39
  do
• 5:40
  is
• 5:41
  allow
• 5:41
  and
• 5:42
  encourage
• 5:43
  these
• 5:43
  sub
• 5:44
  communities
• 5:44
  to
• 5:45
  become
• 5:45
  a
• 5:45
  thing.
• 5:45
  Allow
• 5:46
  them
• 5:46
  to
• 5:46
  thrive,
• 5:46
  allow
• 5:47
  people
• 5:47
  to
• 5:47
  connect.
• 5:48
  I'll
• 5:48
  give
• 5:48
  you
• 5:48
  an
• 5:49
  example
• 5:49
  from
• 5:49
  my
• 5:50
  own
• 5:50
  life.
• 5:50
  So
• 5:51
  I
• 5:51
  joined
• 5:52
  J
• 5:52
  Claus's
• 5:52
  membership
• 5:53
  in
• 5:54
  oh
• 5:54
  geez,
• 5:54
  I
• 5:54
  don't
• 5:55
  know
• 5:55
  like
• 5:55
  four
• 5:55
  years
• 5:55
  ago.
• 5:56
  I
• 5:56
  was
• 5:56
  one
• 5:56
  of
• 5:56
  the
• 5:56
  first
• 5:56
  members
• 5:57
  and
• 5:57
  I
• 5:58
  made
• 5:58
  friends
• 5:59
  that,
• 5:59
  that
• 5:59
  next
• 6:00
  spring.
• 6:00
  I
• 6:01
  was,
• 6:01
  I
• 6:02
  was
• 6:02
  still
• 6:02
  working
• 6:02
  at
• 6:02
  Boss
• 6:02
  Babe
• 6:03
  at
• 6:03
  the
• 6:03
  time
• 6:03
  and
• 6:04
  I
• 6:04
  spok
• 6:05
  at
• 6:05
  Creator
• 6:06
  Economy
• 6:06
  Expo
• 6:06
  was
• 6:07
  the
• 6:07
  name
• 6:07
  of
• 6:07
  it.
• 6:07
  I
• 6:07
  think
• 6:07
  they
• 6:08
  changed
• 6:08
  the
• 6:08
  conference
• 6:08
  to
• 6:09
  Content
• 6:09
  Entrepreneur
• 6:10
  Expo
• 6:10
  and
• 6:10
  now
• 6:10
  it's
• 6:10
  not
• 6:11
  even
• 6:11
  a
• 6:11
  conference
• 6:11
  anymore.
• 6:11
  But
• 6:11
  anyways
• 6:12
  I
• 6:12
  was
• 6:12
  a
• 6:12
  speaker
• 6:13
  and
• 6:13
  I
• 6:14
  was
• 6:14
  hanging
• 6:14
  out
• 6:15
  with
• 6:15
  a
• 6:15
  bunch
• 6:15
  of
• 6:15
  lab
• 6:15
  members
• 6:16
  while
• 6:16
  I
• 6:16
  was
• 6:16
  there.
• 6:17
  We
• 6:17
  became
• 6:17
  friends
• 6:18
  and
• 6:18
  then
• 6:18
  we
• 6:18
  decided
• 6:18
  to
• 6:19
  like
• 6:19
  self
• 6:19
  organize
• 6:20
  a
• 6:20
  mastermind
• 6:21
  and
• 6:21
  this
• 6:21
  was
• 6:21
  before
• 6:21
  Jay
• 6:22
  was
• 6:22
  running
• 6:22
  masterminds
• 6:23
  within
• 6:23
  the
• 6:23
  community.
• 6:24
  But
• 6:25
  we
• 6:25
  self
• 6:25
  organized
• 6:26
  a
• 6:26
  mastermind
• 6:26
  that
• 6:26
  I
• 6:27
  still
• 6:27
  meet
• 6:27
  with.
• 6:27
  We
• 6:28
  meet
• 6:28
  every
• 6:28
  single
• 6:28
  month.
• 6:28
  We
• 6:29
  meet
• 6:29
  up
• 6:29
  once
• 6:29
  a
• 6:29
  year
• 6:30
  in
• 6:30
  person.
• 6:30
  This
• 6:31
  is
• 6:31
  a
• 6:31
  few
• 6:31
  years
• 6:31
  later
• 6:32
  which
• 6:32
  is
• 6:32
  totally
• 6:32
  crazy.
• 6:33
  We,
• 6:33
  but
• 6:33
  none
• 6:34
  of
• 6:34
  us
• 6:34
  have
• 6:34
  canceled
• 6:35
  our
• 6:35
  lab
• 6:35
  membership.
• 6:36
  It
• 6:36
  doesn't
• 6:37
  mean
• 6:37
  that
• 6:37
  we
• 6:37
  no
• 6:37
  longer
• 6:38
  need
• 6:38
  the
• 6:38
  lab.
• 6:39
  It's
• 6:39
  just
• 6:39
  a
• 6:39
  fun
• 6:40
  thing
• 6:40
  to
• 6:40
  say
• 6:40
  like
• 6:41
  oh,
• 6:41
  we,
• 6:41
  we
• 6:41
  came
• 6:41
  together
• 6:42
  because
• 6:42
  we
• 6:43
  were
• 6:43
  all
• 6:43
  members
• 6:43
  of
• 6:43
  the
• 6:43
  lab,
• 6:44
  right?
• 6:44
  And
• 6:44
  so
• 6:45
  this
• 6:45
  is
• 6:45
  an
• 6:46
  example
• 6:46
  of
• 6:46
  a
• 6:46
  sub
• 6:46
  community
• 6:47
  thriving
• 6:48
  which
• 6:48
  does
• 6:48
  has
• 6:49
  no
• 6:49
  impact
• 6:49
  on
• 6:49
  retention.
• 6:50
  Except
• 6:50
  that
• 6:50
  we're
• 6:51
  all
• 6:51
  raving
• 6:51
  about
• 6:51
  the
• 6:52
  experience
• 6:52
  that
• 6:52
  we
• 6:52
  were
• 6:53
  a
• 6:53
  part
• 6:53
  of.
• 6:53
  You
• 6:54
  can
• 6:54
  allow
• 6:54
  sub
• 6:54
  communities
• 6:55
  to
• 6:55
  thrive
• 6:55
  by
• 6:55
  letting
• 6:56
  your
• 6:57
  members
• 6:57
  organize
• 6:58
  their
• 6:58
  own
• 6:59
  local
• 7:00
  chapters,
• 7:00
  by
• 7:01
  allowing
• 7:01
  them
• 7:01
  to
• 7:02
  organize
• 7:02
  their
• 7:02
  own
• 7:02
  meetups,
• 7:03
  by
• 7:03
  encouraging
• 7:04
  them
• 7:04
  to
• 7:06
  get
• 7:06
  people
• 7:06
  together
• 7:06
  to
• 7:07
  even
• 7:07
  do
• 7:07
  their
• 7:08
  own
• 7:08
  run
• 7:09
  their
• 7:09
  own
• 7:09
  event
• 7:09
  series
• 7:10
  like
• 7:10
  in
• 7:11
  the
• 7:11
  lab.
• 7:12
  Actually
• 7:12
  somebody
• 7:13
  started
• 7:13
  like
• 7:13
  a
• 7:13
  co
• 7:14
  working
• 7:14
  Friday
• 7:15
  and
• 7:15
  it's
• 7:15
  like
• 7:16
  an
• 7:16
  event
• 7:16
  that's
• 7:16
  inside
• 7:17
  the
• 7:17
  lab,
• 7:17
  but
• 7:17
  it's
• 7:17
  member
• 7:18
  run
• 7:18
  and
• 7:18
  it's
• 7:19
  somebody
• 7:19
  you
• 7:19
  know
• 7:19
  in
• 7:19
  the
• 7:19
  community
• 7:20
  that
• 7:20
  runs
• 7:20
  that.
• 7:21
  So
• 7:21
  letting
• 7:21
  this
• 7:22
  stuff
• 7:22
  happen
• 7:22
  like
• 7:22
  this
• 7:23
  is
• 7:23
  the
• 7:23
  serendipity
• 7:23
  of
• 7:24
  community.
• 7:24
  This
• 7:24
  is
• 7:24
  what
• 7:25
  we
• 7:25
  don't
• 7:25
  want
• 7:25
  to
• 7:25
  over
• 7:25
  control,
• 7:26
  allow
• 7:27
  that
• 7:27
  stuff
• 7:27
  to
• 7:27
  thrive.
• 7:28
  All
• 7:29
  right,
• 7:29
  that
• 7:29
  was
• 7:29
  two.
• 7:29
  I
• 7:29
  have
• 7:30
  four
• 7:30
  of
• 7:30
  these
• 7:30
  for
• 7:30
  you.
• 7:31
  So
• 7:31
  the
• 7:31
  third
• 7:31
  thing
• 7:32
  is
• 7:33
  when
• 7:33
  we're
• 7:34
  talking
• 7:34
  about
• 7:34
  scaling
• 7:34
  and
• 7:35
  planning
• 7:35
  for
• 7:35
  culture
• 7:36
  shifts,
• 7:37
  I
• 7:37
  want
• 7:37
  you
• 7:37
  to
• 7:38
  curate
• 7:38
  experiences
• 7:39
  for
• 7:39
  smaller
• 7:40
  groups
• 7:40
  once
• 7:41
  your
• 7:41
  group
• 7:42
  gets
• 7:42
  too
• 7:42
  big.
• 7:43
  So
• 7:43
  let's
• 7:43
  say
• 7:43
  you're
• 7:43
  serving
• 7:44
  people
• 7:44
  in
• 7:44
  one
• 7:44
  open
• 7:45
  container.
• 7:46
  You're
• 7:46
  maybe
• 7:46
  bringing
• 7:47
  people
• 7:47
  into
• 7:47
  one
• 7:48
  group
• 7:48
  call,
• 7:49
  but
• 7:49
  it's
• 7:49
  starting
• 7:49
  to
• 7:49
  feel
• 7:50
  too
• 7:50
  large.
• 7:50
  People
• 7:50
  aren't
• 7:51
  getting
• 7:51
  their
• 7:51
  questions
• 7:51
  answered.
• 7:52
  The
• 7:52
  Q&As
• 7:53
  are
• 7:53
  going
• 7:53
  too
• 7:53
  long.
• 7:54
  This
• 7:54
  is
• 7:54
  when
• 7:54
  you
• 7:54
  start
• 7:54
  thinking
• 7:55
  about
• 7:55
  small
• 7:56
  group
• 7:56
  sessions
• 7:56
  or
• 7:57
  like
• 7:57
  grouping
• 7:57
  people
• 7:58
  together,
• 7:58
  maybe
• 7:59
  creating
• 7:59
  some,
• 8:00
  some
• 8:00
  sort
• 8:00
  of
• 8:00
  like
• 8:00
  small
• 8:00
  group
• 8:01
  mastermind
• 8:01
  program.
• 8:02
  And
• 8:02
  this
• 8:03
  takes
• 8:03
  a
• 8:03
  lot
• 8:03
  more
• 8:03
  sussing
• 8:04
  out.
• 8:04
  So
• 8:04
  I'm
• 8:04
  just
• 8:04
  going
• 8:04
  to
• 8:05
  speak
• 8:05
  about
• 8:05
  this
• 8:05
  one
• 8:06
  broadly.
• 8:06
  But
• 8:07
  I
• 8:07
  want
• 8:07
  you
• 8:07
  to
• 8:08
  think
• 8:08
  about
• 8:08
  how
• 8:08
  you
• 8:08
  can
• 8:08
  create
• 8:09
  experiences
• 8:10
  for
• 8:10
  small
• 8:10
  groups
• 8:11
  to
• 8:11
  come
• 8:11
  together
• 8:11
  where
• 8:12
  they
• 8:12
  really
• 8:12
  are
• 8:12
  aligned.
• 8:13
  Because
• 8:14
  once
• 8:14
  you
• 8:14
  have
• 8:14
  a
• 8:15
  larger
• 8:15
  community,
• 8:16
  it
• 8:16
  kind
• 8:17
  of
• 8:17
  goes
• 8:17
  back
• 8:17
  to
• 8:17
  what
• 8:17
  we
• 8:17
  were
• 8:17
  talking
• 8:18
  about
• 8:18
  before
• 8:18
  with
• 8:19
  sub
• 8:19
  communities.
• 8:19
  It's
• 8:20
  like
• 8:20
  now
• 8:20
  you
• 8:20
  have
• 8:20
  your
• 8:20
  large
• 8:21
  community
• 8:21
  and
• 8:21
  then
• 8:21
  there's
• 8:22
  these
• 8:22
  sort
• 8:22
  of
• 8:23
  subgroups
• 8:23
  or
• 8:23
  categories
• 8:24
  or
• 8:24
  Personas
• 8:25
  that
• 8:25
  you
• 8:25
  can
• 8:25
  identify.
• 8:26
  Okay,
• 8:27
  now
• 8:27
  can
• 8:27
  you
• 8:27
  group
• 8:28
  them
• 8:28
  together
• 8:28
  so
• 8:29
  that
• 8:29
  there
• 8:29
  can
• 8:29
  be
• 8:29
  small
• 8:29
  group
• 8:30
  sessions
• 8:30
  specific
• 8:31
  to
• 8:31
  what
• 8:31
  they're
• 8:31
  goals
• 8:32
  are?
• 8:33
  Think
• 8:33
  a
• 8:33
  lot
• 8:33
  more
• 8:34
  about
• 8:34
  your
• 8:34
  programming
• 8:35
  and
• 8:35
  how
• 8:35
  you
• 8:35
  can
• 8:36
  curate
• 8:36
  these
• 8:36
  experiences
• 8:37
  for
• 8:37
  people
• 8:37
  to
• 8:38
  connect
• 8:39
  in
• 8:39
  small
• 8:39
  groups.
• 8:40
  Because
• 8:40
  that's
• 8:40
  where
• 8:40
  the
• 8:40
  power
• 8:41
  of
• 8:41
  community
• 8:41
  is.
• 8:42
  It's
• 8:42
  not
• 8:42
  in
• 8:42
  a
• 8:42
  room
• 8:42
  with
• 8:43
  200
• 8:43
  people
• 8:44
  on
• 8:44
  a
• 8:44
  live
• 8:45
  zoom
• 8:45
  call.
• 8:45
  Right.
• 8:45
  It's
• 8:46
  like
• 8:46
  when
• 8:46
  you
• 8:46
  can
• 8:46
  really
• 8:47
  get
• 8:47
  them
• 8:47
  into
• 8:47
  small
• 8:48
  pods.
• 8:48
  So
• 8:49
  think
• 8:49
  about
• 8:49
  how
• 8:49
  to
• 8:50
  develop
• 8:50
  like
• 8:50
  a
• 8:50
  small
• 8:51
  pod
• 8:51
  session,
• 8:52
  mastermind,
• 8:52
  whatever
• 8:53
  you
• 8:53
  want
• 8:53
  to
• 8:53
  call
• 8:53
  it,
• 8:53
  strategy.
• 8:55
  Okay,
• 8:55
  last
• 8:55
  one.
• 8:56
  And
• 8:56
  this
• 8:56
  one's
• 8:56
  kind
• 8:56
  of
• 8:56
  obvious,
• 8:57
  but
• 8:57
  a
• 8:57
  lot
• 8:57
  of
• 8:57
  people
• 8:57
  don't
• 8:58
  do
• 8:58
  it.
• 8:58
  Soon
• 8:58
  enough
• 8:59
  is
• 8:59
  you
• 8:59
  need
• 8:59
  to
• 9:00
  change
• 9:00
  your
• 9:00
  organizational
• 9:01
  team
• 9:01
  structure.
• 9:02
  If
• 9:03
  you
• 9:03
  are
• 9:03
  scaling
• 9:04
  and
• 9:04
  you're
• 9:04
  adding
• 9:04
  a
• 9:05
  ton
• 9:05
  more
• 9:05
  members,
• 9:05
  you
• 9:06
  probably
• 9:06
  need
• 9:06
  more
• 9:07
  team
• 9:07
  members
• 9:07
  to
• 9:07
  support
• 9:07
  them.
• 9:08
  So
• 9:08
  a
• 9:09
  lot
• 9:09
  of
• 9:09
  our
• 9:09
  clients
• 9:09
  end
• 9:10
  up
• 9:10
  adding
• 9:10
  coaches
• 9:11
  like
• 9:11
  co
• 9:11
  coaches
• 9:12
  in
• 9:12
  or
• 9:12
  a
• 9:12
  coaching
• 9:13
  team.
• 9:14
  We
• 9:14
  have
• 9:14
  a
• 9:15
  community
• 9:15
  where
• 9:15
  we
• 9:15
  have
• 9:16
  a
• 9:17
  team
• 9:17
  of
• 9:17
  coaches
• 9:18
  and
• 9:18
  then
• 9:18
  those
• 9:19
  coaches
• 9:19
  actually
• 9:19
  facilitate
• 9:20
  masterminds
• 9:21
  within
• 9:21
  the
• 9:21
  community.
• 9:23
  Also
• 9:24
  like
• 9:25
  programs
• 9:25
  that
• 9:25
  have
• 9:26
  scaled,
• 9:26
  you
• 9:26
  know,
• 9:26
  past
• 9:27
  50
• 9:27
  members,
• 9:28
  me
• 9:28
  like
• 9:28
  high
• 9:28
  ticket
• 9:29
  programs
• 9:29
  and
• 9:29
  we're
• 9:29
  starting
• 9:30
  to
• 9:30
  think
• 9:30
  like,
• 9:30
  ooh,
• 9:31
  we
• 9:31
  can't
• 9:31
  really
• 9:31
  serve
• 9:32
  people
• 9:32
  at
• 9:32
  that
• 9:32
  one
• 9:32
  to
• 9:32
  one
• 9:33
  Level
• 9:33
  we
• 9:33
  used
• 9:33
  to,
• 9:34
  okay,
• 9:34
  well
• 9:34
  can
• 9:35
  you
• 9:35
  add
• 9:35
  on
• 9:35
  other
• 9:35
  coaches
• 9:36
  to
• 9:36
  support
• 9:36
  them
• 9:37
  and
• 9:37
  then
• 9:37
  can
• 9:37
  we
• 9:37
  still
• 9:38
  do
• 9:38
  do
• 9:39
  like
• 9:39
  the
• 9:39
  same
• 9:39
  program
• 9:40
  but
• 9:40
  with
• 9:40
  more
• 9:40
  team
• 9:41
  members?
• 9:41
  There
• 9:41
  are
• 9:42
  always
• 9:42
  ways
• 9:42
  to
• 9:42
  scale.
• 9:44
  I
• 9:44
  think
• 9:44
  we
• 9:44
  get
• 9:44
  really
• 9:44
  stuck
• 9:45
  on
• 9:45
  like,
• 9:46
  especially
• 9:46
  for
• 9:47
  creator
• 9:47
  led
• 9:47
  brands
• 9:48
  or
• 9:48
  educators,
• 9:48
  it's
• 9:49
  like,
• 9:49
  well,
• 9:49
  I'm
• 9:49
  the
• 9:49
  main
• 9:49
  educator,
• 9:50
  I
• 9:50
  have
• 9:50
  to
• 9:50
  do
• 9:50
  the
• 9:51
  educating.
• 9:51
  And
• 9:52
  yes,
• 9:52
  to
• 9:52
  an
• 9:52
  extent,
• 9:52
  but
• 9:53
  you
• 9:53
  could
• 9:53
  do
• 9:53
  like
• 9:53
  the
• 9:53
  core
• 9:54
  main
• 9:54
  lesson
• 9:54
  with
• 9:55
  a
• 9:55
  broader
• 9:55
  group
• 9:56
  and
• 9:56
  then
• 9:56
  have
• 9:56
  coaches
• 9:57
  that
• 9:57
  work
• 9:57
  with
• 9:57
  smaller
• 9:58
  groups
• 9:58
  in
• 9:58
  between.
• 9:59
  So
• 9:59
  you
• 10:00
  can
• 10:00
  start
• 10:00
  to
• 10:00
  be
• 10:00
  a
• 10:00
  little
• 10:01
  bit
• 10:01
  more
• 10:01
  creative
• 10:02
  with
• 10:02
  how
• 10:02
  you
• 10:02
  organize
• 10:03
  your
• 10:03
  team
• 10:03
  structure
• 10:04
  to
• 10:04
  support
• 10:05
  the
• 10:06
  service
• 10:06
  level
• 10:07
  and
• 10:08
  success
• 10:08
  of
• 10:09
  your
• 10:09
  customers.
• 10:10
  More
• 10:10
  members
• 10:11
  usually
• 10:11
  means
• 10:12
  more
• 10:12
  work,
• 10:13
  but
• 10:13
  that
• 10:14
  also
• 10:15
  means
• 10:15
  more
• 10:15
  money
• 10:15
  and
• 10:16
  it
• 10:16
  means
• 10:16
  more
• 10:16
  impact.
• 10:17
  Right.
• 10:17
  And
• 10:18
  so
• 10:18
  if
• 10:18
  you
• 10:19
  are
• 10:19
  bringing
• 10:19
  in
• 10:20
  more
• 10:20
  people,
• 10:20
  you
• 10:21
  need
• 10:21
  to
• 10:21
  adjust
• 10:21
  how
• 10:22
  you're
• 10:22
  serving
• 10:22
  them
• 10:23
  and
• 10:23
  you
• 10:23
  need
• 10:23
  to
• 10:24
  think
• 10:24
  about
• 10:24
  how
• 10:24
  do
• 10:24
  we
• 10:25
  protect
• 10:25
  the
• 10:25
  culture
• 10:25
  here
• 10:26
  by
• 10:26
  creating
• 10:27
  these
• 10:27
  small,
• 10:28
  intimate
• 10:28
  experiences
• 10:29
  by,
• 10:29
  by
• 10:30
  like
• 10:30
  really
• 10:30
  making
• 10:31
  sure
• 10:31
  that
• 10:31
  they
• 10:31
  can
• 10:31
  still
• 10:31
  be
• 10:32
  successful
• 10:32
  and
• 10:32
  connect
• 10:33
  with
• 10:33
  other
• 10:33
  members
• 10:34
  the
• 10:34
  way
• 10:35
  they
• 10:35
  could
• 10:35
  have
• 10:35
  if
• 10:35
  it
• 10:36
  was
• 10:36
  less,
• 10:36
  if
• 10:36
  there
• 10:36
  were
• 10:37
  less
• 10:37
  people
• 10:37
  in
• 10:37
  the
• 10:37
  group.
• 10:38
  And
• 10:38
  so
• 10:39
  that's
• 10:39
  what
• 10:39
  I
• 10:39
  want
• 10:39
  you
• 10:39
  to
• 10:39
  take
• 10:40
  away
• 10:40
  today.
• 10:41
  Re,
• 10:41
  like,
• 10:41
  look
• 10:41
  at
• 10:42
  your
• 10:42
  strategy
• 10:42
  and
• 10:42
  think
• 10:43
  about,
• 10:43
  okay,
• 10:43
  well,
• 10:44
  maybe
• 10:44
  I
• 10:44
  actually
• 10:44
  could
• 10:45
  go
• 10:45
  from
• 10:46
  600
• 10:46
  to
• 10:46
  a
• 10:47
  thousand
• 10:47
  members,
• 10:47
  even
• 10:47
  though
• 10:48
  I
• 10:48
  feel
• 10:48
  really
• 10:48
  capped
• 10:49
  right
• 10:49
  now.
• 10:49
  We
• 10:49
  just
• 10:50
  need
• 10:50
  to
• 10:50
  adjust
• 10:51
  our
• 10:51
  strategy.
• 10:52
  If
• 10:52
  you
• 10:52
  want
• 10:52
  help
• 10:53
  thinking
• 10:53
  about
• 10:53
  your
• 10:54
  skill
• 10:54
  strategy
• 10:55
  for
• 10:55
  your
• 10:55
  community,
• 10:56
  what
• 10:56
  it
• 10:56
  means
• 10:56
  to
• 10:56
  go
• 10:57
  hit
• 10:57
  that
• 10:57
  next
• 10:57
  plateau
• 10:58
  or,
• 10:58
  or
• 10:59
  move
• 10:59
  on
• 10:59
  to
• 10:59
  the
• 11:00
  next
• 11:00
  level
• 11:00
  of
• 11:01
  membership
• 11:01
  or
• 11:02
  program
• 11:03
  numbers,
• 11:03
  I
• 11:04
  want
• 11:04
  you
• 11:04
  to
• 11:04
  reach
• 11:04
  out
• 11:04
  to
• 11:05
  me.
• 11:05
  There's
• 11:05
  a
• 11:05
  L
• 11:06
  link
• 11:06
  in
• 11:06
  the
• 11:06
  show
• 11:06
  Notes
• 11:07
  to
• 11:07
  book
• 11:07
  a
• 11:07
  call.
• 11:07
  It's
• 11:08
  a
• 11:08
  free
• 11:08
  call.
• 11:08
  We'll
• 11:09
  just
• 11:09
  chat
• 11:09
  about
• 11:09
  your
• 11:09
  community
• 11:10
  and
• 11:10
  talk
• 11:10
  about
• 11:10
  what's
• 11:11
  possible.
• 11:11
  And
• 11:12
  I'll
• 11:12
  likely
• 11:12
  recommend
• 11:13
  that
• 11:13
  you
• 11:13
  do
• 11:13
  a
• 11:13
  strategy
• 11:14
  with
• 11:14
  us
• 11:14
  so
• 11:14
  that
• 11:14
  we
• 11:15
  can
• 11:15
  define
• 11:15
  exactly
• 11:16
  what
• 11:16
  this
• 11:16
  looks
• 11:16
  like,
• 11:16
  exactly
• 11:17
  what
• 11:17
  your
• 11:17
  scale
• 11:18
  plan
• 11:18
  is,
• 11:18
  and
• 11:18
  exactly
• 11:19
  how
• 11:19
  we
• 11:19
  can
• 11:20
  take
• 11:20
  you
• 11:20
  from
• 11:20
  where
• 11:20
  you're
• 11:20
  at
• 11:21
  today
• 11:21
  and
• 11:21
  where
• 11:21
  you
• 11:22
  want
• 11:22
  to
• 11:22
  be
• 11:22
  with
• 11:22
  your
• 11:22
  membership
• 11:23
  growth.
• 11:23
  Okay.
• 11:24
  Hope
• 11:24
  you
• 11:24
  enjoyed
• 11:25
  this
• 11:25
  one.
• 11:25
  Sorry
• 11:25
  it
• 11:25
  was
• 11:25
  a
• 11:25
  little
• 11:26
  bit
• 11:26
  longer.
• 11:27
  Definitely
• 11:27
  follow
• 11:28
  and
• 11:28
  subscribe.
• 11:29
  If
• 11:29
  you
• 11:29
  haven't
• 11:29
  yet
• 11:29
  and
• 11:30
  if
• 11:30
  you
• 11:30
  loved
• 11:31
  this
• 11:31
  episode,
• 11:31
  please
• 11:31
  share
• 11:32
  it
• 11:32
  with
• 11:32
  a
• 11:32
  friend.
• 11:32
  Okay,
• 11:33
  talk
• 11:33
  to
• 11:33
  you
• 11:33
  next
• 11:33
  time.