Latest / The Digital Marketeer
Episode 113: Shoppable TV Unlocked, with Jacqueline Corbelli
Jacqueline Corbelli, founder and CEO of BrightLine, joins Stefanie Beach to trace her unlikely path from restructuring banks to pioneering interactive and shoppable television advertising back in 2003, long before connected TV became mainstream. They dig into how Brightline shifted from working directly with brands to embedding its technology inside apps for NBCU, Disney, Paramount+, and Warner, the surprising engagement data behind shoppable formats and pause ads, and how shifting viewer attention spans are reshaping the ad model. Jacqueline also shares her take on AI as a creative amplifier…
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