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How Furla Built Nearly a Century of Timeless Italian Style

It’s estimated that in the United States, roughly 90% of family-owned businesses fail to survive to the third generation. In industries such as fashion, where trends can change dramatically, the possibility of long-term success can seem fleeting at best.

Yet in 2027, Italian brand Furla will celebrate its 100th anniversary, even as it continues to produce the same items that it created at the outset: leather handbags. The company’s consistency, quality and commitment to its foundational values has helped it maintain a lasting presence in the fashion world.

A Founding Vision

Furla was founded…

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