Latest / Becker’s Healthcare -- Pediatric Leadership Podcast / Building the Future of Pediatric Care Through Access, Partnerships and Innovation
Transcript
- 0:00- Hello, everyone. This is Erica Spicer Mason with
- 0:02- Becker's Healthcare.
- 0:04- Thank you so much for tuning in to
- 0:05- the Becker's Healthcare podcast series.
- 0:08- Today, we're going to talk about growing the
- 0:10- pediatric footprint.
- 0:11- We'll cover strategy, access, sustainability.
- 0:15- And joining me for this conversation are two
- 0:17- leaders. We have Phil Dabruzzi,
- 0:20- principal at Forvis Mazars,
- 0:22- and Ryan Nagy, president and COO at Boston
- 0:25- Children's Hospital.
- 0:27- Phil, Ryan, welcome to the podcast. Great to
- 0:29- have you with us today. It's great to
- 0:31- be here.
- 0:32- Well, great to hear from you both today
- 0:34- on
- 0:35- the pediatric care landscape, and that's really where
- 0:38- I want to start our conversation today.
- 0:41- And, Ryan, I'll I'll kick this first question
- 0:43- over to you, especially given your role at
- 0:45- Boston Children's.
- 0:47- We're seeing in pediatrics,
- 0:49- there's certainly a fundamentally different,
- 0:52- way of caring for pediatric patients, of course,
- 0:55- but then we're also seeing differences with payer
- 0:57- mix, workforce dynamics,
- 0:59- demand for behavioral health services, and specialty care.
- 1:02- So I'd love to know from you, Ryan,
- 1:03- what you see as the biggest forces right
- 1:06- now that are reshaping
- 1:08- pediatric care delivery, and how are those forces
- 1:10- changing the strategic priorities for children's hospitals, whether
- 1:14- broadly or at Boston?
- 1:17- Oh, I appreciate that, question, Erica. And, again,
- 1:19- it's great, to be with you today.
- 1:22- Number one where I'd start is the, clinical
- 1:25- talent,
- 1:25- the ability to attract talent,
- 1:28- particularly subspecialists,
- 1:30- and retain that. That's going to be a
- 1:32- headwind for pediatrics
- 1:34- for
- 1:35- many, many years to come.
- 1:37- Some of us are positioned a little bit
- 1:39- better than others, but even,
- 1:41- those of us that have large
- 1:44- clinical practices and the ability to
- 1:48- grow our own, so to speak, with residency
- 1:50- and fellowship programs.
- 1:52- The ability to meet the demand,
- 1:54- of clinical care is
- 1:56- compounding
- 1:57- by the year.
- 1:59- Another element is just the aspect of community
- 2:02- hospitals throughout the entire nation
- 2:06- declining or shedding pediatric inpatient capacity. That's that's
- 2:10- causing a situation where
- 2:12- the children's hospitals or the medical centers are
- 2:15- becoming more and more concentrated with high acuity
- 2:18- care
- 2:19- and needing to distribute
- 2:21- a network of care broader and broader. So
- 2:24- if,
- 2:25- the top two, I'd place as clinical
- 2:27- talent
- 2:28- as well as growing a network development that
- 2:31- allows a full continuum of care that,
- 2:35- patients, their families expect and,
- 2:38- quite frankly, demand. And,
- 2:41- any question like this, I I have to,
- 2:43- finish, though, with behavioral health.
- 2:47- It is without question unprecedented. The ED boarding,
- 2:51- inpatient site bed
- 2:52- capacity,
- 2:54- the demand is far outstripping the supply.
- 2:57- At Boston Children's, we're making,
- 2:59- enormous investments both in, behavioral health as well
- 3:02- as our capacity in ambulatory networks in order
- 3:05- to meet this demand, but I see the
- 3:08- these shifts impacting,
- 3:11- every provider in children's health for several years,
- 3:14- if not the at least the next ten,
- 3:16- twenty years combined.
- 3:18- Yeah. Ryan, appreciate you shedding some additional light
- 3:20- on on the behavioral health crisis as well.
- 3:24- And and really everything that you've covered too
- 3:26- really does signal the capacity needs in pediatric
- 3:29- care right now.
- 3:30- Just wanna check-in with you, Phil. Is there
- 3:32- anything that you'd add to what Ryan has
- 3:34- laid out?
- 3:35- Yeah. I would expand a little bit. I
- 3:38- think, he touched on some great points. I
- 3:40- guess from my lens,
- 3:41- our health care consulting practice, you know, we're
- 3:44- focused on strategy, facility capital planning, kind of
- 3:47- the financial reimbursement
- 3:48- side. So
- 3:50- that's the lens I kind of,
- 3:52- you know, view things from. And I think
- 3:54- there are two
- 3:55- two ads there. I think the demographic
- 3:57- trends for children's versus you have compared to
- 4:00- adults versus adults
- 4:02- quite different. It's been happening over a decade
- 4:04- and a half. It's a big structural shift.
- 4:07- Our birth rates have been declining.
- 4:09- Fertility rates are record low at one point
- 4:12- seven per,
- 4:13- you know, and that's leading to an inpatient,
- 4:16- you know, a peak in inpatient discharges
- 4:19- for children's organizations across the country. So I
- 4:22- think
- 4:22- that that relates to the point that Ryan
- 4:25- made about
- 4:27- rural community hospitals, not as much pediatric
- 4:30- capacity that's shifting to more urban environments in
- 4:33- the larger centers.
- 4:34- So with that increased acuity as
- 4:37- well, we're seeing in those patients that are
- 4:39- still getting into the hospital
- 4:41- higher acuity,
- 4:43- as Ryan mentioned. So
- 4:45- the other piece I would say is we
- 4:47- do a
- 4:48- survey of health care executives across the country
- 4:50- every year. It's called the mindset survey.
- 4:52- And and Ryan touched on the number one
- 4:54- concern
- 4:55- most organizations have, which is around workforce and
- 4:58- and physicians. The second is reimbursement. So
- 5:02- the elephant in the room is is the
- 5:03- Medicaid cuts on the horizon.
- 5:05- You know, largest cuts in history
- 5:08- trillion over a decade
- 5:10- is pretty significant for for children's organizations. And
- 5:13- so I think we'll see
- 5:15- that continue to put
- 5:17- pressure on organizations. They'll have more of an
- 5:19- eye towards the return on investment
- 5:21- when they're making decisions. And I think
- 5:24- further,
- 5:25- you know, really help organizations focus and understand
- 5:28- what their role and their brand is in
- 5:30- the market in serving children's.
- 5:33- Yeah. Phil, appreciate you sharing a little bit
- 5:35- more about
- 5:36- where your role factors into this when we're
- 5:38- talking about
- 5:40- you know, fascinating to learn those results of
- 5:41- the mindset survey. Workforce and physicians reimbursement being
- 5:44- top concerns, not necessarily
- 5:46- surprising, but it's it's helpful to know that
- 5:48- that is what's on leaders' minds, especially as
- 5:52- it relates to pediatric care.
- 5:54- And when you were speaking about reimbursement,
- 5:57- it reminded me that I also wanted to
- 5:58- ensure that we covered growth strategies too because
- 6:01- I I know we're focused a lot here
- 6:03- on the challenges that pediatric providers are facing.
- 6:08- And and growth in pediatrics can mean more
- 6:10- than just building more in inpatient capacity. You
- 6:13- know, we're seeing health systems do this through
- 6:15- ambulatory expansion, partnerships,
- 6:18- digital innovation.
- 6:20- So
- 6:20- I'll hand this over to Ryan first to
- 6:23- to kick us off. But, Ryan, when Boston
- 6:25- Children's evaluates
- 6:26- where to invest in growth,
- 6:29- what framework or criteria
- 6:31- matter most right now, and how are you
- 6:33- balancing
- 6:34- the mission of your organization against margin? You
- 6:36- know, that common refrain we tend to hear.
- 6:39- I'm gonna structure my answer a bit
- 6:42- on pediatrics in general, but, I'll start first
- 6:44- with how,
- 6:46- we at Boston Children's,
- 6:48- frame this, and every institution's gonna be different,
- 6:51- depending on the situation they're in.
- 6:53- But, for us, our our margin absolutely funds
- 6:57- our mission. And where we
- 7:00- first start is where our value differentiation,
- 7:03- begins,
- 7:04- and that's in a
- 7:06- deeply,
- 7:07- committed academic research innovative platform.
- 7:11- We are never coming off that. That is
- 7:13- where we add value, not just to the
- 7:15- Boston, New England area, but to the nation
- 7:17- and the world.
- 7:18- And
- 7:19- that in its initial investment,
- 7:22- does not have a
- 7:24- terribly,
- 7:25- positive margin, but it
- 7:28- has so many great downstream effects both for
- 7:31- our organization and, quite frankly, it it's our
- 7:33- culture. So we are,
- 7:35- completely committed to the research and educational mission
- 7:38- of academics, and
- 7:40- and we build from that. And when we're
- 7:43- looking at that,
- 7:44- back to my, statement about margin funding mission,
- 7:47- we have to be very deliberate about the
- 7:49- investments we make and which side of the
- 7:52- the ledger it fits.
- 7:53- Quite frankly,
- 7:54- contribution positive activities,
- 7:56- that cross subsidize those that, just are by
- 7:59- the nature of our health care,
- 8:03- structure in this this country are structurally unprofitable.
- 8:06- And
- 8:08- where
- 8:08- we are focusing
- 8:10- considerably right now. We've made investments both in
- 8:13- behavioral health as well as furthering our research
- 8:15- mission. But,
- 8:17- in addition,
- 8:18- focusing,
- 8:19- heavily in access,
- 8:21- how do we push
- 8:23- the value we provide
- 8:25- further outside
- 8:26- this,
- 8:27- medical center,
- 8:29- tertiary, coronary core into ambulatory platforms
- 8:32- using partnerships
- 8:34- more deliberately
- 8:35- and actively,
- 8:37- building digital channels,
- 8:39- as well as,
- 8:40- asking a very, very important question that all
- 8:43- organizations,
- 8:45- ask. And if you're not asking,
- 8:47- I would highly recommend it is, quite frankly,
- 8:49- feasibility and capital.
- 8:50- Can you actually staff it?
- 8:52- That's usually the first gating feature,
- 8:55- for us is,
- 8:57- can we staff it and can we provide
- 8:59- the care that we're known in providing?
- 9:02- Is this the brand of Boston Children's? And
- 9:04- if it's not, we're not gonna do it.
- 9:06- And can we do a capital light? Is
- 9:08- it reversible?
- 9:09- I'm in complete agreement that the future is
- 9:12- not more bed towers.
- 9:13- Yes.
- 9:15- Beds and bed capacity will expand in certain
- 9:18- spots,
- 9:19- But having a capital light platform,
- 9:23- investing in the development of the relationships and
- 9:26- partnerships, and making it much easier
- 9:29- for patients and families to interact with us
- 9:31- is the way forward for Boston Children's while
- 9:34- being completely committed to our research mission, which
- 9:37- we feel, adds value not just to our
- 9:40- organization, but to, our peer groups,
- 9:43- as well as health care in general.
- 9:46- Mhmm.
- 9:47- Ryan, thanks so much for sharing. And it
- 9:49- really sounds
- 9:50- like margin and mission aren't competing. They're enabling
- 9:54- one another at your organization.
- 9:56- And it's it also sounds like quite a
- 9:58- holistic approach that you've outlined here, you know,
- 10:00- being deliberate about the investments you're making,
- 10:02- focusing heavily on access at the same time,
- 10:05- and then also balancing that with what's feasible,
- 10:08- what's on brand for Boston Children's,
- 10:11- what's doable in terms of capital.
- 10:14- So so thank you again for sharing.
- 10:16- And, Phil, I know you work with pediatric
- 10:18- organizations
- 10:19- across the country on growth strategies
- 10:22- just like this, but I'm sure it looks
- 10:24- different in every organization.
- 10:26- Despite that, I'd love to know, from your
- 10:28- point of view, what separates organizations that are
- 10:30- approaching growth most effectively right now from those
- 10:33- that may struggle to evolve or to see
- 10:35- that growth?
- 10:37- Yeah. It's a it's a good question. I
- 10:38- think,
- 10:39- I I would look at it from from
- 10:41- two perspectives.
- 10:42- The the framework piece that that Ryan touched
- 10:45- on and and holistic planning would be the
- 10:47- second
- 10:49- item. So a framework for decision making,
- 10:53- is critically important.
- 10:54- It's an opportunity to revisit the mission and
- 10:57- the role of the organization in the community,
- 10:59- you know, and serving children.
- 11:01- It also
- 11:03- eliminates
- 11:04- confusion down the line about growth and opportunity.
- 11:07- And so you really
- 11:09- anchor
- 11:10- and align the organization
- 11:12- around where the growth
- 11:15- should be, where the investments should be.
- 11:17- I ran into an organization where we were
- 11:19- hired to do, some facility
- 11:22- planning. And, you know, ultimately,
- 11:25- their growth strategy was quite,
- 11:27- quite ambitious and everything was growing. And once
- 11:30- you start to put
- 11:31- capital,
- 11:33- not only staffing, but capital to that,
- 11:36- it becomes
- 11:38- infeasible.
- 11:39- So
- 11:40- certainly being focused and having that decision making
- 11:43- framework,
- 11:44- is important. And then the holistic planning element,
- 11:49- of it is
- 11:51- really
- 11:52- understanding,
- 11:54- you know, the the financial implications of that
- 11:56- that growth opportunity, what the operational assumptions are
- 12:00- and the model
- 12:02- around
- 12:03- that growth.
- 12:05- You know, when Brian's talking about beds,
- 12:08- you know, an ambulatory network and other sites
- 12:11- of care, it's important to understand,
- 12:13- the staffing models for that. The operating assumptions
- 12:17- may be different in the future than they
- 12:19- are today. So you can't just use what
- 12:21- you have what you are experiencing today.
- 12:23- And ultimately,
- 12:24- taking that down to understand the space, the
- 12:28- capital
- 12:29- reimbursement assumptions in that
- 12:32- broader financial plan, is it sustainable?
- 12:35- Do we have the philanthropy and the financial
- 12:37- resources to to support that? So I think
- 12:39- those are the the two pieces.
- 12:42- Mhmm.
- 12:43- Yeah. Really helpful, Phil. And I'm curious.
- 12:46- It might be hard to narrow it down
- 12:47- to just one, but is there one common
- 12:49- denominator
- 12:50- or mistake that you see consistently,
- 12:53- that systems may be getting wrong or an
- 12:56- an assumption that they may have that you'd
- 12:57- wanna correct around this growth strategy arena?
- 13:01- Yep. Brian, anything to to add from your
- 13:03- perspective?
- 13:05- Yes, sir. Real quick
- 13:08- is simply confusing
- 13:10- volume with a strategy. I
- 13:13- volume for volume's sake,
- 13:16- without knowing
- 13:18- how it's adding value and doing it blindly
- 13:21- without, taking into the very real impacts,
- 13:24- to what we talked about earlier, margin and
- 13:27- access, but also
- 13:28- shifting it to sites of care that, make
- 13:31- more sense for, patients and their families. Simply
- 13:34- building volume in in an inpatient capacity or
- 13:37- bed tower
- 13:38- may not be the right answer. The right
- 13:40- answer may be a an outpatient facility where
- 13:43- you can, avoid an inpatient stay. So where
- 13:46- I'm very critical in strategy is,
- 13:49- when a presentation is handed to me and
- 13:52- it starts with volume
- 13:53- and it cannot
- 13:55- state explicitly where this solves a different problem
- 13:59- other than just volume.
- 14:00- To put that in perspective, Erica, really quickly,
- 14:03- to build an outpatient,
- 14:05- something that's designed or meant to be in
- 14:07- an outpatient environment in the hospital is three
- 14:09- to four times more expensive.
- 14:11- So so having that financial discipline in that
- 14:14- in that focus, I think, is critical.
- 14:17- Yeah. A great example, Phil. Thanks for that
- 14:19- hook on.
- 14:21- And I know that we've also several times
- 14:23- throughout this conversation, we've touched on workforce concerns,
- 14:27- whether we're talking about the the results of
- 14:29- that mindset survey you mentioned, Phil, or Ryan,
- 14:31- in your introductory remarks, remarks, noting that clinical
- 14:34- talent and retaining subspecialists was so top of
- 14:36- mind.
- 14:37- This is certainly not something that's, limited to
- 14:40- just Boston Children's, that we're seeing this across
- 14:42- the pediatric landscape.
- 14:44- So, Ryan, I'd love to know how your
- 14:45- organization is thinking about workforce as a strategic
- 14:49- growth enabler rather than simply just a cost
- 14:52- center, and where are you investing differently as
- 14:54- a result of that mindset?
- 14:57- Excellent point, and,
- 14:59- restate a few things and then build upon
- 15:01- it from the start of our discussion. But
- 15:05- particularly in pediatrics,
- 15:07- when you think through your
- 15:10- areas of risk,
- 15:11- people, not beds or capital are the are
- 15:14- the true binding constraint. So
- 15:16- treating clinical
- 15:18- workforce as a cost to minimize,
- 15:21- you really start to strangle your ability for
- 15:23- growth. Now you you you need to be
- 15:25- prudent, but,
- 15:27- it take it's such a long life cycle
- 15:30- to get somebody
- 15:31- very well trained at a high level in
- 15:33- pediatrics.
- 15:34- That is the most important thing is having,
- 15:37- the pediatric workforce,
- 15:39- to not just grow, but
- 15:41- to continue and evolve in your care.
- 15:44- Second,
- 15:45- if you're if you have the ability, we're
- 15:47- an organization
- 15:48- that does is, grow your own as much
- 15:50- as possible. It's incredibly hard to recruit subspecialists,
- 15:55- and particularly subspecialists that don't exist. So,
- 15:58- you have to make them. You have to
- 16:00- train them. Our our deep, deep relationship with
- 16:03- Harvard Medical School goes back,
- 16:06- many, many, many decades,
- 16:08- and having the fellowships and the residency programs
- 16:11- that,
- 16:13- really enable our growth is,
- 16:15- extremely, extremely important. And, again, that's not viewed
- 16:18- as a as a cost center.
- 16:21- Making sure your clinical team is at the
- 16:23- top of their license as best they can.
- 16:25- That's a that's a phrase used over and
- 16:28- over again, but is more relevant today than
- 16:30- ever.
- 16:31- And then finally,
- 16:34- retention is actually growth.
- 16:36- So
- 16:38- every departure,
- 16:39- I'd put at a minimum, is twelve to
- 16:41- eighteen months of capacity
- 16:44- that you may not refill. So,
- 16:47- retain retain the best that you have and,
- 16:50- continue to work on
- 16:52- stripping any administrative burden using,
- 16:55- AI, and that's the first time I've used
- 16:57- the phrase AI. We're fifteen minutes into it,
- 16:59- so I think that's a record for any
- 17:00- type of podcast right now,
- 17:02- than any talk.
- 17:04- But, stripping administrative burden using, some AI ambient
- 17:08- documentation,
- 17:09- you gotta give the clinicians their time back
- 17:11- to be with patients.
- 17:13- So, it is a key enabler. People are
- 17:15- more than ever in in clinical medicine, particularly
- 17:19- pediatrics,
- 17:20- the key part of any successful organization or
- 17:23- strategy.
- 17:24- Yeah.
- 17:25- Yeah.
- 17:26- Appreciate that, Ryan. And, hey, we made this
- 17:28- fifteen minute mark without me impressed.
- 17:33- But I truly appreciate what you've shared here.
- 17:35- You know, the growing your growing from within
- 17:38- the system, growing your own, you know, fostering
- 17:41- that deep relationship with your academic partner,
- 17:44- and then also seeing retention as growth. I
- 17:47- that really stood out to me as a
- 17:49- really nice sound bite,
- 17:50- but one that I think will will probably
- 17:52- land with our listeners. Phil, is there anything
- 17:54- that you'd add here, you know, whether that
- 17:56- be creative staffing or operating models you're seeing
- 17:59- organizations adopt or or anything else that comes
- 18:01- up for you?
- 18:03- Yeah. I I think the, piggybacking on the
- 18:06- multiplying the the reach,
- 18:08- extending
- 18:09- the subspecialists as much as possible from the
- 18:11- hub to satellite sites of care,
- 18:13- is certainly,
- 18:15- something,
- 18:16- organizations continue to to expand
- 18:19- on and, you
- 18:21- know, just simply access to your fixed capacity,
- 18:23- just just looking for opportunities to
- 18:26- open up
- 18:28- that operating room
- 18:29- for another case or two and
- 18:32- the ED to see more patients.
- 18:34- Just unlocking that that fixed capacity is is
- 18:37- something organizations
- 18:39- spend a lot of time on.
- 18:41- Fantastic.
- 18:41- Well,
- 18:43- it it has been such a great conversation
- 18:45- with you both. I wanna make sure that
- 18:47- we close out on looking ahead just a
- 18:49- few years.
- 18:50- You know, as you consider what might be
- 18:53- the reality, the landscape five years from now,
- 18:56- what do you think will define successful pediatric
- 18:59- growth, and what do you think leaders should
- 19:01- be doing right now to position their organizations
- 19:04- for that future?
- 19:06- My comments are,
- 19:07- pediatrics in general, obviously biased by our experience
- 19:11- here in Boston, but, I have three main
- 19:13- areas that I would recommend focusing on. One,
- 19:16- being capital efficient, partnerships,
- 19:18- and lead time. So in capital efficient,
- 19:21- again, success is
- 19:23- absolutely growth decoupled from bed building.
- 19:26- And,
- 19:27- frankly, the winners are gonna be those that
- 19:29- grow acuity and reach,
- 19:31- with the least amount of fixed capital. They
- 19:34- deploy and execute on ambulatory
- 19:37- digital and some partnership led, distribution,
- 19:40- again, around
- 19:42- many of us having a a highly concentrate
- 19:44- a high acuity concentrated
- 19:46- core or the the main campus or medical
- 19:48- center where we're at.
- 19:51- Highlighting partnerships,
- 19:53- partnerships
- 19:54- for many will likely be the primary growth
- 19:56- vehicle.
- 19:57- Community hospitals, you know, they the coverage, the
- 20:00- transfers, co management, value based arrangements for complex
- 20:04- kids with payers.
- 20:06- And for those of us that are in
- 20:07- research,
- 20:08- biotech pharma,
- 20:09- partnerships for rare disease research to therapeutics speeding
- 20:12- that up.
- 20:14- And and finally,
- 20:16- continued great collaboration with,
- 20:18- PEER Children's Hospital and sharing data and, frankly,
- 20:21- services,
- 20:22- are gonna be important. And finally,
- 20:25- just the reality of how long this takes.
- 20:27- The lead times are immense. They're brutal. They're
- 20:30- long. Building an ambulatory digital network and partnerships
- 20:33- take years, so you gotta get them started
- 20:36- now. Don't try don't wait for perfect. Build
- 20:38- the relationships.
- 20:40- Lay the data and AI foundations. We're all
- 20:43- talking about it right now. There's so many
- 20:45- different options. At least what we're doing here
- 20:48- is,
- 20:49- leveraging some of our pilot programs,
- 20:51- scaling in some areas, and just learning. Again,
- 20:54- not trying to be perfect, but continue to
- 20:57- learn. And then finally,
- 20:58- as best you can, you know, you keep
- 21:00- a strong balance sheet so you can invest,
- 21:02- countercyclically
- 21:03- through,
- 21:04- the many headwinds we all know we'll face
- 21:07- and that are never gonna go away. But,
- 21:09- I'll close my comments,
- 21:11- Erica, with I truly believe that, health care
- 21:15- life sciences are in a golden age right
- 21:17- now, with the data processing power and our
- 21:20- ability to really harness
- 21:22- networks. And, there's never been a better time
- 21:25- to be in medicine and pediatrics, so I
- 21:27- really appreciate the opportunity
- 21:29- to chime in.
- 21:31- Great strategies,
- 21:32- best practices, Ryan, and appreciate the outlook you've
- 21:35- shared. Phil, Phil, I know it's hard to
- 21:36- follow that one up, but anything else that
- 21:38- we want to add? Yeah. You can agree
- 21:41- more. I think that the modeling of financialities
- 21:44- is is critical critically important in being focused
- 21:46- and where you're making those investments because there's
- 21:49- there's financial
- 21:51- health to support just general growth, but there's
- 21:53- also
- 21:54- additional financial health needed to support
- 21:57- major capital investments and and technology. So
- 22:01- Fabulous. Phil, thanks for rounding us out. Again,
- 22:04- it's been a great conversation with you both.
- 22:05- I wanna thank you for making the time
- 22:07- for Becker's today, sharing all of your wisdom
- 22:10- with our listeners.
- 22:11- And, of course, we'd also like to thank
- 22:13- the podcast sponsor for today, Forvis Mazars.
- 22:16- Listeners, be sure to tune in to more
- 22:18- podcasts from Becker's by visiting our podcast page
- 22:20- at beckershospitalreview.com.