Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
The Silent Killer of Video Marketing ROI
Most brands treat video production as a creative expense, but it is actually a capital allocation problem. In this episode, Lucas and Luna dissect the hidden overhead costs that drain marketing budgets without showing up in campaign reports. Using a concrete case study of a mid-sized e-commerce brand that scaled from ten to fifty short-form videos per week, we reveal how labor arbitrage and platform-specific formatting requirements created a twenty percent drag on their overall return on ad spend. We break down the true cost of vertical versus horizontal assets, the time sinks of compliance…
The skinny
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