Braze: AI Marketing Advisors & The Craft of Customer Engagement with CEO Bill Magnuson
Braze CEO Bill Magnuson talked with hosts Austin and Katie about how major companies use their product, being ahead of the AI curve, and the tools clients usually consolidate when they switch to Braze. Bill also shared insights on growing the company and staying profitable, along with his journey from co-founder and CTO to CEO before going public.
$BRZE
00:01:21 - The state of marketing
00:06:09 - Why they built the company in 2011 and how the landscape changed
00:10:27 - How big names are using Braze
00:18:05 - Landing an 8 figure customer and “hunting and farming”
00:21:41 - What tools…
The skinny
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