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TobaccoAsia/ InterTabac Podcast #47
Wael Safi, Altria Managing Director Altria has launched the "Connect and Transform" initiative to accelerate its shift away from traditional tobacco products and drive innovation by connecting with external partners. Wael Safi, Altria’s Managing Director of Open Innovation and Venture Growth, explains that the program is designed to identify company needs, connect with outside experts, startups, and inventors, and bring in new capabilities to transform the business. The initiative stands out for its intentional approach: Altria clearly defines its needs through "needs briefs," actively seeks…
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