The Wave of Women's Sport
In this series, Going Deep, we're looking at the rise of the Aussie female athlete economy.We've seen the Matildas become Australia's most valuable sporting brand, women's cricket break viewership records, and the NRL salary cap nearly triple in three years.
In this episode, we'll explore how one World Cup semi-final changed the commercial conversation forever - and whether the money is actually reaching the athletes who created the moment.
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Note: This recording took place in February 2026. All numbers noted were accurate as of this date.
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