The rhythm of influence: mastering modern persuasion
In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques.
He emphasises the importance of timing, empathy, storytelling, and listening skills for soloists and small business owners to influence effectively without manipulation.
Key topics
The shift from hard sell to empathetic influence
The importance of timing in persuasion
Storytelling as a persuasion tool
Masks of persuasion and emotional sequencing
Listening skills as a key to influence
Timestamped overview
00:00 Introduction to Persuasion for Soloists…
The skinny
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