Latest / Semantic SEO Podcast / Semantic SEO and LLM Visibility for SEO Agencies with Karl Hudson
Transcript
- James Dooley: Semantic SEO for more LLM visibility. Today I'm joined with Kyle Hudson. We've done a lot of work over the years on semantic SEO. We've been learning from the guy himself, Mr. Corey Tuggy Tugberg. So with regards to semantic SEO, why is it important to be looking to learn it or team up with someone who can implement properly a semantic content network, a topical map and get those micro semantics bang on point to get recommended by ChatGBT, to get recommended by Claude, to get recommended by all the other LLMs. So it's all about, you know, we'll go on about all the time, Corey, it's all about lowering the cost of retrieval and it's super important to be as concise as possible but also, you know, as detailed with that conciseness. So entities, attributes, all of these different elements on the page, you know, getting all the different HTML elements and the sentence structure, how words are used and how are they connected to each sentence. That is all hyper important when it comes to feeding the LLMs because it understands black and it understands white. It doesn't understand grey. You have to basically feed it the information and you have to feed it in the right manner and this is why Corey excels at it. So with regards to that, when you're saying feed it in the right manner, basically semantic triples, everything seems to come in freeze. Every time within semantics it's always within freeze. Can you explain to someone a semantic triple? So I'll give you the question and then you answer it and then from there then you can explain and break down the subject, predicate, object. How old is Carl Hudson? Now you do the answer within a semantic triple. Kyle Hudson: So you'd say Carl Hudson is 19 year old. So on there you've done subjects, Carl Hudson, that's the entity, is the predicate and the the object is 19 years old. So and it's important to be repeating back and what a lot of people seem to do wrong with semantic SEO is they'll just go Carl is 19 years old and Carl isn't the entity name, Carl Hudson is the entity name. That's what the KGM ID is, Carl Hudson. And I think so many people all go, they go he is 19 years old and again who's he? Or I. James Dooley: Yeah yeah I am 19 years old and who's I? So it's really important for people to understand the semantic triples and this forms part of micro semantics and this is how you can connect what you was talking about an entity with another entity or entity with attributes and stuff like that. So that's in the micro semantics but what seems to become more and more important is a semantic content network, you've got lots of different topics and they're all being connected together and now more than ever with regards to query funnel and LLM visibility, it now has become more important to connect your entity with all the services that you offer and the topics that you offer. Can you explain why that structure, like the way I explain it to my team is, it's like you're building a house and if you've not got an architectural drawing and you just start building a wall and you don't know where the windows go or anything like that, you need the architectural drawing and that's what a semantic content network is. It's a full topical map with all the content briefs, the macro and the micro content, where you're going to be doing the internal linking, it's the whole everything around the architectural drawing of a house, it's the architectural drawing of a website. Why does that form very important? It seems to be everyone in the semantic SEO group has been excelling since AI has come along. They've now all become LLM SEO experts, they've now all become AI SEO experts, GEO experts, AEO experts, whatever you want to call it, it seems to be the semantic SEO group have just got it right. Is it the micro semantics, is it the semantic content network, is it everything? What's your thoughts on that and why they all seem to be crushing it? Kyle Hudson: I think a lot of that's down to with LLMs and the query find out, because you're going to be covering a lot of those elements when you're doing a content like a semantic content network. You're going to be doing that when you're doing your topical maps, you're going to be working out the structure of each of the page, the macro, the micro content, where you're internal linking, what that then internal links to in the outer context of the pillars, and then you kind of formulate the map from there. But all of that is all feeding and answering the query find out, nine times out of 10, you're answering the query find out in different ways. So it could be the various different attributes. So let's say if it was myself, my age, what I do, where I live, when I was born, what, like, maybe it's my parents, so connect those dots, etc. There's like a million ways to do it. And you really, you know, with AI, you can actually, you can get it to help you define what you should be looking at as well, which is fantastic, because before you never had that. So I think that's also why the semantic SEO is excelling when it comes to LLM visibility is because the users were already in the mindset of they have to fill in all of the gaps. There's no gaps. James Dooley: Yeah, that's the point. There's no gaps. I want to do one last question with regards to semantic SEO for LLM visibility. And they are brilliant with the semantic content networks, they are brilliant with the topical maps, they are brilliant with the micro semantics. And now what seems to have become more important is third party corroboration, that off page topical map, how you can say everything on your website as a first party source, and saying this is who I am, this is what I do. This is why I'm freaking brilliant. And this is why I'm better than competition. Like we've got no off page with an AI reputation tree. Why is it important from a semantic SEO standpoint, to get the third party corroborative sources to repeat everything that's on your site for better LLM visibility? Kyle Hudson: Again, it's just, it's improving the consensus and all the data, it's basically confirming. So if you imagine, you know, you get a recommendation, or you get multiple recommendations of someone that's confirming that you're an expert in that niche, or in whatever you're doing. And that's the exact same thing where the third party websites and data, you know, various recommendations, reviews, awards, all of that will attribute more and more validation to the LLMs that you are a core entity, and that you should be recommended by them. James Dooley: Yeah, for sure. Everyone who's watching this, I'm a massive advocate that you should be learning semantic SEO. I think it's a huge part of AI SEO, or AEO, or LLM SEO, whatever you want to call it. Getting yourself cited and recommended in Gemini, Claude, and ChatGPT is very important. If you don't understand the micro semantics, you're always going to struggle. Like what Kyle was saying then, connecting those entities, connecting the entity attributes, really important to get that done on page, but also off page. Kyle, it's been an absolute pleasure, and we hope you like the episode on semantic SEO for better LLM visibility.