Latest / RedTech daily podcast - Powered by AI / Good to Great Insights and Latest Executive News
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
- 0:04I'm Marguerite Clark, here to bring you the latest updates in the global radio broadcast
- 0:09and digital audio industries.
- 0:12Today's focus includes two key stories: "Good to Great Lesson #3: Do less, commit longer" and
- 0:19"RCS Worldwide names Susan Larkin president and CEO."
- 0:26In today's "Good to Great" series, Ken Benson emphasizes a crucial strategy for radio
- 0:31success: doing less and committing longer.
- 0:34The common mistake in radio programming is quickly replacing ideas that do not yield
- 0:39immediate results.
- 0:41Instead, consistent repetition of fewer initiatives builds strong brand recognition.
- 0:47By focusing on a select few ideas and supporting them consistently, stations can
- 0:52create lasting memories and familiarity with their audience, ultimately strengthening their
- 0:56brand identity.
- 0:59In a significant leadership move, RCS Worldwide has appointed Susan Larkin as its new president
- 1:05and chief executive officer.
- 1:08Larkin will oversee the organization's extensive portfolio, which includes Media
- 1:12Monitors, Mediabase, and Florical Systems.
- 1:16Previously, Larkin held the role of chief operating officer at Audacy, managing
- 1:21substantial markets and revenue.
- 1:23As RCS Worldwide's leader, she aims to prioritize shared measurement tools and
- 1:28cloud-first product development to drive client growth.
- 1:31Larkin is recognized for her strategic insight and leadership in complex organizations.
- 1:37That's all for today's episode of the RedTech Daily Podcast.
- 1:41To read the full articles and stay updated on the latest in global radio and digital audio
- 1:46industries, visit us at redtech.pro.
- 1:49I'm Marguerite Clark, signing off.
- 1:52Have a great day!