Only 12 of 40 Engineers Want to Relocate. Now What? | The Business of Alignment

The Business of Alignment - Powered by The E1B2 Collective · Jul 28, 2026 · 8m

In this solo episode, AJ Vaughan tackles a real-world scenario from the E1B2 Collective community:

Your executive team has approved relocating 40 engineers to Europe. The business case is solid. The strategy is complete. Then you discover only 12 employees actually want to move.

Now what?

AJ argues that this isn't a relocation problem—it's an alignment problem.

Drawing from conversations with global mobility leaders, HR executives, and workforce strategists, he explores why the most successful mobility programs begin long before immigration paperwork, tax planning, or compliance. They begin…