Latest / Mini Scroll / MINI SCROLL: Bee Better returns, Timothée Chalamet viral Zoom, Brittany Broski x Chris Martin + DoorDash girl update

Transcript

MINI SCROLL: Bee Better returns, Timothée Chalamet viral Zoom, Brittany Broski x Chris Martin + DoorDash girl update · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World's. Welcome back to Mini Scroll,
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  everyone. OK, before I get into the
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  stories for today, Please remember to rate, review and
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  subscribe. Please Spotify star rate US.
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  We're trying to get to 1000 Spotify star ratings by the end
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  of the year. You guys are rating us pretty
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  quickly this week. They've been going up and up, so
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  please keep it going. It's very exciting.
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  All right, I have 4 stories for you guys.
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  One of them is kind of quick, but let's just get into it.
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  So the first story that I have for you guys is Be Better has
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  returned to TikTok, launching a spam account with mixed
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  responses. So Be Better, whose real name is
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  Marcos, has gone viral once again, this time not for his
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  marketing videos. If you don't know, Be Better.
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  He gained traction online for his The Downfall Of series,
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  where he dissected a particular public figure or celebrity and
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  how they lost relevance. He soon became somewhat
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  controversial for his takes and also his family's political
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  affiliations. And I've always been not the
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  biggest Be Better fan. I think the first video I ever
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  saw of his was The Downfall of I think it wasn't, Oh no, it was
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  Charlie and Dixie. That was it of the D'amelio
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  sisters. And he was comparing them to the
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  Kardashians, talking about how the Kardashians have always
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  launched brands that really aligned with their persona and
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  their interests, and that's why they worked out.
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  And that's why Charlie and Dixie's businesses aren't
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  working out because they're launching like random shit like
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  popcorn. And I'm like, have you done any
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  research into the Kardashians? They have literally decades
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  under their belts of launching scammy shitty companies that
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  have nothing to do with who they are as a people just because now
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  in their like 40s they have launched these brands that are
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  successful like Good American Skims, Lemmy.
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  They've like found their footing and actually have launched
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  brands that align with who they are and how we know them
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  publicly. Doesn't mean that they didn't
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  have literally decades before that of launching completely
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  irrelevant brands just for cash grabs.
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  Anyways that is a bit of a rant there.
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  His primary TikTok account, Be Better Company has 1.6 million
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  followers. But this story starts with
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  Marcos creating a spam account to reach a smaller audience.
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  The account had the handle at Marcos bits at the time of
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  recording. The account is actually no
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  longer available. It may have been deleted by him
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  or taken down by TikTok. There is no confirmation either
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  way. I did see the account live so I
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  can verify that it did exist. OK so having said that, there
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  are reposts of his content floating around TikTok.
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  One video has gained specific traction with Marcos talking
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  about why he quote quote disappeared from the platform.
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  In the video, he addresses why he stopped talking about the
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  Justin Baldoni and Blake Lively case, dispelling the rumors that
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  he had been paid off by the team.
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  He says that after speaking about the Justin and Blake case,
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  he had become one of the most popular creators covering the
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  topic on TikTok. Because of this, social media
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  users started sending him tips and confidential information.
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  He claims that he had received one really confronting piece of
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  information that was, quote, incredibly dark, very, very
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  disturbing information. He didn't say anything further
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  and he kept it pretty vague to protect the source and the
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  information since apparently it is sensitive.
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  However, he did mention that he believes the information to be
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  true. People reached out to me with
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  sensitive information. People told me things off the
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  record and sort of treated me as an investigative journalist,
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  even though I am technically not a journalist.
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  That is not my career, nor is that what I went to school for.
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  But for whatever reason, people trusted me and I got a lot of
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  contacts on things that I wish with my whole body I could have
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  shared with you guys. So the reason why I'm making
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  this video now is in the hopes that I can connect with somebody
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  who is an actual journalist who can guide me on the best way to
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  vet this information. Because the last thing that I'm
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  going to do is say something that I'm not 110% sure beyond a
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  shadow of doubt is 100% real. Maybe part of it is real.
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  And even if there's a minor thing that I need to correct, I
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  need to, I need to get my ducks in a row and understand exactly
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  what is true and what is not. And then also I need to share it
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  with somebody who can eventually, you know, share the
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  information with the public, with the buffer of the legal
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  protections that exist in a mainstream media outlet.
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  OK, so there's been mixed response to this content.
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  There's one camp of people who are locked into this.
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  They believe what he's saying and they're worried about him,
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  hoping that he is protecting himself.
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  Accordingly, they believe that TikTok has removed his account
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  because of this video. And then there is a totally
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  other camp who are skeptical of this sub.
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  Users have questioned whether he even has this piece of
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  information or if this is just a play for relevancy, clout and
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  money. Especially because it is notable
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  he has moved from Canada to New York recently, I guess.
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  And in Canada, we don't have the creator fund.
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  We also don't have it here in Australia.
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  So he would have made no money from his videos.
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  And now having moved to New York, if he got a new SIM, a new
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  phone number, all of that kind of stuff, then he could get an
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  American TikTok account and start making money on TikTok
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  from his views. And that camp of people largely,
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  largely believes he possibly took down his own account again,
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  to add to kind of like the mystery around this situation
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  and get that clout. But Speaking of clout, we need
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  to talk about Timothy Chalamet's new 18 minute movie ad because
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  this is actually good clout. OK?
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  Whatever is going on with be better is not necessarily
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  positive, but Timothy Chalamet, he's going viral for the right
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  reasons. So a few days ago, Timothy
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  Chalamet dropped a social video to promote his upcoming film
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  Marty Supreme. And everyone is talking about it
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  because basically, it looks nothing like what you would
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  expect a movie promo to look like.
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  The video is 18 minutes long and it's a Zoom meeting with the A
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  24 marketing team, or at least that is what is supposedly
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  trying to parody. Throughout the video, Timothy
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  rattles off increasingly insane ideas for promoting the film,
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  like like painting the Statue of Liberty and the Eiffel Tower and
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  getting a giant orange blimp. It's obviously satirical, but
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  aside from the very insane ideas that Timothy is throwing out in
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  the Zoom meeting, it feels exactly like a corporate
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  creative brainstorm over Zoom. Like it is so on point.
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  It's actually so freaky. And one of the funniest parts of
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  this ad is that some people online initially believed that
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  this was not an ad. And they thought that this this
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  was just showing us that Timothy is challenging to work with.
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  He's on a power trip. People didn't know that this was
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  fake initially. And I feel like that is a marker
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  of a good campaign, one that stirs up a bit of controversy.
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  But it's very harmless, you know, and it gets people
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  talking. Not to mention that this is
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  fully viral and is another example of how you don't need to
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  spend tons of money to create a really buzzy viral campaign on
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  social. I saw somebody on TikTok write
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  this in the comment section. They basically said that this ad
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  was so successful because they combined a recognizable format,
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  which is corporate Zoom calls, with a satirical take on a
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  specific subculture, which again is corporate corporate
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  marketing. Ashwin, who's a popular
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  marketing creator on TikTok, also noted that it's successful
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  because while trailers may generate views, they don't
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  typically generate discussion because they're not inherently
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  that shareable. Whereas this is shareable
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  because it's so funny. Like I said, it's poking fun at
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  a subculture. People can relate to it.
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  And of course then that generates discussion.
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  Instead, a Zoom meeting, a format everyone instantly
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  recognizes, followed by an 18 minute very hard to watch
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  meeting with some great one liners is something that drives
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  instant recognition, gets sent to friends and gets people
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  commenting. The result is 10 million views
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  on Instagram, cross shares on other social channels for a
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  video that at most cost a few $1000 to produce.
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  It's clever meta wear marketing that understands the channel,
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  the culture and importantly, the importance of format.
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  OK, the next story that I have for you guys.
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  This is the short one, but there were rumors over the past 24
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  hours that Brittany Broski and Chris Martin from Coldplay were
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  dating. So Brittany Broski and Chris
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  Martin were photographed together and it was posted to
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  Dumois. They were at a Tame Impala
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  concert yesterday and immediately everybody was like
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  what the fuck are they dating? Because the paparazzi shots it
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  actually does look like they're either leaving or arriving at
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  the venue together. However, Britney cleared this up
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  on her Instagram stories today. So she actually first cleared it
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  up in the Dumois comment section and then she shared the Dumois
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  post to her Instagram stories and wrote now what the fuck is
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  this LMFAO me genuinely having no idea Chris Martin was next to
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  me. I'm a huge fan.
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  Hi Chris. Broski Nation, we've made it to
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  Dumois so I guess they're not dating.
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  I don't know, what do you guys think?
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  I've seen some people be like this is of course I'm just
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  trying to keep it under wraps. I thought Chris Martin was like
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  in a relationship with somebody. Wait, wasn't he dating?
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  Isn't he dating Dakota Johnson? Did they break up?
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  OK yes they broke up in June. What do you guys think?
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  I don't think this is real just because I don't think that she
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  would go to those lengths to like, defend it and be like,
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  this is not true. I didn't even know he was there.
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  OK. The last story that I have for
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  you guys is the DoorDash girl has been arrested after her
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  story of being exposed to a naked man while delivering food
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  went so viral last month. So I covered this original story
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  a few weeks ago. If you want a full recap of what
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  happened, go listen to that. But in short, in October, a door
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  dash driver named Olivia Henderson posted a video on
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  TikTok saying quote, my customer requested that their order be
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  left at their front door. And when I arrived at their
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  house, their front door was wide open and they were within
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  eyesight of the front door lying on the couch indecently exposed
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  to me. She posted a video of the man
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  allegedly passed out on the couch exposed her content around
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  this really blew up and it divided viewers.
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  Some people felt like this was intentional sexual harassment
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  from the man. Like this man knew that he had a
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  female DoorDash driver and they felt like because of that, she
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  had every right to film him and post it online.
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  Whereas others felt like maybe he just passed out or something
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  and she had invaded his privacy by posting him online like that.
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  So over the past few days, people online have been saying
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  that she was arrested. And I hadn't reported on it
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  because I wasn't able to verify that yet.
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  But now the Oswego, I think is how you pronounce it.
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  New York Police Department has issued a press release
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  confirming this. They said it was reported that a
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  male DoorDash customer had been nude inside his residence when a
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  DoorDash delivery driver dropped off a food order.
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  An investigation was initiated by the Oswego Police Department
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  during which it was discovered that the delivery driver had
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  taken video of the nude male. The video, along with the
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  subsequent investigation, indicates that the male was
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  incapacitated and unconscious on his couch due to alcohol
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  consumption. And then this is from USA TODAY,
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  they wrote. Police said that the video was
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  taken from outside the residence and it was posted on social
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  media by the driver, where police said it drew significant
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  attention. The man cooperated with the
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  investigation, Oswego police said.
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  They did not find that a sexual assault occurred, they said in
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  the release. Henderson, though, was arrested
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  and charged with one count of second degree unlawful
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  surveillance and one count of first degree dissemination of an
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  unlawful surveillance image. Both are felony charges.
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  Henderson was released pending a court date.
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  See, I'm not really sure if we'll get any more information
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  on what happened in this case. I understand why people are so
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  interested in it. Like it was brought to us and it
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  just went so, so viral. So I understand why people want
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  to cover it and want to talk about and want to share opinions
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  on it. But I think this is probably the
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  end of the road for this situation as much as we're going
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  to learn online. Anyways, guys, that's it for
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  Mini scroll today. Thank you so much for listening.
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  I love you guys. Please remember to rate, review
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  and subscribe. Please Spotify star rate US.
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  And actually, I will not talk to you guys tomorrow because
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  there's a deep dive tomorrow. There's a big deep dive.
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  It's our last like big video essay of the year.
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  We still have two deep dives in December, but I think both of
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  them will actually be Annabelle and I together, which is
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  exciting 'cause I don't know if you guys have ever seen
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  Annabelle and I podcast together.
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  So the episode tomorrow is a big one.
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  It's an exciting one and it's a niche 1.
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  I really think it's a pretty unique topic, so I hope you guys
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  like it. Anyways, I will talk to you guys
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  for Mini on Monday. Bye.