Latest / The Foundr Podcast with Nathan Chan
621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala
Nala was built by two founders with no fashion background who invested $200,000 before making a single sale and went on to sell over 400,000 pieces in just two years.
In this interview, Chloe and Phil de Winter break down how they identified a gap in the intimates market, validated demand with fewer than 300 survey responses, and scaled an Australian lingerie brand into a cult favourite with a 70% repeat purchase rate and a national retail partnership with David Jones. What you’ll learn in this interview: • How Nala validated product-market fit with just 250 survey responses • Why they…
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