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Customer-Centric Outreach: Andrew Davis with TextUs on Fast Response and Multi-Channel Touchpoints
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Andrew Davis, SVP of Marketing and Sales at TextUs, about the surprising power of business texting to drive faster sales cycles and deeper customer engagement. Andrew draws on more than 15 years in B2B SaaS marketing and revenue leadership, having held roles at Fishbowl, Every Commerce, and Service Fusion, to explain why modern go-to-market teams should embrace SMS as a strategic channel. Together, Zach and Andrew explore his journey from video producer to marketer, and they dig into the one change he’d make if he could…
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