Latest / Retail Media Breakfast Club
What If You Ordered Lunch Like You Bought Retail Media
What if ordering lunch sounded like the way many brands buy retail media? That was the inspiration behind my latest comedy skit... but beneath the joke is a serious question about how retail media is changing the way marketers think about growth.
In this episode, I unpack a thoughtful LinkedIn post from Juliana Nodwell, and connect it with several of my past articles about why precision isn't the same as purpose. I explore where retail media truly excels, why brand marketing and retail media serve different jobs, and how confusing the two can actually weaken long-term growth. Along the way, I…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.