IP as a Business Asset: Protect, Commercialise and Enforce
Intellectual property is no longer a legal afterthought — it’s a commercial asset. RNMS Inc. founder Rachel Sikwane explains how trademarks, copyright, patents and trade secrets drive competitive advantage; the biggest mistakes businesses make; how to commercialise IP for revenue; and why African market expansion demands proactive IP protection. Kaya FM
The skinny
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