Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Nintendo Defied Doom and Won Again with the Switch
In 2015, Nintendo was written off. The Wii U had flopped, mobile gaming was eating the handheld market, and analysts said the company should abandon hardware. Then came a Kyoto janitor's insight, a hybrid console, and a CEO who bet the company on one audacious idea. Lucas and Luna trace how Nintendo's Switch turnaround became a masterclass in product focus, platform thinking, and the cost of ignoring your own culture. Featuring the forgotten story of the 'janitor's memo' that reshaped Nintendo's hardware strategy.
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