Latest / A Place for Seniors / From Occupational Therapy to Senior Placement, Tiffany Wright’s Journey to Helping Families Find the Right Care
Transcript
- 0:00SPEAKER_00: Welcome to A Place for Seniors, where we share the real truth about what seniors need.
- 0:05SPEAKER_00: This podcast features honest, heartfelt conversations, the ones we don't always have, but matter the most.
- 0:12SPEAKER_00: Here we share real stories and simple insights about aging with dignity, choice, and autonomy.
- 0:18SPEAKER_00: Together, we bring what we've learned from over 20,000 conversations with seniors and their families, guiding you through some of life's hardest decisions.
- 0:27SPEAKER_00: We invite you to listen, learn, and prepare with us because these conversations matter and the choices we make today shape our tomorrow.
- 0:37SPEAKER_00: Hi, I'm Alison Carmen with A Place for Seniors.
- 0:40SPEAKER_00: And today my guest is Tiffany Wright with Right Way Placement Services.
- 0:46SPEAKER_00: Did I say that right?
- 0:46SPEAKER_00: Senior placement.
- 0:47SPEAKER_00: Right Way Senior Placement.
- 0:49SPEAKER_00: Let's get it right.
- 0:50SPEAKER_00: You got it.
- 0:50SPEAKER_00: You got it.
- 0:51SPEAKER_00: Good deal.
- 0:51SPEAKER_00: So Tiffany and I have known each other probably three years, longer.
- 0:57SPEAKER_00: Four years?
- 0:58SPEAKER_00: As soon as you've launched onto this.
- 1:01SPEAKER_00: Four years.
- 1:02SPEAKER_00: Yes, exactly.
- 1:03SPEAKER_00: Yes.
- 1:03SPEAKER_00: Four years.
- 1:04SPEAKER_00: Yeah.
- 1:04SPEAKER_00: Yeah.
- 1:04SPEAKER_00: So I uh made a break and I keep plugging a place for mom.
- 1:08SPEAKER_00: I shouldn't say it because you should nobody miss that.
- 1:13SPEAKER_00: But that is where I learned my craft.
- 1:16SPEAKER_00: Really?
- 1:16SPEAKER_00: Truly, truly learned my craft.
- 1:18SPEAKER_00: Other than working in assisted livings and in the city.
- 1:22SPEAKER_01: And it is, and it isn't even a craft.
- 1:24SPEAKER_00: I mean, you learned the basics.
- 1:26SPEAKER_00: I learned now you're crafting.
- 1:28SPEAKER_00: Run no, I would say I learned my craft.
- 1:30SPEAKER_00: And I'll we'll talk about it.
- 1:31SPEAKER_00: We'll talk about why that is.
- 1:32SPEAKER_00: Yeah, we've got to do that.
- 1:33SPEAKER_00: Because I think there's a misunderstanding of what we did at a place for mom.
- 1:37SPEAKER_00: I think there's a misunderstanding about it.
- 1:39SPEAKER_00: We can talk about that.
- 1:40SPEAKER_00: But basically, um no, because what I'm finding, Tiffany, which is really, really interesting, is that I do know quite a bit more than I realize that my colleagues that have done.
- 1:54SPEAKER_00: Um and the reason I just had Hal Cramner on with um Hal.
- 1:58SPEAKER_00: Yeah.
- 1:58SPEAKER_00: And he uh is an amazing residential homeowner.
- 2:02SPEAKER_00: And he and I huge advocates got together in 2016 when he first opened.
- 2:07SPEAKER_00: Oh my god.
- 2:08SPEAKER_00: And I coached him on how to talk to families, on what to do and all of that.
- 2:12SPEAKER_00: Did that all from my phone, right?
- 2:14SPEAKER_00: So I'm a little unique person in the sense that I am curious and I want to hone something and become a master of something.
- 2:23SPEAKER_00: And so at in that opportunity, I was able to talk to 12 to 15 people a day with all who knows what they were calling about, right?
- 2:32SPEAKER_00: All kinds.
- 2:33SPEAKER_00: But most of it was a crisis because that's how a place for a mom advertises is through Google.
- 2:37SPEAKER_00: Sure.
- 2:37SPEAKER_00: So you're sitting there and you're dealing with crises almost every single day.
- 2:41SPEAKER_00: And then you're going out and visiting the homes, but you didn't go with them physically to the home.
- 2:45SPEAKER_00: So you had that was a little bit of a craft right there.
- 2:49SPEAKER_00: How do I make sure that who they meet with is gonna handle them the way I'm handling them?
- 2:54SPEAKER_00: How is that handoff, right?
- 2:56SPEAKER_00: So let's talk about you though.
- 2:58SPEAKER_00: So you started when over 30 years ago.
- 3:03SPEAKER_01: Oh my gosh.
- 3:04SPEAKER_01: I am an occupational therapist by trade.
- 3:07SPEAKER_01: Oh, okay.
- 3:08SPEAKER_01: I started in uh skilled nursing working with seniors one-on-one in therapy and rehab, and I morphed into hand therapy um after the first Medicare reform hit.
- 3:20SPEAKER_01: Hand therapy.
- 3:21SPEAKER_01: Yes, that.
- 3:22SPEAKER_01: Yeah.
- 3:22SPEAKER_01: So physical therapy for the hands.
- 3:24SPEAKER_01: Really?
- 3:25SPEAKER_01: Elbows and shoulders.
- 3:26SPEAKER_01: So I worked for a clinic.
- 3:27SPEAKER_01: Um, I ran a couple of clinics.
- 3:29SPEAKER_01: Um I then I moved and I moved to Georgia, and I had a rotator cuff injury.
- 3:35SPEAKER_01: It was really hard for me to physically do my job.
- 3:38SPEAKER_01: Oh.
- 3:38SPEAKER_01: So I made the decision to relinquish my license.
- 3:42SPEAKER_01: And I it was just right when, and I'm gonna date myself.
- 3:47SPEAKER_01: This was just right when online jobs were now being posted through platforms.
- 3:54SPEAKER_01: Okay.
- 3:55SPEAKER_01: So you could search employment.
- 3:57SPEAKER_01: Like that had just happened.
- 3:59SPEAKER_01: Just happened.
- 4:00SPEAKER_00: So I'm thinking right around 2008, nine?
- 4:03SPEAKER_00: Exactly.
- 4:04SPEAKER_00: Like seven, eight, seven, eight, nine.
- 4:06SPEAKER_00: Yeah.
- 4:07SPEAKER_01: So um I really looked at a couple of opportunities, and there happened to be an assisted living looking for an activity director.
- 4:17unknown: Oh my gosh.
- 4:18SPEAKER_00: You have an activity director?
- 4:20SPEAKER_00: Yes.
- 4:22SPEAKER_01: Loved it.
- 4:23SPEAKER_01: Fell in love with assisted living.
- 4:26SPEAKER_01: Um, loved the residence.
- 4:28SPEAKER_01: I only ended up doing that position for maybe six months, and they were like, You're a salesperson.
- 4:32SPEAKER_01: You go into sales.
- 4:33SPEAKER_01: You and so I did that.
- 4:34SPEAKER_01: Were you in Georgia this whole time?
- 4:35SPEAKER_01: Yeah.
- 4:36SPEAKER_01: In Georgia this whole time, ended up um doing regional stuff for that company, uh, training other people in the sales uh world, uh, kind of fell in love with it, and then the company sold.
- 4:49SPEAKER_01: So now you're a little further along.
- 4:50SPEAKER_01: So that was like more like early 2000s, and now we're more like late 2000s.
- 4:56SPEAKER_01: And it was like 2009.
- 4:58SPEAKER_01: Um, no, that was like 2004 or five.
- 5:02SPEAKER_01: Okay.
- 5:02SPEAKER_01: Because I think it was like 2000 that I started with them, and then it was like 2005 that um I had been with them for five years, which is unheard of.
- 5:10SPEAKER_01: Yeah.
- 5:11SPEAKER_01: I mean, it's still the same way.
- 5:12SPEAKER_01: That hasn't changed.
- 5:13SPEAKER_01: Everybody changes, everybody changes.
- 5:15SPEAKER_01: And then I just um ended up um, you know, a place for mom had come into the market space, and I I I switched and went um to hospice, but a therapist being in hospice, that was narrow.
- 5:29SPEAKER_01: But the company ended up selling and I ended up leaving.
- 5:31SPEAKER_01: Um, and then a um one and now now the place for mom model a long time ago was very intricate into the um community base.
- 5:44SPEAKER_01: Yeah.
- 5:45SPEAKER_01: So being out touring, I even you I worked for a place for mom.
- 5:49SPEAKER_01: Yeah.
- 5:49SPEAKER_01: So I went to work for a place for mom.
- 5:51SPEAKER_01: 2010.
- 5:52SPEAKER_01: Uh five.
- 5:54SPEAKER_01: 2005.
- 5:55SPEAKER_01: Five.
- 5:55SPEAKER_00: Wow, you're the earliest.
- 5:57SPEAKER_00: Yes.
- 5:57SPEAKER_00: You were the earliest.
- 5:59SPEAKER_00: Literally the So Pam Temple.
- 6:00SPEAKER_00: Yes.
- 6:01SPEAKER_00: You're working right for Pam Temple.
- 6:03SPEAKER_00: Oh my god.
- 6:04SPEAKER_00: Yes.
- 6:04SPEAKER_00: Wow.
- 6:05SPEAKER_01: Vintage.
- 6:05SPEAKER_01: Wow.
- 6:06SPEAKER_00: Can can you well I have Lynette LaRue who works with me.
- 6:09SPEAKER_00: Yeah.
- 6:10SPEAKER_00: 2008.
- 6:11SPEAKER_01: Yeah.
- 6:11SPEAKER_01: There you go.
- 6:12SPEAKER_01: Yeah.
- 6:12SPEAKER_01: So I um, yeah, they and Pam and her husband and their partner had literally just came out from under from their basement, working out of the basement into an office in Seattle.
- 6:23SPEAKER_01: Right.
- 6:23SPEAKER_01: Wow.
- 6:24SPEAKER_01: Super early.
- 6:24SPEAKER_01: There were three of us in the entire Atlanta market space.
- 6:27SPEAKER_01: Oh my gosh.
- 6:28SPEAKER_01: We ran the market.
- 6:30SPEAKER_01: It was fabulous.
- 6:30SPEAKER_01: And I lived pretty far out of the Atlanta market space.
- 6:35SPEAKER_01: And, you know, they that that's when they started morphing, um, bringing in financing, gearing up to sell.
- 6:42SPEAKER_01: As a business owner, a previous business owner, I was like, I see the writing on the wall.
- 6:47SPEAKER_01: Was that like when did they sell?
- 6:48SPEAKER_01: 2010, 2011?
- 6:50SPEAKER_01: I think it was a little further.
- 6:51SPEAKER_01: It was after I had left for sure.
- 6:53SPEAKER_00: Yeah, because I didn't go to work for them until 2015.
- 6:55SPEAKER_00: Yeah.
- 6:56SPEAKER_00: But they've been out there.
- 6:57SPEAKER_00: And what I remember as I was doing a different business around 2008, 2009.
- 7:02SPEAKER_00: Yeah.
- 7:02SPEAKER_00: And I was going to networking groups.
- 7:04SPEAKER_00: Yeah.
- 7:04SPEAKER_00: And there were these ladies that were walking around with a place for mom with a little house logo.
- 7:09SPEAKER_00: Right.
- 7:09SPEAKER_00: Right.
- 7:10SPEAKER_00: And they, I was like, a place for mom?
- 7:12SPEAKER_00: What do you do?
- 7:13SPEAKER_00: Oh, we help, you know.
- 7:14SPEAKER_00: And and I they were out marketing.
- 7:16SPEAKER_00: Yeah.
- 7:16SPEAKER_00: They were marketing themselves.
- 7:18SPEAKER_00: And they were the start to finish kind of people.
- 7:21SPEAKER_00: Yeah.
- 7:21SPEAKER_00: Yeah.
- 7:22SPEAKER_01: So, so, and that was that was the model.
- 7:24SPEAKER_01: Like I owned a whole huge, um, I think my title was regional director of marketing.
- 7:31SPEAKER_01: That it was the strangest, but I had a huge area.
- 7:36SPEAKER_01: Um then I things did not pan out well, and I just decided that I wanted to do my own thing.
- 7:43SPEAKER_01: Yeah.
- 7:44SPEAKER_01: Like me.
- 7:45SPEAKER_01: Yes.
- 7:45SPEAKER_01: That's what I did.
- 7:46SPEAKER_01: So I I went out and launched my own company literally the next day.
- 7:50SPEAKER_01: And I've been doing it literally ever since.
- 7:53SPEAKER_01: I took a small break when I moved from Georgia to Arizona.
- 7:56SPEAKER_01: When was that?
- 7:56SPEAKER_01: When did you move?
- 7:57SPEAKER_01: Um my gosh.
- 7:58SPEAKER_01: I moved here 2000, the fall of 2009.
- 8:04SPEAKER_01: So I've been here over 17 years.
- 8:07SPEAKER_01: You have.
- 8:07SPEAKER_01: Yeah.
- 8:08SPEAKER_01: Yeah.
- 8:08SPEAKER_01: Yeah.
- 8:09SPEAKER_00: Yeah.
- 8:09SPEAKER_00: That freaks me out a little bit.
- 8:10SPEAKER_00: It's been that long.
- 8:11SPEAKER_00: And you know, hearing this is so interesting to me.
- 8:14SPEAKER_00: I just got to stop for a minute because gosh, we are so much alike.
- 8:18SPEAKER_00: Yeah.
- 8:19SPEAKER_00: We're so much alike.
- 8:20SPEAKER_00: Yeah.
- 8:20SPEAKER_00: Because what you did was you started in physical therapy.
- 8:24SPEAKER_00: You're like, okay, I'm going to do this the rest of my life.
- 8:26SPEAKER_00: Oh, 100%.
- 8:27SPEAKER_00: 100%.
- 8:28SPEAKER_00: I'm going to do this the rest of my life.
- 8:30SPEAKER_00: And then I'm like, well, wow, I see these people really.
- 8:32SPEAKER_00: I'm going to go and do activity because I've hurt myself.
- 8:35SPEAKER_00: So I'm going to switch careers.
- 8:36SPEAKER_00: Yeah.
- 8:37SPEAKER_00: I'm going to learn this.
- 8:38SPEAKER_00: And when I when you learned that, you were like, these people, this is super great.
- 8:42SPEAKER_00: Yeah.
- 8:42SPEAKER_00: These people are getting healthier.
- 8:43SPEAKER_00: They're getting happy.
- 8:44SPEAKER_00: They're happy.
- 8:45SPEAKER_00: They're coming back to life.
- 8:46SPEAKER_00: Yes.
- 8:46SPEAKER_00: I mean, you're seeing that, right?
- 8:48SPEAKER_00: Firsthand.
- 8:48SPEAKER_00: That's exactly what I see.
- 8:50SPEAKER_00: First hand.
- 8:50SPEAKER_00: Then you start to help the help different families in different crisis modes, right?
- 8:54SPEAKER_00: In all different things with a place for mom.
- 8:57SPEAKER_00: And you're out there marketing and building their business.
- 9:00SPEAKER_00: Right.
- 9:00SPEAKER_00: Right.
- 9:00SPEAKER_00: And then you're like, I can do this myself.
- 9:03SPEAKER_00: Yeah.
- 9:04SPEAKER_01: So, so the the aspects that I took away from from the being um in that type of model was it was very forced.
- 9:13SPEAKER_01: It was very um structural, which is fine.
- 9:16SPEAKER_01: And it there's nothing wrong with any of that.
- 9:18SPEAKER_01: And there's nothing wrong with working for a company.
- 9:21SPEAKER_01: I was just tired of working for a company.
- 9:23SPEAKER_01: Yeah, me too.
- 9:23SPEAKER_01: And I wanted to do a lot of things, and they didn't want me to do those things.
- 9:26SPEAKER_01: You didn't have control over what you wanted to do.
- 9:28SPEAKER_01: Right.
- 9:28SPEAKER_01: And they wouldn't let me do the things I wanted to do.
- 9:31SPEAKER_01: Right.
- 9:31SPEAKER_01: So I decided uh to launch my own and let me um uh Lifestyle Senior Connections.
- 9:39SPEAKER_01: That was the name of my company in Georgia.
- 9:42SPEAKER_01: That I pulled that out of the hat from 17 plus years ago.
- 9:45SPEAKER_01: Uh-huh.
- 9:46SPEAKER_01: Um, I ended up um owning and operating a VA application service as well.
- 9:50SPEAKER_01: I had uh multiple employees that took care of that, and we worked with a lot of assisted livings to make sure that their veterans had that.
- 9:57SPEAKER_01: Good.
- 9:58SPEAKER_01: Then um I ended up buying a 38-bed community in Georgia as well.
- 10:02SPEAKER_01: So I had a lot of stuff going on and I loved every single minute of it.
- 10:08SPEAKER_01: And then the market crashed.
- 10:10SPEAKER_01: 2008 market?
- 10:11SPEAKER_01: Nine.
- 10:12SPEAKER_01: It was really hard in nine.
- 10:13SPEAKER_01: Yeah.
- 10:14SPEAKER_01: So that's when I transitioned to Arizona.
- 10:17SPEAKER_01: I um uh closed my placement business.
- 10:20SPEAKER_01: Um uh uh one of the employees bought the VA application business.
- 10:24SPEAKER_01: She the name has changed, but it's still going.
- 10:26SPEAKER_01: Yeah.
- 10:27SPEAKER_01: So I'm very proud of her for doing that.
- 10:29SPEAKER_01: And um, and she ended up getting um what it you have to be like um certified?
- 10:35SPEAKER_01: Yes.
- 10:35SPEAKER_01: Yeah.
- 10:36SPEAKER_01: So she went through that.
- 10:37SPEAKER_01: I thought I didn't want to bother.
- 10:39SPEAKER_01: There are people that have to be certified.
- 10:40SPEAKER_01: Well, yeah, that the it's a certified application specialist, I think is what the the title is.
- 10:45SPEAKER_01: And um it we were doing that way before that even came into the the space for the VA.
- 10:51SPEAKER_01: So such an important service.
- 10:52SPEAKER_01: And yeah, and understanding we could have a whole show on that's a whole thing.
- 10:57SPEAKER_00: So that is for our listeners, that is uh VA aid in attendance, is what you were talking about.
- 11:02SPEAKER_00: Correct.
- 11:02SPEAKER_01: Or um what they would call pension, the aid in attendance pension, the aid attendance, which is not to be confused with a regular pension.
- 11:09SPEAKER_01: Right.
- 11:09SPEAKER_01: With a regular pension or even a disability pension.
- 11:12SPEAKER_01: Correct.
- 11:12SPEAKER_01: Right.
- 11:13SPEAKER_01: So we um yeah, so I moved to Arizona.
- 11:16SPEAKER_01: I ended up working for a home health care company for again, quite some time, like four or five years.
- 11:22SPEAKER_01: Um, bounced to another home health company, hated it, hated it.
- 11:27SPEAKER_01: And I came home and I just told my husband, I said, I can't do it.
- 11:29SPEAKER_01: I'm I'm launching, I'm I'm doing it.
- 11:31SPEAKER_01: Yeah, I'm just gonna repeat my own point.
- 11:38SPEAKER_01: Yeah, she came and got you.
- 11:39SPEAKER_01: Yeah, she said come back into it.
- 11:41SPEAKER_01: No, what she did is invited me to a presentation.
- 11:45SPEAKER_01: I think it, I believe it was Alaha, was having a presentation, and they were kind of just really trying to elevate and educate about not great agents and what the the ethics and best practices should be.
- 12:00SPEAKER_00: Elevate uh referral agents.
- 12:01SPEAKER_01: Correct.
- 12:02SPEAKER_01: Okay with the the community at large.
- 12:04SPEAKER_01: And so Rita's on the board and she's talking about it.
- 12:08SPEAKER_01: And I literally was like, that I have to.
- 12:13SPEAKER_01: I have to go back in.
- 12:14SPEAKER_00: It's interesting how that I'm oh god, we are so much like a alike.
- 12:20SPEAKER_00: Because one of the the biggest things I hate is the um, and I'll just say it, the uh kickbacks that people get in the world.
- 12:27SPEAKER_00: Well, yeah, and we're nervous feating featuring that at the conferences.
- 12:31SPEAKER_00: And you're having the attorney general come?
- 12:33SPEAKER_00: Who are you?
- 12:34SPEAKER_00: Yeah.
- 12:34SPEAKER_00: Yeah.
- 12:34SPEAKER_00: So I think it's really needs to be brought to light because how can you possibly give somebody the right people, the the right agent who's gonna handle that person?
- 12:46SPEAKER_00: And if they only have 10 contracts with group homes or residential care homes, residential assisted lines.
- 12:55SPEAKER_00: Or their cousin that owns it.
- 12:56SPEAKER_00: Or their cousin that owns one.
- 12:57SPEAKER_00: Yeah.
- 12:57SPEAKER_00: Yeah.
- 12:58SPEAKER_00: That's not fair.
- 12:59SPEAKER_00: That's not fair to the seniors.
- 13:01SPEAKER_00: That's not fair to the senior.
- 13:02SPEAKER_00: It's not fair to the federal representation.
- 13:05SPEAKER_00: It's not a true representation of all their options.
- 13:07SPEAKER_00: Exactly.
- 13:08SPEAKER_00: Which is we have to be focused on that.
- 13:11SPEAKER_00: Yeah.
- 13:12SPEAKER_00: Transparency is.
- 13:12SPEAKER_00: We have to be transparent.
- 13:14SPEAKER_00: We have to be focused.
- 13:15SPEAKER_00: I am putting a policy in my company, absolutely no kickbacks.
- 13:20SPEAKER_00: No.
- 13:20SPEAKER_01: No, you don't get to ask somebody for something to get another league, to get part of the best practices and ethics with passwords which is between them sign one.
- 13:30SPEAKER_00: Though anybody that works for me, any portion of my company, they have to sign that.
- 13:35SPEAKER_00: Yeah.
- 13:36SPEAKER_00: And they have to understand its grounds for immediate termination.
- 13:38SPEAKER_01: Immediate termination.
- 13:39SPEAKER_01: And it's I won't allow it.
- 13:40SPEAKER_01: Yeah.
- 13:41SPEAKER_01: And it it's the best way to practice the industry because the senior's best um needs have to have to be the the forefront and not what what you're gonna get at the back end.
- 13:51SPEAKER_01: No.
- 13:51SPEAKER_01: So at the end of the day, I I came to Arizona, launched, I went right out, Rita scooped me up.
- 13:59SPEAKER_01: Literally, the day I opened my doors, she was like, hey, come to a pastor meeting.
- 14:04SPEAKER_01: I was like, No.
- 14:05SPEAKER_01: Yeah, I don't do that.
- 14:06SPEAKER_01: I don't want to do that.
- 14:08SPEAKER_01: And she was like, We want you to be a board member.
- 14:10SPEAKER_01: And I'm like, no.
- 14:11SPEAKER_01: And then I get convinced by two other board members, and I have not looked back.
- 14:18SPEAKER_01: And it's that was at the time when uh Passers, which is the professional association of senior referral specialists, if that's not a mouthful, which is why we call it Passers, so much easier.
- 14:30SPEAKER_01: So um, that was the time when they launched the national um trade association, which is a trade association, which means we are of 501c3.
- 14:42SPEAKER_01: We are a not-for-profit.
- 14:44SPEAKER_01: Good.
- 14:44SPEAKER_01: So a lot of people don't understand that they they often mistake us for like a networking group, and it's like, no, no, no, no, no.
- 14:51SPEAKER_01: Nobody's earning any money.
- 14:53SPEAKER_01: We're all volunteers.
- 14:54SPEAKER_01: All of us.
- 14:55SPEAKER_01: Yeah.
- 14:55SPEAKER_01: Even the national board.
- 14:58SPEAKER_01: The only people that are paid is the management company on the national board, and that's that's Dawn with Civica.
- 15:04SPEAKER_01: Right.
- 15:05SPEAKER_01: So, um, and he's, you know, uh building, and we have two dozen now chapters nationwide because of the chapter in Arizona.
- 15:14SPEAKER_01: So it's a huge feather in our cap.
- 15:16SPEAKER_01: We are the biggest, we are the most profitable due to our conference.
- 15:20SPEAKER_01: Yeah and I'm constantly on the phone with other states, encouraging them to earn the money to, you know, build um uh legislation and to protect our way of business and an income and the way that things should be done.
- 15:37SPEAKER_00: And I think that's what we really focus on this year.
- 15:40SPEAKER_00: What's what you're doing is so time consuming, but it's such a thousands of volunteer hours.
- 15:46SPEAKER_00: Thousands of hours.
- 15:47SPEAKER_00: You're down at the courthouse, you're making sure things are happening.
- 15:50SPEAKER_00: Yeah.
- 15:50SPEAKER_00: But that's to protect our way of life.
- 15:54SPEAKER_00: Way of life.
- 15:54SPEAKER_00: Yes.
- 15:55SPEAKER_00: And protect those seniors.
- 15:56SPEAKER_00: Seniors, 1,000%.
- 15:57SPEAKER_00: More to protect the seniors.
- 15:58SPEAKER_00: Yes.
- 15:59SPEAKER_00: As to, you know, you need to know there's a lot of people that are going to jump into this space if they haven't already.
- 16:06SPEAKER_00: That's right.
- 16:06SPEAKER_00: And they're I think right now, and I'm going to say it again, the real estate people that are jumping in and saying, hey, did you know that communities will pay you a referral fee?
- 16:16SPEAKER_00: That is such a conflict of interest.
- 16:18SPEAKER_00: It is.
- 16:18SPEAKER_01: And it's rage bait that you see on the online, and that's just to get people to click on it.
- 16:23SPEAKER_01: But it's it's not really an ethical way of doing business.
- 16:26SPEAKER_01: It's really against.
- 16:27SPEAKER_01: Um, but you know, I passed all the information along, so I can only do what I can do.
- 16:32SPEAKER_00: But at the end of the day, it's such a distraction from what they should be doing.
- 16:36SPEAKER_01: True.
- 16:36SPEAKER_01: They should be doing more open.
- 16:38SPEAKER_01: But I don't, I don't wanna I don't wanna beat up real estate agents because we have some really great real estate agents that are placement agents and they're running their business very ethically, very transparent.
- 16:50SPEAKER_01: Yeah.
- 16:50SPEAKER_01: We do both sides.
- 16:51SPEAKER_01: This is who you're gonna talk to here, this is who you're gonna talk to here, is very transparent.
- 16:56SPEAKER_01: No, no, no.
- 16:57SPEAKER_00: I love that.
- 16:58SPEAKER_00: I work with really, really good senior, real senior real estate specialists who understand the nuance, and I'm running into more of them.
- 17:06SPEAKER_00: Yeah.
- 17:07SPEAKER_00: And I can pick up what they say.
- 17:09SPEAKER_00: Who knows what they're doing?
- 17:10SPEAKER_00: Who knows what they're talking about, and what you know, because I know that'll be the worst thing that'll that'll just destroy the whole thing.
- 17:18SPEAKER_00: 100% if you don't have a realtor that really understands like this is a very, very different transaction.
- 17:24SPEAKER_01: Yeah.
- 17:24SPEAKER_01: So about, oh gosh, uh, I don't remember menopause.
- 17:28SPEAKER_01: Um I think it was 2010, 15 when the first bill had to be like between 15 and 17.
- 17:42SPEAKER_00: Well, let's just tell everybody that you are the legal um the legislative chair, chair for passers.
- 17:50SPEAKER_00: Correct.
- 17:50SPEAKER_01: I've been on the board for almost nine years.
- 17:52SPEAKER_01: Yeah.
- 17:52SPEAKER_01: And so you do a lot of the legislation.
- 17:54SPEAKER_01: Everything.
- 17:55SPEAKER_01: Okay.
- 17:55SPEAKER_01: Now I I work with the lobbyists, I'm the one with the lobbyist, down talking to uh uh like the Senate president Warren Peterson.
- 18:04SPEAKER_01: Right.
- 18:04SPEAKER_01: And having face-to-face meetings, educating them because um I I we had a really great partnership with uh another senator, uh Pace, uh, who's no longer in the Senate, and he would come and speak at our conference.
- 18:18SPEAKER_01: He did it for a couple of years.
- 18:20SPEAKER_01: And I my most wonderful conversation with him was you have a really, really intelligent legislative body.
- 18:30SPEAKER_01: They're just not very smart.
- 18:34SPEAKER_01: So it's our job to help educate, educate.
- 18:37SPEAKER_01: And again, we go back to the episode.
- 18:38SPEAKER_00: Well, doesn't everybody need to be educated on this?
- 18:40SPEAKER_00: Nobody thinks about it.
- 18:42SPEAKER_00: Nobody can you know really understands it.
- 18:44SPEAKER_00: They're all deer in the headlights.
- 18:46SPEAKER_00: They are.
- 18:46SPEAKER_00: You know, it doesn't, it everybody knows everybody's challenges.
- 18:49SPEAKER_00: That's why I'm doing this podcast.
- 18:51SPEAKER_00: Everybody's that's why I'm doing seminars and webinars.
- 18:54SPEAKER_00: That's why I try.
- 18:55SPEAKER_00: This is my goal.
- 18:57SPEAKER_00: I want to reach as many seniors and their families as I possibly can because I know what I'm doing.
- 19:02SPEAKER_00: Yeah, you know what you're doing.
- 19:03SPEAKER_00: Uh, there are a you know, a handful of us that really kind of really get it, and we're training others to know how what they're doing.
- 19:10SPEAKER_00: Exactly.
- 19:11SPEAKER_00: So I think that, you know, not to interrupt you on what you were talking about, but I think that that's a really strong point that we need to make here is that it's not just, it's not just elevating us, it's actually usel utilizing where when we're a loud voice, yeah, and we start becoming more and more uh uh aware and pe and throwing that education out there, it's they're gonna recognize, oh, you don't, you know, I had a gentleman who he got his dad, his dad left Sagewood because he couldn't walk.
- 19:44SPEAKER_00: So at sure, you know, so they had to make him leave at Sagewood Assisted Living, where he could have salmon every night and all of his great things.
- 19:52SPEAKER_00: He was only 80.
- 19:53SPEAKER_00: And the referral agent put him in a group home that they could not get him in and out of the bathroom.
- 20:00SPEAKER_00: So they had him in no cognitive decline, 80 years old, had him changing his diaper, having him use a diaper.
- 20:08SPEAKER_00: And it was so egregious to me.
- 20:10SPEAKER_00: Um, I was talking to him about radio advertising, and I said, I can't even talk to you about this.
- 20:15SPEAKER_00: I have to talk to you about your dad.
- 20:16SPEAKER_02: Right.
- 20:17SPEAKER_00: Your dad can't be there.
- 20:18SPEAKER_00: He just can't.
- 20:19SPEAKER_00: So we got him moved to the Scots Meravia where they took him all the way up to a Hoyer lift if they needed to.
- 20:25SPEAKER_00: But they had him walking and using the restroom in one week.
- 20:28SPEAKER_00: Oh, I bet.
- 20:28SPEAKER_00: And he did pass six months later, but he told me.
- 20:32SPEAKER_00: You gave him back six months.
- 20:34SPEAKER_00: He you gave him the best six months of his life, Alex.
- 20:36SPEAKER_01: With quality.
- 20:37SPEAKER_00: Yeah, quality.
- 20:38SPEAKER_00: 100%.
- 20:39SPEAKER_00: So that's my thing.
- 20:40SPEAKER_00: Yeah.
- 20:41SPEAKER_00: Right?
- 20:41SPEAKER_00: I don't want you with not understanding that there, you know, he told him, he said, Well, there are no other options for your dad.
- 20:48SPEAKER_00: That's not true.
- 20:49SPEAKER_00: That's not true at all.
- 20:50SPEAKER_00: Not true at all.
- 20:51SPEAKER_00: Right.
- 20:52SPEAKER_00: He didn't have to suffer nine months in that, right?
- 20:54SPEAKER_00: Yeah.
- 20:55SPEAKER_01: Absolutely.
- 20:56SPEAKER_01: Just breaks my heart.
- 20:57SPEAKER_01: Well, and that's why um we run legislation.
- 21:01SPEAKER_01: So we are trying to protect the industry and protect the senior.
- 21:04SPEAKER_01: So um what's what started the ball rolling was about 2017-2018, a bill went in that was attached to sober living, but it had our um line of business attached to it.
- 21:19SPEAKER_01: Um, referral agents, referring to the group homes that were sober living.
- 21:23SPEAKER_00: Sober living.
- 21:24SPEAKER_00: Correct.
- 21:24SPEAKER_01: The sober living um industry.
- 21:26SPEAKER_01: And that's what a lot of people think of.
- 21:28SPEAKER_01: Well, yeah, because group home is a very East Coast word.
- 21:30SPEAKER_01: And here it's actually sober living, and every state is is different, right?
- 21:34SPEAKER_01: So our name was attached to that.
- 21:36SPEAKER_01: And um a lot of the legislators, leading age, which is the not for profit sector of assisted living, with um alpha, which is the for profit assisted livings.
- 21:47SPEAKER_01: And then there's little passers over here with, you know, I don't know, maybe a hundred, if we're lucky, maybe ninety uh people.
- 21:55SPEAKER_01: Yeah.
- 21:56SPEAKER_01: And barely any uh like maybe fifty.
- 21:58SPEAKER_01: Yeah.
- 21:58SPEAKER_01: So we um Active.
- 22:01unknown: Right.
- 22:02unknown: If that.
- 22:03SPEAKER_01: Yeah.
- 22:03SPEAKER_01: You know, in a small board of like maybe five or six people.
- 22:06SPEAKER_01: Yeah.
- 22:06SPEAKER_01: And this is like right before I I come onto the scene.
- 22:09SPEAKER_01: It's right as as they're launching national because then they see there's like, oh my gosh, this is terrible.
- 22:15SPEAKER_00: They were going into the sober living.
- 22:18SPEAKER_01: No, not at all.
- 22:19SPEAKER_01: Okay.
- 22:20SPEAKER_01: No, there was they we were attached to it.
- 22:22SPEAKER_01: We weren't doing anything.
- 22:24SPEAKER_01: But we got a practice.
- 22:26SPEAKER_01: We got we got attached to a bill that we had no business being attached to.
- 22:29SPEAKER_01: Okay, got it.
- 22:30SPEAKER_01: And therefore we spawned out of that to keep the legislators happy.
- 22:35SPEAKER_01: Um, that we would disclose how we get paid and that we're not part of so that's how the our disclosure started.
- 22:43SPEAKER_01: Yep.
- 22:43SPEAKER_01: Good.
- 22:43SPEAKER_01: So it's our disclosure has been in practice since about 2018.
- 22:48SPEAKER_01: Yep.
- 22:49SPEAKER_01: So we are to disclose.
- 22:50SPEAKER_01: Yep.
- 22:51SPEAKER_01: But the champion of that is not our industry, it is the assisted living.
- 22:56SPEAKER_01: The assisted living is responsible for asking us for our disclosure.
- 23:00SPEAKER_01: And so we decided to make it a little more interesting.
- 23:06SPEAKER_01: And we were able to add some legislation to into law.
- 23:11SPEAKER_01: So it's now a law.
- 23:12SPEAKER_01: Just this year, it just passed through and was signed by the governor that you now need to have insurance and either an APS, um Adult Protective Service.
- 23:24SPEAKER_01: Adult Protective Service Registry snapshot that says that you're not on that.
- 23:28SPEAKER_01: Yeah.
- 23:29SPEAKER_01: Or a background check, however you choose to run your business.
- 23:32SPEAKER_01: So we do background check.
- 23:33SPEAKER_01: We do background check.
- 23:35SPEAKER_01: Yeah.
- 23:35SPEAKER_01: Good.
- 23:35SPEAKER_01: It's not and it's or.
- 23:37SPEAKER_01: You need one or the other.
- 23:38SPEAKER_01: Okay.
- 23:38SPEAKER_01: Now the assisted living, when they ask for the disclosure, they can ask for insurance.
- 23:43SPEAKER_01: And the only way you can get insurance is if you're an LLC.
- 23:47SPEAKER_01: You have to be a business.
- 23:48SPEAKER_01: Okay, great.
- 23:49SPEAKER_01: So we solved that problem.
- 23:51SPEAKER_01: Yeah.
- 23:51SPEAKER_01: But now it's up to the assisted living and the residents' homes to participate and to ask and to put that in practice.
- 23:58SPEAKER_00: Do they have are they required by law to have it in their files?
- 24:02SPEAKER_00: Are they required to vet their referral agents that they're accept that they're paying?
- 24:07SPEAKER_01: Um, not in the sense of a vet.
- 24:09SPEAKER_01: Okay.
- 24:10SPEAKER_01: But they are to ask within 14 days, but we don't currently have a penalty against assisted living, so it's kind of volunteer.
- 24:18SPEAKER_01: Okay.
- 24:18SPEAKER_01: So it's up to But it's a law.
- 24:20SPEAKER_01: It is a law.
- 24:21SPEAKER_00: You have to hold the insurance, you have to disclose, right.
- 24:24SPEAKER_01: And you have to have a background check or the as you know, if we don't have those things in place, and the um center or the residential home asks for that up to 14 days after moving.
- 24:35SPEAKER_01: If we don't have that, right, they don't have to pay you.
- 24:38SPEAKER_01: Right.
- 24:38SPEAKER_01: It's 100% for the benefit of the assisted living.
- 24:42SPEAKER_01: They sure don't have to pay.
- 24:43SPEAKER_01: All in practice to help protect the family.
- 24:47SPEAKER_01: Yeah.
- 24:48SPEAKER_01: So that's that's what we're all about.
- 24:50SPEAKER_01: That's fantastic.
- 24:51SPEAKER_01: So we we had a busy year.
- 24:53SPEAKER_00: I'm I I that is one of the main reasons that I'm part of Passers.
- 24:58SPEAKER_00: Yeah.
- 24:58SPEAKER_00: Is because of the legislation.
- 25:00SPEAKER_00: Yeah.
- 25:00SPEAKER_00: Um, thank you.
- 25:02SPEAKER_00: I'd like to see the education a little more.
- 25:04SPEAKER_01: Yeah, they're working on that.
- 25:05SPEAKER_01: They just did like a round table up in Trune last month.
- 25:10SPEAKER_00: I missed it.
- 25:11SPEAKER_00: I missed it too.
- 25:13SPEAKER_00: We're supposed to be awesome.
- 25:15SPEAKER_00: Oh, man.
- 25:16SPEAKER_01: But they're going to be doing more of those.
- 25:18SPEAKER_01: And I love the round table idea.
- 25:20SPEAKER_01: I love the collaboration of effort and communication within agents.
- 25:24SPEAKER_01: Because I think that's one thing that a lot of agents miss that become part of passers, is they don't come to the meetings, they don't come to the happy hours, they don't mingle with their colleagues and become friends.
- 25:37SPEAKER_01: Like real friends.
- 25:38SPEAKER_01: Like you can text me and email me.
- 25:40SPEAKER_01: Sometimes I can respond.
- 25:41SPEAKER_01: Sometimes I can.
- 25:41SPEAKER_01: Right, right, right.
- 25:42SPEAKER_01: Um, but I have it's like some of my best friends are agents.
- 25:46SPEAKER_01: Right.
- 25:46SPEAKER_01: Right.
- 25:46SPEAKER_00: And and I think too, there's really no competition.
- 25:50SPEAKER_00: No.
- 25:50SPEAKER_00: There's so much business, there's so little of us that there's no real competition.
- 25:56SPEAKER_00: In fact, we should be collaborating.
- 25:58SPEAKER_00: Absolutely.
- 25:58SPEAKER_00: And and absolutely sharing ideas.
- 26:01SPEAKER_00: And and you know, if I run into something, I used to have people call me, but they don't call me anymore.
- 26:06SPEAKER_00: I don't know if they're not in the business anymore.
- 26:08SPEAKER_00: Um, but I am always open.
- 26:10SPEAKER_00: I'm always, always open to sharing my ideas and my thoughts and where the best place would be.
- 26:16SPEAKER_00: Cause I can almost do it in my head, like back, you know, really pretty quick.
- 26:20SPEAKER_00: Um, so yeah.
- 26:22SPEAKER_01: So I do all of I do my employment.
- 26:25SPEAKER_01: Yes.
- 26:25SPEAKER_01: You do your, yeah, you do what I work for a living.
- 26:28SPEAKER_01: Yeah.
- 26:29SPEAKER_01: Um, I have uh back office assistants.
- 26:33SPEAKER_01: So I have people running my CRMs.
- 26:34SPEAKER_01: We've talked about that.
- 26:35SPEAKER_01: Yeah.
- 26:36SPEAKER_01: I have people updating my stuff because I want to be the point of contact for families.
- 26:40SPEAKER_01: I'm a little bit of a control fake about that.
- 26:42SPEAKER_01: But because I've honed my assessment skills, and that's what I was talking about earlier when we first started.
- 26:49SPEAKER_01: It's like you, I I really feel like the APFM model to me, it's a it's a box.
- 26:54SPEAKER_01: Yeah.
- 26:54SPEAKER_00: And when you come outside of that box, it is for most people, I will say explode.
- 26:58SPEAKER_00: Yeah, yeah.
- 26:59SPEAKER_00: I will say that.
- 27:00SPEAKER_00: There were probably 25 of us that were at the top of the 425.
- 27:04SPEAKER_00: I was you were probably there.
- 27:06SPEAKER_00: Three.
- 27:07SPEAKER_00: Yeah.
- 27:07SPEAKER_00: So we stayed out of that box.
- 27:11SPEAKER_00: Yes.
- 27:11SPEAKER_00: And why we left was because we couldn't stay in that box.
- 27:14SPEAKER_00: That's right.
- 27:14SPEAKER_00: Right.
- 27:15SPEAKER_01: They wanted data entry people behind a microphone.
- 27:18SPEAKER_00: Just like you are.
- 27:19SPEAKER_00: I had to, I, yeah, nobody.
- 27:21SPEAKER_00: I couldn't not solve the problem.
- 27:23SPEAKER_00: Always problem solving.
- 27:25SPEAKER_00: I had to solve it.
- 27:26SPEAKER_00: So I learned and learned and learned and learned.
- 27:27SPEAKER_00: And it didn't always turn into a placement.
- 27:29SPEAKER_00: And I maybe spent an hour on the phone.
- 27:32SPEAKER_00: I did two.
- 27:32SPEAKER_01: I did two this week out of state.
- 27:34SPEAKER_01: One gentleman wants to move his dad here, and I was like, not a good idea.
- 27:37SPEAKER_01: Yeah.
- 27:37SPEAKER_01: Another guy wanted to move his dad, you know, just to a different location in Arizona.
- 27:42SPEAKER_01: They're out of state.
- 27:43SPEAKER_01: I'm like, you need to move them next to you.
- 27:45SPEAKER_01: Yeah, right, right.
- 27:46SPEAKER_01: Like, so yeah, I'm constantly problem solving for my families.
- 27:50SPEAKER_01: Constantly about what is actually the best outcome for your loved one and for yourself.
- 27:54SPEAKER_01: Like what makes the most sense?
- 27:56SPEAKER_01: Makes the most sense for everybody in the family.
- 27:58SPEAKER_00: And the marriage, in the the whole thing, right?
- 28:00SPEAKER_01: Don't ruin your marriage, Avis.
- 28:03SPEAKER_01: You and I have both seen, and me for years and years and years, and I just was never in the spot.
- 28:08SPEAKER_01: I'm launching an academy.
- 28:10SPEAKER_01: I don't know.
- 28:11SPEAKER_01: I heard about it.
- 28:12SPEAKER_00: I was gonna do it.
- 28:14SPEAKER_00: But then I'm like, uh, I gotta do this business over here.
- 28:16SPEAKER_00: Well, you do, you do that over there.
- 28:18SPEAKER_01: And I have an academy now that's really important.
- 28:21SPEAKER_01: And I would love to collaborate with you or whatever.
- 28:25SPEAKER_01: It's a podcast in a nutshell.
- 28:28SPEAKER_01: Good.
- 28:29SPEAKER_01: That you literally can swipe your credit card and watch at three o'clock in the morning when you're like, I don't know what I want to do.
- 28:33SPEAKER_01: Yeah.
- 28:34SPEAKER_01: Perfect.
- 28:34SPEAKER_01: So it's it's really based for um new agents that or newer agents that thought they knew what they were doing.
- 28:42SPEAKER_01: Um and I really pivot a lot of the conversation to actually the business aspect.
- 28:49SPEAKER_01: Good.
- 28:50SPEAKER_01: Um I and the assessment aspect.
- 28:54SPEAKER_00: I think it's the assessment, the discovery of those two things.
- 28:57SPEAKER_00: Yeah, it's the discovery.
- 28:58SPEAKER_00: It's the assessment.
- 28:59SPEAKER_00: And then you're a good partner.
- 29:01SPEAKER_00: Yes.
- 29:02SPEAKER_00: With the people you're placing.
- 29:03SPEAKER_00: Exactly.
- 29:03SPEAKER_00: Right.
- 29:03SPEAKER_01: So I'm people who are paying you.
- 29:05SPEAKER_01: Right.
- 29:06SPEAKER_01: Go, go for it.
- 29:07SPEAKER_01: Novel ideas.
- 29:08SPEAKER_01: In fact, in one of my um, in one of my tutorials, I literally stop and I'm like, who who's actually your client?
- 29:14SPEAKER_01: Who's your client?
- 29:15SPEAKER_00: Who it is who is you have you have a service business that you're servicing your seniors and your families, and you have a client that is paying you money.
- 29:24SPEAKER_00: That's right.
- 29:24SPEAKER_00: So you should absolutely be forward thinking about who how you're providing that service and audibly earning that referral fee.
- 29:33SPEAKER_01: That's right.
- 29:34SPEAKER_01: So I'm incredibly transparent with my communities.
- 29:36SPEAKER_01: I'm very honest.
- 29:37SPEAKER_01: I tell them where I see all the red flags, um, the communication challenges, where I kind of see where the family's at.
- 29:44SPEAKER_01: And with years and years and years of honed experience, I can nail it every single time.
- 29:49SPEAKER_01: Yeah, every single time.
- 29:50SPEAKER_00: You have to come back on because I have a hundred more things to talk to you about every single time.
- 29:54SPEAKER_00: Oh God.
- 29:56SPEAKER_00: So, Tiffany, thank you so much.
- 29:58SPEAKER_00: This was so great.
- 29:59SPEAKER_00: And we're gonna just keep doing this because I think it's really important.
- 30:02SPEAKER_00: I love it.
- 30:02SPEAKER_00: And you can take this and put it on your academy.
- 30:05SPEAKER_00: Excellent.
- 30:06SPEAKER_00: Okay, great.
- 30:07SPEAKER_00: Thank you.
- 30:07SPEAKER_00: You can join me also with a webinar or a seminar at a placeforseniors.org.
- 30:13SPEAKER_00: Um, of course, you can always call our phone number and schedule a consultation.
- 30:17SPEAKER_00: Thank you.