Latest / Beyond Fulfillment Podcast / From Dairy Farm to Empowering Young Professionals: Tanner Natzke’s journey of building Attitude Effort Results

Transcript

From Dairy Farm to Empowering Young Professionals: Tanner Natzke’s journey of building Attitude Effort Results · Beyond Fulfillment Podcast

• 0:00
  Imagine you're a young professional standing at the crossroads of your career, unsure of which path to take or how to make a meaningful connection in an industry that seems vast and impenetrable.
• 0:12
  What would you do to transform uncertainty into opportunity and build a legacy worth remembering?
• 0:19
  Today's episode is custom made for young professionals and college students ready to carve out a successful career in industries they once thought were out of reach.
• 0:30
  Today we sit down with Tanner Natsky, the visionary founder of Attitude Effort Results, to explore his inspiring journey from farm life in Wisconsin to becoming a premium sales rep for a professional basketball team in Phoenix, Arizona.
• 0:47
  Tanner shares his passion for empowering young professionals and college students.
• 0:51
  Drawing from his own experiences of navigating the sports industry without a clear roadmap, he reveals the driving force behind his company, Attitude Effort Results, which includes a podcast aimed at guiding young individuals who, like him, once found themselves
• 1:09
  unsure of their career paths.
• 1:11
  Tanner also discusses the immense value of building relationships, the importance of creating a personal brand, and how his podcast has not only enhanced his career, but also his ability to articulate ideas effectively.
• 1:26
  Tanner's story is a testament to the power of grit and growth, and he's here to share his blueprint for leveraging attitude and effort to achieve remarkable results.
• 1:38
  As always, if you found value from this content, please like and subscribe.
• 1:42
  Hello everyone and welcome to another episode of the Beyond Fulfillment podcast.
• 1:47
  I'm your host, Dave Goulis and this week my guest is the founder of Attitude Effort Results, Tanner Natsky.
• 1:56
  Welcome Tanner.
• 1:57
  Hey Dave, I appreciate you having me.
• 1:59
  I'm very excited to have have a conversation today.
• 2:02
  Absolutely.
• 2:03
  We appreciate you taking the time to be here.
• 2:06
  So Attitude, Effort Results.
• 2:09
  Can you tell us what that company is and, and how it got started?
• 2:13
  Yeah, so the, the company itself has a couple different platforms and the, the goal behind it is really just to give back to younger individuals, college age, young professionals and grow from there.
• 2:25
  I'm fully believe that as people we are most empowered to help the people we once were.
• 2:32
  And so I was once a college student, a young individual that had no idea what I wanted to do in the professional world and did not know that the sports industry existed as a professional concept.
• 2:44
  Like didn't know that you could have a professional career in the sports industry.
• 2:48
  And so when I started my career I found that a lot of college age and young professionals were reaching out, asking how I started my career, what I was doing, how did you even get a job in sports?
• 2:59
  Like all of these questions and they were consistently coming to me and asking And I love helping people, but found that the more efficient route is to, to build it right together.
• 3:11
  And so built this podcast called Attitude Effort Results.
• 3:14
  My wife and I also have a, a a real estate company called Attitude Effort Results that were housing young professionals and college kids as well.
• 3:24
  Again, I think sometimes the landlords in that space give you the worst apartment and charge you the most rent.
• 3:30
  We want to provide the opposite good housing, efficient rent and providing opportunities and value beyond that.
• 3:39
  And so that's kind of the umbrella of the Attitude Effort Results conglomerate that we're building.
• 3:43
  But really the focus is giving back to others.
• 3:47
  Specifically currently, right now, in that college age and young professional group.
• 3:55
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• 4:44
  All right.
• 4:44
  Yeah, and we'll definitely get into the podcast because you got some really powerful content particularly aimed at young people.
• 4:51
  Can you just talk about your career journey in terms of how it started and how you figured out what you wanted to do?
• 4:59
  Yeah.
• 5:00
  So right now I am a premium sales rep for a basketball team here in Phoenix, Arizona.
• 5:06
  And so the, the fun part is I'm in sales, right?
• 5:11
  And sales has a pretty slimy and sleazy potential vibe to it.
• 5:15
  And I really did not want to get into sales at all.
• 5:19
  It was not a career grow or career path that I saw in my future.
• 5:23
  But relationships is what I have built as a tent pole in my career.
• 5:30
  And early on I went to the University of Iowa, played club baseball there, and started building relationships with my professors, with the people in my classes, and really started getting involved in everything I possibly could to see what
• 5:45
  I liked and what I didn't like.
• 5:46
  The fun part is I get this question a lot of, like, how'd you know that sales was for you?
• 5:50
  I didn't.
• 5:51
  I had no idea.
• 5:52
  I actually had seven different majors and minors in my college career.
• 5:58
  So when I say I had nothing to do, I didn't know what to do.
• 6:01
  I really had no Idea, but figured out that sales was a career path that I wanted to go down because I'm able to create relationships and provide value for people.
• 6:12
  Sales is really just finding a gap where an individual or a company needs and just fulfilling that need with a product or service.
• 6:20
  Right.
• 6:21
  Pretty much all sales across the board, the fundamental value is the same.
• 6:24
  And so my career path started in Washington D.C.
• 6:27
  with the Washington Nationals.
• 6:30
  A rocket of a start to my career as they went to the World Series and won it that year.
• 6:36
  And so that was an internship.
• 6:37
  I always say I was 31 days away from a ring.
• 6:40
  You had to be employed in the month of October.
• 6:42
  And I, I left August 31st to go back to school.
• 6:45
  So I was 31 days away from a ring, which, yeah, some of my friends have rings and it's kind of cool that they get to have that.
• 6:52
  But then from there I got an another internship with the New York Mets.
• 6:57
  Just as I was about to move out to New York City, I.
• 7:01
  Well, the world had Covid hit.
• 7:04
  And so it was that summer.
• 7:06
  And then Mets canceled their internship.
• 7:08
  So I called the Milwaukee Bucks through a relationship that I had built there, said, hey, I really want to work this summer.
• 7:15
  I want to learn the sports industry.
• 7:16
  Like, can I join your program?
• 7:19
  I knew that they had a virtual program at the time.
• 7:21
  They said yes.
• 7:22
  So then I worked virtually for Milwaukee Bucks that summer.
• 7:25
  In addition to that, the Mets actually came back and said, we're going to try this whole virtual thing out.
• 7:30
  It wasn't really a thing at the time.
• 7:31
  Right.
• 7:32
  So that summer I actually worked virtually for the New York Mets and the Milwaukee Bucks at the same time.
• 7:37
  So that was very interesting.
• 7:39
  But from there, again, through relationships, as that's what I'll talk about all day is relationships today.
• 7:45
  Figured out that I really wanted to be in the sports industry and wanted to be somewhere where I could be face to face and talk to people and be around good people.
• 7:53
  And that was in Miami.
• 7:54
  And so I went to Miami, worked at the Dolphins down there for two years, helped with Formula one a little bit.
• 8:00
  Miami.
• 8:01
  The Dolphins also have the Miami Open under their umbrella that they service down there.
• 8:07
  So got exposed to the tennis side of the world, the Formula One side of the world.
• 8:11
  The first two races in Miami, I was down there for taking care of their biggest client on race weekend.
• 8:17
  And then when it was time for my career to grow and me and my not wife at the time made the decision to move out here to Phoenix and grow my career.
• 8:28
  But also for her, that was a big Portion of moving out here was for her and to start her career in the healthcare industry as well.
• 8:34
  So that's kind of the spark notes version of my career path so far, but have bounced around, but really focused on relationships and career growth.
• 8:44
  Okay, so appreciate all that, all that context, and definitely a lot to unpack there.
• 8:50
  So relationships too.
• 8:53
  I mean, can you just expand on, like, how.
• 8:57
  How crucial that was?
• 8:59
  Because when you rattled off numerous major sports teams that you're able to get internships with and work for and have contacts with, like, how did.
• 9:07
  How did you develop the ability to create relationships and then therefore get.
• 9:11
  Get those results?
• 9:14
  Yeah, I think today, and this is a fun saying that I've had recently is I.
• 9:19
  And I'm getting to a point, I promise you, I like lazy people.
• 9:24
  Like, I love lazy people because it allows people like us, people that are listening to your podcast, people that we get to help.
• 9:31
  It allows us to skyrocket above everybody else and simply by doing pretty small things.
• 9:38
  And so by small things, for me, that was making phone calls, just cold calling people in the sports industry.
• 9:45
  For me, I started by my sophomore year of college, up until I graduated, and I'm still doing it today.
• 9:52
  But I've talked with probably five or six hundred individuals in the sports industry.
• 9:58
  And so the reason I say I like lazy people is because there's opportunities for individuals to just work harder than somebody else.
• 10:05
  Just have another phone call.
• 10:07
  Just like today, we have a game this afternoon, and some people are taking this morning off.
• 10:12
  But, like, providing time and value to help others is what the passion I have is.
• 10:16
  So how can you work harder to create those relationships?
• 10:20
  So for me, I just went on LinkedIn, I went on the website, I found managers of the sports industry, the sports teams that I wanted to work for that I thought were interesting.
• 10:30
  And I just shot them a note and said, hey, can I get on an informational interview with you?
• 10:35
  I'm not looking for a job, Dave.
• 10:37
  I'm not calling you and be like, hey, Dave, you got a job.
• 10:39
  Like, I'm looking for a job.
• 10:40
  Look at, I'm graduating.
• 10:41
  Give me a job.
• 10:42
  No, that's not it.
• 10:43
  It's like, hey, let me learn.
• 10:44
  Let me learn about you.
• 10:45
  Let me learn about your company.
• 10:47
  Let me learn about your career path, your organization.
• 10:50
  And then through learning, I figured out what I liked about the sports industry, what I liked about different demographics, different cultures, different sales, team sizes, managerial styles.
• 11:02
  And so through all of that, I got to basically form my own, like, perfect type of manager and people that I want to be around.
• 11:11
  And then another thing I think is important is it's about relationships, not friendships.
• 11:16
  I don't need a thousand friends.
• 11:19
  And I think early in my career and definitely through high school and college, I wanted as many friends as possible.
• 11:26
  It's not about, it's not about a thousand friends.
• 11:30
  It's about creating solid relationships.
• 11:32
  And sometimes that means shooting them a text once every year.
• 11:36
  Right.
• 11:37
  We don't have to reach out to them often.
• 11:39
  But if it's a relationship that you want to keep, that you want to mend, that you want to grow, having those people in your Rolodex is very important.
• 11:47
  And so continuing to, to fine tune the people that you want to be around is really just figuring out what you want, what you don't want, and then walking towards the people that have what you want.
• 12:00
  Okay, so.
• 12:02
  And that's something too, I think is so important.
• 12:04
  And you, you touched on it in terms of, particularly for young people, right, because there's, you know, we talked off camera like I have teenagers and there's, there's so much pressure, it seems to pick a path early and
• 12:18
  listen, we all have different gifts, talents, abilities.
• 12:21
  Right.
• 12:21
  We're all meant for, for certain things.
• 12:23
  But so often people don't really figure that out right away.
• 12:26
  And, and I'm a firm believer too, the way you do figure that out is you really got to get that, get out there and try things.
• 12:32
  So.
• 12:32
  And it seems like you developed that innate understanding of how to do that very early.
• 12:37
  And you were like you said, seven majors, minors.
• 12:41
  I don't even think that was possible.
• 12:43
  But I mean, how did you understand that so early that you really had to get out there and experiment to find what you wanted to do?
• 12:52
  I think a lot of people in today's day and age are really looking for the perfect.
• 12:55
  They're looking on social media, it's like, oh, this guy or this girl has that job and that looks perfect.
• 13:00
  That looks awesome.
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  I want to do that.
• 13:01
  And it's a lot of, a lot of like, dream jobs.
• 13:05
  Oh my gosh.
• 13:06
  I think as soon as I come out of school, I should have a dream job.
• 13:08
  For me, I just fail more than everybody else.
• 13:13
  I just fail more than everybody else.
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  And in school I had four or five different jobs that I was working.
• 13:18
  I started a company with my best man actually, when I was in school.
• 13:23
  And so just, just basically messing up and figuring it out.
• 13:27
  And that's why I think it's so valuable to have different experiences, be involved in different clubs.
• 13:35
  So I was in school.
• 13:37
  I was involved in, in the Sport and Rec management club.
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  I was an intramural official.
• 13:42
  I worked at Buffalo Wild Wings and a steakhouse.
• 13:44
  At the same time.
• 13:45
  I started my own company and ran a, ran a large, A T shirt company for large events and large gatherings.
• 13:51
  And so I never went to bed in school.
• 13:54
  Like, I can 100% guarantee I never went to bed before midnight.
• 13:59
  And sometimes I was hanging out, having fun.
• 14:01
  Sometimes I was working on the business and learning from other individuals.
• 14:05
  And sometimes, I mean, we had a T shirt press in my room for the company that I made.
• 14:09
  We were just pressing T shirts.
• 14:10
  We were just working hard, but really going out and getting so many vast experiences.
• 14:15
  And Dave, in my background, I didn't even mention, like, I grew up on a dairy farm.
• 14:20
  So I had no knowledge of actual businesses past dairy farming.
• 14:27
  When I got into school, I didn't know anything else.
• 14:29
  There's.
• 14:29
  We have 4,000 cows on our farm.
• 14:31
  There's 87 people in the town that I live in.
• 14:35
  There was no businesses or industries at all in that space.
• 14:38
  And so I didn't have a ton of knowledge.
• 14:40
  And honestly, I think that probably helped me out a little bit as I was so naive one, but so genuinely curious.
• 14:47
  And so when I talk to people, I, I am genuinely curious about their career paths.
• 14:52
  And so I think that's been very beneficial for me is when I get into a conversation, I want to learn about you.
• 14:59
  Like, if I share a little bit about myself, cool.
• 15:02
  But people in today's day and age all want to be like, hey, here's what I do, here's what I do, here's what I do, here's what I do.
• 15:08
  I don't care if, if you know what I do.
• 15:10
  I want to learn from you.
• 15:11
  I want to learn how you're running your business.
• 15:14
  If I have a chance to talk to a business owner, like, how are you creating relationships in your business and then gathering all that information and trying it out?
• 15:22
  And if it doesn't work with two or three people in a row, okay, I'll try something different.
• 15:27
  But not being afraid to mess up and continuing to fail forward again.
• 15:32
  I think the old saying is you either win or you learn.
• 15:35
  So continuing to fail forward is very important, especially early on in one's life and career path.
• 15:43
  Yeah, absolutely, Absolutely.
• 15:45
  And I mean, do you think you mentioned the dairy farm?
• 15:48
  I mean, I, I can only imagine there's, there's a lot of hard work that is, is essential, right?
• 15:55
  Growing up on a farm, do you think that Played a part in, in the work ethic you have today.
• 16:00
  Yeah, 100%.
• 16:01
  I'm a worker bee.
• 16:03
  I'm a worker bee.
• 16:05
  My, My grandpa, actually, I think he's 87 now, and he works consistently.
• 16:12
  My dad just retired, and now he just works 40 hours a week now that he's retired.
• 16:18
  And so for sure, the work ethic played into it.
• 16:20
  The knowledge I needed to gain was not there.
• 16:23
  I just didn't have the knowledge that most other people do of the, the overall grand scheme of, of life in different businesses.
• 16:31
  But the one thing that I have, Dave, that, that, that I can take with me wherever I go, whatever I do, is I'm going to outwork you.
• 16:39
  Like, that's just a fact.
• 16:40
  I have habits in place that don't allow me to not outwork you.
• 16:45
  Like, I'm going to.
• 16:47
  I'm not going to be the best at what I do, and there's going to be a lot of people around me that are more intelligent, smarter, in, in that sense, but I will outwork you.
• 16:57
  Love that.
• 16:58
  Okay, all right, so let's talk about your podcast, Attitude Effort Results.
• 17:04
  Like what, what made you decide to start a podcast?
• 17:08
  Yeah, so the, the attitude Effort results was a saying.
• 17:13
  It's actually right above me, right above my head here in the.
• 17:17
  The gold plat, gold plated as a saying that the Miami Dolphins had when I was there.
• 17:23
  And it was the attitude Effort, results, reward.
• 17:27
  And I went into Miami head down, you know, had a good attitude in what I was doing.
• 17:34
  Obviously, we're out working most people, and at the time, that was just time.
• 17:39
  I was in there early, I was out late, and the results just came.
• 17:42
  And again, I'm not the best salesman out there.
• 17:44
  I'm.
• 17:44
  I'm not the best at what I do.
• 17:46
  But the results just came.
• 17:47
  And so I actually was awarded that, the first ever Attitude F results award in my, in Miami.
• 17:53
  And they put my name on the wall again, the thing above me, they put that on the wall.
• 17:58
  And so I started believing it because every day I'd walk in work, I'd see my name on the wall with this saying.
• 18:05
  And so after people started reaching out to me and wanting to learn my career path and wanting to learn how I went from a farm town kid in Wisconsin to a, you know, a very small D3 school in
• 18:18
  Iowa, to the University of Iowa, which is a big ten school, you know, over to east coast, down to Miami, like, people are like, how did you do this?
• 18:26
  It seemed very scary.
• 18:28
  And so I wanted to put all of My, I kept talking to people, right?
• 18:32
  And I, I loved doing it and it seemed like it was working and it was valuable for other people, but it was inefficient in my everyday and I wasn't getting my day to day at that time with the
• 18:43
  dolphins done, I wasn't doing it to the level that I felt I was capable.
• 18:48
  And so by putting it all together on a platform, there's twofold.
• 18:51
  One, I get to help people every single day that listen to it without me physically spending time on the phone with them.
• 18:59
  So that's one thing is efficiency.
• 19:01
  I run my life on efficiency.
• 19:03
  The second is I think of legacy a lot.
• 19:05
  And my parents, my dad and my grandpa have a major legacy in their community.
• 19:10
  I mean, my dad pushes snow for everybody in the community.
• 19:13
  He's up at 3am even now when he's retired, pushing snow for people up in Wisconsin when it snows.
• 19:18
  And my grandpa is a staple with our church and with our school and with our community.
• 19:23
  And the legacy that they have there is very impactful for me.
• 19:29
  How can I create a legacy outside of that?
• 19:31
  You know, I also think of, if I go early, like, will my kids or my grandkids ever hear my voice, see my face?
• 19:37
  Like, what legacy am I creating?
• 19:39
  Not only for me and my family and the small community around us, but, but for the larger community as well.
• 19:45
  And again, going back to one of the first things I said, I think we're most empowered to help the people we once were.
• 19:51
  And so if I have an opportunity, I have an opportunity to give back to those people, I'm going to put the effort into doing that because I believe I'm here to give.
• 20:01
  I believe I'm here to serve.
• 20:04
  Okay.
• 20:05
  And yeah, so just looking at the podcast, I mean, you've got, I think about 80 episodes or so, and so many.
• 20:16
  I mean, it's a solo cast and I mean, so many of them are just these valuable lessons where you talk about, you know, going on a job interview or setting goals for the new year or, you know, breaking
• 20:28
  into the sports, the sports world and a whole bunch of other personal development, development topics.
• 20:37
  So, like, does this just, you know, come like.
• 20:41
  I guess, how do you come up with all this content?
• 20:44
  Is it just coming out of you where you just have this, everything you've learned and study and you want to give back?
• 20:50
  So some of it I, I think as you, as you want.
• 20:56
  You think the more you think about something, the more you think about where you want to go in life, the world gives it to You.
• 21:02
  And again, it sounds kind of woo, woo a little bit, but my mind is focused consistently on how to help others.
• 21:09
  And so there's instances that something will happen and I'm, I text my, I have a partner in the podcast.
• 21:15
  I text him immediately like, hey, this just happened.
• 21:17
  Like, here's an episode, right?
• 21:19
  I listen to about an hour and a half or two hours of podcasts or books a day, and I listen to about 15 to 20 minutes of music.
• 21:28
  And so when I'm at the gym, driving to work, driving to a meeting, anything like that, I have podcasts and books on learning from other individuals.
• 21:39
  And so again, 80% of what I listen to and I'm putting into my mind, 85, I guess into my mind is self development, is, is, is help, is progression, is leadership from high level individuals, again, who have more
• 21:55
  knowledge and more experience than I do.
• 21:57
  And so when they say something, I can now relate it to the sports industry, I can relate it to my experiences.
• 22:04
  And so for each episode, we sit down for about 30 minutes and craft, and craft different topics and different points that we think are impactful.
• 22:12
  And then I let kind of my experience and my preparation take over from there.
• 22:18
  We're moving into a time of interviews as well, and more interviews.
• 22:22
  I think that's very impactful for people to, to listen to other voices and hear that.
• 22:26
  But we're still going to continue the solo episodes simply because I think, again, one, I actually don't want to see my face on social media and everything, which is interesting because our team has, has it up there often.
• 22:37
  But for me, it's not about me and my face.
• 22:40
  It's about the experiences that I've had and the, the knowledge that, that flows through me.
• 22:45
  And again, it's not me specifically, but it's these other individuals that are, you know, talking about coaching a basketball team.
• 22:51
  And all of a sudden I'm like, oh, coaching, like what could a college kid do to, to help somebody else coach?
• 22:57
  Or how could, how could I twist this specifically for our audience?
• 23:01
  So really being audience focused is important for me.
• 23:05
  And then relating topics that I hear that I see to other people.
• 23:10
  In addition to that, Dave, I think another thing, we have a college speaker series.
• 23:14
  And so I have a team of seven and two of those individuals go out and they basically find colleges that want us to speak.
• 23:21
  And so we get to go.
• 23:22
  And right now it's on zoom, which is great because we don't have to spend thousands on flying, but we have those college individuals that we talk with consistently, like Every single week.
• 23:32
  And so it's important to get feedback from them also.
• 23:36
  So being transparent and open to feedback is very important also.
• 23:39
  Hey, what'd you like about this talk?
• 23:41
  What didn't you like about this talk?
• 23:43
  What would you want to learn more?
• 23:44
  And then crafting an episode around that.
• 23:47
  So really, again, being audience focused and providing value to the listeners is our main goal.
• 23:53
  Always.
• 23:54
  Okay, and so since you've been doing the podcast, I mean, how has that helped your career in the premium sports sales industry?
• 24:05
  It actually has vastly helped me in my career path, which is really fun.
• 24:09
  I did not think it was going to.
• 24:10
  I actually thought it was going to be a hindrance because of time, the.
• 24:14
  The time that I put into the podcast.
• 24:17
  But it has been a major help for me.
• 24:20
  One, I have learned and I have grown the muscle of efficiency.
• 24:26
  I'm not going to let my day one, which is my career path in sports, be affected by my day two.
• 24:34
  Actually, my day two is my wife, my day three, which is the podcast.
• 24:38
  Like, I will not let that happen.
• 24:41
  And I will always keep my day one, my day one.
• 24:44
  And so for me, learning how to become efficient, because I want to do this and I want to help others, I have to go into the office.
• 24:52
  There is no more phone time.
• 24:54
  Like, my phone goes in a drawer while I'm banging out phone calls, while I'm doing emails, and I pull it out for five minutes to respond to all the texts and stuff on my phone, and then it goes
• 25:04
  right back in.
• 25:05
  There is, unfortunately for me, there's no more lunchtime.
• 25:08
  I work through lunch every single day.
• 25:10
  And some people are like, oh, my gosh, do you ever take a break?
• 25:12
  No, I don't.
• 25:14
  But that's like the efficiency mechanisms that I have put in place and the habits that I have put in place have vastly helped my career grow.
• 25:22
  Because now, if I don't have anything to do with the podcast, now I'm just simply getting extra work in while I'm in the office.
• 25:29
  The second thing that has done is it has actually allowed me to articulate words better because I do it consistently when I speak to clients, when I speak to my team members, my leaders.
• 25:41
  Even today when I speak, I have a lot less ums, ands.
• 25:48
  I have a lot of that.
• 25:50
  That is less in my verbiage because I consistently talk to a camera.
• 25:55
  And it's interesting because anybody can do this.
• 25:58
  Nobody's really teaching me how to do this.
• 26:01
  But by talking into a camera, I can now record, I listen to all of my episodes Multiple times.
• 26:08
  And I don't listen because I'm like, oh, look at this.
• 26:10
  I can listen to myself.
• 26:11
  That's so cool.
• 26:12
  No, I listen, and I'm listening for the ums, the ands, the silences, maybe the sentences that didn't flow together.
• 26:20
  And so by repetition, I'm able to understand, hey, maybe when I talk about this topic, I pause a lot.
• 26:28
  Right.
• 26:29
  And.
• 26:29
  And so the articulation that I have has fully benefited me in the sales world.
• 26:33
  Again, sales is conversation and relationship.
• 26:36
  And so it has really helped the conversation piece as well.
• 26:40
  Okay.
• 26:42
  Also, so we talked off camera, and you mentioned too, that the this is an idea that you brought to the sports teams and said, hey, how can I share my passion and make that coexist with my role here?
• 26:58
  And they were very supportive in crafting a plan to do so.
• 27:02
  And it's obviously paid off very well for both of you.
• 27:06
  Can you just talk about.
• 27:08
  Because you have a very powerful personal brand out there on social media, and it's something we think about with entrepreneurs, but how important is it for people that are employed within an organization to have a strong personal brand?
• 27:23
  Yeah, I think you mentioned the word intrapreneurship.
• 27:27
  That's massive.
• 27:28
  I heard that term a month ago, maybe from Ed Mylett, who's one of the top speakers in the entire country.
• 27:36
  He owns bunch of companies in an island.
• 27:39
  Like, he's ridiculously successful.
• 27:42
  Wealth doesn't have anything to do with success, in my personal opinion.
• 27:45
  But he's very successful.
• 27:46
  And so he actually, I heard it for the first time then.
• 27:50
  I think it's important for organizations, specifically talking about organizations, to provide autonomy for their employees.
• 27:58
  Now, there are parameters where if you just let me go haywire, there's some bad stuff that can happen.
• 28:04
  Right.
• 28:05
  I did present my business plan to our team in Miami and here in Phoenix.
• 28:14
  And so after they approved, and only after they approved, I was then able to create my brand outside of the organization.
• 28:22
  However, both kind of for me, get to play off each other.
• 28:26
  And so I get to help people within the organization because of the podcast.
• 28:32
  I get to help people with the podcast because of what I do for a career.
• 28:36
  But internally, it's so important to create a brand.
• 28:39
  And I actually just talked with Travis Apple.
• 28:40
  I just had an episode come out with Travis Apple, who has been all over the sports industry talking about personal brand is because at the end of the day, the company you work for or the school that you
• 28:52
  go to does not define you.
• 28:57
  When somebody comes up and says, hey, what do you do or who are you?
• 29:04
  It is not determined by who you work for or what school you go to.
• 29:11
  Those are qualities, and those are things that make up who you are.
• 29:16
  But really understanding who are you is so important because transparently, in the sports industry, a lot of people move around to a lot of different teams, and the sports industry seems vast.
• 29:28
  But if you get into the business of sports, like, I can get to any team in the country right now in two or maybe three phone calls.
• 29:36
  I'm very confident of that.
• 29:37
  Because it's not because, again, not because of who I am, but because of how tightly knit the sports industry is.
• 29:43
  And my.
• 29:43
  My class that I started with, there was 10 people in the sports industry that I started with.
• 29:49
  We are now all over the country working for multiple different teams.
• 29:53
  And I've only been in this industry for three years, three and a half years.
• 29:56
  And so, like, I have connections everywhere that I've worked with all over the country, simply because you either move up or you move on in the career in the sports industry.
• 30:07
  And so the team that you work for should be a makeup, should be a product, should be a part of who you are, but it does not make up who you are.
• 30:17
  And so for me, creating that personal brand, and I didn't need a platform to do it right.
• 30:22
  A platform is awesome.
• 30:23
  I've been blessed to have the opportunity to have a platform to do that.
• 30:27
  But when I actually came over here to Phoenix, I never submitted a resume to come over here.
• 30:34
  I never got on a video call.
• 30:36
  Nobody saw my face.
• 30:37
  Well, they saw my face.
• 30:38
  But I did not get on a video call with anybody in the organization here in Phoenix because all they had to do was make a couple phone calls to my managers, to the directors, to the VPs, to everybody
• 30:50
  they knew in Miami, and they say, basically, hey, what's this guy's personal brand?
• 30:55
  Who is this guy?
• 30:57
  Tell me about him.
• 30:58
  Right.
• 30:59
  And so that's how you grow a career fast, is by creating a personal brand.
• 31:03
  Again, personal brand does not have to be on social media.
• 31:06
  But who are you as a person is very important in what you do, because that will carry over from school to school, job to job, things of that nature.
• 31:16
  Love that.
• 31:18
  Okay.
• 31:19
  And Tanner, if people want to get in touch with you, learn more about your podcast or your speaker series or the other things that you're doing, what's the best way that people can reach out to you?
• 31:30
  Yeah, I think our social medias are all at attitude, effort, results.
• 31:35
  We also are in the process of creating an attitude, effort results website.
• 31:40
  So you can go to the website right now.
• 31:43
  It is currently being built, and we're building that out to be a robust coaching platform as well, so we can take people step by step through the process that we've proven successful.
• 31:55
  And so we're building that.
• 31:56
  But really, Instagram is probably our top one.
• 31:58
  Our social team is pretty active on Instagram and on TikTok, so reaching out to us in on Instagram at attitude, effort, results, dot or at results is important.
• 32:09
  But also I'm here as a person, too.
• 32:12
  I'm on LinkedIn.
• 32:13
  Search my name.
• 32:15
  Happy to help out via LinkedIn as well.
• 32:18
  Excellent.
• 32:19
  All right, we'll post all that in the show.
• 32:20
  Notes for everyone.
• 32:22
  Well, Tanner, thank you so much for taking the time to be here and sharing these valuable lessons from your journey.
• 32:26
  We greatly appreciate it.
• 32:28
  Yeah, I appreciate you.
• 32:29
  It's.
• 32:30
  It's fun to be here.
• 32:31
  And hopefully we provided some valuable information for your listeners today.
• 32:35
  Absolutely.
• 32:36
  All right.
• 32:36
  And that's all the time we have for now.
• 32:38
  We will see you next time.