Latest / The Devil's Den: A Duke Athletics Podcast
Episode 195 - Talking with the Creative Team Behind Duke Blue Planet and The Brotherhood Podcast
Josh Smith and Dustin Shoe sit down with the creative team behind the @DukeMBB social media empire: Senior Assistant Director of Creative Video, Nolan Elingburg; Associate Director of Player Branding, Nicholas Colosimo; and Creative Director, David Bradley. They talk about the evolution Duke's social media network, from its early days of Top 5 videos to its current iterations spanning everything from Tiktok to long-form player profiles.
Other topics discussed include:
How Duke's social media presence differs from other schools
The need to balance player branding with the Duke brand
Gearing…
The skinny
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