Eric Bogard: Failing Forward, People Endeavors & The Role of Product Marketing - Episode #18
How can prioritizing customer understanding reshape your B2B marketing approach?
In this episode of Connect To Market, host Casey Cheshire welcomes Eric Bogard, Fractional Marketing Leader to High Growth Saas B2B, to dive into the power of understanding your users more deeply than traditional marketing tactics often allow. Eric shares why many marketing challenges are actually rooted in a lack of user insight, and how early-stage founders and marketers can shift their focus to what really matters: the customer.
He explores how empathy, curiosity, and a strong grasp of ICPs can create a…
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