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The Hardest Sale You’ll Ever Make Is at Home (Podcast) · The Providers Playbook Podcast

• 0:00
  SPEAKER_00: We have two ears, two eyes, two hands, and one mouth.
• 0:07
  SPEAKER_00: And way too often, we open up our big fucking mouth.
• 0:13
  SPEAKER_00: Hello, my beautiful providers.
• 0:15
  SPEAKER_00: It's Sunday, podcast time.
• 0:18
  SPEAKER_00: Turn me up or turn me off.
• 0:20
  SPEAKER_00: Let's fucking go.
• 0:23
  SPEAKER_00: So let's get back to those two, two, two, and one.
• 0:27
  SPEAKER_00: Why does that matter?
• 0:29
  SPEAKER_00: Because those, each one of them form the cornerstones of being a great, great salesperson.
• 0:37
  SPEAKER_00: And if you want some trivia, they add up to seven, which is a lucky number.
• 0:41
  SPEAKER_00: But the reason why I say sales is because we're all in sales.
• 0:48
  SPEAKER_00: Every single day, we have a chance to practice our sales skills.
• 0:54
  SPEAKER_00: Let's start at the top.
• 0:56
  SPEAKER_00: Your two ears.
• 0:58
  SPEAKER_00: Listen, actively listen.
• 1:01
  SPEAKER_00: Don't just fucking hear people,
• 1:04
  SPEAKER_00: but truly listen to what they're saying, the tone, how they're saying it.
• 1:11
  SPEAKER_00: I promise you your relationships will get better just from that alone.
• 1:16
  SPEAKER_00: Then let's go to number two.
• 1:17
  SPEAKER_00: Take a page from our dogs who just observe us 24 by 7.
• 1:22
  SPEAKER_00: We're not having active conversations with them.
• 1:24
  SPEAKER_00: So take your eyes and observe.
• 1:28
  SPEAKER_00: Look at the person in their demeanor.
• 1:31
  SPEAKER_00: Watch their actions.
• 1:33
  SPEAKER_00: Watch them talk.
• 1:35
  SPEAKER_00: Pick up on things that are subtle.
• 1:38
  SPEAKER_00: That'll help.
• 1:39
  SPEAKER_00: Once you've gotten good at listening and observing, let's talk about the hands.
• 1:46
  SPEAKER_00: A firm handshake.
• 1:48
  SPEAKER_00: What does that tell somebody?
• 1:50
  SPEAKER_00: How do you feel when you get a firm handshake?
• 1:54
  SPEAKER_00: Get your hands out there with family and friends.
• 1:57
  SPEAKER_00: Hug somebody.
• 1:59
  SPEAKER_00: Put a hand on a shoulder and say, hey, that a boy, that a girl for something else.
• 2:06
  SPEAKER_00: You notice how that big fucking mouth is last?
• 2:10
  SPEAKER_00: Think about what will come out of that mouth if you've done some active listening.
• 2:17
  SPEAKER_00: Think about the words that'll come up If you've observed actions and picked up
• 2:22
  SPEAKER_00: on some subtle points,
• 2:24
  SPEAKER_00: think about the words that'll develop after a firm handshake or you take your hand
• 2:30
  SPEAKER_00: and you're writing down some internal ideas and thoughts and points and questions.
• 2:35
  SPEAKER_00: Think about those words that'll come out after you've done all of that.
• 2:41
  SPEAKER_00: And that is why it's last.
• 2:44
  SPEAKER_00: Because the best speeches and the best words are Only happen after you've listened,
• 2:53
  SPEAKER_00: observed, and wrote down.
• 2:57
  SPEAKER_00: You see, we're all in sales.
• 3:01
  SPEAKER_00: And our most important customer is our families.
• 3:06
  SPEAKER_00: So that's the update for the week.
• 3:09
  SPEAKER_00: Your homework assignment.
• 3:12
  SPEAKER_00: I want you to spend as much time listening, observing, and And writing, no speaking this week.
• 3:23
  SPEAKER_00: None at all.
• 3:25
  SPEAKER_00: I want you to hone in on those first three.
• 3:28
  SPEAKER_00: And I promise you,
• 3:30
  SPEAKER_00: going forward,
• 3:32
  SPEAKER_00: the words that eventually come out of your mouth will probably be better off.
• 3:37
  SPEAKER_00: I'm going to close it the only way I know how.
• 3:40
  SPEAKER_00: Get your vitamin D. Get your exercise.
• 3:42
  SPEAKER_00: Those are two non-negotiables.
• 3:45
  SPEAKER_00: Make sure you spend the rest of your weekend with those you love and care about
• 3:50
  SPEAKER_00: and make you laugh.
• 3:51
  SPEAKER_00: And we'll get after it again next week.