Latest / Teach Me Something Hosted By DJ Prostyle & Penny Dellas / Sales, Strategy & Success: Inside Carolyn Whitman’s Journey

Transcript

Sales, Strategy & Success: Inside Carolyn Whitman’s Journey · Teach Me Something Hosted By DJ Prostyle & Penny Dellas

• 0:00
  Speaker 1: Hey, what's up. This is DJ pro Style and this
• 0:02
  Speaker 1: is Penny and this is Teach Me Something, brought.
• 0:05
  Speaker 2: To you by Berkeley College. All right, well, come back
• 0:09
  Speaker 2: to Teach.
• 0:10
  Speaker 1: Me Something by Berkeley College, an award winning podcast, the
• 0:15
  Speaker 1: award winning podcast itself and pro Style and we're all
• 0:20
  Speaker 1: over the place today because we actually finally have our
• 0:22
  Speaker 1: awards and.
• 0:22
  Speaker 2: So finally have the awards.
• 0:24
  Speaker 1: You good? Okay? Yeah, if you're watching the podcast right now,
• 0:28
  Speaker 1: viewing it, we are holding the award up. You see this.
• 0:30
  Speaker 1: This is the award right here, official and it has
• 0:32
  Speaker 1: a lot of weight to it, which really means it's efficient.
• 0:35
  Speaker 1: You know. I fe it was like hollow, it wouldn't
• 0:36
  Speaker 1: be as official.
• 0:37
  Speaker 2: No, I'm glad to see the cloth because the way
• 0:40
  Speaker 2: we've been handling these awards, we are so excited.
• 0:44
  Speaker 1: Well, once I take it home box, no, it's going
• 0:46
  Speaker 1: to go into like a glass thing where nobody could
• 0:48
  Speaker 1: touch it. I love it. So.
• 0:49
  Speaker 2: How many radio awards do you?
• 0:51
  Speaker 1: I don't have any. I don't think I have any
• 0:53
  Speaker 1: of radio awards? Crazy, right, I have like one hundred
• 0:56
  Speaker 1: plaques from Yeah albums, but actual awards I have to
• 1:02
  Speaker 1: go back and see I've won awards like Mike Suwa
• 1:05
  Speaker 1: Awards and the Latin Music Awards and all that kind
• 1:07
  Speaker 1: of stuff for DJing, but never anything has to do
• 1:10
  Speaker 1: with a radio or obviously a podcast, being that this
• 1:13
  Speaker 1: is my first podcast. Cool, So how awesome is this?
• 1:17
  Speaker 2: To add it to your glass case?
• 1:18
  Speaker 1: I'm going to send a picture of this to all
• 1:21
  Speaker 1: the execs at iHeart and say, you know, I've never
• 1:23
  Speaker 1: won a radio award. Hello, weird. Oh we've been here
• 1:28
  Speaker 1: thirteen years.
• 1:29
  Speaker 2: Weird and interesting enough, we have an executive with us today.
• 1:34
  Speaker 1: Why it's perfect that the one he reached out to
• 1:38
  Speaker 1: me first and said, hey, pro, what do you think
• 1:40
  Speaker 1: about doing a podcast? You know, Carolyn is the one
• 1:42
  Speaker 1: who reached out to me about it.
• 1:43
  Speaker 2: You know, we had this big, powerful introduction for Carolyn Whitman,
• 1:51
  Speaker 2: but honestly, we are overwhelmed with the emotion because Carolyn
• 1:55
  Speaker 2: is a powerhouse. She is a creative force, She is
• 2:01
  Speaker 2: a mama bear, and she takes care of all of us.
• 2:04
  Speaker 2: But most importantly, she creates impact through strategy and creativity,
• 2:11
  Speaker 2: and she really builds a familial like ecosystem. And that's
• 2:16
  Speaker 2: that's how I see her.
• 2:17
  Speaker 3: Thank you, goodbye, Welcome to a new year Wow of
• 2:28
  Speaker 3: sales for New York.
• 2:30
  Speaker 2: iHeart meeting the building. Carolyn Whitman as with us, so
• 2:35
  Speaker 2: happy to be here, book writer and everything.
• 2:38
  Speaker 1: I'm going to learn so much about Carolyn today that
• 2:41
  Speaker 1: in the last five minutes leading up to us starting this,
• 2:43
  Speaker 1: I was.
• 2:43
  Speaker 2: Like, what she is an author? I am a series
• 2:47
  Speaker 2: called Penelope Children's Books. She has two installments. We're waiting
• 2:50
  Speaker 2: for the third.
• 2:51
  Speaker 4: Well, the third is not a Penelope book. So the
• 2:54
  Speaker 4: first two were written about a fish, Penelope. She was
• 2:56
  Speaker 4: inspired by my grandmother. I wrote them while I was
• 2:58
  Speaker 4: sitting at Tiki Tantan salons when I was in college
• 3:01
  Speaker 4: working on break. But yeah, my my third book is
• 3:04
  Speaker 4: actually how to tell your child they're an IVF baby,
• 3:06
  Speaker 4: because I think that's super important for them to know.
• 3:09
  Speaker 5: So stay tuned.
• 3:10
  Speaker 1: That's awesome.
• 3:12
  Speaker 2: You're learning so much right now.
• 3:13
  Speaker 1: Much.
• 3:14
  Speaker 5: Yeah.
• 3:14
  Speaker 1: I got to write a book.
• 3:15
  Speaker 2: You should you should do a memoir.
• 3:16
  Speaker 4: It's a really good like outlet. But these are children's books,
• 3:20
  Speaker 4: so it's like fun, there's colors and my book.
• 3:22
  Speaker 1: I don't think it could be a Yeah it could
• 3:26
  Speaker 1: my son though, yeah baby pro. No, my baby pro
• 3:29
  Speaker 1: is my my son Alexander. So we always had labeled
• 3:32
  Speaker 1: him baby pro and he already wrote a book.
• 3:35
  Speaker 5: Oh my gosh, he wrote a book.
• 3:37
  Speaker 1: So we're actually, yeah, we're going to get it published
• 3:40
  Speaker 1: and everything.
• 3:40
  Speaker 5: That's so cool. He wrote, what's it about?
• 3:42
  Speaker 1: It's it's like a journey. It has to do with
• 3:44
  Speaker 1: a whale, like it's Alexander's. It's like part one of
• 3:47
  Speaker 1: Alexander's world or something like that, where he's gonna have
• 3:50
  Speaker 1: different adventures and this one has to be in an ocean,
• 3:52
  Speaker 1: like in a submarine with whales.
• 3:54
  Speaker 5: Yeah.
• 3:54
  Speaker 1: I love this.
• 3:56
  Speaker 5: Me and baby same weather.
• 3:57
  Speaker 1: Are our oldest, me and my wife's oldest. You know,
• 4:00
  Speaker 1: he's he's nine years old. This kid already wrote a book,
• 4:04
  Speaker 1: and well, yeah, for sure, he's yeah, intellect forget that,
• 4:09
  Speaker 1: he's out of here. I mean no, he plays the piano.
• 4:10
  Speaker 1: He took. He's obviously top of his class and always
• 4:13
  Speaker 1: in grays. But he also comes home. He was taking
• 4:17
  Speaker 1: Arabic school for years. He was taking Chinese learning, learning
• 4:20
  Speaker 1: how to speak Chinese. So he you know, he's just
• 4:23
  Speaker 1: a kid. No Greek, right, No Greek, I know right?
• 4:25
  Speaker 1: You know, yeah, added to the list. You know, his
• 4:29
  Speaker 1: grandmother could teach him Greek, and you know, and then
• 4:31
  Speaker 1: his grandfather could teach him Spanish, so he'll be all right.
• 4:33
  Speaker 1: But yeah, the kid, he's always been like that. You know,
• 4:37
  Speaker 1: he does plays. I'm sure you know see my Instagram
• 4:39
  Speaker 1: like lead role and play. So now he's in the
• 4:42
  Speaker 1: sports lacrosse. Yeah, lacrosse.
• 4:45
  Speaker 5: My husband's a lacrosse coachy. Talk about his book, yep,
• 4:49
  Speaker 5: he would love.
• 4:50
  Speaker 1: By the way, he has a YouTube channel like he
• 4:53
  Speaker 1: there you go. I'm trying to keep him away from
• 4:54
  Speaker 1: the media side because I feel like his his you know,
• 4:58
  Speaker 1: his bar is so much higher than.
• 5:02
  Speaker 4: I mean, that's inspirational kids especially like kids have so
• 5:06
  Speaker 4: much like access to things now, like the world is
• 5:08
  Speaker 4: their oyster, Like there's so much they can do. So
• 5:11
  Speaker 4: it's cool that he's actually doing it.
• 5:14
  Speaker 1: Go baby Pro, let's go, Baby Pro.
• 5:16
  Speaker 2: Love this all right? Listen, Baby Pro has everyone in
• 5:20
  Speaker 2: media already, so we got them.
• 5:21
  Speaker 4: Yep, there it is, next guest, Baby Pro, Baby I love.
• 5:26
  Speaker 2: This And speaking about communications, so that was not a
• 5:31
  Speaker 2: good segue, but we're gonna keep it right.
• 5:32
  Speaker 5: I'm feeling where are we going.
• 5:35
  Speaker 2: To speaking of communications? You earned your degree in Communication
• 5:40
  Speaker 2: Media Studies at ukon.
• 5:42
  Speaker 5: Sure did go Huskies and you were.
• 5:44
  Speaker 2: Also Homecoming Queen. I was tell us about that moment.
• 5:48
  Speaker 4: Honestly, it was wild, Like Homecoming at Yukon is no joke.
• 5:51
  Speaker 4: Like there's so many different rounds of voting, and there's
• 5:54
  Speaker 4: so many different rounds of like you have to like
• 5:55
  Speaker 4: go through so many different things, and I'm super competitive.
• 5:58
  Speaker 4: Obviously I'm in sales, so I'm like, I got to
• 6:00
  Speaker 4: win this. So the first round, like you're already picked somebody,
• 6:02
  Speaker 4: and they picked somebody to like be like in the running.
• 6:06
  Speaker 4: So I genuinely think my friends picked me because they
• 6:08
  Speaker 4: wanted me to sing when You're Good to Mama from
• 6:10
  Speaker 4: Chicago as my talent, So they were already like foreseeing
• 6:12
  Speaker 4: that they wanted me to get to the final stages.
• 6:14
  Speaker 4: There's like three different rounds of votings. Of course I
• 6:17
  Speaker 4: made vote for Carol Woman t shirts. They were hot pink,
• 6:19
  Speaker 4: everybody wore them. Then you had to like sit down
• 6:21
  Speaker 4: and be like interviewed with all the deans of students,
• 6:24
  Speaker 4: and then you finally get to the competition. And the
• 6:26
  Speaker 4: competition is like a full blown pageant. So you need
• 6:29
  Speaker 4: a talent, you need oh my gosh, what else was there?
• 6:32
  Speaker 4: It was talent. It was like storytelling costume, and I
• 6:36
  Speaker 4: channeled my like writing, So I made a book called
• 6:38
  Speaker 4: Delta Gamma Girl and like brought her to life because
• 6:41
  Speaker 4: there's like themes, there's all these different things, and I
• 6:43
  Speaker 4: wound up winning. Funny part of that story is Homecoming
• 6:46
  Speaker 4: King was actually Steve Dellisant, who works.
• 6:48
  Speaker 5: At iHeart to No Way Stop It.
• 6:51
  Speaker 1: Yeah, uh huh, what the hell?
• 6:52
  Speaker 2: Imagine his face just pops up?
• 6:54
  Speaker 1: Call me insert right here. Yeah, we were on the podcast.
• 7:00
  Speaker 4: Two different organizations. Like at first we were competitors because
• 7:03
  Speaker 4: he was partnered with a different sorority.
• 7:05
  Speaker 2: Wait, so what was your guys dance for Homecoming?
• 7:07
  Speaker 5: You don't dance? There's no dance like you have a challenge.
• 7:10
  Speaker 4: Yeah no, it's like a whole like it's almost like
• 7:12
  Speaker 4: a pageant style, like there's Q and A, there's talent,
• 7:16
  Speaker 4: my talent. I sang when You're good to Mama from Chicago.
• 7:19
  Speaker 4: Steve did like a dance through the decades kind of thing.
• 7:21
  Speaker 1: I can see that you did different dances.
• 7:23
  Speaker 2: Where's the video to this?
• 7:24
  Speaker 1: Oh my god, the Running Man and different things and.
• 7:27
  Speaker 2: All we need videos.
• 7:29
  Speaker 1: It was really good. Oh yeah, it.
• 7:32
  Speaker 4: Wasn't like you think of it. Like a homecoming like
• 7:33
  Speaker 4: dance in high school. It's more along the lines of
• 7:36
  Speaker 4: like a competition between all campus organizations. We should make
• 7:40
  Speaker 4: a home Yeah, I'm still I just want to see
• 7:43
  Speaker 4: these floats, so you have to make like a float
• 7:46
  Speaker 4: like it's It was intense. So yeah, then we had
• 7:49
  Speaker 4: like a big party after. It was great, It was amazing.
• 7:50
  Speaker 4: And then you get to go on the field.
• 7:51
  Speaker 1: The fact that you guys and then at that point
• 7:55
  Speaker 1: in your life, there's no way you guys were like,
• 7:57
  Speaker 1: you know, we're gonna end up working for the same company.
• 8:00
  Speaker 2: Yes, how do we go from Carolyn in the Jersey Shore?
• 8:06
  Speaker 5: Yeah, yeah, Jersey why Heart Media?
• 8:09
  Speaker 2: But now with the homecoming story and the floats and
• 8:14
  Speaker 2: the creativity, I see it.
• 8:16
  Speaker 4: Yeah, it all, It all kind of came to you
• 8:18
  Speaker 4: know what I think the funny thing is, and especially
• 8:20
  Speaker 4: Berkeley College, Like you go to college, and I think
• 8:22
  Speaker 4: a lot of people don't know what their destiny will be.
• 8:24
  Speaker 4: But like I feel like at college you learn so
• 8:27
  Speaker 4: many different things. Right, you have your core curriculum, you
• 8:30
  Speaker 4: have internships, you have networks, you have all these different
• 8:32
  Speaker 4: things that you're building and growing. But you meet so
• 8:35
  Speaker 4: many people and a lot of times. I think every
• 8:37
  Speaker 4: job I've had was because of someone I met at
• 8:39
  Speaker 4: college and a network that I created that helped me
• 8:42
  Speaker 4: build my life and my life outside of college. So yes,
• 8:46
  Speaker 4: I went to college with Steve. We went two totally
• 8:47
  Speaker 4: different directions. I was like, I want to be in
• 8:50
  Speaker 4: pr I want to work in fashion. I want to
• 8:51
  Speaker 4: work in editorial, and Steve was mek.
• 8:54
  Speaker 2: And why who, I'm a kid, not small brands, Carolyn.
• 8:58
  Speaker 4: No, that was actually my Oh my gosh, I my
• 9:01
  Speaker 4: first job. I graduated in the middle of the recession,
• 9:03
  Speaker 4: so it was two thousand and eight, I want to say,
• 9:07
  Speaker 4: and there was literally no jobs, Like you couldn't find
• 9:09
  Speaker 4: a job anywhere. So I had already like put a
• 9:12
  Speaker 4: down payment on an apartment and Hoboken because I like
• 9:14
  Speaker 4: lived as a dreamer, like I'm going to get the
• 9:15
  Speaker 4: best job and I make all this money.
• 9:17
  Speaker 5: And there was nothing.
• 9:18
  Speaker 1: So I want you envisioned it. I envisioned it in
• 9:21
  Speaker 1: my brain.
• 9:22
  Speaker 4: Just took a really long time to get there. I
• 9:24
  Speaker 4: started interning for US Weekly magazine, so I was an
• 9:27
  Speaker 4: intern and then I worked an anthropology on the weekends
• 9:29
  Speaker 4: because I was like, you know, I gotta make money,
• 9:32
  Speaker 4: have this apartment, like you need to figure out my life.
• 9:34
  Speaker 4: So I was and working an editorial. I thought it
• 9:36
  Speaker 4: was like super glamorous, like I'd be doing all these things,
• 9:39
  Speaker 4: It's gonna be amazing. It was wild, so you have
• 9:41
  Speaker 4: to like there was no technology, no like AI at
• 9:45
  Speaker 4: that time, so you were transcribing interviews for hours, and
• 9:48
  Speaker 4: then you would see these celebrities come.
• 9:50
  Speaker 5: In and out and I'm like, oh my gosh, this
• 9:51
  Speaker 5: is Kardashian. I'm like, what's happening.
• 9:53
  Speaker 4: And then as you like build relationships, people are like, hey,
• 9:56
  Speaker 4: I can't make it to this event tonight. Can you
• 9:57
  Speaker 4: cover it? Can you do this interview for me? And
• 9:59
  Speaker 4: I would always be like yes. And then I remember
• 10:02
  Speaker 4: the first time my name got published in an US
• 10:05
  Speaker 4: weekly magazine. I thought it was so cool and my
• 10:06
  Speaker 4: dad really loved and my dad and my grandma loved
• 10:09
  Speaker 4: like gossip columns and like magazine, so they were like
• 10:12
  Speaker 4: super proud.
• 10:13
  Speaker 5: But then I was like, I can't do this anymore.
• 10:15
  Speaker 5: It's crazy.
• 10:17
  Speaker 4: And I remember the editor at the time she was like,
• 10:20
  Speaker 4: there's an opening at Cosmo, like would you want to
• 10:22
  Speaker 4: work there? And I was like, that is my dream,
• 10:25
  Speaker 4: but she's like it's like a six month interview process,
• 10:28
  Speaker 4: and I was like, I can't pay my bills, but
• 10:30
  Speaker 4: what am I going to do? And then at the
• 10:32
  Speaker 4: same time, a friend called me and he was like,
• 10:33
  Speaker 4: my parents are looking for an assistant. They work in
• 10:36
  Speaker 4: children's fashion, and like would you be interested? And I
• 10:39
  Speaker 4: was like sure. So I met with John and Shelley,
• 10:41
  Speaker 4: and that's how I got into children's fashion. I was
• 10:42
  Speaker 4: working with dk Y, Puma, a niche baby Fat but
• 10:45
  Speaker 4: all like the children's licenses. It was wild. So that's
• 10:50
  Speaker 4: kind of how I got there. And then I just,
• 10:51
  Speaker 4: you know, I kind of like went around in the
• 10:53
  Speaker 4: children's industry a little bit, but I was kind of
• 10:56
  Speaker 4: like missing something, Like I was like there's something, like
• 10:58
  Speaker 4: there's got to be something more to this. And like,
• 11:00
  Speaker 4: don't get me wrong, anyone who works in fashion in
• 11:03
  Speaker 4: wholesale like it is a hustle, Like it is a
• 11:05
  Speaker 4: whole nother world. But it just wasn't like my passion
• 11:08
  Speaker 4: point anymore. And I saw Steve living this life and
• 11:12
  Speaker 4: he was at all these events, he was working with
• 11:13
  Speaker 4: all these different brands. Was and I've been a radio
• 11:16
  Speaker 4: baby since like day one. I grew up listening to
• 11:19
  Speaker 4: all of our stations, like I think like Delilah was
• 11:22
  Speaker 4: like something I listened to every single night as a kid,
• 11:25
  Speaker 4: like in her voice just like was a part of
• 11:27
  Speaker 4: my childhood. But even like KTU's E one hundred, like
• 11:30
  Speaker 4: Angie Martinez, I remember listening to her through and through
• 11:33
  Speaker 4: all the time in college. So seeing that opportunity, I
• 11:36
  Speaker 4: was like, I love media, I love radio. I remember
• 11:39
  Speaker 4: messaging Steve and being like, hey, I saw that you
• 11:41
  Speaker 4: posted that iHeart is hiring, Like could I apply? And
• 11:45
  Speaker 4: he was like, of course you can apply. He's like,
• 11:47
  Speaker 4: but I can't tell you forget the job. He's like,
• 11:49
  Speaker 4: you have to interview and go through everything. So I
• 11:51
  Speaker 4: went through the whole interview process. It was crazy, but
• 11:53
  Speaker 4: like the fashion world is so different than media. I
• 11:56
  Speaker 4: remember I made custom cookies and I came in with
• 11:58
  Speaker 4: coffee for my interview, like set up this whole scene.
• 12:01
  Speaker 4: And now that's that's helped me so much, like build
• 12:03
  Speaker 4: relationships and build moments and like create moments, which is
• 12:07
  Speaker 4: pretty cool. And I guess the rest is history. Has
• 12:09
  Speaker 4: started at iHeart in twenty fifteen as an account executive
• 12:13
  Speaker 4: and now I am vice president of sales, working very
• 12:16
  Speaker 4: closely with Prolo and k TU LIGHTM.
• 12:19
  Speaker 1: And Carolyn's the best by the way she really is.
• 12:22
  Speaker 1: But all that, all the stuff you did also helps
• 12:25
  Speaker 1: with what you do here at iHeart right, because even
• 12:27
  Speaker 1: the way you said you came in for your interview
• 12:29
  Speaker 1: and you had like a presentation almost your interview. You know,
• 12:32
  Speaker 1: part of being in sales, I'm sure had to do
• 12:34
  Speaker 1: with winning people over as clients is part of the presentation.
• 12:38
  Speaker 1: And so you going through all those different routes helped
• 12:41
  Speaker 1: you probably learn how to create these this space and
• 12:44
  Speaker 1: this you know what I'm trying to say. Yeah, like
• 12:46
  Speaker 1: a presentation that helps versus just sitting down at a
• 12:49
  Speaker 1: table with somebody across from them and having a conversation.
• 12:51
  Speaker 5: Oh yeah.
• 12:51
  Speaker 4: Even though the roles I was in weren't the right
• 12:54
  Speaker 4: roles for me, there was so much I took from
• 12:56
  Speaker 4: it and took out of it because that builds who
• 12:58
  Speaker 4: you are, and that builds your brand later in life.
• 13:00
  Speaker 4: So like every single job I was in, like I
• 13:02
  Speaker 4: could hinpoint different things from each one of those that
• 13:06
  Speaker 4: has added to my success in my career now, which
• 13:09
  Speaker 4: is kind of cool. Like you look back and I
• 13:11
  Speaker 4: think sometimes as like a kid, you have this mentality
• 13:14
  Speaker 4: and you're like, I know more than everybody else, Like
• 13:16
  Speaker 4: I I've got this, Like, but then you have to
• 13:19
  Speaker 4: like sit back and now as I look back on
• 13:20
  Speaker 4: the people that have really helped me build who I am,
• 13:23
  Speaker 4: there's so much I've learned from so many different people
• 13:27
  Speaker 4: that are like these unique takeaways that I'm like, if
• 13:29
  Speaker 4: that wasn't in my life, I don't know if I'd
• 13:31
  Speaker 4: be where I am today.
• 13:33
  Speaker 2: I see how more coming?
• 13:34
  Speaker 1: Yeah, yeah, you know there's one thing that and going
• 13:37
  Speaker 1: back to your when you when you're going back to
• 13:39
  Speaker 1: college for you, you said something and it takes us
• 13:41
  Speaker 1: back to all our episodes essentially, And if I had
• 13:44
  Speaker 1: to come up with a word right now to describe
• 13:47
  Speaker 1: one word to describe this podcast in a.
• 13:50
  Speaker 2: Hole okay, pro right getting into it, there we go,
• 13:54
  Speaker 2: goose of you that are not watching.
• 13:57
  Speaker 1: It's one word that keeps coming up, and we've hit
• 13:59
  Speaker 1: on it so many times. And I think, what people
• 14:03
  Speaker 1: really at the end of the day, no matter what
• 14:05
  Speaker 1: episode you watch, no matter what you do, what you're
• 14:08
  Speaker 1: gonna find out in life the most important part, if
• 14:12
  Speaker 1: not one of the most important parts of becoming successful
• 14:15
  Speaker 1: or moving forward is networking. Oh yes, and I feel
• 14:19
  Speaker 1: like every single person who sat here has brought up
• 14:22
  Speaker 1: networking and it's helped them open the doors. And even
• 14:25
  Speaker 1: with you, if you didn't network in college and then
• 14:27
  Speaker 1: meet Steve, and you might not have been following Steve's
• 14:31
  Speaker 1: journey which led him to posting that post which opened
• 14:34
  Speaker 1: the door for you coming in saying, hey, actually he
• 14:36
  Speaker 1: posted this together. Networking is so important and anybody out
• 14:40
  Speaker 1: there watching or listening, whatever you're doing right now, just
• 14:43
  Speaker 1: make sure that you are networking. So it's not about
• 14:46
  Speaker 1: just studying the craft. It is about being you know,
• 14:49
  Speaker 1: mastering your craft and getting as good. But networking has
• 14:51
  Speaker 1: to be so so important with what you're doing in
• 14:55
  Speaker 1: any field. It doesn't matter, like even as a DJ,
• 14:58
  Speaker 1: you know, and not to vey away, but networking was
• 15:01
  Speaker 1: a big part of it, you know, meeting promoters, meeting
• 15:04
  Speaker 1: club owners, meeting is what leads you into those venues.
• 15:07
  Speaker 1: Is getting booked to DJ here and DJ there. And
• 15:10
  Speaker 1: then when you're djaing at one place, somebody comes up, hey,
• 15:12
  Speaker 1: I own a bar that. Oh yeah, let's talk, changing numbers,
• 15:15
  Speaker 1: talking on the side. Next thing you know, you're DJing
• 15:17
  Speaker 1: at their place. Blah blah blah. So it's all one
• 15:19
  Speaker 1: big network, there's no. It's also about.
• 15:22
  Speaker 2: How to network. It's about being intentional, yes, but also
• 15:25
  Speaker 2: leaving an impression. Oh yeah, and this day and age,
• 15:29
  Speaker 2: with digital marketing and all of the different platforms LinkedIn,
• 15:32
  Speaker 2: ninety five percent of employers higher through LinkedIn. Yeah, so
• 15:34
  Speaker 2: everyone should have a LinkedIn working on yours, but I
• 15:37
  Speaker 2: don't have one. Everyone should have a LinkedIn. But even
• 15:42
  Speaker 2: with that, when you go to conferences and you go
• 15:44
  Speaker 2: to symposiums and all of these things, you meet so
• 15:46
  Speaker 2: many people and then what happens. We don't follow up
• 15:49
  Speaker 2: or we don't follow through because it's just so much
• 15:52
  Speaker 2: and we're being so bombarded. That's why you have to
• 15:54
  Speaker 2: network with intention know the people that are there, find
• 15:58
  Speaker 2: out what they're into. It's not just about what your
• 16:00
  Speaker 2: title is where you work, but it's who are you
• 16:02
  Speaker 2: as a person. Is there synergy there, and what does
• 16:05
  Speaker 2: that impression find?
• 16:07
  Speaker 4: It kind of applies to you, like you walk into
• 16:09
  Speaker 4: a room of strangers, it's intimidating. You're like, I could
• 16:11
  Speaker 4: either choose to talk to the people I know or
• 16:14
  Speaker 4: sit over there and eat an appetizer and call it
• 16:17
  Speaker 4: a day. But like, how do you bridge that conversation.
• 16:20
  Speaker 4: Like communication skills are so important, like how do you communicate?
• 16:24
  Speaker 4: And once you've built that, how do you nurture it?
• 16:26
  Speaker 4: Like how do you follow up? What's your next step?
• 16:28
  Speaker 4: Like how do you build that? And once you have
• 16:29
  Speaker 4: that network, how do you start to know other people's networks?
• 16:32
  Speaker 4: Like how many times have I called you prone? I'm like, hey,
• 16:34
  Speaker 4: I'm in this situation.
• 16:35
  Speaker 5: Do you know somebody? Like do you have somebody? And
• 16:37
  Speaker 5: pro always has somebody?
• 16:38
  Speaker 1: Like always I'm the king of hitting her up, like hey, yeah,
• 16:43
  Speaker 1: a look up for this. First of my wife has
• 16:45
  Speaker 1: she knows Carolyn, so she's like, hit Carolyn asking this. Hey.
• 16:48
  Speaker 2: I'm like, I can't ask every single.
• 16:52
  Speaker 1: Day Carolyn, Jesus, we want to go see a show.
• 16:57
  Speaker 4: We figured it out, but like it's true, like you
• 16:59
  Speaker 4: need to need to know your network's networks in order
• 17:02
  Speaker 4: to like know like how to leverage them.
• 17:03
  Speaker 2: And even that you know, we had looking at enrollment.
• 17:07
  Speaker 2: We all know things tick a dip last year with
• 17:09
  Speaker 2: higher ED I sat with Karen. I'm like, what can
• 17:11
  Speaker 2: we do? Can we do a round table? Can we
• 17:14
  Speaker 2: sit She's like, let's figure it out, Let's meet with
• 17:16
  Speaker 2: other partners and see what synergies they are. So it's
• 17:18
  Speaker 2: always about your network, but also developing and nurturing that relationship,
• 17:24
  Speaker 2: both in the professional and outside the professional setting one
• 17:28
  Speaker 2: going into personal. Even our live episode one, we were
• 17:35
  Speaker 2: so intentional with that guest list, so everyone in the
• 17:38
  Speaker 2: audience was someone and so many people left expanding their
• 17:43
  Speaker 2: network from that day and I would get text messages
• 17:46
  Speaker 2: and emails thank you so much for the intro and
• 17:48
  Speaker 2: the soft intro here. So it's really about being intentional,
• 17:51
  Speaker 2: which you are with your creativity, try to building these partnerships.
• 17:56
  Speaker 2: So talk talk us through what a contract looks like,
• 18:02
  Speaker 2: how do you build that?
• 18:04
  Speaker 4: I think it's really different for every partner, right because
• 18:07
  Speaker 4: every single partner has a different KPI, they have a
• 18:09
  Speaker 4: different direction, they have a different mission, and a lot
• 18:12
  Speaker 4: of it comes down to listening. Like if you're not
• 18:14
  Speaker 4: listening to people and you're not listening to what they're
• 18:17
  Speaker 4: looking to achieve or where their challenges are, you can't
• 18:19
  Speaker 4: help them and you're going to wind up just throwing
• 18:21
  Speaker 4: darts at a board and hopefully it sticks. But if
• 18:24
  Speaker 4: you listen, and you truly listen to somebody, you can
• 18:27
  Speaker 4: come back with something that's going to help them. And
• 18:29
  Speaker 4: help them grow and help them meet what they need to,
• 18:32
  Speaker 4: which then turns into a long term partnership like for
• 18:35
  Speaker 4: Berkeley College. Like we started working together a year almost
• 18:38
  Speaker 4: like a year ago to the day, right, Ye, but
• 18:41
  Speaker 4: you've worked with iHeart for twenty years.
• 18:42
  Speaker 2: Twenty years, which is.
• 18:45
  Speaker 4: Incredible and such a testament to what a partnership is,
• 18:49
  Speaker 4: Like a partnership should have longevity. But we did something
• 18:52
  Speaker 4: totally different together that hadn't been done before because we
• 18:55
  Speaker 4: were really sitting in it, I know, and with Victoria
• 18:58
  Speaker 4: and Jill and pro really listened to each other and
• 19:02
  Speaker 4: really figured out something that would be really special and
• 19:04
  Speaker 4: really different. And that's what it all comes down to.
• 19:06
  Speaker 4: And then you take the creativity and there's different people
• 19:08
  Speaker 4: who are good at different things and knowing everybody's skill
• 19:10
  Speaker 4: sets and that's how you make magic.
• 19:13
  Speaker 1: And now we have awards and now.
• 19:15
  Speaker 5: Look at these bad boys.
• 19:17
  Speaker 2: Great Crow keeps looking at his and spinning it around
• 19:20
  Speaker 2: and he's so proud. Look at popa Pro, He's so proud.
• 19:24
  Speaker 4: Yeah, he's so so cool. This this podcast was an
• 19:28
  Speaker 4: idea a year ago. Like That's what it was. It
• 19:30
  Speaker 4: was an idea.
• 19:31
  Speaker 2: We sat down, we spoke about we did a gap analysis.
• 19:34
  Speaker 2: We did a state of the union, which is typically
• 19:36
  Speaker 2: when we meet with a partner, it's this is where
• 19:38
  Speaker 2: we are, this is where we aim to go within
• 19:41
  Speaker 2: a year. How are we going to get there? And
• 19:43
  Speaker 2: then if you have great partners, they come and say,
• 19:46
  Speaker 2: all right, let's talk about some ideas. And I remember
• 19:49
  Speaker 2: it was the first time you and I were on
• 19:51
  Speaker 2: a call together, and what we learned rather quickly is
• 19:55
  Speaker 2: that Carolyn and I are the same we are. And
• 19:58
  Speaker 2: we went on like twelve ten, but we went down
• 20:01
  Speaker 2: a lot of different things. And we had just launched
• 20:03
  Speaker 2: our new program, meeting communications, and you had said, well,
• 20:07
  Speaker 2: do you have radio on campus? And I said, no,
• 20:10
  Speaker 2: we don't, but you know, due to this and this,
• 20:13
  Speaker 2: I had this concept and we came up with that,
• 20:15
  Speaker 2: and you know, she said, okay, give me a week
• 20:19
  Speaker 2: and a week later she's like, so we're gonna meet
• 20:23
  Speaker 2: with DJ pro style. This is the great fit, and
• 20:26
  Speaker 2: you know, you go through that.
• 20:27
  Speaker 1: So it's one thing.
• 20:32
  Speaker 5: This work.
• 20:35
  Speaker 2: Are the synergy is there. You look at your KPIs,
• 20:38
  Speaker 2: you look at your measurements, you look at your audience,
• 20:40
  Speaker 2: you look at your target segmentations, and through that you
• 20:44
  Speaker 2: say Okay, show me the three stations. Does the audience match,
• 20:48
  Speaker 2: what does that likeliness look like? What does the messaging
• 20:50
  Speaker 2: look like, what does the personality look like? Does that
• 20:53
  Speaker 2: jive with this brand? And do our ethos have synergy?
• 20:58
  Speaker 2: And they did.
• 20:58
  Speaker 5: We did the vibe check and bab check was high.
• 21:01
  Speaker 2: Yeah. Over a year later, here we are.
• 21:04
  Speaker 5: There's trophies.
• 21:06
  Speaker 4: No, it's just and I think a lot of times,
• 21:08
  Speaker 4: especially I think people poin creativity is like big ideas
• 21:13
  Speaker 4: and out of the box thinking, but there's also like
• 21:15
  Speaker 4: strategy that goes behind it. Oh, you can have this
• 21:17
  Speaker 4: amazing idea, but how do you make it make sense?
• 21:19
  Speaker 4: Like how do you make the mechanics work? Like how
• 21:21
  Speaker 4: do you drive it back to KPIs and do.
• 21:23
  Speaker 5: All those things?
• 21:24
  Speaker 4: And I think a lot of times when you're thinking
• 21:25
  Speaker 4: of something new and different, like this is very new
• 21:27
  Speaker 4: and different in education, And.
• 21:28
  Speaker 2: What people don't see is it took us six months
• 21:31
  Speaker 2: going back and forth, negotiating, shooting ideas and making sure
• 21:37
  Speaker 2: that this was something that was going to fit and stick,
• 21:40
  Speaker 2: and then testing it. We did those first two episodes
• 21:42
  Speaker 2: to see what what that would look like. Is this
• 21:44
  Speaker 2: something we can move forward? And then pro you know,
• 21:47
  Speaker 2: force me into.
• 21:52
  Speaker 1: No. I love it because every every episode could relate
• 21:55
  Speaker 1: to somebody. Yeah, you know, and that's what it's all about,
• 21:58
  Speaker 1: you know, that's what teach me somethings all about. Yeah,
• 22:00
  Speaker 1: it's funny because when we talk about I'm listening and
• 22:02
  Speaker 1: you guys talk about like panels, and you know, there's
• 22:04
  Speaker 1: all these big panels, and you know, people go to
• 22:06
  Speaker 1: panels to learn essentially, right, everyone's talking about their story
• 22:11
  Speaker 1: back and forth, and they're basically teaching the crowds. People
• 22:14
  Speaker 1: are learning off these panels, and I feel like, without
• 22:16
  Speaker 1: it being an actual panel, it's what we're doing every week.
• 22:18
  Speaker 2: Now. Yeah, that's exactly what we're doing. And you look
• 22:20
  Speaker 2: at experiential learning, you look at environmental learning, and that's
• 22:24
  Speaker 2: exactly what this platform offers. I mean, we have students
• 22:27
  Speaker 2: come in and shadow when intern we have students that
• 22:30
  Speaker 2: are not physically here, but they're going through the episodes
• 22:33
  Speaker 2: and seeing what that looks like. So that's experiential learning.
• 22:36
  Speaker 2: But then we have environmental learning. Yeah, we're putting it
• 22:38
  Speaker 2: into practice. We're getting into people's homes, people's jobs, their
• 22:43
  Speaker 2: way to work, and they're listening to the podcast or
• 22:45
  Speaker 2: they're listening on WR seven ten wherever the podcast is,
• 22:50
  Speaker 2: so you're reaching the audience through innovative communication.
• 22:53
  Speaker 5: Yeah, and where they are, that's where it is.
• 22:55
  Speaker 4: You've got to be where somebody is and where somebody
• 22:57
  Speaker 4: is listening, and that's what this does. And for those
• 23:00
  Speaker 4: our main theme today is networking. Like, if someone's listening
• 23:02
  Speaker 4: right now and they're like, oh, I love to work
• 23:04
  Speaker 4: in media, like email me, you know, like if there's
• 23:06
  Speaker 4: another guest that's on the show and they're like, oh
• 23:08
  Speaker 4: my gosh, that's so interesting to me, I'd love to
• 23:10
  Speaker 4: learn more, email them, Like that's how you build a network.
• 23:13
  Speaker 4: Like there's going to be nobody that says, like, you
• 23:15
  Speaker 4: know what, I don't have time for you. They're going
• 23:16
  Speaker 4: to figure it out and find them on LinkedIn and
• 23:18
  Speaker 4: figure out ways to build that network, because that's how
• 23:20
  Speaker 4: you grow. It's not always the rooms that you're in,
• 23:22
  Speaker 4: it's the rooms you put yourself in and the conversations
• 23:24
  Speaker 4: you put yourself into.
• 23:26
  Speaker 1: You have to spark the conversations and you can't be scared.
• 23:28
  Speaker 2: Yeah, yeah, it's not about I always say getting into
• 23:31
  Speaker 2: the room is easy, it's what are you gonna do
• 23:32
  Speaker 2: when you're in there?
• 23:33
  Speaker 5: Yep. How do you make yourself memorable? Speaking of memorable,
• 23:37
  Speaker 5: oh Penny that look, where are we going?
• 23:43
  Speaker 2: What is your most memorable brand activation that you've done?
• 23:47
  Speaker 4: Oh my gosh, there's so many. I don't even know
• 23:49
  Speaker 4: if I could pick one.
• 23:53
  Speaker 5: There's just been.
• 23:54
  Speaker 4: There's been so many, and I think every different part
• 23:56
  Speaker 4: of my career. As I go back and look at them,
• 23:58
  Speaker 4: there's ones that like resonate. I think the one that's
• 24:02
  Speaker 4: that's resonated with me throughout the years, it's definitely with
• 24:05
  Speaker 4: DeLonge Delongey's been a partner of Ihearts for ten years
• 24:09
  Speaker 4: and they were one of my first partners when I
• 24:11
  Speaker 4: was an account executive that I was able to bring on.
• 24:13
  Speaker 1: So's special.
• 24:14
  Speaker 4: It's super special, but also heart yes, very much so.
• 24:20
  Speaker 4: But to keep something new and fresh for ten years,
• 24:23
  Speaker 4: it takes a lot of collaboration, a lot of partnership,
• 24:25
  Speaker 4: and a lot of like building and growing and understanding
• 24:28
  Speaker 4: and listening. And over those ten years we've kind of
• 24:32
  Speaker 4: curated this program where part of proceeds go back to
• 24:34
  Speaker 4: Cookies for Kids Cancer. So that program not only is
• 24:38
  Speaker 4: it doing something amazing for Delongey and spreading the word
• 24:40
  Speaker 4: and getting the word out there, but it's also doing
• 24:42
  Speaker 4: something good for people. And I think for me, the
• 24:45
  Speaker 4: underlying theme I've had in my whole career is like
• 24:48
  Speaker 4: the programs that give back in any way?
• 24:51
  Speaker 5: Is it giving back through education?
• 24:52
  Speaker 4: Is giving back through doing something that's creating hopefully cures
• 24:56
  Speaker 4: for children's cancer. Like there are so many ways that
• 24:59
  Speaker 4: in marketing, in working with businesses, you can do good.
• 25:02
  Speaker 4: And I think for me it's always those partnerships that
• 25:03
  Speaker 4: we're doing good that it resonates with me the most.
• 25:08
  Speaker 2: It's beautiful.
• 25:09
  Speaker 1: Yeah, that is there, you go, that's awesome.
• 25:11
  Speaker 5: That's mine.
• 25:11
  Speaker 4: So if anybody needs a coffee machine, Delongi's the brand
• 25:15
  Speaker 4: because they give back.
• 25:16
  Speaker 1: Any any brands that well maybe you can't talk about saying,
• 25:18
  Speaker 1: is there any brands that you're not a fit or
• 25:21
  Speaker 1: you're excited to work with coming up?
• 25:23
  Speaker 5: Oh my god, I think anyone.
• 25:24
  Speaker 1: I think.
• 25:25
  Speaker 4: I think if anybody has like a challenge or it's
• 25:27
  Speaker 4: something they're looking to do or looking to reach, I
• 25:29
  Speaker 4: think that's the beauty of iHeart. iHeart has something for everybody.
• 25:32
  Speaker 4: It's just figuring out the right asset, the right tool,
• 25:34
  Speaker 4: the right.
• 25:35
  Speaker 5: Way to list.
• 25:35
  Speaker 1: So it's so amazing, Like and shout out to iHeart.
• 25:38
  Speaker 1: I just got to say, because in today's climate, right
• 25:42
  Speaker 1: with radio and if you really follow radio and you
• 25:44
  Speaker 1: understand what's going on with what a lot of other
• 25:46
  Speaker 1: companies and way things are moving, iHeart is so like
• 25:49
  Speaker 1: they're really ahead of everybody. Yeah, you know with the
• 25:52
  Speaker 1: deal they just did now with Netflix, with you know,
• 25:54
  Speaker 1: with podcasts and with putting shows on there, and just
• 25:58
  Speaker 1: exactly but in general, shout out to you know, everybody
• 26:03
  Speaker 1: from obviously Bob all the way down everyone involved with
• 26:07
  Speaker 1: just keeping this brand at the forefront and obviously always
• 26:11
  Speaker 1: pushing ahead. I remember I used to DJ all the
• 26:14
  Speaker 1: They used to have these like meetings like which were great, right,
• 26:17
  Speaker 1: We're like remember those like I don't know calling parties
• 26:19
  Speaker 1: almost But then in the middle of it there was
• 26:24
  Speaker 1: like these parties I would DJ. Then then then then
• 26:27
  Speaker 1: they would stop halfway through them and do a presentation
• 26:30
  Speaker 1: which would explain where radio is today and listenership and
• 26:34
  Speaker 1: how it's growing and everything from everything cool. And it
• 26:39
  Speaker 1: was incredible because they would break down numbers that out,
• 26:41
  Speaker 1: you know, and I've been on RD in my whole life,
• 26:43
  Speaker 1: but you just don't know these things, you know, And
• 26:44
  Speaker 1: you're looking at them like wow, that's crazy. Wow. You
• 26:47
  Speaker 1: know the impressions that I heard gets when you put
• 26:49
  Speaker 1: them up against like a Google or somebody like that,
• 26:51
  Speaker 1: and you think that they would be higher, but no,
• 26:54
  Speaker 1: I heart, it's just so much higher than everybody else,
• 26:56
  Speaker 1: Like wow, that's crazy. I'm sure you use all this
• 26:58
  Speaker 1: stuff like in yourself to us.
• 27:04
  Speaker 5: Here's how we do it, and I think it's.
• 27:07
  Speaker 2: Always the numbers behind and the research.
• 27:09
  Speaker 5: The storytelling.
• 27:11
  Speaker 4: Our head of research is amazing. You've heard her speak
• 27:14
  Speaker 4: before a pro. I know you have to leany she is.
• 27:17
  Speaker 4: She is a way to take numbers and make them
• 27:19
  Speaker 4: exciting and make them interesting, but also tell the stories
• 27:21
  Speaker 4: that people want to hear. So I think that's really
• 27:23
  Speaker 4: helpful for our partners because numbers are just numbers until
• 27:26
  Speaker 4: they make sense for somebody and then they resonate.
• 27:29
  Speaker 2: So no, it's always good. During our our marketing mixer
• 27:32
  Speaker 2: at Berkeley, this was our second year doing it, and
• 27:36
  Speaker 2: we do a state of the Union and presentation kind
• 27:38
  Speaker 2: of like what you do audio con and we show
• 27:40
  Speaker 2: this is what's going on within the landscape, but this
• 27:42
  Speaker 2: is what's going on for us and ship highlights, and
• 27:45
  Speaker 2: it's always good to show what those numbers are. Definitely
• 27:48
  Speaker 2: you expect to aim to why we didn't because that
• 27:51
  Speaker 2: also sparks interest with the partners of what can we
• 27:54
  Speaker 2: do now to collaborate to aim to this goal, How
• 27:57
  Speaker 2: can we improve, how can we pivot it will be
• 28:00
  Speaker 2: fluid and do that which we're doing.
• 28:03
  Speaker 5: Yeah. No, that's that's what it's all about. So very cool.
• 28:08
  Speaker 5: What was it? A little fuzz?
• 28:10
  Speaker 1: I can't so what happens when you have kids at
• 28:12
  Speaker 1: the house.
• 28:12
  Speaker 5: Yeah, I know.
• 28:13
  Speaker 4: I like came in today and I had like a
• 28:15
  Speaker 4: it almost like a bite mark on my arm, and
• 28:17
  Speaker 4: I was like, oh, I.
• 28:17
  Speaker 1: Almost have to keep peter. You the rollers, you know,
• 28:22
  Speaker 1: the lint rollers now start hitting everything these kids have.
• 28:26
  Speaker 1: Oh yeah, I'll leave my jacket somewhere and then I'll
• 28:28
  Speaker 1: come back and there's like ten towels and things on something.
• 28:30
  Speaker 1: What the hell? Yeah? Children, Yeah, we're talking about Peter
• 28:34
  Speaker 1: and numbers. He's giving me the cue like, Yo, we're
• 28:36
  Speaker 1: way over.
• 28:37
  Speaker 2: Does matter, it doesn't matter, it doesn't matter, it doesn't
• 28:42
  Speaker 2: That means we're gonna end okay the way we always end.
• 28:45
  Speaker 1: Correct.
• 28:45
  Speaker 2: No, No, I have one more question. Okay, because then if
• 28:47
  Speaker 2: we need to cut something. We can cut something. Okay,
• 28:49
  Speaker 2: It's better to have more pearl than not.
• 28:51
  Speaker 4: Of course, Peter's like, whatever this person, sorry, Peter Okay.
• 28:57
  Speaker 2: So, serving as the vice president of sales in New
• 29:02
  Speaker 2: York for iHeartMedia's multi platform group, what does it take
• 29:07
  Speaker 2: to lead and sell effectively in one of the most
• 29:11
  Speaker 2: competitive media markets in the world.
• 29:15
  Speaker 4: I I look at every day as a blessing, right, Like,
• 29:18
  Speaker 4: I'm so blessed to be here. I'm so blessed to
• 29:20
  Speaker 4: be on this team. Like the people that I work
• 29:23
  Speaker 4: with every single day are the best of the best.
• 29:24
  Speaker 4: Our clients are incredible. Like the talent that I'm surrounded
• 29:27
  Speaker 4: by is I mean, like twelve year old Carolyn would
• 29:31
  Speaker 4: pinch herself to know that she was in these rooms.
• 29:34
  Speaker 4: I think there's just there's so much that comes back
• 29:36
  Speaker 4: to it, and I think there's what really it comes
• 29:41
  Speaker 4: down to is having heart and really like being able
• 29:45
  Speaker 4: to figure out like days are long, like sometimes things
• 29:48
  Speaker 4: are really tough. Sometimes you know, you have like a
• 29:50
  Speaker 4: team of people, and like people are people. Everyone goes
• 29:53
  Speaker 4: through different things in their life. Everyone has different challenges,
• 29:56
  Speaker 4: and like my job is to get them to their
• 29:58
  Speaker 4: best potential right and to get the best out of
• 30:00
  Speaker 4: them and to see how they can hit their goals
• 30:03
  Speaker 4: and reach their goals. But you have to be humanistic
• 30:05
  Speaker 4: to do that, and you need to kind of find
• 30:07
  Speaker 4: that boundary between business and relationships and really figuring out
• 30:12
  Speaker 4: how to grow a person and help them succeed. So
• 30:15
  Speaker 4: like for me, I think that's the most important part
• 30:19
  Speaker 4: of my job is watching people find their potential and
• 30:23
  Speaker 4: watching them do incredible things.
• 30:25
  Speaker 5: And in the process I get to do that as well.
• 30:28
  Speaker 4: A lot of my passion for what I do and
• 30:31
  Speaker 4: how I do it, and my work ethic and everything
• 30:33
  Speaker 4: that ties back to it comes down to when I
• 30:35
  Speaker 4: was an infant, I had a third degree brain hemorrhage.
• 30:38
  Speaker 4: They told me I'd never talk, i never walk, I'd
• 30:40
  Speaker 4: never be able to do anything. They actually told my
• 30:42
  Speaker 4: parents to put me in a home because I'd be
• 30:44
  Speaker 4: nothing more than a vegetable.
• 30:45
  Speaker 1: Wow.
• 30:46
  Speaker 4: My parents my entire life have pushed me to be
• 30:48
  Speaker 4: better than I was. So they never settled for Okay,
• 30:53
  Speaker 4: they never settled for she's just going to be like,
• 30:55
  Speaker 4: this is it, this is what it is. They've pushed
• 30:57
  Speaker 4: me every step of my life, and in turn, I've
• 30:59
  Speaker 4: always pushed my self, so in business and in this world, Like,
• 31:03
  Speaker 4: I always push everybody to get to where they need
• 31:05
  Speaker 4: to be because I can see their potential. And if
• 31:09
  Speaker 4: we all just keep doing what someone sets for us,
• 31:12
  Speaker 4: you'll never be able to be who you can be
• 31:14
  Speaker 4: or what you can achieve because the sky is the limit.
• 31:17
  Speaker 4: So dream big, think big, and you never know the
• 31:21
  Speaker 4: seat you'll be sitting in in five, ten, twenty years
• 31:23
  Speaker 4: from now.
• 31:25
  Speaker 1: Wow.
• 31:27
  Speaker 4: Incredible, that's it, guys, that's all I got for you.
• 31:33
  Speaker 1: That's crazy. Yeah, that's amazing though.
• 31:36
  Speaker 5: Mm hmm, that's amazing. Did that answer your question? Did I?
• 31:40
  Speaker 5: Did I go off the tangent on?
• 31:42
  Speaker 1: You did?
• 31:42
  Speaker 2: And I have so many more that I think we're
• 31:44
  Speaker 2: going to have to you come back a part two,
• 31:48
  Speaker 2: an obligatory part.
• 31:49
  Speaker 5: Two because Peter's getting.
• 31:50
  Speaker 2: Because I have two more pages of questions that I'm
• 31:53
  Speaker 2: here to ask you. Oh my god, I'm so eager
• 31:56
  Speaker 2: to ask you.
• 31:58
  Speaker 1: We really haven't got deep into like we haven't, especially
• 32:01
  Speaker 1: on the work side, for people out there who want
• 32:03
  Speaker 1: to get into your field. You know, there's a lot
• 32:05
  Speaker 1: of probably more.
• 32:05
  Speaker 2: Yeah, and leadership. As you know, women in media, it's
• 32:09
  Speaker 2: this is an industry that is male dominated and to
• 32:13
  Speaker 2: be a powerhouse at the top and getting into those
• 32:18
  Speaker 2: conversations of you know, how do those spaces look now? Inclusive?
• 32:24
  Speaker 4: It is a different world than where I started ten
• 32:26
  Speaker 4: years ago. Like some of them, there's so much female
• 32:29
  Speaker 4: representation and so much female leadership, not even from like
• 32:33
  Speaker 4: like looking around the room, like there's so many Like
• 32:36
  Speaker 4: I have other co managers who are female. Their senior
• 32:39
  Speaker 4: leadership that's female. The president of the markets group is
• 32:43
  Speaker 4: a female. But with that, I have to say all
• 32:45
  Speaker 4: my male counterparts are so supportive and I never feel
• 32:49
  Speaker 4: like the woman in the room.
• 32:51
  Speaker 5: I feel like I'm a part of the room.
• 32:52
  Speaker 4: Yeah, I think which is that that's the company you
• 32:55
  Speaker 4: want to find yourself in.
• 32:56
  Speaker 5: Is the company that makes you a part of the conversation.
• 32:59
  Speaker 4: But yeah, inclusivity is I mean, it's it's an incredible
• 33:02
  Speaker 4: place to be and I think that's why I've been
• 33:03
  Speaker 4: here for ten years. Not only is it something new
• 33:06
  Speaker 4: and it's like a new company every six months. I
• 33:07
  Speaker 4: feel like there's always something new and something under the table.
• 33:10
  Speaker 4: But the people are incredible, Like I am so privileged
• 33:15
  Speaker 4: to work with some of the most impressive talented people
• 33:18
  Speaker 4: across the board.
• 33:18
  Speaker 1: I always give things I always say that I always
• 33:21
  Speaker 1: send emails, but send people all the time to just gratitude,
• 33:25
  Speaker 1: especially after certain events and things like that.
• 33:27
  Speaker 5: Yeah, when you think about it, like.
• 33:29
  Speaker 2: Company culture is so important, it's and it's something that
• 33:32
  Speaker 2: many overlook, but you have to think about what your
• 33:36
  Speaker 2: values are, what your ethosis, where you want to go
• 33:39
  Speaker 2: and look at the company and see if it's reflected there.
• 33:42
  Speaker 5: Hm, because we sends a part of who you are.
• 33:44
  Speaker 2: We spend more time at work than we do at home,
• 33:47
  Speaker 2: so it's extremely important that you really look into the
• 33:49
  Speaker 2: company where.
• 33:50
  Speaker 1: You want to Well, when we do part two, we're
• 33:51
  Speaker 1: going to need the video of.
• 33:53
  Speaker 2: You know.
• 33:54
  Speaker 5: Video, I'm gonna have to hunt down Steves find that one.
• 33:58
  Speaker 1: We're going to get Stephen here for sure.
• 34:00
  Speaker 2: Yeah, No, I love this. Well, we had many gems
• 34:03
  Speaker 2: of advice throughout this episode. There you negotiate that, but
• 34:06
  Speaker 2: in truth, teach me something fashion Carolyn. In one word,
• 34:11
  Speaker 2: what do you aim your legacy to be?
• 34:14
  Speaker 4: Oh, my gosh, one word for my legacy inspiring. I
• 34:22
  Speaker 4: hope that I inspire others somewhere along the line to
• 34:26
  Speaker 4: find themselves, to find what they want to do, to
• 34:28
  Speaker 4: find passion, to really achieve what they can achieve because realistically,
• 34:33
  Speaker 4: at the end of the day, like if we're all
• 34:34
  Speaker 4: shooting for the stars, like let's all shoot together. So
• 34:37
  Speaker 4: I hope that they inspiring. I hope that's my legacy.
• 34:41
  Speaker 1: That's awesome. I love I love it. All. Right, Well,
• 34:44
  Speaker 1: this is amazing, It was great. This is a great.
• 34:48
  Speaker 1: Thank you for watching and listening to Teach Me Something
• 34:51
  Speaker 1: Yes with Pennydellas, j Prostel, and Carolyn Whitman.
• 34:54
  Speaker 2: Today, presented by Berkeley College. Where your Potential is our promise.
• 35:00
  Speaker 1: See you next time.
• 35:02
  Speaker 2: Hey, thanks for listening. Tune in next week for all
• 35:04
  Speaker 2: new episode of Teach Me Something, brought to you by
• 35:07
  Speaker 2: Berkeley College.