Have Bars Bought In Too Heavily to Non-Alc Programs?
Adam, Joanna, and Zach debate whether extensive non-alcoholic cocktail programs at bars are actually making these bars any money. More to the point, if they're not, why do bars still feel compelled to invest time, labor, and money into this section of their menus: is it impress a relatively small cadre of other bartenders and members of the media who are particularly keen on N/A? Do they feel like guests will look at their menu askance, even if those guests will end up choosing a drink with alcohol in it? Or are most not willing to look at that critically at what has become a trendy way to…
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