808 Amy Smilovic: Founder of TIBI & Author of Almost Reckless
On today’s episode, we welcome Amy Smilovic, Founder & Creative Director of Tibi and author of the new book Almost Reckless. What started in 1997 with $15,000 and no formal fashion training has grown into one of the most respected independently owned luxury brands — built not on focus groups or algorithms, but on rigorously defined principles and instinct. In this conversation, Amy shares how she rebuilt her $70M business by rejecting sameness, redefining traditional success metrics, and embracing what she calls the “Creative Pragmatist” mindset — balancing bold creativity with discipline and…
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