Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Liquid Death Turned Water Into a Punk Rock Brand
In this episode, we crack open the can on Liquid Death, the water company that built a billion-dollar brand by treating water like a punk rock concert. We trace how a comedian's joke about canned water became a real product, how the brand's irreverent 'Murder Your Thirst' campaign turned a commodity into a lifestyle, and why its gonzo marketing—from selling cemetery plots to launching a metal band—resonates so deeply with Gen Z. We also dig into the business numbers: how a 330 percent revenue spike in 2023 caught investors' attention, and whether the brand's…
The skinny
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