Latest / Identity at the Center / #202 - Trust in Identity with Eve Maler
Transcript
- 0:01This is identity at the center. If it has anything to do with I
- 0:08am this is the go-to podcast. So if you're a beginner or an
- 0:14expert or anyone in between you've found your new home
- 0:18welcome to Identity at the center now your host Jim
- 0:23McDonald and Jeff Steadman Welcome to the identity of the
- 0:30center podcast I'm Jeff and that's Jim.
- 0:32Hey Jim. Hey Jeff, how are you?
- 0:34Not so bad yourself. Good.
- 0:35You're laughing because you see me smiling.
- 0:37As you know I got something funny.
- 0:39Something do I don't know. It's funny.
- 0:40You've been on a roller of the whole bunch of Downers recently.
- 0:43So hopefully it's funny. Yeah, yeah.
- 0:45Well I think this one's kind of funny so I normally don't do
- 0:49this but I mean everybody knows this is the trust and identity
- 0:53talk with email or so even I got together a little bit earlier to
- 0:57talk about What we're going to talk about and we came up with
- 1:01an idea, which is that everybody's going to think we're
- 1:04going to talk about zero trust, right?
- 1:06As part of trust and identity and we came up with a drinking
- 1:10game idea. So anytime someone says zero
- 1:13trust on this episode, you got to do a shot but if we're not
- 1:17talking zero trust that drink then nobody's gonna be drinking
- 1:22or is that the intent? Well, the idea is that I think
- 1:26somebody's going to say at some point but Yeah, I mean the
- 1:29intent. Probably best thing for you is
- 1:32not to be doing shots because I asked you about what you're
- 1:35going to do tonight. And by the way, it is Friday.
- 1:37So it's Friday night and you're going to be working on
- 1:39statements work. So yeah, it's a funny Friday we
- 1:42shots. Yeah, I'm currently in Boston,
- 1:46still recording from a hotel room.
- 1:48And yeah, I will be working on what we statements of work,
- 1:51which is a good thing. That means that, you know,
- 1:53people are engaging with us to do stuff, not going to complain
- 1:56about that. Not the most exciting Friday,
- 1:57but that's fine. And yeah, and then I fly home
- 2:01Saturday and then I think I turn around and fly back out on
- 2:03Tuesday, so I got a pretty busy schedule.
- 2:06Actually, for travel, I think I'm on the road, every week
- 2:08until the end of March right now and for those traveling men.
- 2:13Yeah, I'm a traveling man. And right now it's today is
- 2:16February 17th. So I think when this goes out,
- 2:17I'll be a couple weeks later but that's probably, that's part of
- 2:20the reason why I'm traveling so much as we're recording kind of
- 2:23work around that travel schedule, so good times.
- 2:25Yeah, I was going to make. I was going to make a comment
- 2:28about your back. And being so cool for a hotel
- 2:30like most hotels on have ceilings that look like that.
- 2:34It looks like you're out of a ski lodge or something, but as
- 2:37actually, it made me reflect on its on a couple calls this week
- 2:41with identity access management professionals.
- 2:44And it seems like 50% of people in identity and access
- 2:49management play instruments, primarily the guitar.
- 2:52And I mean, what better guests to have on the podcast that you
- 2:58may learn. When we're going to talk about,
- 3:00you know, playing rock and roll and doing identity and access
- 3:03management. Yeah.
- 3:05ZZ off Fame. So, you know, it's cool to have
- 3:09her on and she can bring her golden pipes.
- 3:12I think to the, to the episode, before we get to that, we're
- 3:16going to be at Gartner in a couple weeks, right?
- 3:17So we're going to be onstage and hopefully having a very
- 3:22interesting and different show that maybe people are used to it
- 3:25Gartner, when we talked with, Enrique and Becky.
- 3:28It's on. I know you think it's going to
- 3:30go. I think it's doing a fantastic.
- 3:32I mean a lot of the questions that the community of already
- 3:35sent our way are really good. I think, what your point you
- 3:40pointed out in an earlier episode which was the idea that
- 3:43a lot of the questions are coming from the same angle.
- 3:46So we're going to have to like combine those because we only
- 3:49have like a half hour on stage so we can ask 20 questions.
- 3:55But if we get three or four or five, really good questions, I
- 3:58think it'll be fantastic. Then, of course, hard questions.
- 4:02Do not just softballs right, exactly.
- 4:05Yeah. Not like, like we do on the on
- 4:07the podcast, right, but it's gonna be more like Meet the
- 4:09Press. No, I mean, of course,
- 4:14professional of course Matic, right.
- 4:17All that stuff, but all that goes, hopefully questions that
- 4:20you haven't heard before asked. And answered, you know, millions
- 4:23of times before in different ways.
- 4:25Yeah. I'm trying to find another
- 4:26conference but good different. I'm excited about the
- 4:29conference. I'm also excited about the idea
- 4:32to center community event that we're going to be holding on
- 4:35Tuesday night. So anybody is a listener of the
- 4:38podcast, regular listener, want to get out and meet Jeff and I
- 4:42meet other people who listen to the podcast, please reach out
- 4:45and make sure that we get you that registration link so you
- 4:49can sign up. I think space is going to be
- 4:52somewhat limited. So why should they get ahold of
- 4:55you send a message on LinkedIn? I think the best way to send a
- 4:57message on. Tin.
- 4:59I mean, we might just through the link right on LinkedIn, but
- 5:04I'm a little worried about like that turning into some kind of
- 5:07like spam bot program. You know, we wind up getting I
- 5:10just kind of thousands of stuff like that.
- 5:14Yeah, yeah, exactly. So, all those kind of things,
- 5:18but best case, I think, just reach out to me and you and, you
- 5:22know, anybody who's out there listening to the podcast on a
- 5:25regular basis, we'd like to confirm you anyway.
- 5:28You're personally invited. How about that?
- 5:31All right, why do we get to our topic which is trust in
- 5:34identity. We've got Eve.
- 5:36Mailer again, she's the chief technology officer at Ford Rock.
- 5:40Welcome back to the show. Eve, it is such a pleasure to be
- 5:43here guys. It's and I guess I'm going to
- 5:46see you at at Gartner because that's kind of around the corner
- 5:50for me. Yeah, exciting stuff.
- 5:52And maybe if we get lucky, we might even hear.
- 5:55Sabrina who I hear is traveling with you.
- 5:57She is currently. Traveling with me.
- 5:59That's my little Pomeranian Chihuahua miniature poodle up.
- 6:02So we'll be lucky if we get to hear that.
- 6:04We always encourage our guests and their pets to come on.
- 6:08And we have yet to have one make a peep on the show.
- 6:12So yeah, that's not that bad. Yeah.
- 6:14Now it now for sure it'll happen right?
- 6:16Well, so we were looking back into our many archives of shows
- 6:20now and you've been on the show now three and a half times.
- 6:26You were way back with us very early on episode number 48, we
- 6:29talked about um a episode 116, we talk through for Drought
- 6:33consumer identity breach report which is really fascinating
- 6:35report. So I'm looking forward to the
- 6:37next one that comes out and then we did also obviously today but
- 6:41the half episode is the one we did around?
- 6:44What is the difference between digital identity and identity
- 6:46and access management? And we asked identity friends,
- 6:49you know what was their take on it and you were kind enough to
- 6:51send in a response? What I want to do now is
- 6:54actually play You said and this would have been 50 episodes.
- 6:58Now. Roughly so almost a year.
- 7:01These are busy. Yeah, we're not so over here.
- 7:05So I'm going to play it and let's see what you said and then
- 7:08going to see if has your Viewpoint or answer change.
- 7:11Let me play that clip now. Identity language has been a
- 7:14contentious subject for a long time thinking back to the
- 7:18beginnings of iiw, the internet identity Workshop, the original
- 7:23effort by that Community was to actually Develop a lexicon
- 7:26comprehensive lexicon. It was tough going then and I
- 7:30think it's always tough going in this area.
- 7:33How I see digital identity as a phrase is that it applies to the
- 7:38users of or the interactors with identity technology.
- 7:43And I see, I am as being about the implementation of identity
- 7:49technology in whatever guys. So, when it comes to digital
- 7:53identity, the kind of the user perspective, you know, most
- 7:56people interact with identity in a way that actually isn't all
- 7:59that Pleasant identity theft is probably the first thing that
- 8:02comes to mind. And a lot of times that
- 8:04interaction is actually in an offline fashion versus an online
- 8:09runtime authentication. For example, fashion When it
- 8:14comes to I am that term itself is, is a bucket for a lot of
- 8:18other different things and sometimes they overlap.
- 8:20But I am sometimes there may be a little bit apart.
- 8:23So identity management, kind of life cycle, considerations
- 8:27access management, really all the runtime considerations and
- 8:31also governance and administration which gets into
- 8:34the world of really operational things.
- 8:37And there's this phrase that I really like lately bolts, which
- 8:41is business, operational, legal Technical and societal.
- 8:44So that's kind of the game that you get into when you talk about
- 8:48both the above, the water user considerations and the below,
- 8:53the water, implementer considerations one, of the
- 8:56things that I find when I just talked with ordinary people out
- 9:00there who don't do what I do about, what you could call the
- 9:03jobs to be done of digital identity.
- 9:06Is that all of the things people expect to get from this sort of
- 9:11Technology It cross Cuts would things businesses want as well.
- 9:16You know, I have a new Venn diagram about this where, I
- 9:18think, in terms of protection, and personalization, and
- 9:22payment, and people, so there are unique needs among all of
- 9:26those categories and they cross cut quite a lot of things like
- 9:30achieving security is actually something that's welcomed by
- 9:35people. And by businesses, it applies
- 9:37across all of the identity language.
- 9:40Okay, so a couple things there, Eve one, I love that you called
- 9:44other people. Ordinary People not weirdos in
- 9:47the identity space. Second of all has your thoughts
- 9:50on, you know what you said there?
- 9:52Change it all evolved or do you still think they hold true?
- 9:56Um, I I still represent those remarks I suppose, I would say
- 10:00my understanding of the of the distinction, between the user
- 10:04perspective and the implemented perspective has deepened.
- 10:07Since you know since that time you guys know I run the
- 10:12Innovation Labs here at Ford Rock and and you know I've been
- 10:15working this great team and all last year we were putting
- 10:18together a kind of a fully articulated long-term Vision so
- 10:24that we could be the Change. We want to see in the world for
- 10:27our customers and for their users and the topics all broke
- 10:32out really neatly into identity users and identity implementers.
- 10:36And I think, empathizing with users and interactors is
- 10:42something we can obviously do more of.
- 10:44It's one of the toughest things to do and when I go out to speak
- 10:48with our customers, who are, you know, there to tend to be large
- 10:51Enterprises, many of them have. June's for the next hundred
- 10:57years because some of them have been around 100 years.
- 10:59And you know here they are doing digital transformation and
- 11:01everything they kind of they do care a lot about the
- 11:05implementation, right? They want to do that, right?
- 11:07But the reason they do it is for all the people who interact
- 11:10whether its Workforce or consumer or whatever.
- 11:12So I kind of find a split useful in my daily job, so that's good.
- 11:17So we're still on the same path. I thought was interesting about
- 11:20that. Clip was an end.
- 11:21I still say to this day when we, when we got all the answers back
- 11:24it seems like everybody in the The identity space had a
- 11:27different answer and I like them.
- 11:30All right. I listen to them.
- 11:31Yeah, that's good, that's good. No, I agree with that one.
- 11:34Well, this works right them? No, I don't wanna Force Franco.
- 11:36Well, that's the interesting part, right?
- 11:37It was nobody was wrong. Like, I felt like everybody was
- 11:40right. And I think that sometimes, you
- 11:42know, speaks to maybe a little complexity sometimes and the
- 11:45Nuance that gets lost in identity conversations and that
- 11:49context matters. And you know, where do you?
- 11:53You know, what is your definition of digital identity?
- 11:55Compared to I am, right? That was the question and
- 11:58everyone's got a different Viewpoint, what did find
- 12:00interesting, was the one person who sent in their response, Adam
- 12:05from Texas A&M, he's not an identity, vendor reseller
- 12:12consultant, right? He's running it in the real
- 12:14world as I'll call it. Yeah, yeah.
- 12:16Doing identity for, you know, for real things and he had a
- 12:19totally different answer than everyone else again, not wrong,
- 12:21or not, right compared to everyone else's, but was just a
- 12:23totally different different definition.
- 12:25So It was fascinating. Correction.
- 12:27Yeah, how it all worked out. We're going to talk about trust
- 12:31today and I think before we get too far along, I'm not going to
- 12:35say the Z word because we're not talking about that.
- 12:37Not only way to get drunk floor there, you know, pull over to
- 12:39the side of the road. You know, dude, do bad things or
- 12:42maybe and what I'd like to figure out first is, you know,
- 12:47that definition? What are we calling trust?
- 12:50Like how do you, how do you define it to people that you
- 12:52interact with it's so tough. I actually had a really good
- 12:57conversation with my bass player back.
- 12:59When I was in Seattle about this, he was a psychologist by
- 13:01training and he defined it as just you know, sort of feeling
- 13:07like you had a guarantee of somebody's next behavior and it
- 13:11didn't necessarily mean good behavior like you know if
- 13:14somebody in your family you know constantly got drunk or whatever
- 13:17and you know, acted badly, you could trust that they were going
- 13:23to do something, right? And that's not necessarily a
- 13:25good thing. Thing.
- 13:26I thought that was interesting, but in our line of work, you
- 13:29know, I think people sort of keep on trying to steer around
- 13:32the word because it just means so many different things to
- 13:35different audiences. We pick different words like
- 13:37Assurance, right? So recently I was, I was
- 13:42speaking, I guess was a TI C on what it means to package, ethics
- 13:48into a technology stack. And I had found a couple of
- 13:51different definitions and I think these are my two favorite
- 13:54definitions. One of them comes from Rachel
- 13:57botsman, who's a, she's an expert in digital trust.
- 14:00And she did this Ted Talk on how we've stopped trusting
- 14:04institutions and started trusting strangers.
- 14:07And her definition was trust, is a confident relationship to the
- 14:12unknown. And I kind of like that one
- 14:16because I think, particularly, from the perspective of the
- 14:19individuals that we serve, so kind of like those identity
- 14:22users, I think it talks to what what they're looking for.
- 14:28They want sort of certainty, some level of certainty, maybe
- 14:32it harks back to my bass player / psychologist.
- 14:37But there's another definition that I liked and I like to pair
- 14:39with it and this comes from my colleague, Alan Foster.
- 14:41You many folks know, and his definition is Trust is shared
- 14:45vulnerability, the consequences and I think this one's, it's
- 14:49important in a certain way, it puts an onus.
- 14:52First of all on the non-person entities, in the equation, you
- 14:55can sort of, okay, if it's shared or you can even imagine
- 14:58like employee-employer relationship.
- 15:00You know, it has to be shared. That's what contracts try and
- 15:03do. It covers even
- 15:04business-to-business Notions of trust and it points.
- 15:08The way towards figuring out. This is one of my favorite
- 15:11subjects. The incentives in an ecosystem.
- 15:14Because if you can figure out, who's involved, durable the
- 15:16consequences that incentivizes bad behavior.
- 15:20And I was thinking about this a little bit when I was listening
- 15:22to your great podcast with Sarah recently because you were, you
- 15:26guys were talking about the tension between enabling
- 15:29anonymity online for, you know, being able to make comments, you
- 15:32know, for people who are in tough situations and the desire
- 15:35to authenticate to protect against that invulnerability to
- 15:38consequences. So that's what I like to think
- 15:40about. Well, what's the real job to be
- 15:43done here? Thinking about, you know,
- 15:45product management framework that I mentioned before you want
- 15:49to ensure that the real goal, the quarter inch hole in the
- 15:52wall versus the quarter inch drill bit in the situation is
- 15:56ensure, everyone has consequences for bad digital
- 16:00behavior and that includes four people which is why we
- 16:02authenticate now but you know there's people are proposing
- 16:05different ways to do that. So if anybody who tuned in to
- 16:08this podcast, hoping to hear about trust between active
- 16:12directory, domains or I think technical like that is probably
- 16:16already stopped the episode, right?
- 16:18We're going to be talking about a different kind of trust.
- 16:20We're not going to talk about zero, trust drink up.
- 16:25This will be my third drinking game by the way, actually forth
- 16:28because I invented one about password list yesterday.
- 16:30Okay, okay, well you're on the right show, so we're going to
- 16:34talk about trust in three different stovepipes if you will
- 16:39or three different context. So it's trust in the practice of
- 16:43I I am trust and bios and Trust in.
- 16:47I am vendors and by the way you work for one of those so you're
- 16:51the perfect guest to talk about that but I think first and
- 16:54foremost, you know, we'd be we're going to talk about that
- 16:57trust in the practice of I am. And how could we not talk about
- 17:03self Sovereign ID and verifiable credentials?
- 17:07I think trust is a major thing that needs to be talked about in
- 17:11those two topics. Don't you?
- 17:14Just go ahead and riff. I mean I know this is something
- 17:16you think a lot about, I like riffing.
- 17:21I don't play guitar though. Yeah.
- 17:24And and you know, you're referring to, you know, ad trust
- 17:27kind of trust domains people. Often in our line of work.
- 17:31Put things into buckets technical trust in business
- 17:33trust. And really, what, I think
- 17:37decentralized identity tries to do is to sort of marry those, in
- 17:41a way. I mean, like I was just talking
- 17:42to folks from the trust, overripe.
- 17:43He Foundation where that's literally what they're trying to
- 17:45do. They have two stacks that unify,
- 17:48that's what they're trying to do.
- 17:50But like, even with technical trust in the mix, I can't help
- 17:54but get a little bit philosophical because you know
- 17:57if you look way back to kind of like the beanie of the really
- 18:00exciting blockchain conversation, that was my first
- 18:03drinking game, it was about making things quote trust list.
- 18:06Some people put it that way. That was kind of how a lot of
- 18:10these conversations started and that is ironic with respect to
- 18:13that zero thing, trustless trust free now with zero.
- 18:21Hey I'm I got this shot right up to my lips at the moment.
- 18:25I am. So going for a drink Friday
- 18:27night, I don't write statements work.
- 18:29I'm just saying, guys, but it sounds like a lot of fun.
- 18:34So, decentralized architectures generally are You know, they're
- 18:39making a pitch or evenly Distributing vulnerability to
- 18:43consequences and I might describe that as, you know more
- 18:47like resilient Mutual trust, write a better job of mutual,
- 18:51trust, something like that, here's the challenge and
- 18:55decentralized systems. There's always the possibility,
- 18:59indeed, it's kind of a likelihood that over time.
- 19:03Sometimes very quickly, you get what I call Insidious re
- 19:07centralization. Which messes with the incentives
- 19:10in one way or another. So through exchanges through
- 19:13aggregated Services, you look at the crypto world and and you can
- 19:17imagine looking at that in light of decentralized identity
- 19:21verifiable credentials and so that verifiable credentials
- 19:24World. It kind of makes a run at being
- 19:28able to trust that it was something was issued properly.
- 19:31Some piece of information was issued by somebody you care
- 19:35about and you know exact yeah I'd go for that.
- 19:38I leave that and also making Services more trustworthy.
- 19:43I can't say that without sort of air quotes in this particular
- 19:45show, for example, through a technique of revocation allowing
- 19:51somebody to like share piece of data and then pull it back in a
- 19:55technological sense. Not making a, you know, right of
- 19:58a razor request. You know, I'm saying,
- 20:01unfortunately, you know, even sharing a few little pieces of
- 20:05information are very likely to be correlated.
- 20:08Well, it doesn't take much and that's a kind of Insidious re
- 20:12centralization that it's easy to kind of just sort of skip over
- 20:15in our thinking. So I think we still have a tough
- 20:18road ahead of us in improving things.
- 20:21We have to be very careful how we Implement and very careful
- 20:23how we set up systems and very careful how we setup ecosystems.
- 20:27Yeah. How we Implement kind of segues
- 20:29into my next question or my next topic which was really thinking
- 20:33about organizations or I am practitioners trusting there.
- 20:38I deep he's so whether it's an on-prem product or a product in
- 20:42the cloud to authenticate users and to do it with high levels of
- 20:46certainty that there are systems laying the right people in.
- 20:51Not the not the wrong people, but there's an aspect of
- 20:54configurability. So, even in the cloud, you can
- 20:58set your own password policy, things like that.
- 21:00So it's kind of a shared responsibility, right?
- 21:03It's not like how I trust them to do the job for me.
- 21:07There's still some of it that falls back on the practitioner
- 21:11the organization. Yeah.
- 21:14So our let me ask, are you thinking about work, force users
- 21:19when you talk about that or just all kind of any users.
- 21:22I think you could be any, I think it could be any.
- 21:25So I mean obviously I think the responsibility does go in kind
- 21:28of all directions. And what's interesting is giving
- 21:32choice to end users, doesn't have to drain In assurance out
- 21:39of a system. I mean, that's one of the things
- 21:41that missed 800-637-8170 shared language about, you know the
- 21:48quality of what you know some authentication that's been made
- 21:52or the quality of all the backing systems.
- 21:55And so I think that you can give choice in that context in a
- 21:58really interesting way and by the way, giving choice to users
- 22:02is a way of giving them that confidence.
- 22:05And I would say, allowing To trust you being trustworthy
- 22:09because you're all anybody really wants is convenience and
- 22:12value and control. So if you can give them some
- 22:15control while assuring yourself that you know, quality hasn't
- 22:20degraded in, you know, how you're testing them.
- 22:24I think that's super powerful. I'm not something.
- 22:26You know, it's something we do actually inside for Dracula with
- 22:29our, with our own, how we log into our own systems allows, a
- 22:33great deal of choice including like Fido authenticators.
- 22:36So I put the fact that you're going to be on the show out on
- 22:41the ID Pro slack Channel and friend of the show Simon Moffat.
- 22:46Who by the way I'm sure you remember.
- 22:48As a former forgerock. Yeah, yeah.
- 22:50He's a friend of weird rock to me.
- 22:52Yeah, friend of for drug to and he commented on that topic that
- 22:57I was mentioning that the user Trust of the IDP is an even more
- 23:03interesting question. And so my question is, how do
- 23:06Idps become more trusted by user.
- 23:09So how do you move that? Move that bar move that line
- 23:13and, you know, thinking of it from a practitioner perspective?
- 23:17I always go down to kind of like the basics.
- 23:20So, is this getting to the point of saying that if I have
- 23:23stronger controls by, you know, require things like MFA.
- 23:28Now, I'm going to increase my level of trust with the user
- 23:34right? As is that kind of what he's
- 23:36getting. Being at or is there something
- 23:38beneath the surface? I thought it was an intriguing
- 23:41question and I really you know, shout out to Simon for a very
- 23:44intriguing question. I do think, you know, people
- 23:48aren't generally aware of. You know what an IDP is, they
- 23:50probably don't really know how to spell or capitalized.
- 23:54IDP, they do have relationships with service providers and the
- 24:00service Predator might be in an IDP role, might be an
- 24:03architectural and the Paul's relationship with their service
- 24:08providers in their life. It's kind of changing and people
- 24:10are getting more suspicious cynical Savvy and there was a
- 24:18had a great opportunity to do a white paper along with one
- 24:22trust. And one of the things that one
- 24:25of the stats that we were quoting from their this from a
- 24:28couple years ago, Edelman is the the pr agency, huge PR agency.
- 24:32And it does this annual trust barometer, which seems relevant
- 24:35to this conversation. Ian and so from a couple of
- 24:37years ago, they found that 60% of their upon the respondents
- 24:42were saying that their default tendency is to distrust
- 24:46something until they see evidence.
- 24:48That is trustworthy. So that I mean that's kind of a
- 24:51number to put to my assertion and forty percent of the
- 24:56respondents said there are Brands they love but no longer
- 24:59buy from because they don't trust them.
- 25:01Now I'm one of those 40 percent at the high plurality, right?
- 25:06A recent survey for Magna and catch found that 74% of
- 25:11respondent Highly value data privacy.
- 25:13And this was about 20 percent 20 percentage points more than
- 25:17other modern, ethical issues of the day like sustainability.
- 25:21And I think it makes sense to me because it like it could
- 25:23personally affect you, right? It can, it can mess up your life
- 25:27if you can't rely on some of these things.
- 25:28So I do think there's a role for how practitioners Implement
- 25:34these systems and there's an Awful lot to do with the
- 25:37experience design, which is part of implementation of identity.
- 25:40No question about it. It's also about ensuring there's
- 25:46auditability and transparency for some time.
- 25:51Now, I've talked about this kind of, I don't know, modern data,
- 25:54privacy 2.0 pyramid of things that kind of make up privacy,
- 25:59and at the bottom is data protection.
- 26:02You know, that's what the original data protection
- 26:04directive in Europe was called, and What they meant by privacy
- 26:07but we piled more stuff on as requirements.
- 26:11So in a modern kind of GDP are and all of its cousins era data
- 26:15transparency. You know what you tell people,
- 26:17you know about them. What you tell them you want from
- 26:19them is, it's, you know, becoming equally as important.
- 26:23It's starting to be mandated. And then, at that tippy top is
- 26:26data control. What controls do you?
- 26:27Give people? What choices do you give people?
- 26:31And all of that adds up to different kind of knobs and
- 26:35buttons. And you know switches that you
- 26:38can use to engender trust from people.
- 26:42That was a good question by Simon.
- 26:44I think it very nuanced, I don't want to build them up too much
- 26:47because he also asked if you get royalties on sam'l Integrations
- 26:53and I was thinking like how amazing would that be?
- 26:56That would be amazing. But you know we wouldn't be
- 26:58talking to you if you were here World here have a standard and
- 27:02of course you know in 2001 when we finished version 1 of Sam
- 27:06We're like see our world here. It is, go use it, but you may
- 27:09now begin and it took to like 2005.
- 27:12So I learned to listen that I live five years in the future
- 27:16but yeah, no royalties. That's why, you know, I'm sorry
- 27:19for you but it's lucky for us because we probably wouldn't be
- 27:21talking if you were anybody was, I guess that speaks to like
- 27:25just, you know, the open source of having Open Standards, why
- 27:29they were so important to not walk behind, you know, some sort
- 27:31of cost I think. But I just thought that was
- 27:34funny that I mean, you know, I did write a book once sgml the
- 27:43precursor to XML but you know, we used in sam'l and other
- 27:47things and I did get royalties off of that and it wasn't enough
- 27:51to retire and I can assure you. Although with the advance I
- 27:53bought a pool cue the time. I was playing a lot of
- 27:57Billiards, I'm not good, but that was what I chose to do and
- 28:00I was working for a company in Ann Arbor and I this was before
- 28:04all the constraints and I could like walk onto A plane with with
- 28:07a pool cue and Cody an arm. So it's kind of cool.
- 28:11My story of royalties. Yeah.
- 28:13No. That part kind of like if you
- 28:15were getting royalties from sam'l, it kind of reminds me of
- 28:19that scene in office space where Peters like you know, the penny
- 28:23tray. Well, that's where people are
- 28:25taking full pennies. I'm only talking about a
- 28:27fraction of a penny. So yeah.
- 28:33Yeah. Out of two.
- 28:34So back on like my very simple level of thinking I think you
- 28:38kind of like went way deeper but I did have a follow-up to that
- 28:42which was I've heard people make this statement that having
- 28:46passed wordless somehow makes people feel like it's less
- 28:50secure. I think if somebody thinks is
- 28:52less secure that would reduce their trust.
- 28:54So what do you think of that? I did have some experiences and
- 28:59this is back when I was at Forrester and I had some
- 29:01conversations with some Financial Services folks.
- 29:04And I think certainly experience is more recently, born this out
- 29:07as well. Certain folks that you're trying
- 29:12to protect like high-net-worth individuals.
- 29:14For example, can become very suspicious if they just sort of
- 29:18silently get into their service and you know I had heard of hard
- 29:23tokens you know authenticators being used with that.
- 29:27If it population specifically to like give them confidence that
- 29:32everything was safe. I do think that it's going to
- 29:36end up being sort of experiential and generational
- 29:38over time. You know like the conversations
- 29:41I used to have with people on planes 10, 15 years ago about
- 29:45what do you do? Well, you end up, you can talk
- 29:48to Sarah, you're here of users and passwords.
- 29:50I do that. It was like, then you have the
- 29:52conversation about how much you hate passwords and I kind of
- 29:54still happens now. But more often I run into,
- 29:57People these days who use password managers who have a
- 30:01password strategy and I've always likened it to.
- 30:03Well, you have a house key strategy, you know, so more
- 30:06people have a password strategy because they see what's going
- 30:09on. They've gotten more Savvy about
- 30:11that and I do think that as a short as those service providers
- 30:16idps provide visible assurances to a user about.
- 30:22You know, it doesn't the personalization aspect, you
- 30:25know, in the little clip you play it.
- 30:27I was You about this Venn diagram, where I've got, you
- 30:29know, protection and personalization and payments and
- 30:31people, it's personalization can be valuable mutually and
- 30:38ensuring that that person knows that, you know who they are, and
- 30:41they know who you are. And, like, you know, that
- 30:44actually is that helps you build the relationship between you
- 30:47that's valuable stuff. And so, I think there's lots of
- 30:49ways to do that and password list experiences.
- 30:54As you know, we see them in their best expression with, you
- 30:57know, Really, well-orchestrated Journey will give those signals,
- 31:02I think so. I think it's going to be
- 31:03possible to do. I don't know.
- 31:05I was just talking with folks this week, saying, you know, how
- 31:09movies started to have this like, modern TVs, have this
- 31:12faster frame rate than they used to and movies.
- 31:17Start looking really weird. You know, they did it so they
- 31:19can capture Sports Action. And yet now it makes movies look
- 31:21like a bad soap operas. And I really hated that and, you
- 31:26know, sort of argued with With my husband about like what frame
- 31:28rate we should set and will forever is how you knew you were
- 31:31watching a soap opera, because we do it different than anything
- 31:34else. I'm a high frame rate fanatic, I
- 31:37love 60 frames or more, but I get the purity of a 24 or 30.
- 31:43There were, there was also, like, you know, I'm thinking of
- 31:46like Monty Python sketch has because they only used film when
- 31:49they went Outdoors to to record. So you can tell whether it's
- 31:52been doors, are not divorcing, just for that.
- 31:54But in any case, my point being People can get used to the new
- 31:59paradigm, I think. And I think, as long as those
- 32:02signals are there presented to them, I mean, authentication is
- 32:07moving to that direction that Bob Blakely called 20 years ago.
- 32:11You know, from authentication to recognition being recognized in
- 32:16a non-creepy respectful fashion is going to become the way of
- 32:22doing things. And I think, you know, I was a
- 32:24skeptic ten years ago, literally ten years ago and a Couple
- 32:27months. When I was at Forrester, I wrote
- 32:29a blog post called, kill your password policies.
- 32:34Because remember, Matt Honan was on the cover of wired with the
- 32:37long read. That was about how he got hacked
- 32:39and passwords, or a nightmare and blah, blah, blah.
- 32:41And that was all true and it is true.
- 32:43And my reaction then was, I think it's going to be really
- 32:45hard to root out static, shared Secrets really hard, so in in
- 32:51service of a better experience, get rid of those stupid password
- 32:53policies that are doing nothing, you know, bit strength is not
- 32:57helping us. Essentially.
- 32:58And now we all know that and is took it out of 800 actually
- 33:02degree and so we're in a better place now and people have
- 33:05learned and now we're on to the MFA profiling bombing, but I do
- 33:10have to remind you, that Venn diagrams was the original.
- 33:13I am drinking game. So remember, diagrams were
- 33:19wasn't a drinking game around Venn diagrams.
- 33:21How did I just that one? Know.
- 33:23I'm kind of tongue-in-cheek saying that but it was like Venn
- 33:26diagrams or everywhere. Are and like every I am
- 33:29conference right, people just love the Venn diagrams.
- 33:32Where were I would say identity sea shanties 1.0.
- 33:40So you know what this whole conversation gets me thinking
- 33:44about, like trust is really not a black-and-white issue, right?
- 33:47Because there are times where I had that low Assurance of
- 33:53requirement access to a website to, you know, Get access to my
- 33:58son's baseball teams website. I will tell you though, when it
- 34:03says, do you want to save this credit card, like heck no?
- 34:07Heck, no. Do I want to see my credit card
- 34:08on this website? But, you know, just kind of that
- 34:11level of trust is not always the same.
- 34:14Whether you're talking about, you know, high risk assets
- 34:17versus low risk assets that you're trying to access and
- 34:21Lorraine all'd from the ID Pro slack Channel throughout a
- 34:24question. She wanted to get your thoughts
- 34:27on the nist. 863 Dash C draft, For with draft revision, for
- 34:35which, you know, is the level of assurance guideline from nist.
- 34:39So what are your thoughts? Yeah, and that's great.
- 34:43Great question. We've definitely been digging
- 34:46into it. We're not done digging into it,
- 34:48you know. It's it's getting better and
- 34:50better for sure. You know I reference getting rid
- 34:53of the the appendix from from rev one.
- 34:57I think going to rev to the whole thing about.
- 34:59Well make sure that it's you know super it strengthened and
- 35:02learn that, that wasn't, you know, in the top five list of
- 35:06things we want to do the initial thoughts that I have around ways
- 35:11to comment, mostly have to do with finding ways to give
- 35:17guidance around that, that notion of fine-grained,
- 35:21contextual adaptive intelligent Dynamic Assurance levels and for
- 35:27a long time, I've called this Ela a pie, like, he know, No.
- 35:31How do you get into the cracks of the keyboard when it comes to
- 35:34level some assurance and and figure out how to make it more
- 35:38Dynamic? And that makes me first of all
- 35:41think AI as a technology and technique you to apply and maybe
- 35:45we'll talk more about that. But I actually went over to talk
- 35:50with folks who are familiar with one of our UK government
- 35:53customers, whose kind of in the same boat.
- 35:55As, you know, the customers, the direct customers have missed to
- 35:58say, you know, we'll do you have any recommendations and what I
- 36:01Was this particular UK government customer has what
- 36:05they call a transactional risking model and I quite like
- 36:09it and it goes into more depth on transactions and sessions and
- 36:15on behavior and on operational rules and, you know, maybe that,
- 36:20maybe I'll come by rev 7. I don't know.
- 36:22It's like something that, you know, they keep on deepening.
- 36:26But that's the that whole kind of dynamic - is remains a Hot
- 36:31Topic. Epic.
- 36:31It will continue be Hot Topic. So you mentioned AI, which is a
- 36:34hot-button word for me. I'm a big fan of all the
- 36:37different tools that have come out and the democratization of
- 36:41being able to leverage technology like that.
- 36:45And you mentioned by us and where are these tools being
- 36:49developed trained on right? It's being trained on.
- 36:52Let's take Jackie Beauty, right? We've been talk about this.
- 36:55We should just call it a tie into Center at some point
- 36:56because we keep Check EPT has been, you know, basically
- 37:02learning from the internet up through, I think 2021 is what
- 37:05its data says good for and based on what it's been learning,
- 37:11there are still some questions around bias and where do you get
- 37:14answers from? And are they accurate?
- 37:17Which I think is probably the most important thing is, is the
- 37:20data fact or not Iran. A little experiment on myself.
- 37:26Typing, it ends, like, tell me about me.
- 37:28First of all, it didn't know who I was like, all right, well,
- 37:29Thanks, dude. So they had to give the core
- 37:32processor, okay? Right.
- 37:33Say oh, I work at our SMI host, identity centers, they do that
- 37:37Jeff Steadman. Okay great cool.
- 37:39And then it started spitting out some stuff that some of it was
- 37:41not true. Apparently, I've been promoted
- 37:44apparently and I am a partner with ourselves, so Daniel run
- 37:48with it. Thank you very much, right?
- 37:50Yeah, exactly. I started skating.
- 37:53Yeah, exactly. And then me being part of other
- 37:57industry. Groups identity ecosystem.
- 37:59Never even heard of that thing. I've certainly support idea,
- 38:02say, for example, but I'm not a member of it and it just leaves
- 38:06me down this path of okay well I you know it's one of those
- 38:09things where I get so excited as I call this is gonna be so cool
- 38:12and we when we figure it out and when we can trust it and that
- 38:17bias is still there that lack of transparency of where the data
- 38:22is coming from. You know if it was something was
- 38:23like oh well this is where I pulled it from.
- 38:26For example, why can go and correct that piece of
- 38:28information So it's not citing it, which I think is a little
- 38:31bit different than what being has, Microsoft Bing has
- 38:35announced, and I'm in part of the beta.
- 38:36So I actually get to play around with a, you know, the the chat
- 38:40GPT integration within the Bing search which I would never use,
- 38:43you know. Yeah.
- 38:45So I know Sydney the code name and they have actually taken a
- 38:50pretty unique approach where they actually site in the
- 38:53answer, where they're pulling the information from.
- 38:56So, it'll say, well here's the answer and then we'll give a
- 38:58little, you know, footnote Of say, okay.
- 39:00Well, this part came from this website and this other part came
- 39:02from this other website, but you're still dealing with.
- 39:05Okay. Well, why did it pick that
- 39:07website versus another website and that bias that exists.
- 39:11And I'm just curious. What, where do you see this
- 39:13going from like a bias and a trust perspective on that.
- 39:17A I said the word because it seems like that's a little bit
- 39:19counter to what we want and security which is this binary
- 39:22decision, right? Either you're good or your bag
- 39:24and there isn't a yaxha between. I mean I think it's possible.
- 39:28First of all to So those are the last little thing.
- 39:30You said, it's possible for us to start answering those
- 39:33questions of you're in or you're out in a more fine-grained way.
- 39:37And to change our decision more more often.
- 39:40And I think you know, there are different kinds of AI and large
- 39:44language models are a kind of AI that you know it's practically
- 39:47Mad Libs, right? It's filling in blanks and it's
- 39:50using the data that started out, you know, written by humans, who
- 39:54may have been incorrect, or lying, or whatever.
- 39:56And so, it's not meant for the purpose of Of being true and
- 40:01we'd have to ask it to do a lot of things to assure ourselves,
- 40:04that something is true and there's a lot of usefulness.
- 40:08Even even with that, I mean there's plenty of, you know, I
- 40:11don't know, Junior reporters writing things, getting things
- 40:15wrong in needing an editor, right?
- 40:16It's not, it's not so surprising the, the key, I think you put
- 40:23your finger right on it is there's a branch of a, I
- 40:27literally called explainable AI. Xai for short and I think it's
- 40:32really important if at all possible.
- 40:35For adopters of AI technology to strive for explain ability,
- 40:39there's another term interpretability which means
- 40:42more like, you know, it's properly understood if you think
- 40:45about like meaningful consent guidelines and sort of like
- 40:47that, you know, did somebody understand what you're telling
- 40:49it where you got the information.
- 40:52So I think my colleague, Steve enema happened to just publish
- 40:58really nice post. On for drug community.
- 41:01So community that for direct.com, if you want to check
- 41:03it out called creating trustworthy AI as it happens and
- 41:07he's partly relaying some of the good work that nist has done
- 41:10here. So they have a special
- 41:12publication 1270 towards a standard for identifying and
- 41:15managing bias in artificial intelligence and other work.
- 41:18So it that special publication lays out a bunch of examples of,
- 41:25you know, concerning results in Ai and And where we come down on
- 41:31the advice and that post is, you know, yes, harm can be real
- 41:36familiarize yourself with explainable.
- 41:38AI and interpretable, AI course, you have to make ethical
- 41:43management of consent around sharing data using data and the
- 41:47storage of data management, you know, data, governance a guiding
- 41:51principle and these are the sorts of things that will
- 41:55increase confidence in. I would say really every kind of
- 42:00AI. And so the kind of AI that, you
- 42:02know, we specialize in, I would call it helps intelligent
- 42:05decisioning and decisioning in identity is largely about
- 42:10authorization, although not always, it could be finer
- 42:13grained, like, you know, allow them to cut a PO of this size
- 42:19but not that size or, you know, step up and test them harder if
- 42:23they try and do this other thing or in circumstances that look
- 42:26suspicious, you know, you That is a kind of funny, it's like
- 42:29turning my CEO friend. Raj talks about, you know, what
- 42:34seems like a dumb tool without that help can become a very
- 42:38smart tool. I mean, and even that means
- 42:41explain ability. And and that's a, that's a
- 42:43stance. That's a principle that we
- 42:44uphold in what we do when you're doing any kind of decisioning
- 42:48and you always want to be able to sort of bottom out with the
- 42:50some sort of human oversight. So I recommend people take a
- 42:53look at that post just for like a just kind of an overview of
- 42:56current state of the art and get a Advice.
- 42:59Yeah, if you can send me the link, I'll be sure to add it to
- 43:01our show notes for people to check out.
- 43:03Absolutely, I had a question and maybe it sounds stupid, but
- 43:07maybe it's not. Would we even recognize bias?
- 43:11How would we even recognize it? I think it's quite difficult,
- 43:16there's some the post relays, some some discussion there as
- 43:20well. They're from a different, I
- 43:21think from a different nests document if I'm not mistaken
- 43:24about the ways that people fool themselves, I mean, you know, A
- 43:28human beings are valued judgment machines.
- 43:34So everything we do is intended to make patterns, see, patterns
- 43:39and quite often get it wrong or just, you know, the world is
- 43:43full of nuance for human beings and their brains.
- 43:45So, there's some good advice about, you know, sort of how not
- 43:49to fool yourself. And there's a, there's a concept
- 43:54in this is actually in the rationalist community which I
- 43:58Sometimes frequent online. The concept is steel Manning,
- 44:03you know, like a straw man argument is kind of like a straw
- 44:05argument is. Well, it's too easy of the
- 44:07knockdown. That's, that's no tested.
- 44:09All Steel Manning is when you imagine the all the best
- 44:14Arguments for the thing that you hate or vice versa, you know,
- 44:18all the all the totally awful, you know, Chiller arguments
- 44:22against the thing you love and like do the work, do the work to
- 44:27steal. Or implementation against that
- 44:30and then enemy transparent about what you found.
- 44:32I could sit here and gripe about AI all day because I and I do it
- 44:37all the time, but, you know, it feels like every call center you
- 44:41dial into these days is like answered by somebody who are
- 44:45answered by a an AI voice. I'm a person.
- 44:49I can understand complex. Question some join operator I
- 44:53want to talk to her. No no 000 and it's like Well I
- 44:58can really help you just give me your question.
- 45:00Okay. Well I have questions about my
- 45:02bill. I'm sorry I didn't understand
- 45:04that. It's like, okay, operator needs
- 45:06us. I'm gonna pull my hair out
- 45:09anyway. Yeah, it's I mean that, that is
- 45:12exactly that sort of like the vocal uncanny valley of, you
- 45:17know, you just if you have that level of Suspicion going in, it
- 45:21doesn't help for them to keep going down that path.
- 45:24And they should just make it easy.
- 45:26Yeah, it's a human. Why?
- 45:28I also think that it just it carries over to the next time
- 45:31you hear one of those systems as the phone and said, like poor
- 45:35implementation of Technology just bills, that lack of trust
- 45:40that you have for the technology, I guess that they
- 45:42can expend. As I think you're saying it can
- 45:44extend to sort of, you know, all service providers to all
- 45:47retailers to all everybody maybe to all employers.
- 45:51I mean, it's a heavy burden, and it's why being modest in our
- 45:54aims is a good idea. When we deploy systems, Don't
- 45:58feel like on the chat GPT from heard.
- 46:00A lot of people talk about like a, this could take away our
- 46:03jobs, but I actually think that where a I could flip the script
- 46:08is actually just make us more productive because I find myself
- 46:11doing like routine tasks over and over again throughout my
- 46:14day. If I had some kind of true
- 46:17virtual assistant that could be automated that it could just
- 46:21talk to me and I could tell it everything I need done, it could
- 46:25go and do it. I'd get huge value out of that.
- 46:28I would be much more productive. I spend my time researching and
- 46:31getting smarter. Yeah and I did.
- 46:34So a few months ago I was starting to generate all my
- 46:38weird illustrations in my talks and my presentations using Dolly
- 46:42to and they do get more and more.
- 46:45I don't know hallucinogenic and and I was talking to somebody at
- 46:50work is like well this is just an affront that's not art.
- 46:53And I say well the same thing was said about photography in
- 46:55the beginning just so you know. Um, I actually find a lot of
- 47:00creativity and like, people have already written novels and
- 47:02illustrator, graphic novels with some of these things.
- 47:05And like, obviously the engine didn't come up with itself, we
- 47:12what comes after no code. This.
- 47:16This is what comes after, no code.
- 47:17And that's a new kind of democratization that it's
- 47:20uncomfortable for, you know, the high Priests of whatever do that
- 47:26thing. It's very Fertile for folks who
- 47:30want to be able to do it because there's a lot of folks who need
- 47:32the results. You know, it's beneficial.
- 47:35Yeah, the example I always hear is the, you know, the electric
- 47:38light, put it out, put people out of business who went around
- 47:42late street lights, you know? But at the end Humanity, I think
- 47:46that the potential of automation with AI, you know?
- 47:50If all you do is repeatable mundane tasks.
- 47:54Yes, I think you could. It's going to force you to Get
- 47:58out of that business and do something that actually should
- 48:01be more empowering. This is, I mean, this is kind of
- 48:04creative destruction, right? Yes, just automation, right?
- 48:07It's not. Yeah, it's just automation.
- 48:09Well, as we're talking about, right?
- 48:11I mean, this is It's a species of automating.
- 48:13Something automating, and scaling something, and those are
- 48:16very powerful things and they can be used for ill as well as
- 48:18good. But and so you know, speaking of
- 48:22trusting, all these things, how do we make these systems that
- 48:25are starting to become so powerful?
- 48:28How do we get a level of letting them do more, rather than
- 48:31locking them down? And, and it's through, explain
- 48:35ability, interpretability openness transparency.
- 48:40That's so before we completely go off the rails.
- 48:44I did want to hit this third area which was trusted vendors.
- 48:47Again, perfect person to have on here because as somebody who's
- 48:51the CTO for a company that creates cyber security software,
- 48:58you know, what is it? That is needed to build trust in
- 49:01your company and what can destroy that trust?
- 49:05Huh. This is where I'm tempted to
- 49:08reach for that pyramid. I was describing before again
- 49:11because protection transparency and giving customers control I
- 49:17think are all really good elements of achieving that
- 49:21trust, you know. Lots of lots of things can go
- 49:24wrong. I think everybody knows when
- 49:26you're using a software vendor as a spender, whatever it is,
- 49:30it's understood that nothing is perfect.
- 49:32However, to maintain the Chip, you need to have unassailable
- 49:38transparency, you mentioned the consumer identity breach report
- 49:42that I'd come on and talked about at one point.
- 49:45One of the things that we were watching last year.
- 49:47We published, we're working on the new one.
- 49:49The fifth. This will be our fifth annual
- 49:51anniversary one. So you know, stay tuned, but
- 49:53we're watching breach notification, delays, lengthen,
- 49:59even as we see mandates, starting to encroach, to make
- 50:02you do it and like And the best way to be trustworthy is to have
- 50:09what I think an open Baby World, they call this compete, not
- 50:11comply mindset, how do you become a leader in in that
- 50:15openness how do you become a leader in doing better and I
- 50:20just think that's best way for some reason.
- 50:22I feel like this is an area that companies just plain struggle
- 50:26with is getting the breaches. The breach notifications out the
- 50:30transparency, whatever it may be.
- 50:33I just In the Playbook happen, over and over and over again
- 50:36where, you know, here's one that was hand, okay, everybody, you
- 50:39know, everybody is going to get breached at some point, right?
- 50:42How you handle it? I think is more important at
- 50:44this point because it back in my day, when you got breached it
- 50:47was game over, your company was done.
- 50:49Now, it seems like everybody's getting breach for some reason
- 50:52and it's not the, you know, the death knell that used to be but
- 50:56every it's just seems like every company sucks at handling
- 51:01breeches with period. Like they just, yeah, they're
- 51:03just not good at it. Did you just say back in my day?
- 51:06Back in my day? Yes, I did.
- 51:08And you pulled that out of my lawn.
- 51:14Parse uphill in the snow both ways.
- 51:18Yeah, it's true. That more companies are getting
- 51:21experience with it and it's being sort of democratizing, the
- 51:23sense of it's not just the mega corporations, you know, having
- 51:26you know, their billions of Records breached its smaller
- 51:30players, smaller Enterprises. And we showed this actually in
- 51:32our, in our report last year. It's it is becoming a little bit
- 51:38like, you know, password knowledge, a fact of life.
- 51:42And I think, what would really be killer is lack of good faith,
- 51:48transparency. And I almost feel like everybody
- 51:52should just put out a dirty laundry report monthly just to
- 51:54get into the Habit, it's making the same mistake twice and it's
- 52:00making the wrong choice, whatever that might be in
- 52:03configuration or whatever, be the easiest choice for their
- 52:06customers. So there's some commitments that
- 52:09any company can make there and survived some bad storms.
- 52:12I feel like one of the areas that creates a vulnerability in
- 52:16this respect is Cloud delivered services.
- 52:21So identity is a service, for example.
- 52:25And I got, I think that's keeps, I am practitioners up at night
- 52:28knowing that they put trust in a company and that they may be
- 52:33running some software for example, like, like the
- 52:37solarwinds incident, right? I think that I'm not trying to
- 52:40pick on solar winds, but it's probably one of the biggest
- 52:44breaches of our career as a supply chain in incident that
- 52:49affected. So many organizations while now
- 52:52I'm putting so much trust in identity as a service.
- 52:57They may be running software that gets hacked.
- 52:59They may get hacked themselves. You know, what's the?
- 53:03I am practitioner to do, you know, it's funny.
- 53:05I guess I'll mention the breach report again, just because what
- 53:10we found last year was that supply chain attacks, were up
- 53:14two hundred and ninety-seven percent.
- 53:17That's a big deal. And this is where all right, I
- 53:23guess it's time for drinking zero.
- 53:26Trust architecture. Came up with, I mean, it is kind
- 53:29of right here for us on a Friday night for the listeners.
- 53:33Maybe this realism. There's but it came up with this
- 53:35concept of the s bomb the software bill of materials.
- 53:39And I really think that's a good idea because it sort of speaks
- 53:45this trend towards proper inventorying of everything.
- 53:48You know, GDP are Requires, proper inventorying, a personal
- 53:51data, and that zero thing, really is starting to require
- 53:57proper inventorying of, like all the software that you're using
- 54:00in whatever guys. So I kind of feel like that is a
- 54:04way to start having that conversation.
- 54:06Obviously General Supply Chain management, vendor management is
- 54:12that's what it sort of comes down to and and it can learn the
- 54:16lessons actually of some of the if you think about the Duration
- 54:20Assurance level work in this that allows for assessment of an
- 54:26IDC, to be of any sort of third party that you're working with
- 54:30and accreditation of assessors and all the rest of it.
- 54:33So, there's so much going on this base.
- 54:34I feel like we could talk for probably like ours.
- 54:37And I hear a little like dangling.
- 54:39Maybe that's Sabrina's collars. Sorry.
- 54:43No, it's fine. I was really hoping this would
- 54:45be the time that we would get, you know, the pet on on cam and
- 54:50And I on the identities that are podcast but it is a document
- 54:53fed. I think speaking they got in
- 54:56fed, it is a Friday night, why don't we start to wrap things up
- 54:59so that you can get on with your weekend?
- 55:01I can get on with writing my statements of work which is
- 55:03super exciting. But before we go we do like to
- 55:06end on a lighter note. We're all going to be in Dallas
- 55:10area Grapevine, Texas for Gartner, in a few weeks and that
- 55:13is your neck of the woods. So one looking forward to
- 55:15actually being able to give you a fist bump in real life but for
- 55:18the people who are, you know, Congregating down there who
- 55:21aren't from that area. What's a little-known place?
- 55:24That people should try to go out of their way to grab a bite to
- 55:27eat or drink or something like that.
- 55:29That we should check out while we're there.
- 55:30Yeah. Oh there's a dog you're hearing.
- 55:32Yeah, sorry. So yeah I'm so excited.
- 55:37People are going to be in my neck of the woods and so I live
- 55:42really close to Grapevine and of course it's going to be at the
- 55:44Gaylord Texan so it's kind of I actually found out that the
- 55:46Gaylord Texan is the largest game.
- 55:50And for those who've been to Gaylord Rockies for identifiers.
- 55:55That's the smallest Taylor, just for the record.
- 55:59And so what I would love to recommend to everybody is if you
- 56:03want some good barbecue and I'm going to say good barbecue
- 56:07experience, then I do recommend Hard Eight, there's one really
- 56:12not far. They keep the The Smokers going,
- 56:15like 24/7 and you walk up and you order by the pound.
- 56:19And it's just a super cool experience.
- 56:21And I also love, there's a town called Carrollton, and it's got
- 56:28some amazing Korean food. It's also not far.
- 56:32And so, if you're going to reach out and experience the the
- 56:37general area, that's what I say you gotta do.
- 56:40Okay, well, you had me at 24-hour smoker.
- 56:43This is set it up. Hard hard eight, as in the
- 56:46number Ocho barbecue, so that's definitely going to be.
- 56:50The list for sure. What was the other?
- 56:52Uh-oh. Uh-oh.
- 56:55Yeah, exactly. I'm glad you got the reference.
- 56:58Okay, we're going to go ahead and get things wrapped up.
- 57:01You know, Eve, you've been generous as always with your
- 57:04time with us. Super appreciate it.
- 57:05You coming on, especially on a Friday night and taking time out
- 57:08for us, and sharing your wisdom with us and the listeners are
- 57:11out there. I'll have links in our show
- 57:13notes to reach out to. You can connect with you on
- 57:16LinkedIn there Sabrina. Oh, what a good little puffer.
- 57:19Sorry guys. As you know, this is Audio Only,
- 57:21but we got to see. We got finally got to see some
- 57:23remix. Yeah, so we'll have show that
- 57:27makes it our show notes. You can connect with Yvonne
- 57:30LinkedIn will have linked to forgerock.
- 57:32I did find this CTO Lounge on the for direct Community
- 57:35website. They actually has a few
- 57:36different articles on AI and stuff like that.
- 57:38So yeah, do that and also explain a i.org so that if
- 57:43you're interested in sort of that area, you can kind of see
- 57:45what that's been working on and, of course, links for a gym and
- 57:47myself to connect on LinkedIn. If you Are you know looking for
- 57:51a very interesting conversation at Gartner.
- 57:54We're going to be on stage, you know, talking with Enrique I'm
- 57:56Becky send us your deepest darkest hardest questions for
- 58:00Gardner was a still time. Send it over to us.
- 58:03Sent to us via LinkedIn and we'll try to get try to identify
- 58:08some themes and include that for part of the discussion will have
- 58:11their. So we'll go ahead and leave it
- 58:12there for this week. You can find us on the web
- 58:14identity at the center.com. We're also on Twitter at IDC
- 58:18podcast. And we'll go ahead and wrap it
- 58:20up there. Thanks everyone for listening,
- 58:22and we'll talk with you all in the next one.
- 58:25You've been listening to Identity at the center.
- 58:29We hope you've enjoyed the show, make sure to like rate and
- 58:33review and we'll be back soon, but in the meantime, hit the
- 58:36website at identity at the center.com and find us on
- 58:41Twitter at idac podcast. See you next time on identity at
- 58:48the center