Latest / Omni Talk Retail / Debenhams Group’s ESG Playbook with Sophie Rycroft | RTS 2026

Transcript

Debenhams Group’s ESG Playbook with Sophie Rycroft | RTS 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:01
  everyone.
• 0:01
  This
• 0:01
  is
• 0:01
  omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton
• 0:03
  and
• 0:03
  I'm
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:04
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Retail
• 0:05
  Technology
• 0:05
  show
• 0:06
  in
• 0:06
  London
• 0:07
  in
• 0:07
  the
• 0:08
  vuzion
• 0:08
  podcast
• 0:09
  studio.
• 0:10
  And
• 0:10
  joining
• 0:10
  me
• 0:11
  now
• 0:11
  is
• 0:11
  Sophie
• 0:12
  Rycroft.
• 0:13
  Sophie
• 0:13
  is
• 0:14
  the
• 0:14
  Group
• 0:14
  ESG
• 0:15
  Sourcing
• 0:15
  and
• 0:16
  Quality
• 0:16
  Director
• 0:17
  for
• 0:17
  the
• 0:17
  Debenhams
• 0:18
  Group.
• 0:18
  Sophie,
• 0:19
  welcome
• 0:19
  to
• 0:19
  omnitok.
• 0:20
  Thanks
• 0:20
  for
• 0:20
  having
• 0:20
  me.
• 0:20
  That's
• 0:21
  a
• 0:21
  tongue
• 0:21
  twister,
• 0:21
  isn't
• 0:21
  it?
• 0:21
  It
• 0:22
  is,
• 0:22
  yeah,
• 0:22
  it
• 0:22
  is.
• 0:23
  But
• 0:23
  believe
• 0:23
  it
• 0:23
  or
• 0:23
  not,
• 0:23
  it's
• 0:24
  not
• 0:24
  the
• 0:24
  hardest
• 0:24
  title
• 0:25
  I've
• 0:25
  had
• 0:25
  to
• 0:25
  pronounce
• 0:25
  today.
• 0:26
  Okay,
• 0:26
  good.
• 0:26
  I
• 0:26
  actually
• 0:26
  did
• 0:27
  it
• 0:27
  fairly
• 0:27
  well.
• 0:27
  The
• 0:27
  other
• 0:28
  one,
• 0:28
  not
• 0:28
  so
• 0:28
  much.
• 0:29
  But
• 0:30
  let's
• 0:30
  get
• 0:30
  started
• 0:30
  by.
• 0:30
  Tell
• 0:31
  us
• 0:31
  about
• 0:31
  yourself
• 0:31
  and
• 0:31
  tell
• 0:32
  us
• 0:32
  about
• 0:32
  your
• 0:32
  role
• 0:32
  and
• 0:32
  also
• 0:32
  about
• 0:33
  Debenhams,
• 0:33
  too,
• 0:33
  for
• 0:34
  those
• 0:34
  maybe
• 0:34
  over
• 0:34
  in
• 0:34
  the
• 0:34
  US
• 0:35
  that
• 0:35
  aren't
• 0:35
  as
• 0:35
  familiar.
• 0:36
  Absolutely,
• 0:36
  yeah.
• 0:37
  So
• 0:37
  Debenhams
• 0:38
  is
• 0:38
  a
• 0:38
  umbrella
• 0:39
  of
• 0:39
  five
• 0:39
  powerhouse
• 0:40
  brands.
• 0:40
  Under
• 0:41
  our
• 0:41
  umbrella
• 0:41
  is
• 0:41
  Debenhams
• 0:42
  Boohoo
• 0:43
  Man.
• 0:43
  Boohoo
• 0:43
  ladies.
• 0:44
  Pretty
• 0:44
  Little
• 0:44
  Thing
• 0:44
  and
• 0:45
  Karen
• 0:45
  Millen.
• 0:46
  We
• 0:46
  are
• 0:46
  online
• 0:46
  only.
• 0:47
  We're
• 0:47
  digital.
• 0:48
  Fashion,
• 0:48
  beauty,
• 0:49
  lifestyle.
• 0:49
  We
• 0:50
  have
• 0:50
  no
• 0:50
  bricks
• 0:50
  and
• 0:50
  mortar.
• 0:51
  I
• 0:52
  have
• 0:52
  worked
• 0:52
  for
• 0:52
  the
• 0:53
  group
• 0:53
  for
• 0:53
  13
• 0:54
  years.
• 0:54
  I
• 0:55
  didn't.
• 0:55
  I
• 0:55
  wasn't
• 0:55
  grey
• 0:56
  before
• 0:56
  that
• 0:56
  and
• 0:56
  now
• 0:56
  I
• 0:57
  am.
• 0:58
  But
• 0:58
  it's
• 0:58
  been
• 0:59
  amazing.
• 0:59
  I
• 0:59
  started
• 0:59
  as
• 1:00
  a
• 1:00
  buyer
• 1:00
  in
• 1:00
  Manchester
• 1:01
  and
• 1:01
  worked
• 1:01
  my
• 1:01
  way
• 1:01
  up.
• 1:02
  When
• 1:02
  we
• 1:02
  were
• 1:02
  Boohoo
• 1:02
  only,
• 1:04
  I
• 1:04
  learned
• 1:04
  sort
• 1:04
  of
• 1:04
  up
• 1:04
  the
• 1:05
  ropes
• 1:05
  on
• 1:05
  the
• 1:05
  buying
• 1:05
  ladder,
• 1:06
  became
• 1:06
  ahead
• 1:06
  of
• 1:06
  buying,
• 1:07
  then
• 1:07
  transitioned
• 1:08
  across
• 1:08
  into
• 1:08
  sourcing,
• 1:09
  then
• 1:09
  sort
• 1:09
  of
• 1:10
  bolted
• 1:10
  a
• 1:10
  few
• 1:10
  things
• 1:10
  onto
• 1:11
  the
• 1:11
  umbrella
• 1:12
  and
• 1:12
  added
• 1:12
  to
• 1:12
  my
• 1:12
  role.
• 1:13
  A
• 1:13
  few
• 1:13
  more
• 1:13
  strings
• 1:13
  to
• 1:14
  my
• 1:14
  bow,
• 1:14
  Ethical,
• 1:15
  sustainability
• 1:16
  and
• 1:16
  quality.
• 1:16
  And
• 1:17
  then
• 1:17
  I've
• 1:17
  been
• 1:17
  in
• 1:17
  my
• 1:18
  current
• 1:18
  role
• 1:18
  for
• 1:18
  two
• 1:18
  years.
• 1:19
  Along
• 1:19
  the
• 1:20
  way,
• 1:20
  we've
• 1:20
  acquired
• 1:20
  some
• 1:21
  amazing,
• 1:21
  incredible
• 1:22
  brands
• 1:22
  as
• 1:22
  well,
• 1:22
  which
• 1:22
  has
• 1:23
  been
• 1:23
  brilliant
• 1:23
  because
• 1:24
  we've
• 1:24
  got
• 1:24
  a
• 1:24
  real
• 1:25
  spectrum
• 1:25
  of
• 1:25
  customers.
• 1:26
  Caramillon's
• 1:26
  are
• 1:26
  sort
• 1:27
  of
• 1:27
  premium
• 1:28
  brand.
• 1:29
  We've
• 1:29
  got
• 1:29
  brands
• 1:29
  like
• 1:29
  Boohoo
• 1:30
  and
• 1:30
  Pretty
• 1:30
  Little
• 1:30
  Thing,
• 1:30
  which
• 1:31
  are
• 1:31
  amazing.
• 1:31
  And
• 1:31
  a
• 1:31
  bit
• 1:32
  more
• 1:32
  of
• 1:32
  our
• 1:32
  youth
• 1:32
  brands
• 1:33
  along
• 1:33
  with
• 1:33
  Boohoo
• 1:33
  man
• 1:33
  as
• 1:34
  well.
• 1:34
  And
• 1:34
  then
• 1:35
  Debenhams
• 1:35
  in
• 1:35
  there
• 1:35
  is
• 1:36
  great
• 1:36
  because
• 1:36
  it's
• 1:36
  a
• 1:36
  bit
• 1:36
  of
• 1:37
  everything
• 1:37
  that
• 1:37
  fashion,
• 1:37
  beauty,
• 1:38
  lifestyle
• 1:38
  really
• 1:39
  sits
• 1:39
  under
• 1:39
  that
• 1:39
  Debenhams
• 1:40
  umbrella.
• 1:40
  Right,
• 1:40
  right.
• 1:41
  Are
• 1:41
  you
• 1:41
  from
• 1:41
  Manchester
• 1:42
  originally?
• 1:42
  I
• 1:42
  am
• 1:42
  not.
• 1:43
  I'm
• 1:43
  an
• 1:43
  Essex
• 1:43
  girl.
• 1:44
  Does
• 1:44
  that
• 1:44
  mean
• 1:45
  anything
• 1:45
  in
• 1:45
  America?
• 1:46
  No,
• 1:46
  probably
• 1:46
  not.
• 1:46
  But,
• 1:47
  you
• 1:47
  know,
• 1:47
  I
• 1:47
  was
• 1:47
  just
• 1:47
  curious.
• 1:48
  I
• 1:48
  don't
• 1:48
  know
• 1:48
  if
• 1:48
  it's
• 1:49
  a
• 1:49
  good
• 1:49
  thing.
• 1:49
  I
• 1:50
  am
• 1:50
  an
• 1:50
  Essex
• 1:50
  girl.
• 1:50
  I'm
• 1:51
  back
• 1:51
  in
• 1:51
  Essex,
• 1:52
  based
• 1:52
  in
• 1:52
  our
• 1:52
  London
• 1:52
  office.
• 1:53
  But
• 1:53
  I
• 1:53
  moved
• 1:53
  and
• 1:53
  lived
• 1:54
  in
• 1:54
  Manchester
• 1:54
  for
• 1:54
  10
• 1:54
  years
• 1:55
  when
• 1:55
  I
• 1:55
  was
• 1:55
  at
• 1:55
  my
• 1:55
  peak
• 1:56
  sort
• 1:56
  of
• 1:56
  buying
• 1:57
  career.
• 1:57
  Okay,
• 1:57
  got
• 1:57
  it.
• 1:58
  Got
• 1:58
  it
• 1:58
  all.
• 1:59
  All
• 1:59
  Right,
• 2:00
  so
• 2:00
  you
• 2:00
  mentioned.
• 2:00
  So
• 2:01
  your
• 2:01
  roles,
• 2:01
  as
• 2:01
  you
• 2:02
  said,
• 2:02
  and
• 2:02
  as
• 2:02
  I
• 2:02
  read
• 2:03
  in
• 2:03
  the
• 2:03
  title,
• 2:03
  you've
• 2:03
  got
• 2:04
  sourcing,
• 2:04
  ESG
• 2:05
  and
• 2:05
  quality
• 2:06
  all
• 2:06
  under
• 2:06
  you.
• 2:06
  Yep.
• 2:07
  Those
• 2:08
  three
• 2:08
  things,
• 2:09
  they
• 2:09
  sound
• 2:09
  like
• 2:09
  they
• 2:09
  go
• 2:10
  together,
• 2:10
  but
• 2:10
  they
• 2:10
  can
• 2:10
  all
• 2:10
  pull
• 2:11
  in
• 2:11
  a
• 2:11
  lot
• 2:11
  of
• 2:11
  different
• 2:12
  directions
• 2:12
  too.
• 2:12
  So
• 2:13
  how
• 2:13
  do
• 2:13
  you
• 2:13
  manage
• 2:13
  all
• 2:14
  those
• 2:14
  tensions
• 2:15
  day
• 2:15
  to
• 2:15
  day?
• 2:15
  Good
• 2:16
  question.
• 2:17
  So,
• 2:17
  look,
• 2:17
  the
• 2:17
  most
• 2:17
  important
• 2:18
  thing
• 2:18
  to
• 2:18
  say
• 2:18
  is
• 2:18
  there
• 2:19
  absolutely
• 2:19
  are
• 2:19
  tensions
• 2:20
  and
• 2:20
  there
• 2:20
  are
• 2:20
  challenges,
• 2:21
  for
• 2:21
  sure.
• 2:21
  There's
• 2:21
  no
• 2:22
  shying
• 2:22
  away
• 2:22
  from
• 2:22
  that.
• 2:23
  But
• 2:23
  you
• 2:23
  have
• 2:24
  to.
• 2:24
  This
• 2:24
  is
• 2:24
  the
• 2:24
  future
• 2:25
  of
• 2:25
  retail.
• 2:25
  The
• 2:26
  things
• 2:26
  have
• 2:26
  to
• 2:26
  align,
• 2:27
  you
• 2:27
  have
• 2:27
  to
• 2:27
  have
• 2:27
  a
• 2:27
  strategy.
• 2:28
  The
• 2:28
  key
• 2:29
  for
• 2:29
  me
• 2:29
  is
• 2:29
  buy
• 2:29
  in
• 2:30
  from
• 2:30
  above
• 2:31
  board,
• 2:31
  buy
• 2:31
  in
• 2:32
  senior
• 2:32
  leadership,
• 2:32
  buy
• 2:33
  in
• 2:33
  also
• 2:34
  all
• 2:34
  of
• 2:34
  your
• 2:34
  colleagues.
• 2:35
  So
• 2:35
  get
• 2:35
  everyone
• 2:36
  living
• 2:36
  and
• 2:36
  breathing.
• 2:36
  Your
• 2:37
  strategy.
• 2:37
  There
• 2:38
  is
• 2:38
  no
• 2:38
  point
• 2:38
  me
• 2:38
  embedding
• 2:39
  and
• 2:39
  rolling
• 2:39
  out
• 2:39
  a
• 2:40
  strategy
• 2:40
  on
• 2:40
  quality
• 2:41
  and
• 2:41
  improving
• 2:41
  our
• 2:42
  returns
• 2:42
  rate.
• 2:42
  If
• 2:43
  our
• 2:43
  buyers
• 2:43
  just
• 2:43
  want
• 2:44
  to
• 2:44
  buy
• 2:44
  an
• 2:44
  entry
• 2:44
  price
• 2:44
  point
• 2:45
  garment,
• 2:45
  we
• 2:46
  have
• 2:46
  to
• 2:46
  bring
• 2:46
  them
• 2:46
  on
• 2:46
  the
• 2:47
  journey
• 2:47
  with
• 2:47
  us.
• 2:47
  So
• 2:48
  in
• 2:48
  the
• 2:48
  two
• 2:48
  years
• 2:48
  in
• 2:49
  my
• 2:49
  role,
• 2:49
  a
• 2:49
  huge
• 2:49
  part
• 2:50
  of
• 2:50
  it
• 2:50
  has
• 2:50
  been
• 2:51
  embedding
• 2:51
  it
• 2:51
  into
• 2:51
  our
• 2:52
  colleagues,
• 2:52
  into
• 2:52
  our
• 2:52
  team,
• 2:53
  into
• 2:53
  our
• 2:53
  senior
• 2:53
  leadership,
• 2:54
  then
• 2:54
  also,
• 2:55
  on
• 2:55
  the
• 2:55
  flip
• 2:55
  side
• 2:55
  of
• 2:55
  that,
• 2:56
  our
• 2:56
  supply
• 2:56
  base.
• 2:57
  So
• 2:57
  we've
• 2:57
  done
• 2:57
  an
• 2:57
  incredible
• 2:58
  job
• 2:58
  on
• 2:58
  consolidating
• 2:59
  our
• 2:59
  supply
• 2:59
  base
• 3:00
  and
• 3:00
  now
• 3:00
  they're
• 3:00
  our
• 3:00
  partners.
• 3:01
  We've
• 3:01
  worked
• 3:01
  much
• 3:02
  so,
• 3:02
  so
• 3:02
  hard
• 3:02
  to
• 3:02
  get
• 3:02
  them
• 3:02
  in
• 3:02
  a
• 3:03
  place
• 3:03
  where
• 3:03
  we
• 3:04
  work
• 3:04
  with
• 3:04
  them
• 3:04
  hand
• 3:05
  in
• 3:05
  hand.
• 3:05
  I've
• 3:05
  got
• 3:05
  teams
• 3:06
  on
• 3:06
  the
• 3:06
  ground,
• 3:06
  in
• 3:06
  our
• 3:06
  factories
• 3:07
  every
• 3:07
  day,
• 3:08
  visiting
• 3:08
  our
• 3:08
  factories,
• 3:09
  working
• 3:09
  with
• 3:09
  them,
• 3:10
  holding
• 3:10
  their
• 3:10
  hand,
• 3:10
  training
• 3:11
  them,
• 3:11
  developing
• 3:11
  them.
• 3:12
  So
• 3:12
  that's
• 3:12
  been
• 3:12
  a
• 3:12
  key
• 3:13
  part.
• 3:13
  Buy
• 3:13
  in
• 3:13
  from
• 3:14
  everywhere
• 3:14
  and
• 3:15
  also
• 3:15
  making
• 3:15
  sure
• 3:15
  that
• 3:16
  everyone's
• 3:16
  involved
• 3:16
  in
• 3:16
  your
• 3:16
  strategy
• 3:17
  and
• 3:17
  then
• 3:17
  naturally
• 3:18
  everything
• 3:18
  will
• 3:18
  sort
• 3:18
  of
• 3:18
  align.
• 3:19
  Yeah.
• 3:19
  So
• 3:19
  while
• 3:19
  they're
• 3:20
  disparate,
• 3:20
  they
• 3:20
  actually
• 3:20
  can't
• 3:21
  be.
• 3:21
  They
• 3:21
  have
• 3:22
  to
• 3:22
  be
• 3:22
  aligned.
• 3:22
  In
• 3:23
  today's
• 3:23
  day
• 3:23
  and
• 3:23
  age
• 3:23
  of
• 3:23
  retailing,.
• 3:24
  100%,
• 3:25
  we
• 3:25
  are
• 3:25
  in
• 3:25
  2026,
• 3:26
  there
• 3:26
  is
• 3:26
  an
• 3:27
  expectation
• 3:27
  of
• 3:28
  retailers
• 3:28
  that
• 3:29
  you
• 3:29
  have
• 3:29
  to
• 3:30
  have
• 3:30
  to
• 3:30
  be
• 3:30
  doing
• 3:30
  all
• 3:30
  of
• 3:30
  these
• 3:31
  things.
• 3:31
  Everybody
• 3:32
  has
• 3:32
  to
• 3:32
  have
• 3:32
  an
• 3:32
  ESG
• 3:32
  strategy,
• 3:33
  whether
• 3:33
  you're
• 3:33
  a
• 3:33
  PLC
• 3:34
  or
• 3:34
  not.
• 3:34
  Everybody
• 3:35
  has
• 3:35
  to
• 3:35
  have
• 3:35
  this
• 3:36
  in
• 3:36
  place,
• 3:36
  everybody
• 3:36
  has
• 3:36
  to
• 3:37
  be
• 3:37
  publishing
• 3:37
  certain
• 3:37
  bits
• 3:38
  of
• 3:38
  information.
• 3:39
  There
• 3:39
  are
• 3:39
  big
• 3:39
  things
• 3:39
  coming
• 3:40
  our
• 3:40
  way
• 3:40
  as
• 3:40
  well.
• 3:40
  When
• 3:40
  it
• 3:41
  comes
• 3:41
  to
• 3:41
  legislation.
• 3:42
  Digital
• 3:42
  product
• 3:42
  passports,
• 3:43
  which
• 3:43
  I
• 3:43
  think
• 3:43
  hopefully
• 3:44
  we'll
• 3:44
  talk
• 3:44
  about,
• 3:45
  we
• 3:45
  have
• 3:45
  to
• 3:45
  be
• 3:45
  ready
• 3:46
  for
• 3:46
  them.
• 3:46
  You
• 3:46
  can't
• 3:46
  wait
• 3:47
  for
• 3:47
  these
• 3:47
  things
• 3:47
  to
• 3:47
  just
• 3:48
  be
• 3:48
  thrown
• 3:48
  onto
• 3:48
  your
• 3:49
  desk.
• 3:49
  So
• 3:49
  getting
• 3:50
  one
• 3:50
  step
• 3:50
  ahead.
• 3:51
  Also
• 3:51
  a
• 3:51
  massive
• 3:52
  part
• 3:52
  of
• 3:52
  it
• 3:52
  as
• 3:52
  well,
• 3:53
  is
• 3:53
  data.
• 3:54
  Get
• 3:54
  your
• 3:54
  data
• 3:54
  in
• 3:55
  order.
• 3:55
  You
• 3:55
  can't
• 3:55
  do
• 3:56
  any
• 3:56
  of
• 3:56
  these
• 3:56
  pieces
• 3:57
  of
• 3:57
  work
• 3:57
  or
• 3:57
  prep
• 3:57
  for
• 3:57
  anything
• 3:58
  coming
• 3:58
  your
• 3:58
  way
• 3:58
  if
• 3:59
  you
• 3:59
  haven't
• 3:59
  got
• 3:59
  good
• 4:00
  Data
• 4:00
  and
• 4:00
  you
• 4:00
  can
• 4:00
  analyze
• 4:01
  it
• 4:01
  and
• 4:01
  it's
• 4:01
  all
• 4:01
  in
• 4:01
  one
• 4:02
  place.
• 4:02
  I
• 4:02
  imagine
• 4:02
  that's
• 4:03
  a
• 4:03
  very
• 4:03
  key
• 4:03
  piece
• 4:04
  of
• 4:04
  your
• 4:04
  job.
• 4:04
  Oh,
• 4:05
  100%.
• 4:06
  Even
• 4:06
  the
• 4:06
  teams
• 4:07
  on
• 4:07
  the
• 4:07
  ground
• 4:07
  in
• 4:07
  region,
• 4:08
  we
• 4:08
  have
• 4:08
  to
• 4:08
  review
• 4:09
  certain
• 4:09
  factory
• 4:09
  data.
• 4:10
  OPO
• 4:10
  failure
• 4:11
  rates,
• 4:11
  quality,
• 4:11
  rejection
• 4:12
  returns.
• 4:13
  We
• 4:13
  are
• 4:13
  living
• 4:13
  and
• 4:14
  breathing
• 4:14
  this
• 4:14
  data
• 4:15
  on
• 4:15
  a
• 4:15
  daily
• 4:15
  basis
• 4:16
  to
• 4:16
  make
• 4:16
  decisions,
• 4:16
  but
• 4:17
  as
• 4:17
  are
• 4:17
  the
• 4:17
  buying
• 4:17
  teams
• 4:18
  and
• 4:18
  the
• 4:18
  commercial
• 4:18
  teams.
• 4:19
  We're
• 4:19
  an
• 4:19
  online
• 4:19
  only
• 4:20
  business,
• 4:20
  so
• 4:20
  we're
• 4:21
  fortunate
• 4:21
  enough
• 4:22
  that
• 4:22
  we've
• 4:22
  got
• 4:22
  that
• 4:22
  great
• 4:23
  digital
• 4:23
  story.
• 4:24
  You
• 4:24
  can
• 4:24
  fully
• 4:25
  monitor
• 4:25
  a
• 4:25
  customer's
• 4:26
  journey.
• 4:26
  Everything's
• 4:27
  there.
• 4:28
  If
• 4:28
  a
• 4:28
  customer
• 4:28
  walks
• 4:28
  into
• 4:29
  a
• 4:29
  store
• 4:29
  and
• 4:29
  leaves,
• 4:29
  you'll
• 4:30
  never
• 4:30
  know.
• 4:30
  Whereas
• 4:31
  online
• 4:31
  we
• 4:31
  have
• 4:31
  that.
• 4:32
  So
• 4:32
  it's
• 4:32
  an
• 4:32
  amazing
• 4:32
  data
• 4:33
  to.
• 4:33
  To
• 4:33
  track.
• 4:33
  Did
• 4:33
  you
• 4:33
  ever
• 4:34
  think
• 4:34
  back
• 4:34
  in
• 4:34
  your
• 4:34
  buying
• 4:35
  days,
• 4:35
  your
• 4:35
  early
• 4:35
  buying
• 4:36
  days,
• 4:36
  that
• 4:36
  you'd
• 4:36
  be
• 4:36
  as
• 4:37
  focused
• 4:37
  on
• 4:37
  data
• 4:37
  as
• 4:38
  you
• 4:38
  are
• 4:38
  right
• 4:38
  now?
• 4:39
  Wow.
• 4:39
  I
• 4:40
  don't
• 4:40
  think
• 4:40
  I
• 4:40
  ever
• 4:40
  would
• 4:41
  have.
• 4:41
  No,
• 4:41
  probably
• 4:42
  not.
• 4:42
  When
• 4:42
  I
• 4:42
  was
• 4:42
  in
• 4:42
  a
• 4:43
  factory
• 4:43
  in
• 4:43
  China
• 4:44
  negotiating
• 4:44
  dresses
• 4:45
  and
• 4:45
  T
• 4:45
  shirts
• 4:45
  and
• 4:45
  talking
• 4:46
  about
• 4:46
  having
• 4:46
  a
• 4:46
  fight
• 4:47
  about
• 4:47
  whether
• 4:47
  polka
• 4:47
  dots
• 4:48
  are
• 4:48
  going
• 4:48
  to
• 4:48
  be
• 4:48
  more
• 4:48
  successful
• 4:49
  with
• 4:49
  my
• 4:49
  designer
• 4:49
  than
• 4:49
  a
• 4:50
  stripe.
• 4:50
  Right.
• 4:51
  No
• 4:51
  is
• 4:51
  the
• 4:52
  answer.
• 4:52
  And
• 4:53
  it's
• 4:53
  a
• 4:53
  new
• 4:53
  muscle.
• 4:54
  Right.
• 4:54
  I
• 4:54
  was
• 4:54
  a
• 4:54
  buyer
• 4:55
  when
• 4:55
  we
• 4:55
  would
• 4:55
  handwrite
• 4:56
  paper
• 4:56
  orders
• 4:57
  in
• 4:57
  factories,
• 4:57
  it
• 4:57
  was
• 4:57
  the
• 4:58
  most
• 4:58
  amazingly
• 4:58
  agile
• 4:59
  way
• 4:59
  in
• 4:59
  which
• 4:59
  we
• 5:00
  could
• 5:00
  buy
• 5:00
  and
• 5:00
  negotiate.
• 5:01
  But
• 5:01
  absolutely
• 5:02
  not.
• 5:03
  Everything
• 5:03
  was.
• 5:03
  Was
• 5:03
  very
• 5:04
  manual,
• 5:04
  everything
• 5:05
  was
• 5:05
  very
• 5:06
  gut
• 5:06
  feeling.
• 5:06
  And
• 5:07
  being
• 5:07
  a
• 5:07
  buyer
• 5:07
  is
• 5:07
  about
• 5:08
  that
• 5:08
  passion
• 5:08
  and
• 5:08
  drive.
• 5:09
  And
• 5:09
  I've
• 5:09
  got
• 5:09
  this
• 5:09
  feeling
• 5:10
  this
• 5:10
  is
• 5:10
  going
• 5:10
  to
• 5:10
  be
• 5:10
  big.
• 5:10
  I'm
• 5:11
  going
• 5:11
  to
• 5:11
  take
• 5:11
  a
• 5:11
  hit
• 5:11
  on
• 5:11
  it,
• 5:11
  I'm
• 5:12
  going
• 5:12
  to
• 5:12
  take
• 5:12
  a
• 5:12
  punt.
• 5:12
  Whereas
• 5:13
  in
• 5:13
  my
• 5:13
  world,
• 5:13
  you
• 5:13
  absolutely
• 5:14
  cannot
• 5:14
  do
• 5:14
  that.
• 5:15
  It's
• 5:15
  got
• 5:15
  to
• 5:15
  be
• 5:15
  fact
• 5:15
  and
• 5:16
  it's
• 5:16
  got
• 5:16
  to.
• 5:16
  You've
• 5:17
  got
• 5:17
  to
• 5:17
  have
• 5:17
  the
• 5:17
  data
• 5:17
  to
• 5:17
  back
• 5:18
  it
• 5:18
  up.
• 5:18
  So
• 5:18
  no
• 5:18
  is
• 5:18
  the
• 5:19
  answer,
• 5:19
  but
• 5:19
  I
• 5:19
  wouldn't
• 5:20
  have
• 5:20
  it
• 5:20
  any
• 5:20
  other
• 5:20
  way
• 5:20
  now.
• 5:21
  Customers
• 5:21
  demanding
• 5:21
  it.
• 5:22
  The
• 5:22
  way
• 5:23
  the
• 5:23
  customer's
• 5:23
  interacting
• 5:24
  with
• 5:24
  us
• 5:24
  digitally
• 5:24
  is
• 5:25
  demanding
• 5:25
  it
• 5:25
  as
• 5:25
  well.
• 5:26
  So,
• 5:26
  all
• 5:26
  right,
• 5:26
  you
• 5:27
  kind
• 5:27
  of
• 5:27
  alluded
• 5:27
  to
• 5:27
  this,
• 5:28
  but
• 5:28
  I
• 5:28
  want
• 5:28
  to
• 5:28
  call
• 5:28
  it
• 5:28
  out
• 5:28
  for
• 5:29
  my
• 5:29
  audience.
• 5:29
  In
• 5:29
  the
• 5:29
  us,
• 5:31
  the
• 5:31
  group
• 5:31
  rebranded
• 5:32
  from
• 5:32
  the
• 5:33
  Boohoo
• 5:33
  Group
• 5:33
  to
• 5:33
  Debenham
• 5:34
  Group
• 5:34
  in,
• 5:35
  I
• 5:35
  think
• 5:35
  it
• 5:35
  was
• 5:35
  March
• 5:35
  of
• 5:36
  2025.
• 5:36
  Is
• 5:36
  that
• 5:36
  right?
• 5:37
  Correct.
• 5:38
  And
• 5:38
  in
• 5:39
  so
• 5:39
  doing,
• 5:39
  it
• 5:40
  pivoted
• 5:40
  to
• 5:40
  an
• 5:40
  online
• 5:41
  marketplace
• 5:41
  model
• 5:42
  exclusively.
• 5:42
  Right,
• 5:43
  so
• 5:43
  what's
• 5:44
  different
• 5:44
  about
• 5:44
  the
• 5:44
  company
• 5:45
  now
• 5:45
  versus
• 5:46
  when
• 5:46
  that
• 5:46
  announcement
• 5:47
  was
• 5:47
  made?
• 5:47
  Yeah,
• 5:48
  good
• 5:48
  question.
• 5:48
  So
• 5:49
  I
• 5:49
  think,
• 5:49
  look,
• 5:49
  we're
• 5:50
  a
• 5:51
  hub
• 5:51
  of
• 5:51
  five
• 5:51
  incredible
• 5:52
  brands
• 5:52
  and
• 5:53
  we
• 5:53
  had
• 5:53
  a
• 5:53
  new
• 5:53
  CEO
• 5:54
  start
• 5:55
  in
• 5:55
  November
• 5:55
  2024
• 5:56
  and
• 5:56
  we've
• 5:56
  done
• 5:56
  some
• 5:57
  incredible
• 5:57
  things
• 5:57
  since
• 5:58
  then
• 5:58
  as
• 5:58
  part
• 5:58
  of
• 5:59
  the
• 5:59
  strategy
• 5:59
  as
• 5:59
  well.
• 5:59
  There
• 6:00
  was
• 6:00
  a
• 6:00
  massive
• 6:00
  ESG
• 6:01
  strategy
• 6:01
  that
• 6:01
  we
• 6:02
  wanted
• 6:02
  to
• 6:02
  roll
• 6:02
  out
• 6:02
  and
• 6:02
  talk
• 6:03
  about
• 6:04
  under
• 6:04
  those
• 6:04
  big
• 6:05
  three
• 6:05
  pillars.
• 6:05
  Under
• 6:06
  environmental,
• 6:06
  we've
• 6:07
  done
• 6:07
  a
• 6:07
  great
• 6:07
  piece
• 6:07
  of
• 6:07
  work
• 6:08
  on
• 6:08
  our
• 6:08
  Net
• 6:08
  Zero
• 6:08
  transition
• 6:09
  plan.
• 6:09
  We've
• 6:09
  worked
• 6:10
  and
• 6:10
  partnered
• 6:10
  with
• 6:10
  the
• 6:10
  Carbon
• 6:11
  Trust.
• 6:11
  We
• 6:12
  picked
• 6:12
  three
• 6:12
  great
• 6:12
  partners
• 6:13
  under
• 6:13
  these
• 6:13
  pillars
• 6:14
  to
• 6:14
  work
• 6:14
  with.
• 6:14
  Under
• 6:15
  our
• 6:15
  social
• 6:15
  pillar,
• 6:16
  we
• 6:16
  partnered
• 6:16
  with
• 6:16
  pennies.
• 6:17
  And
• 6:17
  I've
• 6:17
  actually
• 6:17
  just
• 6:17
  been
• 6:18
  on
• 6:18
  a
• 6:18
  panel
• 6:18
  talking
• 6:18
  about
• 6:19
  pennies
• 6:19
  then.
• 6:19
  And
• 6:19
  the
• 6:20
  most
• 6:20
  incredible
• 6:21
  business,
• 6:21
  if
• 6:21
  anyone's
• 6:22
  not
• 6:22
  heard
• 6:22
  of
• 6:22
  it,
• 6:23
  and
• 6:23
  it
• 6:23
  facilitates
• 6:24
  micro
• 6:25
  donations
• 6:25
  to
• 6:26
  charities.
• 6:26
  And
• 6:27
  it
• 6:27
  basically
• 6:27
  means
• 6:27
  that
• 6:28
  when
• 6:28
  a
• 6:28
  customer
• 6:28
  is
• 6:28
  shopping
• 6:29
  with
• 6:29
  you,
• 6:29
  she
• 6:29
  has
• 6:29
  the
• 6:29
  option
• 6:30
  to
• 6:30
  round
• 6:30
  up
• 6:30
  her
• 6:30
  pennies
• 6:31
  to
• 6:31
  give
• 6:32
  to
• 6:32
  the
• 6:32
  nearest
• 6:32
  pound
• 6:32
  and
• 6:33
  you
• 6:33
  can
• 6:33
  donate
• 6:33
  it
• 6:33
  to
• 6:33
  the
• 6:34
  chosen
• 6:34
  charity.
• 6:35
  It
• 6:35
  can
• 6:35
  be
• 6:36
  30p.
• 6:36
  The
• 6:37
  customer
• 6:37
  feels
• 6:37
  like
• 6:37
  they've
• 6:38
  done
• 6:38
  a
• 6:38
  great
• 6:38
  thing.
• 6:38
  We've
• 6:39
  raised
• 6:39
  £250,000
• 6:41
  so
• 6:41
  far
• 6:41
  this
• 6:41
  year
• 6:41
  for
• 6:42
  British
• 6:42
  Heart
• 6:42
  Foundation.
• 6:43
  850,000
• 6:44
  of
• 6:44
  our
• 6:45
  customers
• 6:45
  have
• 6:46
  just
• 6:46
  chosen
• 6:46
  to
• 6:46
  do
• 6:47
  that.
• 6:47
  So
• 6:47
  this
• 6:48
  ESG
• 6:48
  strategy
• 6:49
  space
• 6:49
  has
• 6:49
  been
• 6:49
  a
• 6:50
  massive
• 6:50
  part
• 6:50
  of
• 6:50
  this.
• 6:51
  Our
• 6:51
  customer
• 6:51
  cares,
• 6:51
  our
• 6:52
  customer
• 6:52
  needs
• 6:52
  it,
• 6:52
  our
• 6:53
  customer
• 6:53
  expects
• 6:53
  it.
• 6:54
  Retailers
• 6:55
  should
• 6:55
  absolutely
• 6:56
  be
• 6:56
  doing
• 6:56
  it.
• 6:56
  It
• 6:56
  is
• 6:57
  a
• 6:57
  given
• 6:57
  moving
• 6:57
  forward.
• 6:58
  And
• 6:58
  then
• 6:58
  under
• 6:59
  our
• 6:59
  governance
• 6:59
  pillar,
• 6:59
  we've
• 7:00
  partnered
• 7:00
  with
• 7:00
  Segura
• 7:01
  and
• 7:02
  we're
• 7:02
  sort
• 7:02
  of
• 7:02
  on
• 7:03
  phase
• 7:03
  two
• 7:03
  now
• 7:03
  of
• 7:03
  our
• 7:04
  supply
• 7:04
  chain
• 7:04
  transparency.
• 7:05
  Full
• 7:05
  tiers.
• 7:06
  We
• 7:06
  currently
• 7:07
  audit,
• 7:07
  map,
• 7:07
  publish
• 7:08
  all
• 7:08
  of
• 7:08
  our
• 7:08
  tier
• 7:08
  one
• 7:09
  manufacturing
• 7:09
  sites.
• 7:10
  We're
• 7:10
  just
• 7:10
  in
• 7:10
  the
• 7:10
  process
• 7:10
  of
• 7:11
  doing
• 7:11
  every
• 7:11
  further
• 7:11
  tier
• 7:12
  which
• 7:12
  is
• 7:12
  going
• 7:12
  to
• 7:12
  get
• 7:13
  us
• 7:13
  in
• 7:13
  great
• 7:13
  stead
• 7:14
  ready
• 7:14
  for
• 7:14
  Digital
• 7:14
  Product
• 7:15
  Passport
• 7:15
  and
• 7:15
  it's
• 7:15
  sort
• 7:15
  of
• 7:16
  getting
• 7:16
  one
• 7:16
  step
• 7:16
  ahead.
• 7:16
  So
• 7:17
  as
• 7:17
  part
• 7:17
  of
• 7:18
  the
• 7:18
  broader
• 7:18
  rebrand,
• 7:19
  Debenhams
• 7:20
  is
• 7:20
  an
• 7:20
  incredibly
• 7:21
  legacy
• 7:21
  heritage
• 7:22
  British
• 7:22
  brand.
• 7:23
  We
• 7:23
  would
• 7:24
  be
• 7:24
  foolish
• 7:24
  not
• 7:24
  to
• 7:25
  have
• 7:25
  pulled
• 7:25
  on
• 7:25
  that
• 7:25
  name
• 7:25
  when
• 7:26
  we
• 7:26
  acquired
• 7:26
  the
• 7:26
  brand.
• 7:27
  It
• 7:27
  is
• 7:27
  incredible.
• 7:28
  People
• 7:28
  have
• 7:28
  been
• 7:28
  shopping
• 7:28
  with
• 7:29
  us
• 7:29
  for
• 7:29
  hundreds
• 7:29
  of
• 7:29
  years.
• 7:30
  That
• 7:30
  was
• 7:30
  a
• 7:30
  no
• 7:31
  brainer
• 7:31
  for
• 7:31
  us
• 7:31
  from
• 7:32
  a
• 7:32
  strategic
• 7:32
  move.
• 7:33
  Oh,
• 7:33
  yeah.
• 7:33
  I
• 7:33
  guess
• 7:33
  from
• 7:34
  the
• 7:34
  us.
• 7:35
  Yeah.
• 7:35
  It
• 7:35
  probably
• 7:36
  it's
• 7:36
  the
• 7:36
  most
• 7:37
  everyone,
• 7:37
  you
• 7:37
  know
• 7:38
  in
• 7:38
  the
• 7:38
  UK
• 7:38
  will
• 7:39
  have
• 7:39
  someone
• 7:39
  in
• 7:39
  their
• 7:40
  family
• 7:40
  that's
• 7:40
  been
• 7:40
  in
• 7:40
  a
• 7:41
  Debenham
• 7:41
  store
• 7:42
  and
• 7:42
  lived
• 7:42
  and
• 7:43
  had
• 7:43
  a
• 7:43
  coffee
• 7:43
  there
• 7:43
  and
• 7:44
  been
• 7:44
  for
• 7:44
  a
• 7:44
  cake
• 7:44
  with
• 7:44
  their
• 7:44
  nan
• 7:45
  there,
• 7:45
  or
• 7:45
  bought
• 7:46
  suit
• 7:46
  from
• 7:46
  there
• 7:47
  or
• 7:47
  bought
• 7:47
  Christmas
• 7:47
  presents
• 7:48
  from
• 7:48
  there.
• 7:48
  So
• 7:48
  it
• 7:49
  was
• 7:49
  the
• 7:49
  most
• 7:49
  amazing
• 7:49
  brand
• 7:50
  and
• 7:50
  the
• 7:50
  name
• 7:51
  really
• 7:51
  resonates
• 7:51
  with
• 7:52
  everyone
• 7:52
  here
• 7:52
  in
• 7:52
  the
• 7:52
  UK
• 7:53
  and
• 7:53
  hopefully
• 7:53
  globally
• 7:53
  as
• 7:54
  well.
• 7:54
  So
• 7:54
  the
• 7:54
  biggest
• 7:55
  part
• 7:55
  of
• 7:55
  that
• 7:55
  change
• 7:55
  in
• 7:56
  my
• 7:56
  world
• 7:56
  has
• 7:56
  been
• 7:56
  our
• 7:56
  new
• 7:57
  ESG
• 7:57
  strategy,
• 7:57
  which
• 7:58
  we
• 7:58
  announced
• 7:58
  last
• 7:58
  year.
• 7:59
  We're
• 7:59
  one
• 7:59
  year
• 7:59
  into
• 8:00
  it
• 8:00
  and
• 8:00
  we've
• 8:00
  made
• 8:00
  some,
• 8:00
  some
• 8:01
  amazing
• 8:01
  movements.
• 8:02
  Got
• 8:02
  it.
• 8:03
  All
• 8:03
  right,
• 8:03
  so
• 8:03
  you
• 8:03
  mentioned
• 8:03
  the
• 8:04
  digital
• 8:04
  passport.
• 8:05
  The
• 8:05
  digital
• 8:05
  product
• 8:05
  passport,
• 8:06
  I
• 8:06
  should
• 8:06
  say.
• 8:07
  And
• 8:07
  you're
• 8:07
  on
• 8:07
  record
• 8:08
  as
• 8:08
  saying
• 8:08
  you're
• 8:08
  pretty,
• 8:08
  you're
• 8:09
  pretty
• 8:09
  confident
• 8:09
  you've
• 8:10
  done
• 8:10
  everything
• 8:10
  you
• 8:11
  can
• 8:12
  and
• 8:12
  that
• 8:12
  there's,
• 8:12
  if
• 8:12
  there's
• 8:13
  anything
• 8:13
  new
• 8:13
  that
• 8:13
  gets
• 8:13
  thrown
• 8:14
  out
• 8:14
  around
• 8:14
  that,
• 8:14
  that
• 8:15
  you
• 8:15
  guys
• 8:15
  are
• 8:15
  going
• 8:15
  to
• 8:15
  be
• 8:15
  able
• 8:15
  to
• 8:15
  jump
• 8:16
  on
• 8:16
  it.
• 8:16
  So,
• 8:16
  so
• 8:17
  what
• 8:17
  is
• 8:17
  the,
• 8:17
  I'm
• 8:18
  curious
• 8:18
  what,
• 8:19
  what
• 8:19
  creates
• 8:19
  that
• 8:20
  confidence
• 8:20
  and
• 8:20
  then
• 8:20
  also
• 8:20
  what
• 8:21
  is
• 8:21
  the
• 8:21
  business
• 8:21
  case
• 8:21
  for
• 8:22
  trying
• 8:22
  to,
• 8:22
  it
• 8:22
  sounds
• 8:22
  like
• 8:22
  get
• 8:23
  ahead
• 8:23
  of
• 8:23
  the
• 8:23
  legislation
• 8:24
  versus,
• 8:25
  you
• 8:25
  know,
• 8:25
  sort
• 8:25
  of
• 8:25
  react
• 8:25
  to
• 8:26
  it
• 8:26
  and
• 8:26
  just
• 8:26
  be
• 8:26
  complaining.
• 8:26
  Compliance
• 8:27
  even?
• 8:27
  Absolutely.
• 8:28
  And
• 8:28
  I
• 8:28
  think,
• 8:28
  look,
• 8:29
  the,
• 8:29
  the
• 8:29
  date
• 8:29
  for
• 8:30
  the,
• 8:30
  the
• 8:30
  live
• 8:30
  date
• 8:31
  for
• 8:31
  DPP
• 8:31
  keeps
• 8:32
  changing
• 8:32
  and
• 8:32
  I
• 8:32
  think
• 8:32
  that
• 8:32
  doesn't
• 8:33
  help
• 8:33
  because
• 8:33
  everyone's
• 8:34
  sort
• 8:34
  of
• 8:34
  panicking.
• 8:35
  Not
• 8:35
  panicking,
• 8:35
  panicking.
• 8:36
  The
• 8:36
  challenge
• 8:36
  with
• 8:36
  not
• 8:37
  knowing
• 8:37
  what's
• 8:37
  coming
• 8:37
  your
• 8:38
  way
• 8:38
  is
• 8:38
  how
• 8:38
  prepared
• 8:39
  can
• 8:39
  you
• 8:39
  possibly
• 8:39
  be.
• 8:40
  You
• 8:40
  can
• 8:40
  just
• 8:41
  do
• 8:41
  everything
• 8:41
  you
• 8:42
  can.
• 8:42
  This
• 8:42
  starts
• 8:42
  at
• 8:43
  data.
• 8:43
  I
• 8:43
  referenced
• 8:43
  it
• 8:44
  before.
• 8:44
  If
• 8:44
  your
• 8:45
  data
• 8:45
  and
• 8:45
  you
• 8:46
  don't
• 8:46
  have
• 8:46
  visibility
• 8:46
  of
• 8:47
  everything
• 8:47
  within
• 8:47
  your
• 8:47
  supply
• 8:48
  chain,
• 8:48
  you
• 8:48
  will
• 8:48
  not
• 8:48
  be
• 8:49
  ready
• 8:49
  for
• 8:49
  a
• 8:49
  digital
• 8:49
  product
• 8:49
  passport.
• 8:50
  We
• 8:50
  don't
• 8:51
  know
• 8:51
  what
• 8:51
  it's
• 8:51
  going
• 8:52
  to
• 8:52
  look
• 8:52
  like,
• 8:52
  but
• 8:52
  I
• 8:52
  am
• 8:53
  confident
• 8:53
  that
• 8:53
  by
• 8:54
  that
• 8:54
  point
• 8:54
  we
• 8:54
  will
• 8:54
  have
• 8:55
  all
• 8:55
  of
• 8:55
  our
• 8:55
  supply
• 8:55
  supply
• 8:55
  chain
• 8:56
  tier
• 8:56
  mapped.
• 8:56
  We
• 8:57
  will
• 8:57
  know
• 8:57
  where
• 8:57
  everything
• 8:57
  in
• 8:58
  our
• 8:58
  supply
• 8:58
  chain
• 8:58
  is
• 8:58
  made.
• 8:59
  My
• 8:59
  plan
• 8:59
  is
• 9:00
  to
• 9:00
  pilot
• 9:00
  digital
• 9:00
  product
• 9:01
  passport
• 9:01
  on
• 9:01
  one
• 9:01
  of
• 9:02
  our
• 9:02
  brands.
• 9:02
  That
• 9:03
  would
• 9:03
  be
• 9:03
  my
• 9:03
  advice
• 9:03
  to
• 9:03
  any
• 9:04
  retailers
• 9:04
  out
• 9:04
  there.
• 9:05
  Pilot
• 9:05
  it
• 9:05
  on
• 9:05
  a
• 9:06
  department.
• 9:06
  So
• 9:06
  if
• 9:06
  you're
• 9:06
  one
• 9:07
  store
• 9:07
  or
• 9:07
  you're
• 9:07
  one
• 9:07
  website,
• 9:08
  pick
• 9:08
  a
• 9:08
  category,
• 9:09
  pick
• 9:09
  tops
• 9:09
  or
• 9:09
  pick
• 9:10
  dresses
• 9:10
  or
• 9:10
  pick
• 9:10
  one
• 9:11
  supplier
• 9:11
  and
• 9:11
  one
• 9:11
  factory
• 9:12
  to
• 9:12
  do
• 9:12
  it
• 9:12
  for
• 9:12
  you.
• 9:13
  Contain
• 9:13
  it,
• 9:13
  trial
• 9:14
  it
• 9:14
  all
• 9:14
  the
• 9:14
  way
• 9:14
  through.
• 9:15
  Get
• 9:15
  all
• 9:15
  of
• 9:16
  your
• 9:16
  team
• 9:16
  and
• 9:16
  colleagues
• 9:16
  bought
• 9:17
  in
• 9:17
  to
• 9:17
  trial
• 9:17
  it,
• 9:17
  to
• 9:18
  order,
• 9:18
  scan
• 9:18
  it,
• 9:19
  map
• 9:19
  it,
• 9:20
  start
• 9:20
  small
• 9:21
  now
• 9:21
  before
• 9:22
  it
• 9:22
  becomes
• 9:23
  official
• 9:23
  that
• 9:23
  you
• 9:23
  have
• 9:23
  to
• 9:24
  do
• 9:24
  it.
• 9:24
  Give
• 9:24
  it
• 9:24
  a
• 9:24
  trial,
• 9:25
  give
• 9:25
  it
• 9:25
  a
• 9:25
  test,
• 9:25
  get
• 9:26
  a
• 9:26
  labeling
• 9:26
  provider,
• 9:27
  work
• 9:27
  with
• 9:27
  someone
• 9:27
  that
• 9:27
  you're
• 9:28
  confident
• 9:28
  can
• 9:28
  do
• 9:28
  it
• 9:28
  properly.
• 9:29
  There's
• 9:29
  also
• 9:30
  loads
• 9:30
  of
• 9:30
  third
• 9:30
  party
• 9:31
  companies
• 9:31
  out
• 9:31
  there
• 9:31
  that,
• 9:32
  that
• 9:32
  are
• 9:32
  doing
• 9:32
  a
• 9:32
  great
• 9:33
  job
• 9:33
  of
• 9:33
  this
• 9:33
  and
• 9:33
  have
• 9:33
  really
• 9:34
  created
• 9:34
  great
• 9:34
  tech
• 9:35
  stacks
• 9:35
  and
• 9:35
  AI
• 9:35
  that
• 9:36
  are
• 9:36
  reading
• 9:36
  all
• 9:36
  of
• 9:36
  this
• 9:36
  information
• 9:37
  for
• 9:37
  you.
• 9:38
  Do
• 9:38
  some
• 9:38
  research
• 9:38
  and
• 9:39
  some
• 9:39
  benchmarking
• 9:39
  about
• 9:40
  who's
• 9:40
  out
• 9:40
  there
• 9:40
  that
• 9:40
  you
• 9:40
  could
• 9:41
  partner
• 9:41
  with.
• 9:41
  Or
• 9:42
  start
• 9:42
  briefing
• 9:42
  your
• 9:42
  internal
• 9:43
  tech
• 9:43
  teams
• 9:44
  now
• 9:44
  to
• 9:44
  get
• 9:44
  ready
• 9:45
  and
• 9:45
  geared
• 9:45
  up.
• 9:45
  Because
• 9:45
  actually
• 9:46
  the
• 9:46
  tech
• 9:46
  behind
• 9:46
  it,
• 9:47
  the
• 9:47
  hardest
• 9:48
  part,
• 9:49
  knowing
• 9:49
  who
• 9:49
  your
• 9:49
  supplier
• 9:50
  is,
• 9:50
  having
• 9:50
  relationships
• 9:50
  with
• 9:51
  them
• 9:51
  and
• 9:51
  telling
• 9:51
  them
• 9:51
  what
• 9:51
  they
• 9:51
  need
• 9:52
  to
• 9:52
  do
• 9:52
  is
• 9:52
  one
• 9:52
  thing.
• 9:53
  Working
• 9:53
  with
• 9:53
  them
• 9:54
  to
• 9:54
  get
• 9:54
  it
• 9:54
  right
• 9:54
  to
• 9:54
  put
• 9:55
  the
• 9:55
  correct
• 9:55
  label
• 9:55
  on
• 9:55
  is
• 9:56
  another
• 9:56
  thing.
• 9:56
  Giving
• 9:57
  it
• 9:57
  to
• 9:57
  your
• 9:57
  customer
• 9:57
  and
• 9:58
  telling
• 9:58
  her
• 9:58
  what
• 9:58
  to
• 9:58
  do
• 9:58
  from
• 9:58
  the
• 9:59
  website
• 9:59
  is
• 9:59
  one
• 9:59
  thing,
• 9:59
  but
• 10:00
  the
• 10:00
  tech
• 10:00
  and
• 10:00
  the
• 10:00
  data
• 10:01
  behind
• 10:01
  it,
• 10:01
  it's
• 10:02
  a
• 10:02
  QR
• 10:02
  code,
• 10:02
  the
• 10:02
  data's
• 10:03
  got
• 10:03
  to
• 10:03
  be
• 10:03
  Correct.
• 10:04
  And
• 10:04
  what
• 10:04
  I'm
• 10:05
  most
• 10:05
  excited
• 10:05
  for
• 10:05
  as
• 10:05
  well
• 10:06
  with
• 10:06
  the
• 10:06
  DPP
• 10:06
  is
• 10:07
  the
• 10:07
  after
• 10:08
  of
• 10:08
  it.
• 10:08
  So
• 10:08
  the
• 10:08
  circularity
• 10:09
  element,
• 10:10
  so
• 10:10
  our
• 10:10
  customers
• 10:11
  can
• 10:11
  sell
• 10:11
  it
• 10:11
  on
• 10:11
  Vinted,
• 10:12
  and
• 10:12
  I
• 10:12
  want
• 10:12
  them
• 10:12
  to
• 10:12
  put
• 10:12
  that
• 10:13
  in
• 10:13
  their
• 10:13
  dpp.
• 10:14
  It's
• 10:14
  not
• 10:14
  just
• 10:14
  about
• 10:15
  the
• 10:15
  supply
• 10:15
  chain
• 10:15
  part
• 10:16
  and
• 10:16
  about
• 10:16
  them
• 10:17
  telling
• 10:17
  us
• 10:17
  and
• 10:18
  us
• 10:18
  giving
• 10:18
  visibility
• 10:19
  to
• 10:19
  our
• 10:19
  consumers
• 10:19
  of
• 10:20
  where
• 10:20
  it
• 10:20
  was
• 10:20
  made,
• 10:20
  where
• 10:20
  the
• 10:21
  cotton
• 10:21
  came
• 10:21
  from,
• 10:21
  where
• 10:21
  the
• 10:22
  fabric
• 10:22
  came
• 10:22
  from.
• 10:23
  It's
• 10:23
  the
• 10:23
  end
• 10:23
  of
• 10:23
  life,
• 10:24
  actually.
• 10:24
  Then
• 10:24
  sell
• 10:24
  it
• 10:25
  on
• 10:25
  Vinted,
• 10:25
  tell
• 10:25
  us
• 10:26
  who
• 10:26
  you
• 10:26
  sold
• 10:26
  it
• 10:26
  to
• 10:26
  when
• 10:26
  you
• 10:27
  buy
• 10:27
  it
• 10:27
  on
• 10:27
  Vinted,
• 10:27
  scan
• 10:28
  it
• 10:28
  again,
• 10:28
  and
• 10:28
  then
• 10:29
  we
• 10:29
  can
• 10:29
  see
• 10:29
  that
• 10:30
  these
• 10:30
  customers
• 10:30
  are
• 10:30
  then
• 10:31
  selling
• 10:31
  and
• 10:31
  reusing
• 10:31
  and
• 10:32
  repurposing.
• 10:32
  So
• 10:33
  I
• 10:33
  think
• 10:33
  the
• 10:33
  exciting
• 10:33
  part
• 10:33
  for
• 10:34
  me
• 10:34
  also
• 10:34
  is
• 10:34
  that
• 10:34
  afterlife
• 10:35
  pit
• 10:35
  and
• 10:35
  the
• 10:35
  circularity
• 10:36
  piece,
• 10:36
  which
• 10:36
  feels
• 10:37
  really
• 10:37
  exciting,
• 10:37
  which
• 10:38
  gives.
• 10:38
  Yeah,
• 10:38
  that's
• 10:39
  really
• 10:39
  good
• 10:39
  advice.
• 10:40
  That's
• 10:40
  really
• 10:40
  interesting
• 10:40
  to
• 10:40
  hear
• 10:41
  you
• 10:41
  say
• 10:41
  that
• 10:41
  too,
• 10:41
  about,
• 10:41
  you
• 10:41
  know,
• 10:42
  pick
• 10:42
  an
• 10:42
  area,
• 10:43
  pick
• 10:43
  an
• 10:43
  apartment,
• 10:44
  pick
• 10:44
  a
• 10:44
  factory
• 10:44
  relationship,
• 10:45
  whatever
• 10:45
  it
• 10:45
  is.
• 10:45
  I'm
• 10:46
  curious,
• 10:46
  so
• 10:46
  how.
• 10:46
  Because
• 10:47
  you're
• 10:47
  running
• 10:47
  a
• 10:47
  marketplace
• 10:48
  too,
• 10:49
  where,
• 10:49
  you
• 10:49
  know,
• 10:50
  certain
• 10:50
  things
• 10:50
  in
• 10:50
  the
• 10:50
  marketplace
• 10:51
  are
• 10:51
  easier
• 10:51
  to
• 10:51
  control
• 10:51
  than,
• 10:52
  say,
• 10:52
  the
• 10:52
  things
• 10:52
  that
• 10:52
  you
• 10:53
  control
• 10:53
  directly
• 10:53
  as
• 10:54
  the
• 10:54
  retailer
• 10:54
  themselves.
• 10:55
  What
• 10:55
  are
• 10:55
  some
• 10:55
  of
• 10:56
  the
• 10:56
  dynamics
• 10:56
  your
• 10:56
  advice
• 10:57
  you'd
• 10:57
  have
• 10:57
  in
• 10:58
  terms
• 10:58
  of,
• 10:58
  you
• 10:58
  know,
• 10:58
  corralling?
• 10:59
  I
• 10:59
  don't.
• 11:00
  I'll
• 11:00
  say
• 11:00
  corralling.
• 11:01
  Corralling
• 11:01
  the
• 11:01
  marketplace
• 11:02
  vendors
• 11:02
  onto
• 11:03
  what
• 11:03
  you're
• 11:03
  trying
• 11:03
  to
• 11:03
  do
• 11:03
  as
• 11:04
  well
• 11:04
  for
• 11:04
  the
• 11:04
  dpp.
• 11:04
  And
• 11:05
  this
• 11:05
  is
• 11:05
  back
• 11:05
  to
• 11:05
  bringing
• 11:06
  them
• 11:06
  on
• 11:06
  the
• 11:06
  journey.
• 11:06
  What
• 11:06
  you
• 11:07
  don't
• 11:07
  want
• 11:07
  to
• 11:07
  do
• 11:07
  is
• 11:07
  in
• 11:08
  a
• 11:08
  year's
• 11:08
  time,
• 11:08
  if
• 11:08
  you
• 11:09
  work
• 11:09
  on
• 11:09
  a
• 11:10
  marketplace
• 11:10
  platform,
• 11:11
  be
• 11:11
  reaching
• 11:11
  out
• 11:11
  and
• 11:12
  telling
• 11:12
  them
• 11:12
  they
• 11:12
  need
• 11:12
  to
• 11:12
  do
• 11:13
  something.
• 11:13
  They
• 11:13
  should
• 11:14
  know
• 11:14
  already
• 11:14
  because
• 11:14
  a
• 11:15
  lot
• 11:15
  of
• 11:15
  partners
• 11:15
  and
• 11:15
  people
• 11:15
  will
• 11:16
  be
• 11:16
  working
• 11:16
  with
• 11:16
  everybody
• 11:17
  else.
• 11:17
  And
• 11:17
  this
• 11:18
  legislation
• 11:18
  isn't
• 11:19
  new
• 11:19
  and
• 11:19
  fresh.
• 11:19
  However,
• 11:20
  bring
• 11:20
  them
• 11:20
  on
• 11:20
  the
• 11:21
  journey.
• 11:21
  We
• 11:21
  started
• 11:21
  having
• 11:22
  conversations.
• 11:22
  You
• 11:23
  know,
• 11:23
  this
• 11:23
  is
• 11:23
  coming.
• 11:23
  What
• 11:24
  are
• 11:24
  your
• 11:24
  plans?
• 11:25
  Presentations,
• 11:26
  talks,
• 11:27
  chats,
• 11:27
  engaging
• 11:28
  them,
• 11:28
  hearing
• 11:28
  their
• 11:28
  story.
• 11:29
  A
• 11:29
  lot
• 11:29
  of
• 11:30
  people
• 11:30
  will
• 11:30
  already
• 11:30
  be
• 11:30
  doing
• 11:30
  this,
• 11:31
  actually,
• 11:31
  because
• 11:31
  they've
• 11:32
  wanted
• 11:32
  to
• 11:32
  get
• 11:32
  one
• 11:32
  step
• 11:32
  ahead
• 11:33
  as
• 11:33
  well
• 11:33
  and
• 11:34
  are
• 11:34
  living
• 11:34
  and
• 11:34
  breathing
• 11:35
  it.
• 11:35
  So
• 11:35
  engaging
• 11:36
  them,
• 11:36
  conversations,
• 11:37
  finding
• 11:37
  out
• 11:38
  partners,
• 11:38
  maybe
• 11:39
  that
• 11:39
  aren't
• 11:39
  anywhere
• 11:39
  near
• 11:40
  on
• 11:40
  that
• 11:40
  journey.
• 11:40
  Tell
• 11:40
  them
• 11:41
  what
• 11:41
  you're
• 11:41
  doing.
• 11:41
  Recommend
• 11:42
  people
• 11:42
  that
• 11:42
  we've
• 11:42
  already
• 11:42
  benchmarked
• 11:43
  that
• 11:43
  could
• 11:43
  be
• 11:43
  good
• 11:43
  for
• 11:44
  them
• 11:44
  to
• 11:44
  work
• 11:44
  with.
• 11:44
  Recommend
• 11:45
  labeling
• 11:46
  companies,
• 11:46
  recommend
• 11:47
  people
• 11:47
  that
• 11:47
  they
• 11:47
  can
• 11:47
  support
• 11:48
  in
• 11:48
  terms
• 11:48
  of
• 11:48
  their
• 11:48
  supply
• 11:49
  chain.
• 11:49
  So
• 11:49
  engaging
• 11:50
  them
• 11:50
  as
• 11:50
  soon
• 11:50
  as
• 11:51
  you
• 11:51
  can,
• 11:51
  if
• 11:51
  you're
• 11:51
  doing
• 11:51
  that
• 11:52
  journey
• 11:52
  for
• 11:52
  Made
• 11:52
  to
• 11:52
  Order
• 11:53
  in
• 11:53
  parallel,
• 11:53
  because
• 11:53
  it's
• 11:54
  just
• 11:54
  as
• 11:54
  important
• 11:54
  and
• 11:55
  leaning
• 11:55
  on
• 11:55
  them
• 11:55
  for
• 11:56
  advice
• 11:56
  because
• 11:56
  surprisingly,
• 11:57
  a
• 11:57
  lot
• 11:57
  of
• 11:58
  them
• 11:58
  have
• 11:58
  already
• 11:58
  gone
• 11:59
  down
• 11:59
  that
• 11:59
  path.
• 11:59
  And
• 12:00
  on
• 12:00
  that
• 12:00
  journey.
• 12:00
  And
• 12:00
  until
• 12:01
  you
• 12:01
  ask,
• 12:01
  you
• 12:01
  won't
• 12:01
  know.
• 12:02
  So
• 12:02
  that's
• 12:03
  part
• 12:03
  of
• 12:03
  it
• 12:03
  as
• 12:03
  well.
• 12:03
  But
• 12:03
  my
• 12:03
  biggest,
• 12:04
  biggest,
• 12:04
  biggest
• 12:05
  takeaway.
• 12:05
  Data.
• 12:06
  Data,
• 12:06
  data.
• 12:07
  Sort
• 12:07
  your
• 12:07
  data
• 12:08
  out,
• 12:08
  get
• 12:08
  it
• 12:08
  clean,
• 12:09
  get
• 12:09
  it
• 12:09
  in
• 12:09
  one
• 12:09
  place.
• 12:10
  Make
• 12:10
  sure
• 12:10
  you've
• 12:10
  got
• 12:11
  visibility
• 12:11
  of
• 12:11
  your
• 12:11
  greenhouse
• 12:12
  gas
• 12:12
  emissions.
• 12:12
  Make
• 12:12
  sure
• 12:13
  you've
• 12:13
  got
• 12:13
  visibility
• 12:13
  of
• 12:14
  your
• 12:14
  packaging,
• 12:14
  your
• 12:14
  tier,
• 12:15
  mapping
• 12:15
  your
• 12:15
  supply
• 12:15
  chain.
• 12:16
  Start
• 12:16
  bringing
• 12:17
  your
• 12:17
  colleagues
• 12:17
  on
• 12:17
  the
• 12:17
  journey
• 12:18
  with
• 12:18
  you
• 12:18
  and
• 12:18
  the
• 12:18
  senior
• 12:19
  leadership.
• 12:19
  Right,
• 12:20
  well,
• 12:20
  it's
• 12:20
  so
• 12:21
  funny
• 12:21
  hearing
• 12:21
  you
• 12:21
  say
• 12:21
  that
• 12:21
  because
• 12:22
  like
• 12:22
  I
• 12:22
  can
• 12:22
  remember
• 12:22
  back
• 12:22
  in
• 12:22
  the
• 12:23
  day
• 12:23
  when
• 12:23
  I
• 12:23
  was
• 12:24
  heading
• 12:24
  up
• 12:24
  E
• 12:24
  commerce
• 12:25
  at
• 12:25
  Target
• 12:25
  or
• 12:25
  home
• 12:26
  furnishings
• 12:26
  E
• 12:27
  commerce
• 12:27
  at
• 12:27
  Target,
• 12:27
  like
• 12:28
  trying
• 12:28
  to
• 12:28
  get
• 12:28
  people
• 12:28
  around
• 12:29
  the
• 12:29
  idea
• 12:29
  of
• 12:29
  data.
• 12:30
  And
• 12:30
  now
• 12:30
  to
• 12:30
  be
• 12:30
  at
• 12:30
  these
• 12:31
  conferences
• 12:31
  and
• 12:31
  hearing
• 12:31
  it's
• 12:32
  like
• 12:32
  the
• 12:32
  primary
• 12:33
  focus
• 12:33
  of
• 12:33
  so
• 12:33
  many
• 12:33
  retail
• 12:34
  executives,
• 12:35
  just
• 12:35
  shows
• 12:35
  you
• 12:35
  how
• 12:35
  far
• 12:35
  we've
• 12:36
  come
• 12:36
  as
• 12:36
  an
• 12:36
  industry.
• 12:37
  All
• 12:37
  right,
• 12:37
  Sophie,
• 12:38
  so
• 12:38
  I'm
• 12:38
  going
• 12:38
  to
• 12:38
  put
• 12:38
  your
• 12:39
  feet
• 12:39
  to
• 12:39
  the
• 12:39
  fire
• 12:39
  here
• 12:39
  before
• 12:40
  I
• 12:40
  let
• 12:40
  you
• 12:40
  go,
• 12:42
  what
• 12:42
  needs
• 12:42
  to
• 12:43
  happen
• 12:44
  over
• 12:44
  the
• 12:44
  next
• 12:44
  three
• 12:45
  years
• 12:45
  for
• 12:45
  you
• 12:45
  to
• 12:46
  feel
• 12:46
  like
• 12:46
  you
• 12:46
  were
• 12:46
  successful
• 12:47
  in
• 12:47
  your
• 12:47
  job
• 12:47
  and
• 12:48
  that
• 12:48
  the
• 12:48
  ESG
• 12:49
  transformation
• 12:50
  happened
• 12:50
  to
• 12:50
  the
• 12:50
  degree
• 12:51
  that
• 12:51
  it
• 12:51
  should?
• 12:51
  Wow.
• 12:52
  Million
• 12:52
  dollar
• 12:53
  question.
• 12:53
  Well,
• 12:54
  if
• 12:54
  it's
• 12:54
  been
• 12:54
  really
• 12:54
  successful,
• 12:55
  I
• 12:55
  probably
• 12:55
  won't
• 12:56
  be
• 12:56
  here,
• 12:56
  so
• 12:56
  that's
• 12:56
  good.
• 12:57
  It
• 12:58
  will
• 12:58
  be
• 12:58
  running
• 12:58
  in
• 12:59
  slick
• 12:59
  operation
• 12:59
  without
• 13:00
  me.
• 13:00
  All
• 13:00
  my
• 13:00
  team
• 13:01
  will
• 13:01
  have
• 13:01
  supersed
• 13:02
  me
• 13:02
  because
• 13:02
  they're
• 13:02
  amazing
• 13:04
  team
• 13:04
  number
• 13:04
  one
• 13:04
  team
• 13:05
  colleagues,
• 13:06
  absolutely
• 13:07
  champion
• 13:07
  my
• 13:08
  team,
• 13:08
  make
• 13:08
  sure
• 13:08
  they've
• 13:09
  flown
• 13:09
  their
• 13:09
  flag
• 13:10
  under
• 13:11
  the
• 13:11
  three
• 13:11
  pillars
• 13:11
  that
• 13:12
  I
• 13:12
  mentioned.
• 13:12
  The
• 13:12
  pieces
• 13:12
  of
• 13:12
  work
• 13:13
  that
• 13:13
  we
• 13:13
  were
• 13:13
  doing
• 13:13
  are
• 13:13
  super
• 13:14
  important.
• 13:14
  We
• 13:15
  will
• 13:15
  be
• 13:15
  pretty
• 13:15
  much
• 13:15
  near
• 13:16
  enough
• 13:16
  our
• 13:16
  near
• 13:16
  term
• 13:17
  2030
• 13:18
  net
• 13:18
  zero
• 13:19
  target.
• 13:19
  So
• 13:19
  that
• 13:20
  will
• 13:20
  be
• 13:20
  a
• 13:20
  key
• 13:20
  thing
• 13:20
  if
• 13:21
  we're
• 13:21
  on
• 13:21
  track
• 13:21
  with
• 13:21
  achieving
• 13:22
  what
• 13:22
  we
• 13:22
  said
• 13:22
  we
• 13:22
  would
• 13:22
  there,
• 13:23
  so
• 13:23
  that
• 13:23
  that
• 13:23
  timing
• 13:24
  would
• 13:24
  probably
• 13:24
  be.
• 13:24
  Would
• 13:25
  be
• 13:25
  perfect.
• 13:25
  We
• 13:26
  will
• 13:26
  have
• 13:26
  succeeded
• 13:26
  on
• 13:27
  that
• 13:27
  journey
• 13:27
  and
• 13:27
  I'll
• 13:27
  be
• 13:27
  confident
• 13:28
  in
• 13:28
  that
• 13:28
  space
• 13:29
  under
• 13:29
  our
• 13:29
  social
• 13:30
  pillar.
• 13:30
  I've
• 13:30
  just
• 13:31
  loosely
• 13:31
  had
• 13:31
  a
• 13:31
  conversation
• 13:32
  with
• 13:32
  Pennies
• 13:32
  and
• 13:32
  we're
• 13:33
  going
• 13:33
  to
• 13:33
  aim
• 13:33
  for
• 13:33
  a
• 13:33
  million
• 13:33
  pounds
• 13:34
  this
• 13:34
  year
• 13:34
  in
• 13:34
  terms
• 13:34
  of
• 13:35
  social
• 13:35
  donations
• 13:36
  under
• 13:36
  our
• 13:36
  governance
• 13:37
  umbrella.
• 13:37
  That
• 13:37
  piece
• 13:38
  of
• 13:38
  work
• 13:38
  with
• 13:38
  Segura
• 13:38
  on
• 13:39
  supply
• 13:39
  chain
• 13:39
  mapping,
• 13:40
  digital
• 13:40
  product
• 13:40
  passports
• 13:41
  on
• 13:41
  everything.
• 13:42
  No
• 13:42
  brainer
• 13:43
  visibility
• 13:43
  of
• 13:43
  that,
• 13:44
  that
• 13:44
  whole
• 13:44
  piece
• 13:44
  for
• 13:44
  our
• 13:45
  customer.
• 13:45
  And
• 13:45
  also
• 13:46
  then
• 13:46
  bolting
• 13:47
  on
• 13:47
  the
• 13:47
  circularity
• 13:47
  piece
• 13:48
  at
• 13:48
  the
• 13:48
  end
• 13:48
  to
• 13:48
  showcase
• 13:49
  all
• 13:49
  of
• 13:49
  the
• 13:49
  work
• 13:49
  and
• 13:49
  everything
• 13:50
  that
• 13:50
  our
• 13:50
  customers
• 13:50
  can
• 13:50
  do
• 13:51
  to
• 13:51
  sell
• 13:51
  it
• 13:51
  on.
• 13:51
  So
• 13:52
  not
• 13:52
  much.
• 13:52
  Yeah,
• 13:52
  that's
• 13:53
  pretty.
• 13:53
  It's
• 13:53
  pretty
• 13:53
  well
• 13:53
  thought
• 13:54
  out
• 13:54
  though.
• 13:54
  But
• 13:54
  what,
• 13:54
  so
• 13:55
  after
• 13:55
  three
• 13:55
  years,
• 13:55
  what,
• 13:55
  they
• 13:55
  just
• 13:56
  put
• 13:56
  you
• 13:56
  out
• 13:56
  to
• 13:56
  pasture?
• 13:57
  What.
• 13:57
  What's
• 13:57
  going
• 13:57
  to
• 13:57
  happen?
• 13:58
  Well,
• 13:58
  there'll
• 13:58
  be
• 13:59
  something
• 13:59
  new,
• 13:59
  there'll
• 13:59
  be
• 13:59
  a
• 13:59
  new
• 13:59
  legislation,
• 14:00
  there'll
• 14:00
  be
• 14:00
  a
• 14:00
  new.
• 14:01
  There'll
• 14:01
  be
• 14:01
  a
• 14:01
  new
• 14:01
  tech
• 14:02
  will
• 14:02
  all
• 14:02
  be
• 14:02
  AI.
• 14:03
  It's
• 14:03
  never
• 14:03
  going
• 14:03
  to
• 14:03
  end,
• 14:04
  right?
• 14:04
  Yeah.
• 14:04
  There'll
• 14:04
  be
• 14:05
  something
• 14:05
  else,
• 14:05
  I'm
• 14:05
  sure.
• 14:05
  All
• 14:06
  right.
• 14:06
  Well,
• 14:06
  Sophie,
• 14:06
  thank
• 14:06
  you
• 14:07
  so
• 14:07
  much.
• 14:07
  Thank
• 14:07
  you.
• 14:07
  You're
• 14:08
  very
• 14:08
  welcome.
• 14:08
  I
• 14:08
  hope
• 14:09
  you
• 14:09
  enjoyed
• 14:09
  it.
• 14:09
  I
• 14:09
  sure
• 14:09
  did.
• 14:10
  Hope
• 14:10
  you
• 14:11
  listening
• 14:11
  back
• 14:11
  home
• 14:11
  did
• 14:12
  as
• 14:12
  well.
• 14:12
  Again,
• 14:12
  Sophie
• 14:13
  Rykoff
• 14:13
  of
• 14:14
  Debenhams
• 14:14
  Group,
• 14:15
  thanks
• 14:15
  for
• 14:15
  joining
• 14:16
  us
• 14:16
  today.
• 14:16
  Thanks
• 14:16
  to
• 14:17
  the
• 14:17
  Retail
• 14:17
  Technology
• 14:17
  show
• 14:18
  and
• 14:18
  to
• 14:18
  Fusion
• 14:19
  for
• 14:19
  sponsoring
• 14:19
  our
• 14:19
  content
• 14:20
  at
• 14:20
  the
• 14:20
  conference
• 14:20
  of
• 14:21
  all
• 14:21
  week
• 14:21
  long.
• 14:21
  And
• 14:22
  on
• 14:22
  behalf
• 14:22
  of
• 14:22
  all
• 14:22
  of
• 14:22
  us
• 14:23
  at
• 14:23
  omnitalk,
• 14:23
  as
• 14:24
  always,
• 14:24
  be
• 14:24
  careful
• 14:25
  out
• 14:25
  there.
• 14:25
  Thank
• 14:25
  you.
• 14:26
  Bye.