DAILY ROUNDUP | JUN 23 | Lucid Cuts 18%, BMW Bot $7K Gap, Ferrari 1,035 HP
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The auto industry wants a frictionless high-tech future, but the showroom floor keeps exposing the weak spots: overbuilt EV plans, disconnected dealer software, and AI bots making promises humans have to clean up.
Today’s episode breaks down Lucid’s 18% workforce cut, Ferrari’s 1,035-horsepower electric Luce, Ford’s $30,000 electric pickup target, dealer CRM silos creating no-shows, and BMW Toronto honoring a chatbot’s $27,162.79 trade-in offer after the real store offer came in $7,000…
The skinny
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