Latest / Mostly Middle Tennessee Business Podcast / Choosing Prosperity w/ Brad Lea :: Ep 243 Mostly Middle Tennessee Business Podcast
Transcript
- 0:00Unknown: It. Yee, I like this low pro. That's what you have at
- 0:04your studio, don't you?
- 0:07You probably have this one or so because it's adjustable. Those
- 0:10are adjustable, but not as easy as this one. All right,
- 0:16here we go. This is the mostly Middle Tennessee business
- 0:19podcast, a podcast about Middle Tennessee business owners and
- 0:23professionals, mostly, mostly
- 0:27so man, I'm going to say we've got a real treat for you today,
- 0:31as someone else might say, How do you like how do you like
- 0:35Nashville here so far, Mr. Bradley, going back and forth
- 0:38from Vegas to Nashville. I love Nashville, and thanks for being
- 0:42on again,
- 0:43and my pleasure.
- 0:44So
- 0:46we just came from Nashville or Vegas a couple weeks ago for a
- 0:49trade show, and you put up a video yesterday talking about
- 0:56like you're driving through this nice, lush, you know, probably
- 0:59rain soaked road with the trees and stuff like that. And he
- 1:02said, there's just something about this place. This is what I
- 1:05believe you said, That's right. What does that mean?
- 1:08Well, I mean, it's just Tennessee. Brother, yeah, it's
- 1:13cool out here. Yeah, you don't see it in Nevada, that's for
- 1:16damn sure.
- 1:17What you do see in Nevada, what I always loved about living out
- 1:20there, is the fact that you can go 15 minutes in any direction
- 1:22and be direction and be in utter solitude out in the desert.
- 1:26That's what I loved about it. Like even driving in from
- 1:29Kingman to the dam, I was telling my wife, I said my BPM
- 1:33was down to like 54 that's how relaxed I was. It's like
- 1:36something out there must resonate with my soul. Are you
- 1:38finding that to be the case here? And you're kind of living
- 1:41by coastally These days, right,
- 1:44correct? No, I just find
- 1:47the landscape and the people to be
- 1:52wonderful. The
- 1:53people out here definitely are. You got that Southern charm and
- 1:58stuff like that. We found that to be the case when we moved to
- 2:01Vegas. But we were moving from Connecticut, though, and that
- 2:04was like, you know, lot of Northeast kind of attitudes and
- 2:07stuff like that. You've been in Vegas a long time, the 90s, I
- 2:10want to say, since 91 Yeah. So, I mean, you must have seen the
- 2:15attitude in that town change over time as well.
- 2:18Well, I mean, it's always been a little bit transient, yeah, but
- 2:22I still like Vegas. I'm still in Vegas. I'm in Vegas most of the
- 2:26time, yeah, and I still like it. But when it comes to the
- 2:30landscape, Tennessee beats it to hell, really,
- 2:34yeah? I mean, I'm not kind of over the brown jagged edges and
- 2:37stuff like that, yeah. I'm not a big desert guy. You don't really
- 2:41go hiking out there. No
- 2:45hiking out there.
- 2:48So, I mean, what's the plan you guys? You're kind of planting
- 2:51roots out here. Is anything you want to elaborate on in terms of
- 2:54plans that you have?
- 2:56Well, my wife loves it out here. So, you know, we're kind of
- 3:00steadily getting over this way, more and more have an office
- 3:05getting created. Hopefully they were trying to double dip me on
- 3:09the the terms. Oh, but once I, once they realized I was willing
- 3:15to walk away, they were more than willing to start
- 3:20negotiating, let's just say, so it's back on the table. I want
- 3:26to open a miniature version of what I have in Las Vegas. Yeah.
- 3:30So about 889, 1000 square feet, you know, podcast studio, green
- 3:34screen studio, so I can continue to make content and then create
- 3:38other studios to where, if people want to do a podcast, you
- 3:42know, they can have a place to do
- 3:44are you adverse to, like, at least having a place like this
- 3:48one to do your podcast, or other places here? What do you mean,
- 3:51like, if you want to do a couple of episodes of your own podcast,
- 3:54but it's not as ornate as I've been to your studio out in
- 3:57Vegas. It's gorgeous. It's an actual it's like a television
- 3:59studio. Well, that's what I just said, no opening, well, you're
- 4:03opening that here, but in the meantime, between now and then,
- 4:06if you need two or three months, if you ever need a place, you
- 4:09got a
- 4:09place here. I appreciate it, yes, but, but again, I, I think,
- 4:14you know,
- 4:16I like to be at home, yeah?
- 4:18Well, you got two homes here. You still renting that place,
- 4:21right?
- 4:22That the house I'm in now is still leased. Yeah, gotcha
- 4:26looking
- 4:27your wife is, she's about she's in love with this area, yes,
- 4:31yeah, she's a sweetheart, by the way. How long you been married
- 4:33there,
- 4:34including today? Yeah,
- 4:3815 years. Cool. Man, that's awesome. What buttons you keep
- 4:42pushing?
- 4:42Man, I'm switching between cameras.
- 4:44I was gonna say, Man, you sure make it look difficult. I'm glad
- 4:47I don't have to mess
- 4:48with that. I you know, this is I like to be in the mix of a lot
- 4:54of different plates spinning. I've tried to reduce down to one
- 4:56occasionally, and it never really work out you're on that
- 4:59camera.
- 4:59You got. Get your your lights going to where people can,
- 5:03yeah, we're working on that. We're building a studio
- 5:06ourselves that's going to be a little bit bigger than this
- 5:08room. We're going to be owning the actual space, if we don't
- 5:12sell it before then. But we're renting this place. We do the
- 5:14best we can out of it, which kind of like leads up with small
- 5:18businesses. You kind of, you know you're coming here. You've
- 5:21come here a few times to have to be on the podcast, and we're
- 5:26still in the same house. We're a small business that's just
- 5:29working and tiring along and stuff like that. Do you remember
- 5:33those I mean, of course you do. But do you look back on those
- 5:36days when you were building light speed, and do you have
- 5:38like, nostalgia for those days, because I certainly hope I do.
- 5:43No matter of fact, I have nightmares
- 5:46still. And by the way, I mean, you know, I start new businesses
- 5:50all the time, yeah, so I have, like, starting
- 5:53the one, the anchor business, you know, is, is always the
- 5:56toughest thing I would think, because I'm still in the mix.
- 5:59You know what? I mean, you and I have known each other going on
- 6:01now, what six years. And, you know, I'm relatively I like him.
- 6:05He must. I'm like, I can only imagine what he thinks. Because
- 6:08I'm still doing like, we're still, we're still trying, you
- 6:11know, and especially in the last three years has been the economy
- 6:15tightened up a little bit. You know, a lot of car washes are
- 6:18what we typically serve with the the majority of what we do. I
- 6:21mean, we do a ton of stuff out of this building, but that's the
- 6:24one that pays the most bills. And because of how the economy
- 6:28contracted slightly in the last couple of years, it's been
- 6:30tough, and I'm very transparent about it. I mean,
- 6:33well, to me, it seems like it's been about six months since I
- 6:37met you. Cool, and I don't judge people, quite frankly, in my
- 6:43opinion, you know, it takes 20 years to become an overnight
- 6:46success. So to me, it's like,
- 6:50This place seems bigger than before, so Well, before
- 6:53we had the couches earlier? Yeah, we actually, you must met
- 6:56John. He's like, dude, I'd love to be on more podcasts. But can
- 6:59you get rid of the couches? I look frumpy as crap. And I'm
- 7:02like, Yeah, I've been thinking about it. So we had this table
- 7:05built in. Have you ever thought about owning the car wash? We
- 7:09thought
- 7:09about it, but we, I guess it's we know too much about it. It's
- 7:12not a cash like a turnkey cash cow, as one might think.
- 7:16You know. Well, the little car washes I know are,
- 7:19yeah, you can make it so you can get, like, the self serves and
- 7:23IBAS that are automated, but like an express tunnel or
- 7:26something like that, where you got to have staff on hand and
- 7:28all that stuff. It's the owner, the guys that go into that think
- 7:31that they can just turn key it, and they end up spending a lot
- 7:34more time at the car wash than they realize. So
- 7:37I'm talking about the awnings with the sprayers and the
- 7:41machines, and you pull in there and do it yourself, and it's,
- 7:44yeah, self serve, yeah, yeah. I would imagine those are just,
- 7:47you need somebody there just to kind of make sure nobody's
- 7:49stealing anything or breaking it.
- 7:51All the guys I know that own car washes do well, and they're
- 7:54looking for more, yeah.
- 7:55Well, it is. It is a growth industry play. It is. It's about
- 8:00a three to, I want to say, anywhere from a two to $5
- 8:03million initial investment to get one going to ground up
- 8:07nonsense. I start things with, you know, two or $3 I'm
- 8:13just telling you what I hear. And we've, we've thought about
- 8:15it before, but we don't have that kind of horsepower yet. So
- 8:18we're just kind of, we're chopping at that one tree until,
- 8:22you know, we get going with it somewhere. We're juggling a lot.
- 8:25Well, again, a lot of people they hear about, you know, you
- 8:28got to diversify. You got to diversify. Well, I would say
- 8:31focus, yeah, until you get big enough to diversify. Most of the
- 8:36people that I know that have multiple streams of income, they
- 8:40started with one, yeah,
- 8:42which is what you did, yeah, way back in that you, because you
- 8:45were, you were tell the story about, you know, you went back
- 8:47to be a manager at a car dealership while you were
- 8:50funding Lightspeed as it was coming up. Yeah.
- 8:54Had to pay bills, had to feed people, and the and the business
- 8:58itself wouldn't sustain everyone, so I had to go make
- 9:02supplemental income, so I took a job and funded it. Who's that
- 9:08dealership with? Was that one was Honda West,
- 9:13Sonic automotive. We have that in common. We worked for Sonic,
- 9:16yeah, it's about a time. Yeah, that's one of the things we're
- 9:20kind of going through right now. It's like, you know, I'm very
- 9:23like, I said transparent about it. John's doing what he has to
- 9:26do to feed his family. The business is sustaining itself,
- 9:29but we just decided to forgo paying ourselves a majority of
- 9:32our paychecks for the past about year or so. And it's like, oh,
- 9:36this is the kind of stuff that they're talking about. Because
- 9:39we really had a good luck. Run for a minute there where that
- 9:43was the part of our business that had commas in all the
- 9:46deals, and we had a little bit of trouble getting out of the
- 9:51last situation we were in. And that's about all I'll say about
- 9:54that. But he and I kind of getting into partnership in this
- 9:56business was gangbusters. Out of the gate, doing numbers at a new
- 10:01business, new business shouldn't be doing, but we had momentum
- 10:06from the previous situation, and eventually we're just, you know,
- 10:10sometimes things run their course, and we had to pivot.
- 10:15We're in the garage door business now. I brought my
- 10:18podcast offerings to the table, and that's kind of what we're
- 10:21doing. So a lot of different things that were
- 10:25plates that we're spinning. You know what I mean?
- 10:28What it requires, nine times out of 10,
- 10:30it builds grit, and I think it needs to be talked about more.
- 10:34Because I'm happy to say that I call you a friend and you
- 10:37haven't made you haven't made baller busters. Have you been
- 10:40following that? No, damn I like that, though I need to. No, you
- 10:44don't
- 10:46I'd rather you not.
- 10:48Well listen,
- 10:52baller busters, yeah,
- 10:55is not
- 10:58end all be all, fact, right, okay, it said Patrick, but David
- 11:02was one, right? You know, it's just,
- 11:05it's just that that threw me for a curve. I was like, him really
- 11:08did the
- 11:09stretch baller busters. You know, when, when I first heard
- 11:12of it, I'm like, cool. I like that idea. You know, expose the
- 11:16scammers. But everyone's a scammer in the world, if you're
- 11:22selling a course to them, right? Everyone's a scammer. If you
- 11:26have a bunch of followers, and you drive a nice car and you and
- 11:30you do all these things when they first started, I like the
- 11:33concept. I think the concept is great, you know, Let's expose
- 11:38the scammers. But when they start talking about people that
- 11:42I know for a fact are not scammers, like Patrick bet
- 11:45David, yeah, they I lost credibility,
- 11:48and as the scammer definition evolved as well, it's kind of
- 11:52like calling somebody a narcissist, but that's not the
- 11:55original root meaning of the word.
- 11:57Yeah. Well, there, there's obviously a lot of people who
- 12:01you know are scammers, and you know they may have busted some,
- 12:05I don't know, but when they say baller Buster, well, what's a
- 12:08baller right? That's true. I'm not sure what a baller Buster
- 12:14is. All I do know is when they say Patrick, but David's a scam.
- 12:20I know Patrick, and he's not a scam. And that just means,
- 12:23listen, if you're going to call people scams that aren't scams,
- 12:27then it's cool. Go ahead, but like, I don't, if I don't think
- 12:32that you've made it because you're off baller busters,
- 12:36there's a lot of scammers. They have no clue about that are
- 12:39truly scammers, and they're not even talking about them. They're
- 12:42talking about people who are prevalent online and they don't
- 12:46necessarily like their style, like my boy Andy Elliot, you
- 12:51know? They talk about his past, they talk about this. They How
- 12:54come they're not interviewing and showing clips of all the
- 12:56people that he's helped, right? Patrick bit David's made a lot
- 13:01of freaking people wealthy. He's changed a lot of lives. Why
- 13:04don't they talk about those? Why are they always just focusing on
- 13:08the negative and then technically their opinions? Now,
- 13:12again, I don't I've never studied their channel. Maybe
- 13:14they did stop people from being scammed by people. But anyway,
- 13:20yeah, I haven't made baller busters, but you give it time,
- 13:23Brother, give it time. I'm not big enough yet. As soon as you
- 13:25get big enough, you're pretty big. Well again. I mean, has
- 13:29Grant Cardone made baller busters? Yes, I don't think he's
- 13:31a scam, do you? I don't really know him all that. You know him
- 13:35better night. He's not a scam. You know who else is. I mean,
- 13:38I'm invested with him, so, I mean, nothing. It's all been
- 13:40pretty checks every month. Yeah, so have I, yep, does he
- 13:45actually, you know, buy apartment homes, is everything
- 13:50that he said he's doing he actually is doing, right? Then,
- 13:53what's a scam about him? They don't have his marketing
- 13:56tactics. They don't like his personality. They don't like the
- 13:59fact that he has more followers than they do. And I think in the
- 14:02beginning, the concept was pure, and then it became evolved, you
- 14:07know, or just general hate, meaning, who can get us views?
- 14:12Okay, let's talk about them, right? But anyway, I didn't know
- 14:16you were a fan of the page. I'll try to do what I can do to get
- 14:19on there. Well, yeah, if you ever see it'll be ever sitting
- 14:22on there, just,
- 14:23just text me. I'll text you. Be like, Hey, dude, you made it
- 14:26Yes.
- 14:27And if I'm ever on there, you consider it a bad badge of
- 14:30honor. Well, that just means that you're that you're getting
- 14:33attention, right? Because if they know who you are, well then
- 14:35obviously you've gotten some attention
- 14:38the thing. And then I could see the scam side of it, but there's
- 14:41a lot of people talking about stuff out there they don't need
- 14:44to be talking about because they just don't know what they're
- 14:46talking about. Like, what the fake it till you make it's you
- 14:49know, certain you know people that are talking about, hey,
- 14:52here's how you know, here's how to go viral in a video. And it's
- 14:55like they themselves have never done it, or maybe they had a one
- 14:58off. They're not consistently. Having those big numbers, you
- 15:01know, or how to grow your audience. And then you look at
- 15:04it, it's the comments are full of bots. And you know that they
- 15:06bought their audience. That's stuff like
- 15:07that. Yeah, but listen, I get bots in my comments. I've never
- 15:11purchased one followers. I know you those. Those bots are sent
- 15:15by people that believe you have followers, meaning they want
- 15:18those comments read and hooked people into them. So bot
- 15:24comments, real bot comments are aren't really purchased or put
- 15:30there. You're talking about the ones where they have fake
- 15:32comments, right? Like, Oh, beautiful, when it has nothing
- 15:37to do with their posts. Like, three flames, yeah? But that's
- 15:40when they buy. That's when they buy comments, those are bought.
- 15:43Comments, those are bought. Yeah, bought, not bought. B O T,
- 15:47that's what
- 15:47I mean. Oh, you mean purchased, yeah, oh, yeah. Like, and you
- 15:50could see it a mile away, or maybe that you can, especially
- 15:53when it has nothing to do with the post, right? Like, man,
- 15:56folks pay attention. Like, if there's a stair master and it
- 16:00says gorgeous. You know, heart emojis, like, obviously guys
- 16:05they they paid to have those comments. But I don't think
- 16:08you're gonna get there, because your stuff really is real. I
- 16:11mean, you're seeing you're saying, what's on your mind?
- 16:14You're like a you're almost like the guy we just had on another
- 16:18podcast. His name is Jason Whitlock, every year of them
- 16:22real, that's right. It says
- 16:24read on your shirt, brother, like I would be foolish to not
- 16:28be real with a name real, if you gotta be, and a brand real.
- 16:33Yeah? But a lot of people don't realize this is actually an
- 16:35acronym,
- 16:38really, yeah? Dare I say yes, it is. What is the acronym? The
- 16:42acronym
- 16:43is ours for relationships, because, literally,
- 16:48relationships are the most important thing, and most people
- 16:51don't figure that out until the end of their life and on their
- 16:54deathbed. Who do you think they're calling for
- 16:58relationships? They're not looking at their bank accounts.
- 17:00They're not saying, let me take one more look at my watch
- 17:03collection or my trophy case. They're calling for people
- 17:07relationships, and then when we're born, if we don't have any
- 17:12relationships, we die. So in the beginning of life, they're
- 17:17required, and then at the end of life, they're desired, right? So
- 17:22why do we forget how important they are in between? And a lot
- 17:26of people do. And then there's also people. Man, I just want to
- 17:28get paid. Brother, I ain't about all that relationship stuff. I
- 17:31got enough friends. Well, again, I would challenge you to look at
- 17:36every dollar you've ever received, and I'll bet you
- 17:40you'll realize it came from some sort of relationship. So even if
- 17:46money's your thing, relationships, that's where
- 17:49money comes from, resources, that's where money comes or
- 17:52that's where, that's what comes from. Relationships, your
- 17:56abilities are based on your resources, right? So again,
- 17:59relationships, so the R is for relationships. E is for energy,
- 18:03because a lot of people don't realize that we're operating in
- 18:06a frequency. We're vibrating with an energy. And everything
- 18:11is on the planet, the universe is an ocean of motion, if you
- 18:15will. And so because we're in a frequency, we're a vibrational
- 18:20frequency. That's our energy. Yeah,
- 18:23I'm listening. I'm just getting my phone to get a little bit of
- 18:26other content.
- 18:27Well, E is energy, yep. And I think with the right energy,
- 18:32life gets amazing. And again, I mean, there's heavenly energy
- 18:38and then there's earthly energy. The heavenly energy is what you
- 18:42might think like if, I said, describe the kind of energy that
- 18:46you would imagine being in heaven, what, what some of the
- 18:50energies that you would describe
- 18:53it's going to be, you know, light energy. It's going to be,
- 18:57I would imagine it's going to be probably sunny and 75
- 19:01it's going to be a loving type of, how
- 19:03about loving, courageous, generous kind? You know? Yep,
- 19:10good energy and then earthly energy. Well, that's where you
- 19:14got your anger and your greed and your envy and your
- 19:19depression and your anxiety and your fear, right? You can call
- 19:24it worldly, but I only live on this one, so I call it earthly.
- 19:27Okay, I've never been on Mars. I don't know what the energy is
- 19:31like there, but here, I know what it's like. It's depression
- 19:34and anger and fear and worry and doubt and greed, heavenly. Well,
- 19:40you got love and kindness and generosity, and you know, so
- 19:45energy is important. So to be real man, you have to understand
- 19:50that it's all about energy. That's your confidence, that's
- 19:52your mindset, that's your energy. And then A is for
- 19:56affluence, your affluence. Is, is your is your abundance, it's
- 20:03your financial and and legacy, like everything that has to do
- 20:09with, you know, affluence, look up the word. You'll you'll see,
- 20:14man, that's a I want that. And then L is for leadership,
- 20:18because I don't think you're ever going to get anywhere by
- 20:21yourself, right? So you have to understand leadership is very
- 20:26important. And quite frankly, most people never learn the
- 20:31first rule of leadership. And the first rule of leadership is
- 20:34lead yourself so self worth. You know, that could be mindset, you
- 20:42know, energy, that could be all kinds of things, but it boils
- 20:45down to leadership. You have to build a team, and you have to
- 20:48have the ability to lead, and you should. And a lot of people,
- 20:53they don't, they don't understand how important
- 20:56leadership is. So if you want to make it real, you want to make
- 20:59real money, build a real business, build, you know, build
- 21:02real wealth, build real legacy. You know, have a real
- 21:05relationship. You're going to need relationships, energy,
- 21:10affluence and leadership. So that's why it's there.
- 21:15I like that. I never, I never realized that. Yes, sir, have
- 21:18you talked about it before on the show?
- 21:21I've never maybe, I don't think so
- 21:25it's these things, it's these exclusives that we get out of
- 21:27here sometimes. Yes, well, that's what
- 21:29I'm good at. You live and you learn and you constantly
- 21:32develop. I think it used to be relationships, energy, affluence
- 21:35and lifestyle. Why? Because I know a lot of rich people, dude,
- 21:39it could be legacy, bored. That's what I say about
- 21:42podcasting. Podcasting is ultimately a legacy play. It's
- 21:46leaving behind. Imagine being able to go back and listen to
- 21:49your great grandfather, you know, and that's why I I bring
- 21:53up my kids a lot in this podcast. I'm as real as I can,
- 21:56because what we're going through right now, it's like my father
- 21:59went through and out of 30 some odd years ago. And I'm like, I'd
- 22:02give anything to talk to him. Be like, dude, what was your what
- 22:05was, what was going with your mind? I was 15 years old. You
- 22:07know,
- 22:08legacy is usually determined to be real estate or money. Well,
- 22:13I think legacy is a, probably a why it's a broad definition. I
- 22:17would not
- 22:18really no, like your legacy? Yeah, your legacy is usually the
- 22:25money and real estate you leave behind. That's your legacy
- 22:31that feeds the next generations.
- 22:33Well, I mean, I don't know define, pull up your little
- 22:36Google like Google name, yeah. Definition of
- 22:39legacy. Define legacy. Do it on audio so everyone can hear what
- 22:42you find.
- 22:43Hey, Siri, define legacy.
- 22:48Hopefully it won't come
- 22:55through, right? Let me turn this off. Sometimes we do
- 22:58these things. What it says probably say something all deep,
- 23:01like you're referring to.
- 23:08Define legacy. Yeah, you don't
- 23:13as a noun, Legacy means an amount of money or property left
- 23:17to someone in a will. Do you want to hear the next one? Sure?
- 23:24As a noun, it means an applicant to a particular college or
- 23:28university who is regarded preferentially because a parent
- 23:31or other relative attended the same institution.
- 23:34It basically no thank you. It basically says legacy, an amount
- 23:38of money or property left to someone in a will. My
- 23:42grandmother died and unexpectedly left me a small
- 23:46legacy.
- 23:47See, that's like when you hear like Bill Clinton talking about
- 23:50he what he wanted his legacy to be something and it's usually
- 23:53like a presidential library, you know, something like that.
- 23:57Obviously, what he's remembered for. I guess maybe that's what
- 24:01I'm maybe that's what I'm trying to say. Most people use the word
- 24:05to mean what you were referring to, what you're remembered for,
- 24:09or, you know, good, the energy you put into the world, you
- 24:13know, yeah, what do you want your legacy to be?
- 24:19I knew you were gonna ask me that.
- 24:27Oh, man, that's a good question. That's troubling that I don't
- 24:31know. Like people ask me, Well, what do you want to do when
- 24:34you're into your 50s? And I didn't know what I'd want to do,
- 24:37and it's what do you mean? Really? You think I'm not in my
- 24:4150s yet? How old are you? I'm 49 how old you think I was 50s?
- 24:48Well, you know, I guess I'm getting there. You're only 49
- 24:50I'm only I'm on level 49 it's like a video
- 24:52game. Did you got more gray hair than I do? I know I'm 56 this
- 24:56is, I thought we were both about the same age.
- 24:59Well, you're. Youngster I am. I have a lot. I gotta look at it
- 25:03that way. I wish I was 49
- 25:08I was gonna be 49 forever, but I decided, Ah, who cares? Because
- 25:12at the end of the day, man, don't you wish that someday
- 25:17you're 99 because a lot of people, they make fun of these
- 25:21people that are old, you know, oh, look at that man. He's old.
- 25:24A lot of youngsters on the internet will tell me, Hey,
- 25:27okay, grandpa. And it's like they they hate on age, when, in
- 25:31reality, they're praying to make it that old, right? So I've
- 25:35already made 56 you, my friend, have no guarantees. None of us
- 25:41do, and I hope I'm 75 and then I hope I'm 95 so at the end of the
- 25:46day, man, don't hate on the old people.
- 25:48I'm not hating on you. I don't think you're old when you
- 25:51get into the 50s. Now you're starting to literally season and
- 25:57roll out freaking real experience,
- 26:01and you're one year away, yeah, and it's, I feel like I've
- 26:06already kind of been doing that, but I don't know until I turn in
- 26:09to get into my 50s, it
- 26:10doesn't change. I feel the same as I do now. I feel the same as
- 26:13I did when I was 35 honestly, I think I know a little bit more,
- 26:18but I act the same, right? I feel the same.
- 26:21I think that those laps around the block of life certainly help
- 26:27they I think they further refine and define who we are. You know
- 26:30what I mean? You handle things a lot different. You have
- 26:34different conversations. You have a lot your Moxie is
- 26:37different. You know in terms of how you carry yourself, my sales
- 26:40conversations look entirely different now than when they did
- 26:441015, years ago. Well, good, they should, yeah, but it's
- 26:47they're more casual and relational. In that sense, they
- 26:51probably work better too, yeah, because you're just basically,
- 26:54you know, I mean, I'll never forget one of my general
- 26:56managers at the Mercedes dealer, people were kerfuffled in terms
- 27:00of how to reach out to a customer when you had nothing,
- 27:04you know, to really, truly update them with, you know,
- 27:07something of substance. Hey, I've got something for you. And
- 27:09he says, Sometimes all they need to hear is, sup what's
- 27:13happening? Have you been How's the family? Just checking on
- 27:15you? You popped into my head. I do that a lot. I think I've done
- 27:18that with you. I've texted you, hey, you popped into my head.
- 27:22You okay? That happens to me all the time, and I act on it. You
- 27:27know, you and I have more of a texting relationship. I'm not
- 27:30gonna. I mean, if you want me to call you, I'll call you, but I'm
- 27:34like, Hey, you're good. Hopefully. I don't know if you
- 27:37remember getting those, but you know,
- 27:39I'm dandy. You're wasting your text, you can always be certain
- 27:45that I am doing
- 27:46well with the the story telling us. You know, previous to
- 27:49recording on this podcast, in a 38,000 foot altitude, I'm pretty
- 27:56sure you weren't dandy. You're probably freaking
- 27:59out. I was wonderful. I have
- 28:04you told that story before? I have extreme gratitude for
- 28:07everything, yeah, because
- 28:09you seen a lot. You would you say you're an old soul?
- 28:12I believe we all are. But yes, I am particularly old, yeah, Soul
- 28:17wise. But I can also say that, listen, I understand frequency
- 28:21and vibration and energy that, let's say, quantum, quantum
- 28:26physics. If you look into quantum physics, you'll start to
- 28:30realize, like man, everything is vibrating. Everything has a
- 28:33frequency, and frequencies attract and repel other
- 28:38frequencies. So again, like what you emit is nine times out of 10
- 28:42what you get. So if you want good things, give good things.
- 28:47So at the end of the day, I understand energy, but what I
- 28:50also understand that most people fail to realize is that we have
- 28:55what's called free will. Yes, In layman terms, what would you
- 29:01consider? How would you describe free will?
- 29:05Free will is simple. Is basically making the decisions
- 29:09that lead you to the next walk down the road to make a
- 29:12decision. No, it isn't free will
- 29:16in the spiritual sense, any sense. It's just, you know,
- 29:18you're you. I thought to me, it's decision making. Well,
- 29:21you're close, no, but free will, it means the ability to make
- 29:26those decisions, the ability to choose. That's free will. If you
- 29:29chose not to decide, you still have made a choice. Thank you,
- 29:32but you have, but you
- 29:33have free will. Okay, free will is our gift. That's our that's
- 29:37our power. That's the power everyone needs to tap into. But
- 29:39nobody seems to realize because they think it's going to be some
- 29:42damn Marvel comic power, it's going to be some superhero
- 29:46power. It's like everyone misses it, because the power is free
- 29:51will. And it's like it's that's not sexy, but in reality, it is,
- 29:57because you have the ability to choose you. So literally, when
- 30:01you get upset, you're choosing to get upset when you choose to
- 30:06be anxious and depressed. And I think you're choosing it at the
- 30:10end of the day. Because if I just busted into a room and
- 30:13everyone got real angry with me, and then I left, and you all sat
- 30:17around talking about Man, that guy came in here and he thought
- 30:20he was this, and he did that, and he said this, and how dare
- 30:23him. And people said, Well, what happened? They'd say, oh, Brad
- 30:26came in here and pissed everybody off and got everybody
- 30:29angry. My question to those people that would sit there and
- 30:32be like, really, what do you do? What do you say? They don't
- 30:35question. How did he get you angry? Well, he did this. Didn't
- 30:44you have to choose to be angry, don't you have to choose to be
- 30:48angry? How can he just make you angry? You mean, I have power
- 30:52over you. That's weird to me, because you don't have power
- 30:56over me If you offend me, and I literally walk out of here
- 31:00pissed off. The truth is, I can blame you, for sure. I can get
- 31:05everyone to agree that it was you, and get buy in. But the
- 31:09truth would be, I chose to react the way I reacted. I chose to
- 31:16feel like I felt, and I chose to storm out mad it wasn't you that
- 31:20made me mad. I chose to be period. So when people say, you
- 31:27know, what's this power that I need to tap into, understand the
- 31:31power is, is the gift that you were given, and it's called free
- 31:35will. You can choose to be happy, or you can choose to be
- 31:39pissed, right? You can choose to be rich and you can choose to be
- 31:43poor, you can choose everything. And I understand that. So it's
- 31:48like, that's why I said you're wasting a text. You'll never get
- 31:52me saying I'm not doing well if I'm alive, and if I'm not alive,
- 31:56you wouldn't be talking to me. So trust me when I tell you,
- 31:59when I'm alive, I'm doing well, yeah, because I choose to,
- 32:05I choose to react and to have that gratitude that goes along
- 32:07with it. I
- 32:08wake up with extreme gratitude that that gives me an advantage
- 32:11over most people. Because most people, they wake up, they reach
- 32:14for their phone, and they choose to get upset and they choose to
- 32:17be worried and they choose to be fearful, and they and they're
- 32:20walking around life reacting instead of causing. Okay, I like
- 32:25to cause, not
- 32:27react with the people that react. Does it matter their age
- 32:31or experience, whether their parents trust the kids? Because
- 32:35I found that to be in my life that a lot of the things that
- 32:38like we went through a tumultuous experience couple
- 32:41years ago. Thankfully, yeah, exactly.
- 32:44We pray for strength and then curse the tumultuous stuff that
- 32:48strengthens us, right? That doesn't make any sense.
- 32:50I don't know if I prayed for strength in this situation, but
- 32:53it kind of fell into my lap. And it wasn't of anything that I of
- 32:55my doing, but it was one of those things that I would have
- 32:59collapsed 10 years earlier, if I had to deal with any of it, well
- 33:03again, age does teach us. It really does. It's like, you know
- 33:07somebody in the Well, Greg miles, I'll give him credit, as
- 33:10always, the impetus of the previous version of this podcast
- 33:14was, what's your problem? And it was based on the notion of, it's
- 33:16always something. And I had one of
- 33:19those. Why you constantly had them, right?
- 33:24But the thing is, that's what life is. There's always going to
- 33:26be something, how you react to it, and
- 33:28how you exactly see, I don't have problems, not problem, but
- 33:32it's
- 33:32always little, varying magnitudes of just what thing
- 33:36like this year for us has just been an onslaught. I joke with
- 33:39my wife, I said it's like 2025. Is front loading all the crap.
- 33:45You
- 33:45know, should be thankful for that.
- 33:47I kind of, you know, she's got, she's like, okay, I get the
- 33:50whole it's always something. But can we let off a little bit for
- 33:53a minute, you know? But
- 33:54it's not always something, Jim,
- 33:57it's not those are blessings. Those are opportunities you're
- 34:01choosing to see them as problems, and that's why they
- 34:04are. So stop looking see that, and stop looking at them like
- 34:10problems.
- 34:11I do, I do say, Okay, I kind of have a much different
- 34:15disposition towards them, where I just kind of chuckled myself.
- 34:18See you're choosing because it is good. It's just, you know,
- 34:22you're ready again. And not only that, at
- 34:24the end of the day, we get to choose. Why would you choose to
- 34:28be upset and fearful and anxious and worried and depressed if you
- 34:31have a choice? Well, people don't realize they have one, and
- 34:35I'm here to tell you, you do. You've got a choice. Use it.
- 34:41That's the power. The power of free will is the gift that we
- 34:45were given to choose him or not choose him, to choose love or to
- 34:51choose envy. You can choose everything. You get to choose,
- 34:58and most people can't figure out. How to Get a hold of it.
- 35:01And it's not elusive. It's, it's, it's an awareness, I
- 35:04think, like I'm aware that I get to choose. Who gets to choose
- 35:10for you know, what do you mean? That was a question. Well,
- 35:15you're asking, yeah, who gets I get to choose from are you? Do
- 35:18you know this to be true? I
- 35:21mean, there's certain things outside you control, like you
- 35:24I didn't say, you know, you control everything. I said, you
- 35:27get to choose everything. You get to choose. Yeah, it's free
- 35:32will. So, so again, you could get up and punch me in the face.
- 35:35I could choose how to respond, right? I don't get to control
- 35:39you choosing to punch me in the face, right? But I do get to
- 35:43choose my response. I get choose my mood. I get to choose
- 35:47everything. So if I get to choose, that's the gift, and I
- 35:52learn that I have the gift, life gets better. Now again, it's not
- 35:56going to solve all your problems just because you're now aware
- 35:59you can choose. But I literally catch myself getting pissed, and
- 36:03then I think, do I want to be pissed?
- 36:05Were you somebody who was always, like, quick to anger
- 36:08when you went to anger, quick
- 36:09to judge, quick to react, you know, because I was reactionary
- 36:13instead of causation, like, I want to cause things, and just
- 36:19that alone is why I'm a force, because, like, I cause things to
- 36:24happen. I don't react to things that happen. I cause them to
- 36:28happen, and when things happen to me, right? I get to choose
- 36:33how I react to those things, which will cause other things.
- 36:36Do you believe in cause and or every action has a has a result
- 36:41or equal, every action has a reaction. Yes. Okay, so whatever
- 36:46happens to you, there's going to be a reaction. Correct? Do you
- 36:50think that that reaction is going to cause something? Yes,
- 36:54and who chooses your reaction? Oh, ultimately I do. So you get
- 36:58to choose. You get to be a causation. It gets deep with
- 37:03people, then people are like, Oh, come on. And that's the part
- 37:05where some people, like, they float away back in their little
- 37:08miserable depression and limitations. I don't I refuse,
- 37:14why? Because I understand. I've got the power to choose. I've
- 37:17got the power. I've got the power and see, most people don't
- 37:21know that, and they will not make that statement, and they
- 37:23don't believe it. If they did, they're just sitting there doing
- 37:26affirmations, hoping someday they wake up. Powerful. I am
- 37:29powerful. You are powerful. He is powerful. But most people,
- 37:34they don't realize that they're powerful, and that's the
- 37:38problem, and that's why I try to wake people up.
- 37:41Some people are just leaders and followers, though, naturally,
- 37:45naturally born.
- 37:46Well, that's why you got to get real. Yeah, program. I'm going
- 37:51to put a program together, get on baller busses. Okay, I want
- 37:57to put a program together where I teach people how to get real.
- 38:02I mean, are you mean, are you speaking on it at least?
- 38:04And I've been speaking for years. You can look me up, okay?
- 38:09You can find I see videos of me sometimes. I'm like, Damn dude,
- 38:13how old was I there? And I'm saying I'm saying it maybe
- 38:17differently, but I'm still saying it this many years later,
- 38:20it's still the same message, essentially. It's
- 38:23more refined and probably a little more credible now, but
- 38:28it's the same message was 10x the first time you really spoke
- 38:31in front of a crowd, pretty much, yeah, that's I heard about
- 38:35you through grant, and also back in the day, I started 10x with
- 38:39Grant, like I caused him to do it.
- 38:44What's the next iteration of that? Is that, is he going to
- 38:47evolve it to something different? What? Because
- 38:49apparently, this was the last one. That's the last one that he
- 38:52had. Oh, dude, that's just to sell more tickets. I think, if,
- 38:55I think if all he has to do is change the name now, it's going
- 38:57to be called, uh, instead of 10, 11x instead of 10x growth, it'll
- 39:01be, it'll be 10x wealth. Yeah, set of growth, it goes to
- 39:06wealth. Why? Because he's tired of the low paying people. Now he
- 39:10wants the high paying people. So he's going to teach wealth, and
- 39:12he's got the clout to do it. Yes, he does again. He's not a
- 39:16scam. That's the thing. Like, you know, he's on baller
- 39:19busters, Andy Elliot's on baller busters. All these people are on
- 39:22baller busters, and it's like, wait a minute again. I'm not
- 39:25saying that they're, they're they're angels, and I'm not
- 39:27saying that they're that they've never said no to a refund. But I
- 39:32mean scams like, to me, a scam is something that is not true,
- 39:37right? You know, you're, you take my money hoping to get
- 39:41something, and you're not going to get it because I scammed you,
- 39:45right? How blatantly lying. It's a scam. And again, it's like
- 39:50when you when you say, I'm gonna expose the scammers good. I hope
- 39:55a channel comes up and exposes true scammers, but you better do
- 39:59your home. Work because, again, you're, you're calling Patrick,
- 40:02but David a scam. Grant Cardone a scam. How are they scams? You
- 40:07know? Well, they, they claim that people are going to 10x
- 40:10their revenue. People are not stupid. They don't real. They
- 40:13don't really believe when they pay grant that they're going to
- 40:1610x their revenue. Okay? 10x is a, is a lifestyle. It's a, it's
- 40:20a concept, just like real if I ever start real success, that
- 40:24doesn't mean that, man, you buy a ticket to my thing, and you're
- 40:27going to find real success. It's called marketing, you know. But
- 40:32still, there are scammers out there. But again, I've been what
- 40:38you would call scammed before, but I don't think it was a scam.
- 40:41So I can tell you confidently, I've never been scammed. And I
- 40:45can also tell you that, like, if I were ever to say, Man, that
- 40:49was a scam, me believing it was a scam is the problem, because
- 40:57don't you learn
- 40:59true Okay, so if it taught us another choice, if it
- 41:02taught you something, then how was that a scam? Right? Well,
- 41:05scam by the definition, you know, he promised something, I
- 41:08didn't get it. Yeah, I can agree that's a scam. But in reality,
- 41:12is it a scam? If you believe it wasn't? No. And there's a lot of
- 41:17people who Andy Elliott and Grant Cardone and myself, and
- 41:20I'm sure you and other people have helped, Patrick, but David,
- 41:25so again, all the people on baller busters, I haven't looked
- 41:28at them all, but I've seen a few of those guys on there.
- 41:31Do you think with Andy Elliott, they're just upset at the
- 41:33gimmickry that he kind of presents, because, I mean, a lot
- 41:37of what he's he's got this, then why don't they call it just
- 41:39clown? Well, they kind of do they, you know, Chief cloud
- 41:42officers is in the description, yeah.
- 41:44But I mean, again, you want to make fun of people. Cool. Call
- 41:47it make fun of people. But they've got everybody believing
- 41:49these people are scamming them. And it's like, I know a lot of
- 41:53people that have told me Andy Elliot changed their life. I
- 41:57know people that say, Patrick but David changed their life. I
- 42:01know people that that have literally helped a lot of people
- 42:04that have been on that channel where, like, Dude, come on. Vet
- 42:09people better than this. You have not just that they're
- 42:12embarrassing. They wear too tight a clothes. They don't You
- 42:15don't like their message, you don't like their look, you don't
- 42:17like their style. Then just call it that. Yeah?
- 42:22Like, I don't like Richard Simmons.
- 42:27You ever see me make fun of him on my channels?
- 42:30Sometimes, I think a topical dude to make fun of. What are
- 42:33you
- 42:33talking about? Richard Simmons, he passed away. Scammer. He
- 42:37would tell you you were going to get in shape. He'd have Todd
- 42:39leprey, yeah. Don Laurie for him, back in the old 80s, was he
- 42:44the guy that said you put tiny ads across the entire United
- 42:48States,
- 42:48bedroom apartment placing tiny little classified ads in
- 42:51classified
- 42:52Yeah? That guy, yeah. But hey, listen, I hope people you know,
- 42:57use discernment, and all you have to do to see if you're
- 43:01getting scammed is find out if they did what you're trying to
- 43:05do, and if they did and they're willing to teach you how is it a
- 43:11scam?
- 43:13Well, again, it's to your point of it being a learning
- 43:15experience, one way or another, one way or the other, brother,
- 43:18but that's effective. That's what I'm talking I got scammed
- 43:21out of money earlier last year, about two grand, and it was
- 43:27something that I should have known better. That's what you
- 43:30think you were going to get. I was supposed to get a car. Which
- 43:34did you get? Nothing? How are you you believe that you're
- 43:38going to get a car for $2,000 it was a little bit more than that.
- 43:41They wanted a down payment, you know, in order to, and it's
- 43:44like,
- 43:45yeah, you know, I almost got scammed, yeah, in that sense, I
- 43:49was looking for a muscle car. Was it here? I think it was, I
- 43:54think it was here. Did I call you? I called Well, here's the
- 43:57golden thing at the place, you remember. And dude, they were
- 44:00going to, I was going to put they only want a 20% down. And
- 44:04this deal was such a good deal, I said, Man, I got a Google
- 44:08search. These guys, their internet, their website came up,
- 44:12their testimonials came up. Everything seemed
- 44:15legit. Telling the story a couple of episodes ago, yeah,
- 44:18well, it looked
- 44:19good. These guys were good, and I almost gave him 20% deposit,
- 44:23and I thought to myself, let me Google Map it, like, let me look
- 44:26at their lot to see their cars. And they gave me their address,
- 44:30and I google mapped it, and it was like an old, like,
- 44:34industrial area with train tracks and, like, there was
- 44:37nothing there, yeah. And so I said, I said, Do you have all
- 44:40the cars on your property? He said, absolutely. I said, Okay,
- 44:44well, I'm gonna send someone down to take a look at it. He
- 44:46said, well, well, I can meet them somewhere. I said, No,
- 44:50they'll come down. They'll come down. They'll come to you. Yeah.
- 44:53And then I fortunately didn't fall for it, but that would have
- 44:57been a scam, legitimate scam, but I would have. Learned don't
- 45:01do that, and I would have found value in it. That's my point.
- 45:04Just so you don't think I'm as dumb as I look, there was an
- 45:07element of that particular experience that I went through
- 45:10where was, Well, hey, if I put the money down, it's on a credit
- 45:13card, I can probably get it back, because it'll be a
- 45:16fraudulent, you know, in nature. Turns out it because of the
- 45:20nature of how it was transacted, the credit card company didn't
- 45:24stand by their their word use, American Express is all I can
- 45:28say. Therefore, I do not use that credit card company ever
- 45:30again. Yeah, and anybody who asks, I will tell them, American
- 45:34Express stands behind you. Yeah, this one did not, and I was kind
- 45:38of pissed about a black card.
- 45:39If American Express is, listening, I'd like a black
- 45:42card, please.
- 45:42You don't have a black card yet. No, because you're, you talk
- 45:47about, you know you're on your way to, you want to be a
- 45:49billionaire, yes. And the funny thing is that you mentioned on
- 45:53several episodes of your podcast that you wanted to fund a movie
- 45:57that you could act in. And have you done any acting since I
- 46:03first met
- 46:07what's the character you play? Bradley? Bradley superstar.
- 46:10That's who you are, though. That's why it's easy to do.
- 46:13Yeah,
- 46:15the world is merely a stage.
- 46:20Hey, what kind of music did you listen to growing up?
- 46:24I listened to, you know, Def Leppard, motley crew, 38 special
- 46:31Led Zeppelin, Aerosmith, Eminem, Snoop Dogg,
- 46:3890s. There, Boston, you're a classic rock guy, classic rock
- 46:44mix with some rap. Yeah, I didn't listen to country. Were
- 46:49you Huey Lewis in the news? Huey Lewis in the news under Are you
- 46:53here the 28th of May?
- 46:56Negative. Man, I wish you were. Why is Huey coming?
- 47:00No, but the heart of rock and roll, the Huey Lewis in the news
- 47:05tribute is going to be at the city winery in Nashville, and
- 47:09yours truly would be playing the drums. Oh,
- 47:11nice. Yeah. I tried. I tried.
- 47:17They call it ecstasy
- 47:20for the first time, or the only in the 90s? No, recently, I
- 47:24wasn't recent. It was probably, it may have been the 90s. I
- 47:28think it was the 90s. It was big back then. Yeah, it was the 90s.
- 47:32Now that I think about it, because I just moved to Vegas,
- 47:34and Huey Lewis and the News was playing, and we got tickets, and
- 47:38I'm like, Yeah, Huey Lewis in the news, and I show up, and
- 47:42somebody gave me like, this little what looked like a rat
- 47:45turd. I didn't even know what it was. They didn't tell me till
- 47:48afterwards. It was a rat turd. I was dumb enough to take it, but
- 47:52supposedly it was like, you know, supposed to make it fun.
- 47:54So I took it, and, man, it was Huey Lewis in the news, and it
- 47:59was a great, concert. I remember standing there, and it felt like
- 48:04I was leaning backwards at a 45 degree angles, like I was just
- 48:09like, leaning at a 45 degree angle backwards the whole time,
- 48:13and everything was lovely, and everybody was nice, and it was
- 48:17awesome. Very cool. Yeah, not that I endorse drugs, but
- 48:22we all. We dabble every now and then. Some points in our
- 48:25life sure didn't. Everybody. Yeah, my wife didn't, never
- 48:30touched a drug her
- 48:30entire life. Every time we I see her and meet her and talk, she
- 48:33is an absolute sweetheart. It's
- 48:35just amazing though, that somebody has gone through life
- 48:40and didn't fall for the pressure, the temptation, like
- 48:47she's never, ever done a drug in her whole life, unless I slipped
- 48:51it to her. No, does she drink? Yeah, she'll drink sometimes,
- 48:55but not to a point of intoxication. I mean, I've she
- 48:58has that. She's definitely drank, but never a drug. She
- 49:02said,
- 49:03That's great
- 49:05occasion. It's recreational for me every now and then, but it's,
- 49:09I don't feel the need so I it's like, I've never really been
- 49:12much of an addictive personality in that sense, thankfully. But
- 49:16again, that's a decision that we make. You know,
- 49:18I think it's a, it's a again. I mean, when people want to judge
- 49:22me because I'm honest that I have tried stuff, Judge me then,
- 49:28like, it doesn't bother me. Like, if you told me you used to
- 49:30be a meth head, right? Good for you. You're no longer a meth
- 49:33head. How'd you make it out? Like, tell me, tell me, tell me
- 49:36about that. But you know, because I've talked on my
- 49:39podcast about, you know, smoking crack one time for three days
- 49:43straight. People are like, Dude, why would you say that? Yeah,
- 49:49like, because it's the truth, man. Well, people are gonna I'm
- 49:51like, see, that's the problem. Most people are so worried about
- 49:54what everybody thinks about them that they that they go through
- 49:57life tiptoeing. And I don't think that. That's the best
- 50:01option for me. For me, I'm going to go through life, telling the
- 50:05truth, being kind, choosing heavenly energy, trying to
- 50:08provide value to people, and maybe my story is going to help
- 50:12someone else avoid the problems that I had. But at the end of
- 50:15the day to lie and to worry about what everyone thinks about
- 50:19you, you still did it? Yeah, okay, so all you're saying is,
- 50:24let me hide what happened to me, so you approve me. And I'm the
- 50:29kind of guy that says, Listen, I approve me. I don't need your
- 50:35approval. I'm not looking for someone's validation. You know
- 50:38what I mean? And I think more people, I think more people need
- 50:41to do that. They need to. I grew up worrying about everyone's
- 50:45validation, and start to validate themselves. And some
- 50:47people are like, Yeah, but I haven't done anything. Then get
- 50:50up and do something, yeah, but I'm this and I'm that, then
- 50:53change it so you've got the power to choose. You've got free
- 50:56will. Just start reverse engineering whatever it is you
- 50:59want. Because I've had people say you can't choose to be
- 51:02successful, yes, you can. You can't choose to be rich. Yes,
- 51:07you can. You can choose whatever you want. That's the whole Gift
- 51:13of free will. You choose whatever you want. You can
- 51:17choose it. Now again, doesn't mean it just appears means
- 51:20you're choosing it. But once you choose and you commit and you do
- 51:24the work, it's only a matter of time. And whatever that thing
- 51:27you chose, I believe, is on the way.
- 51:30Is that your goal, though, to be like a wealthy billionaire, I
- 51:34was at the ultimate goal. I
- 51:35believe I'm already one. I'm just waiting to get paid,
- 51:39right? But I mean, is that, what other purpose did you have? Did
- 51:42you wake up in the car business and say, I want it, this is what
- 51:46I want to do. And this is why, like, what was the why behind it
- 51:50to get more money or to really, because in your LinkedIn, I can
- 51:55appreciate it, because I could tell you I believe you wrote it
- 51:58from the heart. Was to look, I just want to, I want to. I want
- 52:01to, I believe you when you say I want to truly help people. Well,
- 52:04that's what other people do. When other people say that my
- 52:09gut feeling and that little inner voice that we all have
- 52:12based on wisdom or external forces of good or evil or
- 52:17whatever kind of guides you and has gives you that discernment.
- 52:22You know what I mean? That's what discernment is. Is like,
- 52:25there's something off here. I don't really believe what you're
- 52:28saying. I've never had an issue with that. With
- 52:30you well, because I think you can sense my energy, right?
- 52:34Let's see, that's the energy that I'm talking about. Like I
- 52:36show up on sales calls with a different energy, you know, I
- 52:40try to teach sales people, stop being a salesperson, start being
- 52:46a help person. What does that mean? Like, genuinely see if you
- 52:49can help them with the problems that they have with your
- 52:51services or solutions. Like, just try to help if you, if it
- 52:55doesn't help, move along and that energy where I'm just
- 52:58trying to help you, yeah, will close you more deals. But again,
- 53:02I mean, if somebody said to me, brother, you truly only want to
- 53:06help people, yeah. I mean, I want to help people, but if
- 53:10someone said, Brad, I can arrange to where you're going to
- 53:14be so helpful to everybody all your life, but you are going to
- 53:17constantly be in pain and broke and and you will be like,
- 53:23seriously miserable. Well, no, okay, I'm not. I'm not Joshua,
- 53:28okay? I'm a human. I just realize that, number one, I like
- 53:34to help people. I also realize that the more I help, the more I
- 53:40get so at the end of the day, there's a little bit of both in
- 53:44there. Like, how do I make more money? Help more people? Oh,
- 53:48what a what a bonus. Like, I like helping people. Hey, let me
- 53:52help people, and I'll get more money. But if someone said, to
- 53:55be honest, Brad, if you is it just you want to help people.
- 53:59No, dude, I also want to be a billionaire. What's your why?
- 54:04Because I like nice shit. I do and it's expensive. This shit is
- 54:11expensive. I like traveling. I like giving people things. I
- 54:15like helping people. I like rescuing people. I like being
- 54:19able to give somebody something that will help them and dude, a
- 54:24lot of times it's money like, what would you rather have if
- 54:27your house was getting foreclosed on a check that can
- 54:30cover it or some advice from your grandpa? Huh?
- 54:39Yeah, definitely a check would be, Well,
- 54:41Jim, listen, I can give you the money, but I'm not going to.
- 54:45What did you learn from this? Yeah, I'm not going to, because
- 54:47that will be harming you, and I want to help you, so I'm going
- 54:50to not give you the life saving funds that you need. What I'm
- 54:54going to do, though, is I'm going to give you a piece of
- 54:56advice. Yeah. I sometimes, dude, I don't need your damn advice. I
- 55:04need your money. Okay? And then get me out of this situation
- 55:08financially. And then, please, I'd love to hear how you're so
- 55:11freaking wonderful and rich, and I'm not, but right now, I have
- 55:16to pay this, or I'm going to jail. I have to pay that, or I'm
- 55:19losing my house, I have to pay that or my kid's gonna die like
- 55:23that takes money, so I want to, I want to have money because I
- 55:27like nice shit and I like to help people.
- 55:30You have a hard stop at two, right? Supposedly, I
- 55:33mean, I personally don't have any rules, okay, but my
- 55:37priorities say I'm supposed to be somewhere at like, three.
- 55:43Let's just mark that. Ben at 55 that I brought that up when
- 55:46you're producing please?
- 55:51I forget you guys had it, don't,
- 55:52you know, typically, I let it run, but, you know, and stuff
- 55:56like that, when I, you know, if it's real and we leave it in,
- 55:58that's fine, you know, but it's
- 56:00all real with me. Yeah, you guys are gonna cut out the ecstasy.
- 56:03Leave the Huey Lewis, ecstasy story out, please.
- 56:08My my business. Getting back to the whole Free Will
- 56:10conversation, or even just responding to certain scenarios.
- 56:14You met John just now, he said something that was beautiful one
- 56:18day. He says, Look, there is no crisis like that's a great way
- 56:22to look at it, you know, because that's what I think, what you're
- 56:24talking about, what we're talking about, a lot of people
- 56:27responding to what they deem as crises, you know, it's charging.
- 56:31Yep, it is. Car business was a big education for me in that
- 56:34where I was told, Look, you only have control about of the 360
- 56:39degree sphere around you, and that's it. And that this
- 56:42gentleman that told me, hey, it's always something. Just
- 56:44accept it can and that's a choice.
- 56:48Can I augment? Of course, you do not always have control of the
- 56:53360 degrees around you. Okay, right now. You don't have
- 56:58control of this.
- 57:00You think you do within like a two foot,
- 57:03you don't have control of shit. I could get up and smash
- 57:06everything on your desk, and you can't control shit. We only have
- 57:10control of one thing, full control, one thing our mind.
- 57:19That's it. Nobody can control your mind everything else.
- 57:24There's some extent that you're you, you're not in
- 57:27government projects in the past that might, you know, challenge
- 57:31you. If
- 57:32they trust me, if they if they have done that successfully,
- 57:35we'd all be mind controlled. Yeah, okay. They cannot control
- 57:38our minds because we were given the gift of free will. That's
- 57:43the
- 57:43gift. Do you think that there's something in our food supply,
- 57:46though, that is I think they're trying fogging our
- 57:49minds 100% I think they're trying to control our minds.
- 57:53They're trying to brainwash us and and get control. But No,
- 57:59dude, they haven't been able to do it. Generally speaking, I'm
- 58:04sure there's people that have tried to hypnotize and get
- 58:08control of your mind, but your mind is the only thing that you
- 58:12truly have 100% control over everything else, dude, you
- 58:16really don't like I can't control if you shoot me right
- 58:20now. I can't control my 360 I'm this 360 I got I can't even
- 58:24control my arms.
- 58:25It's kind of troubling that you're going through these
- 58:27violent objection like I'm going to do these things to you. Maybe
- 58:30I just come over and give you a hug.
- 58:32I'm proving a thing. See, I couldn't control that either.
- 58:35No, I try to control it, though, because I don't do hugs.
- 58:39You don't do hugs. No, really well. I mean, are you with your
- 58:43kids? I
- 58:43hope you do. Yes, kids, kids and females,
- 58:47kids and females. Yeah, not even the bro side hug, where you kind
- 58:51of just messing with you. That's, it's like the, you know,
- 58:53the you don't do the full on chest to chest. Maybe I have,
- 58:57yeah, no, I'm past the no hug stage. But listen at the end of
- 59:01the day, honestly, for all the listeners, because it's supposed
- 59:04to be mostly Middle Tennessee business podcast, that's right,
- 59:09so I messed the name up too, yeah. But if these guys want to,
- 59:12like, build a bigger business, if they want to, you know, have
- 59:18a better relationship with their wife, which, by the way, will
- 59:21help you build a bigger business. So that's the whole
- 59:23thing. People don't have business issues. They have
- 59:26personal issues that they bring to work. So again, remember that
- 59:30you have a staff of people at your organization and you have
- 59:33business issues, you just have a location where all the personal
- 59:37issues are manifesting themselves. Okay, become a
- 59:41leader. Study leadership. Realize that a team is going to
- 59:46get you there. You're not going to do it by yourself. You're not
- 59:50going to build it by yourself. You're not going to be able to
- 59:52do it by yourself. So leadership, that's what's going
- 59:55to help businesses, not only that, training again, people.
- 1:00:00Like, why? Here comes the plug. Listen, dude, it's 300 bucks a
- 1:00:03month. I could care less. You spend more than that on coffee.
- 1:00:06I'll bet you, you guys spend more than 300 bucks on the shit
- 1:00:09you give
- 1:00:09away, don't you. I have no idea how much we spend on water.
- 1:00:13Again, you're just offering everybody water and Coke, and
- 1:00:15they offered me, you know, Coke water, well, baby, costs money,
- 1:00:18bro, toilet paper in the bathroom. Okay, then you're
- 1:00:21spending money, and I'll bet you it's more than $300 a month for
- 1:00:24just regular old employee facilities, right? So at the end
- 1:00:28of the day, $300 a month will buy you a training system that
- 1:00:33will deliver, track and measure content. All you have to do is
- 1:00:37create it. So if a business right now wants to grow. Do they
- 1:00:42need people? Yes, of course they do. They need technology and
- 1:00:45people. So guess what? If every business right now, let's say 10
- 1:00:50plus employees, because again, if it's you and your brother,
- 1:00:52you know you probably don't need it right this second. But real
- 1:00:56businesses that have real plans of growth and exit, hopefully
- 1:01:02their business becomes more valuable the second. You have a
- 1:01:05training system, and it can be a manual. Doesn't have to be light
- 1:01:08speed software, but light speed software is just a digital,
- 1:01:11world class training system that's easy to use, but my point
- 1:01:16is, businesses need to train people, train yourself on
- 1:01:21leadership. Train your employees on customer satisfaction, sales,
- 1:01:24closing, persuasion, personal branding, marketing, everything.
- 1:01:28So you need a training system. That's what I would tell people
- 1:01:31of Middle Tennessee like, get yourself a training system, even
- 1:01:35if it's documented and in a binder. A company's value goes
- 1:01:41up by one and a half to four times, minimum, if they've got a
- 1:01:46training system, one and a half to four times, really, one and a
- 1:01:52half foot of four times. If you just simply create your SOPs,
- 1:01:58document all of your roles and positions, and get yourself a
- 1:02:03training book, a how to book, like, how do I run this company?
- 1:02:07What if you quit right now? Who knows what you know? Right?
- 1:02:09Right? So at the end of the day, it takes a little bit effort,
- 1:02:13but if a company just goes, bam, let's document everything. Who's
- 1:02:16that? What's his role? What is he supposed to do? He can
- 1:02:18document it, by the way. He's been doing it forever, John,
- 1:02:21whoever's around here, doing whatever they do. All you'd have
- 1:02:24to do is say, hey, spend the next couple days and just turn
- 1:02:26in a step by step thing of what you do on a regular basis. And
- 1:02:30then they'd all come in and they'd say, Well, here's what I
- 1:02:33do. Number one, you're able to look at it and go, Well, wait a
- 1:02:36minute. That ain't what you're supposed to be doing, right?
- 1:02:40Yeah. But number two, let you put it in a binder, and then
- 1:02:45whatever role that person has here, you market creating
- 1:02:48services, and you bring yours, and then something happens.
- 1:02:51Guess what? I can walk in here and buy this business, and I
- 1:02:54know exactly how you guys do what you do and who does what,
- 1:02:58even if y'all quit, I could replicate the business. Now,
- 1:03:02some people might be better at others, but without that book,
- 1:03:06it's all in your guys's heads. This business is not as
- 1:03:09valuable, period. And when you're looking to exit, dude,
- 1:03:12people that come in, they want to know that there are systems
- 1:03:15and processes, and they want them documented. So again,
- 1:03:18Middle Tennessee document your systems and processes, and I
- 1:03:25would say, get a training system to where you can now deliver,
- 1:03:29track and measure with repetition, all of that
- 1:03:31information that needs to build your team, because the team is
- 1:03:35what's going to grow and what's going to make you wealthy. You
- 1:03:38don't build a business, man, you build a team, and the team
- 1:03:41builds the business. Yeah,
- 1:03:44it is. It's a challenge. Definitely. That's all we I feel
- 1:03:47like we've been doing for the past two years. You have a
- 1:03:50training system. I mean, we're writing it down. We're going it
- 1:03:53over people, probably not like documented, like you're talking
- 1:03:57about, but it's definitely, yeah.
- 1:03:59Now again, if you ask like McDonald's, you think they have
- 1:04:04a training system? Oh, totally. You think any successful
- 1:04:07business out there has a training system?
- 1:04:10This is how we do things.
- 1:04:12Are we trying to replicate their success? Are we trying to
- 1:04:15emulate what they've done succeed? Well, then again,
- 1:04:19there's clues like, you know, get your systems, get your
- 1:04:23processes, and if you don't have them, dude, it's time to think
- 1:04:25about them. Yeah, I'm just trying. I'm just trying to give
- 1:04:28business.
- 1:04:29I got podcast, and I like to, I love hearing about the days. You
- 1:04:33know, everybody has them, even if you choose. You know, if it's
- 1:04:36a new thing that you're choosing, how you get up, is
- 1:04:38that, is that always been like a mantra of yours for your entire
- 1:04:42life, or did you just kind of become enlightened by morning
- 1:04:46routine? Well, morning routine the gratitude of being able to
- 1:04:49having the notion of choosing how to react to something that's
- 1:04:53that's a mature way to look at things. Well, you know,
- 1:04:56I learned it over time, yeah, and it's getting stronger and
- 1:04:59more. Were advanced as time goes on, right? You know. And what
- 1:05:03were the days like, though, where, you know, you got to get
- 1:05:07up, you got to go to the dealership, but at the same
- 1:05:08time, everything I'm doing at the dealership is feeding my
- 1:05:11business. You have the long goal in mind. There had to be those
- 1:05:15days that you woke up and you were like, I just don't I'm
- 1:05:17free. Flipping tired. I wasn't really
- 1:05:21tired. I'm very energetic, and always have been. Yeah,
- 1:05:27I wasn't tired. I was
- 1:05:33like, in other words, sometimes I got tired of it, meaning,
- 1:05:37like, I'm frustrated. Why? Because I was making great money
- 1:05:41at the dealership, but still broke, right? Because it's all
- 1:05:43feeding your business, I had to go give it to people. Yeah, and
- 1:05:46you know, why would you keep pouring money into something
- 1:05:50that didn't work and isn't working well again? Eventually,
- 1:05:54I realized that I'm like, Well, why am I split? If I just went
- 1:05:58and put the effort into my business like I am this job, it
- 1:06:02might actually work, right? And so I was treating it like my
- 1:06:07like I was an owner. You know, I didn't have to get up, I didn't
- 1:06:10have to do anything. I didn't treat it like a job. I treated
- 1:06:13it like I owned it. And a lot of business owners do that. They
- 1:06:16think because they're the boss, they don't have to do anything.
- 1:06:19Well, I always say you better treat it like a job, or soon
- 1:06:22you're going to need one. And that's what happened to me. So
- 1:06:24then I went and busted my ass at work for someone else, building
- 1:06:28their bank accounts. And then, and then I realized, man, if I
- 1:06:32worked this hard for myself and quit dicking around, I probably
- 1:06:37wouldn't need a job. And so I, after one year to the day, quit,
- 1:06:45went back and said, I'm treating this like a business now, and
- 1:06:49I'm gonna work it like a business and treat it like you
- 1:06:53have a job. This is my job, yeah, like I didn't have choices
- 1:06:56anymore, right? A lot of people, you know, because they own it,
- 1:06:59they think they they get it, to make decisions. Yeah, but in
- 1:07:02reality, real winners. They decide once. They don't keep
- 1:07:07making the same decision over and over.
- 1:07:09It's it's the buck stops with you. If you
- 1:07:12well again. If you want to get a habit formed, start forming the
- 1:07:16habit of deciding once, like I don't, I don't decide to work
- 1:07:21out over and over again. I've decided once to work out, and
- 1:07:26now I work out. I decided once to start treating it like a
- 1:07:30business, and now I treat it like a business. Lot of people,
- 1:07:34they, they don't decide once. They just keep making the same
- 1:07:37decision. I'm gonna get in shape. I think I'm gonna get in
- 1:07:39shape this year. Yeah. Yeah. I mean, but now, at this point,
- 1:07:42you can treat it. You are the boss. It's kind of, it's running
- 1:07:45on its own because of the system
- 1:07:47does not run on its own because I was really foolish. I'm
- 1:07:50getting it there now, really, yeah, how long ago did it? I'm
- 1:07:53like, a 25 year old startup. Jim still. Yeah, that's why, when
- 1:07:58people come they're like, will you coach me? Will you mentor
- 1:08:00me. I'm like, bro, I don't know what to do. I'm still figuring
- 1:08:06it out, like the wait till I'm a billionaire.
- 1:08:09That about you. That's, that's so there's a humility to that
- 1:08:11you're just to being willing, because
- 1:08:14it's called Truth. It's not, it's not humility. Because I
- 1:08:16don't think I have humility. Humility, by definition, is, is
- 1:08:22a low opinion of one's importance. I know you've done
- 1:08:27you've gone down this rabbit hole before, and I'm gonna look
- 1:08:29it up. I know. Okay, so I don't the acknowledgement. And I don't
- 1:08:34think I have a low opinion of my importance. I don't think you do
- 1:08:37either. Okay, so I'm not humble. It's not humility. It's
- 1:08:40truthful. The truth is I don't know. The truth is I don't know.
- 1:08:45Like, you know, how do I fix all my problems? I
- 1:08:47love, I don't know your love. I love your willingness to say
- 1:08:50that. There's so many gurus out there that they gotta come off
- 1:08:55all the time that like, oh, yeah, I got it all under
- 1:08:58control. And this is my life, and this is the veneer and all
- 1:09:01this other stuff. Yeah,
- 1:09:01and half of them are cheating on their wives. They're freaking
- 1:09:04miserable. They're freaking deep down scamming someone. They're,
- 1:09:09they're, they're, they're not happy. They're, they ain't got
- 1:09:12shit figured out. But I think that's
- 1:09:14but that's the great here you are just like, look, I don't
- 1:09:17know. It may seem like I do, it certainly looks like I do, I've,
- 1:09:21I've certainly everything that's led me up to this particular
- 1:09:23point in my life have been based on decisions I've made. That's a
- 1:09:28fact, right? And that's that a lot of what you're doing and
- 1:09:30talking about is the fact that, even now, I don't that's that's
- 1:09:34freeing, in a way, because I tell my kids that all the time,
- 1:09:39I you know, I don't know. I said, All I know is that when I
- 1:09:42ask questions, you taught me that ask why, and you're the
- 1:09:49answer is going to be, typically, no. If you don't ask
- 1:09:51the question, you're just not going to know. Ask the question.
- 1:09:54Can I retake the test? Is there a way I can do this? What's the
- 1:09:57one thing holding you back from letting me try? I try it this
- 1:10:01way, you know? And they to my detriment and to my my wife and
- 1:10:05my detriment, they do it on us, which is awesome, but it's still
- 1:10:07a pain in the ass, because they're freaking nags. When it
- 1:10:09becomes that way,
- 1:10:11you want me to give you another question? Sure, okay, course,
- 1:10:15here's a question that everyone should ask themselves on a
- 1:10:18regular basis.
- 1:10:19He's writing all this stuff down, by the way, aren't you?
- 1:10:21He's right. What purpose? That's how he absorbs the information.
- 1:10:25I should be charging him.
- 1:10:28Get on baller buster.
- 1:10:31It's called a scam. I scammed you. Okay? I sold you some great
- 1:10:35information.
- 1:10:36He's gonna like next week and be like, Okay, Jim, I'm turning in
- 1:10:39my notice, and I'm starting my own thing.
- 1:10:41I do that, that all my employees do that nine a lot of time, is
- 1:10:46what happens. But I say, I say, Good, that's what I do. Yeah.
- 1:10:49So, so here's the question that I would ask on a daily basis,
- 1:10:57every day, and if the answer is no,
- 1:11:02fix it.
- 1:11:06Am I better than I was yesterday?
- 1:11:09That's it. That's all you have to ask yourself, am I better
- 1:11:12than I was yesterday? And if the answer is no, then get off your
- 1:11:16ass and just pick one thing that will make it to where tomorrow,
- 1:11:21you'll say yes. The answer to that should be Yes. Am I better
- 1:11:26than I was yesterday? Yes. Am I better than I was yesterday?
- 1:11:30Yes? Am I better than I was yesterday? Yes? And if the
- 1:11:34answer is no, not a problem, just fix it.
- 1:11:37Would you have to know the KPIs that go into that question
- 1:11:40beforehand. Well, what matters? You
- 1:11:42should KPIs are very important. Now, again, we're talking to
- 1:11:45business or life, because in life sometimes, huh,
- 1:11:49both. I mean, I've been so absorbed with my situation in my
- 1:11:52station in life is, for the past probably eight, nine years has
- 1:11:56been catch up financially, you know, and we're getting there,
- 1:12:01but I'm basically going through what you went through in your
- 1:12:0430s, but now I'm going into my 50s. It is what it is, you know,
- 1:12:09it's not only so much you could do about that.
- 1:12:11I know, but you know, and it might be that you're also a
- 1:12:15victim of comparing, right? You compare everything to you think
- 1:12:21so? Yeah, I, you know, you're, you're, you know, I'm not where
- 1:12:25I where I should be based on what you're doing and what
- 1:12:28you've done and what he's accomplished. And I, you know,
- 1:12:31dude, are you better than you were yesterday? Yes, then who
- 1:12:34cares where I'm at and what I'm what I'm doing, I appreciate
- 1:12:38what are you doing and what are you doing, and what are you
- 1:12:42doing? Like, that's all I care about. Like, I don't care that
- 1:12:44Grant Cardone has more money than me. Number one, he's 10
- 1:12:47years older. Catch me in 10 years if we're in a competition,
- 1:12:50but we're not. I just asked myself, am I better than I was
- 1:12:55yesterday? And the answer in a lot of cases has been no, yeah,
- 1:13:00no, I'm not, matter of fact, I'm not heading in the right
- 1:13:04direction. Okay, well, just that question wakes you up, because
- 1:13:08you have to ask yourself every day, am I better than I was
- 1:13:10yesterday? Now, why? Well, last night, you freaking had Krispy
- 1:13:16Kreme and and, you know, financially, you just you just
- 1:13:21lost this. You got scammed out of $2,000 your business isn't
- 1:13:26cranking out what it did yesterday. Like yesterday, we
- 1:13:30did good today. We aren't doing as well. Am I better than I was
- 1:13:34yesterday in all those areas? And the answer nine times out of
- 1:13:3610 could be no in a million areas. But are you better than
- 1:13:41you were yesterday. And if the answer is no, Jim, you can fix
- 1:13:46it. And if you don't think you can, dude, that is called a
- 1:13:49fixed mindset, you need a growth mindset. You need to believe
- 1:13:53that it is possible, it may not be comfortable, it may not be
- 1:13:57free, it may not happen overnight. But can you fix it?
- 1:14:02And the answer is, of course, I can, at least that's my answer,
- 1:14:05which is why I, I think that's the question, you know, did I do
- 1:14:10better than yesterday? Yeah, good. How much better could I
- 1:14:14have done? Well, I could have done much better, but, you know,
- 1:14:17now we're starting to head down, down that that?
- 1:14:20Well, it's always me road you can I've discovered, and I know
- 1:14:23that about myself. That's one of the things I learned, is that
- 1:14:26you learn a lot about yourself when you're put to the these
- 1:14:28kinds of tests. I've had a lot of revelation about me in the
- 1:14:34past several years to myself. And it's, it's one of those
- 1:14:38things I look at and I go, once upon a time, it would have been
- 1:14:42a poor me, you know, feel sorry for me, not anymore, because I
- 1:14:47do have days where it's like, yeah, everything just went
- 1:14:51wrong. But you know what? The one thing that went right as I
- 1:14:54was able to still come home and, you know, give my wife a hug,
- 1:14:57that went right? You know, so to your point. What you're kind of
- 1:15:00saying is that, no matter how you look at it, are you better
- 1:15:03off today, today than you were yesterday? There's always an
- 1:15:06area where you were Does that make sense theoretically against
- 1:15:10KPIs? Well, hey, you know, for the longest time, I mean,
- 1:15:13because when you're when I look for a minute there for probably
- 1:15:17about four years, knocking it out of the park every I should
- 1:15:20have done this years ago, so on and so forth. Look at this. It's
- 1:15:22all I had to do was this, and all the rewards are coming, and
- 1:15:26I'm feeling validated. And I get to the point where, you know,
- 1:15:30sometimes those challenges come up, and you have these seasons
- 1:15:33of just they're a little bit more struggle than what they
- 1:15:36were, which are the ebbs and flows of life and time.
- 1:15:40But I looked at those situations as
- 1:15:45okay. Once upon a time, I could hem and haw about it. But now I
- 1:15:49look at all I have to do. I have control of the energy I put out
- 1:15:52there and the decisions I'm going to make, who I'm going to
- 1:15:55talk to. All I need to do is this. That's right, and it's
- 1:15:58actually, you know, since we've made the decision to take
- 1:16:01podcasting and divert it into our business and feed it and
- 1:16:04stuff like that. I felt for the longest time like, I feel like
- 1:16:06I'm losing because I'm not, you know, we're just struggling
- 1:16:09here. And then I realized I'm like, but I've put more on the
- 1:16:12books in terms of podcasts in the past two years than I ever
- 1:16:15have, and I gotta remember, it's just not feeding me right now.
- 1:16:19And I gotta How is it not though, let's just get it. We're
- 1:16:22trying to make, you know, payroll to payroll and stuff
- 1:16:24like that. And this, that's just a seize. We look at it. I don't
- 1:16:27look at it as permanent. Who do you have on your podcast? Who do
- 1:16:31I have? I mean, all sorts of local business owners
- 1:16:33we have. They don't pay anything. No, no, you're just
- 1:16:37gonna, you're just gonna introduce them
- 1:16:38to all those, all the free, hundreds of people. You
- 1:16:42don't have sponsors.
- 1:16:45Well, I mean, we advertise our businesses on here. I I get what
- 1:16:49you're saying. I just haven't gotten around to putting a rate.
- 1:16:52I have an idea of taking around. I know I do.
- 1:16:57You're a walking contradiction. I totally am all you have, but
- 1:17:01I'm honest about it. Make a decision, right? This is how you
- 1:17:04do it. Yeah, may be difficult for you, but this is the truth.
- 1:17:07You make a decision. Hey, I'm making money with this podcast
- 1:17:12from now on. Now it might be just you on it for a while. Why
- 1:17:15was no one will pay to be on it, right? Well, I would find that
- 1:17:18highly unlikely. They just probably won't pay much, right?
- 1:17:21But literally, bro, there's people on this podcast, and you
- 1:17:25and you've got an audience, even if it's a small audience or a
- 1:17:29big audience, obviously will determine the value of being on
- 1:17:32right? But all you have to do from now on is say, hey,
- 1:17:36podcasting is the new billboard, right? This will be listened to
- 1:17:40for years to come by new people. So this is a billboard that will
- 1:17:45constantly run now, if I will allow you to get on my podcast
- 1:17:49and talk about your business and all my listeners discover your
- 1:17:53business and do business with your business. Is that worth
- 1:17:56nothing? Yes or no? Oh, it's worth something for sure. Okay,
- 1:18:01how much? That's the question? Yeah. Well, in my case, like
- 1:18:06people sponsor dropping bombs for $25,000 Yeah, and most
- 1:18:11people don't know who sponsored and who didn't why? Well,
- 1:18:14because I'll make the conversation good anyway, right?
- 1:18:17So at the end of the day, I literally am building a studio
- 1:18:21here and investing all the money because I turned down sponsors.
- 1:18:29I can do four a week without even trying. That's 100,000 a
- 1:18:33week for a podcast. One hour. That's four hours for 100 grand.
- 1:18:39You could do the same thing. And if you're like, No, mine's not
- 1:18:41as big as yours mindset. Again, it is your mindset. And then
- 1:18:46don't charge 25,000 charge 2500 and if you're like, well, who's
- 1:18:50gonna pay that? See, you don't even value it. Like, dude, this
- 1:18:55is advertising. You don't think anyone's gonna hear me. I
- 1:19:00guarantee you people will hear me on this podcast. Now, if
- 1:19:03there's zero listeners, well then you're a scammer. But
- 1:19:08that's not the case. You have listeners. And if you've never
- 1:19:10tried to test it, test it. We're pushing up to episode 250 at
- 1:19:15this point. So well, did you I guarantee you probably have
- 1:19:18listeners? Oh, I know I didn't. And those listeners are business
- 1:19:21owners, and those business owners are freaking consumers,
- 1:19:24and the people in that are on listening to the podcast have
- 1:19:28businesses that they want to advertise, but you're not asking
- 1:19:32for it. Tell them it's $500 to sponsor the show. $500 to have a
- 1:19:39show that's out there repeating itself over and over. You'll be
- 1:19:42getting listeners in two years that we don't even know about
- 1:19:46yet, you'll constantly be getting leads to drive your
- 1:19:49business. $500 they say, okay, boom. Now they come out. You
- 1:19:54have a guest, and you got $500 now the question is, how many of
- 1:19:59those can you sell? All Well, dude, how many are you offering
- 1:20:02right now? None. Well, how many think you're going to sell when
- 1:20:06it's none?
- 1:20:07So that's, I figured when I'm when people are clamoring, and
- 1:20:10I'm getting hit up, like, multiple times a week, I get
- 1:20:12what you're saying someday, yeah? And, like, you all of a
- 1:20:14sudden, you got that inbound stream, yeah? That makes it
- 1:20:17easy. It does make it easy, because I do get the people that
- 1:20:19hit me
- 1:20:19out, reach out. Let's just wait for you know what I'm gonna do?
- 1:20:23I'm gonna sit here and do nothing. No, they're gonna barge
- 1:20:28in the door one day and offer me money, and I'm just gonna go,
- 1:20:30yeah, no, dude, you have to build it. You have to, you have
- 1:20:35to say I'm I'm not doing this shit for nothing. Okay? You
- 1:20:39already did it for nothing, 250 okay, you put the time in, you
- 1:20:44put the money in, you've already produced them and paid everybody
- 1:20:48in editing. Dude, it's a business. You have to now
- 1:20:51monetize it, right? I'd tell I'd start right now. Hey, whoever's
- 1:20:56listening to this, let's prove Mr. McCarthy incorrect. Okay,
- 1:20:59prove me correct. I'm
- 1:21:00not putting anything out there, that is, I'll put it out there.
- 1:21:03Listen, listen, whoever's listening to my voice right now,
- 1:21:06if you have a business and you want to drive a little revenue
- 1:21:10to that business, get on a podcast, talk about your
- 1:21:15business, and I'll bet you anything, you get business from
- 1:21:18it. Now, just as a test, because we don't want to go too crazy if
- 1:21:24someone's listening to this and they're willing to give Big Jim
- 1:21:27McCarthy, and by the way, I'm sure you'll still have to vet
- 1:21:33them, okay? And by the way, let's say he vets you and he
- 1:21:38doesn't want you, well, then just offer him more, because
- 1:21:42eventually he's gonna say deal, but that's the sponsorship. You
- 1:21:47sponsor the show, and then you can be a guest on the show, and
- 1:21:50then you can access all his listeners, and then all you have
- 1:21:53to do is talk about who you are and what you do. And I'll bet
- 1:21:56you, you get more than you sponsored the show for, because
- 1:22:00it's never going to end unless, of course, you're a scam, and
- 1:22:04then he'll delete the episode. But for the most part, all your
- 1:22:07episodes you've ever dropped are still out there, right? Oh,
- 1:22:09yeah. And I'll bet you, if you go look, they're all getting
- 1:22:12downloads. Are they not? They are because I noticed that one
- 1:22:16time when I looked at mine, it was like, Wait a minute. Yeah,
- 1:22:18someone just listened to Episode One? Well, yeah, cuz they
- 1:22:22listened to Episode 871 and then they're like, I like this guy.
- 1:22:25I'm gonna go listen to them all. And so now episode one, you were
- 1:22:29talking about Joe Blow with his with his circus, you know? And
- 1:22:32all of a sudden the guy's like, oh shit, I didn't know about a
- 1:22:35circus. And they go to the guy's circus. I get people all the
- 1:22:38time going, Dude, can I get back on your show? And I'm like,
- 1:22:42Well, it's funny that you should ask, but why? Because, dude, I
- 1:22:46still get business from your show. And I'm like, Sure,
- 1:22:49absolutely. Let me have you talk with Anthony. He's the one that
- 1:22:52books the show, and then, oh, Anthony will get you on the
- 1:22:55phone and say, Well, you can wait for 22 months, which is the
- 1:22:59invite list length, or you can sponsor an episode, and I can
- 1:23:05get you into booking immediately. And people are
- 1:23:07like, well, how does that work? That's $25,000 plus he's going
- 1:23:12to do this that. And the other thing, you get the footage
- 1:23:14coming and going. It's a wonderful opportunity if you're
- 1:23:16trying to build the business man. And then he closes them and
- 1:23:19they write checks for 25,000
- 1:23:21bucks. And get them scheduled. I put
- 1:23:23them right to booking. Why? Because, dude, I have 100 people
- 1:23:26that want invited, and I always say, look, Are you famous? Did
- 1:23:32you do something like that? The world needs to hear, in my
- 1:23:35opinion, because I will
- 1:23:36invite you. You don't want to become an infomercial. That's
- 1:23:39the last thing I want to do.
- 1:23:40No, I have two ways to get on my show, no invite or sponsor. So
- 1:23:46every guest is either invited or they're sponsored. Now again, go
- 1:23:50listen to a bunch and tell me which one's which, but all I
- 1:23:54know is the show will do probably 6 million this year.
- 1:24:00That's crazy for a podcast. Good for you. Well,
- 1:24:02I they had just asked me to keynote this big podcast summit
- 1:24:05in Atlanta, really, because the guy that was out there said
- 1:24:09something about monetizing. And he said, You do sponsorships?
- 1:24:13Are you selling mid roll and ad roll? I'm like, I don't really
- 1:24:16do sponsorships that way. I'm not talking about boner pills
- 1:24:19or, you know, lotion or something. But, you know, I do
- 1:24:24let people sponsor the show because they want to be a guest
- 1:24:26on it. He goes, you're doing that much? I'm like, Yeah. He
- 1:24:31goes, dude, you got to come speak at my event, because
- 1:24:34they're all podcasters, and they're wondering how to
- 1:24:36monetize their their podcast, their real podcast. This is a
- 1:24:40real podcast. You do it day in, day out. This is a real podcast.
- 1:24:45There are real listeners. That's called advertising. Advertising.
- 1:24:49You're not asking anybody to pay. That's true. You're
- 1:24:52inviting everybody and their dog for
- 1:24:54free. Building, the building, the foundation. And a lot of you
- 1:24:58know, like
- 1:24:58the foundation is 100 100 shots,
- 1:25:02I could see that. Yeah, you're way past the foundation. Now you
- 1:25:05need to start billing. And again, it's dude, they don't
- 1:25:08have to do it. Are you offended to ask people for money? No. Are
- 1:25:12you embarrassed? No, it's are you getting freaking Jason
- 1:25:16Aldean on here? I can ask him. Okay. But again, if Jason Aldean
- 1:25:21comes on, bro, don't charge him, right? Okay, but when Larry
- 1:25:26Tucker, from you know, the florist over there in Franklin,
- 1:25:31wants on, and he's, he's a great, he's a great guest. Yeah,
- 1:25:35he's got killer stories. So what, dude, he's gonna make
- 1:25:38money from you from the episode. Charge him. Tell him to sponsor
- 1:25:43the show. You'll start to see who your real friends are, but
- 1:25:47at the end of the day, man, it's just a it's just an observation
- 1:25:52with you. If I were you, I would, I would, I would shift my
- 1:25:56perspective about this show and start monetizing it. You've been
- 1:26:02doing it long enough. Oh, yeah, you're damn near 50.
- 1:26:08Thanks for reminding me. It's for me. It's getting Are you
- 1:26:11charging
- 1:26:12people to sit here and listen to guests? You could have said, Do
- 1:26:15Brad Lee's coming? You want to? You want to pay 100 bucks to sit
- 1:26:18in the corner and take notes? At least you would have got us paid
- 1:26:21from him. Yeah, well, he works
- 1:26:23for us. I'd rather him. You
- 1:26:24pay him. Yeah, okay, so you're paying him to sit here and be
- 1:26:27educated by all your entrepreneurial skills? Yeah,
- 1:26:30I'll bet you, you could find a volunteer for that. And besides
- 1:26:32that, the tripod has been doing all the work he's been there
- 1:26:39for me. It's, it's, it's tough to see. And I'm not making
- 1:26:42excuses, but I can tell you what I know about myself is I'm
- 1:26:47inside my own bottle when it comes to that yes, and it's
- 1:26:51tough to see the label. So thank you for reading my label. I will
- 1:26:54certainly make those adjustments you should
- 1:26:57Yeah, and again, going back to did I outdo myself yesterday? In
- 1:27:01other words, am I better than I was yesterday? Hopefully my
- 1:27:05visit will be enough to make you realize, dude, I'm just not
- 1:27:11asking for it, right? You gotta ask for it. Something is
- 1:27:17something. You gotta value yourself. You have to value what
- 1:27:21you've built. You don't value it. So who else is going to
- 1:27:24nobody. And if you do value it, well then ask for freaking
- 1:27:27sponsors.
- 1:27:28I used to get really, like, annoyed when, and that still
- 1:27:32happens. People hit me up to beyond probably once or twice a
- 1:27:34week. But they're typically like, hey, my guest. They're
- 1:27:37like, guest booking agencies. They can talk about this for
- 1:27:41their audience, and they have this kind of value. And I was
- 1:27:43great, great. We're in Middle Tennessee, are they? Oh, they're
- 1:27:46in Spokane, Washington. Oh, okay. I used to get really,
- 1:27:52yeah, exactly. I used to get very, like, put off by that, but
- 1:27:55I have made that adjustment, you know, I'd, I'd love to have them
- 1:27:58on, on a freaking zoom, if they're in person, even better,
- 1:28:03it's probably even better. If they were, here's what I would
- 1:28:05say. I turn it around, and I do ask them, you know, for 500
- 1:28:08bucks, they can totally come on. We'll give them 10 clips. He
- 1:28:11said that, Oh, yeah. And what do they say? Yeah, you don't hear
- 1:28:13back from them, because they don't want to pay for it. They
- 1:28:15want they're looking. Somebody's paying them to get some they're
- 1:28:19looking for the
- 1:28:19freebies. You're not either, either that or you're just not
- 1:28:23serving it up correctly. Maybe not, maybe not, or maybe their
- 1:28:26targets, not Middle Tennessee. Middle Middle Tennessee. Well,
- 1:28:29it is, when it's free, if I don't know, the mostly Middle
- 1:28:33Tennessee podcast their target, mostly the whole United States
- 1:28:36podcast in the world, by the way, right? That's why I put
- 1:28:39that in there. But, but again, Jim, just just ask yourself
- 1:28:42every day, and any listeners ask yourself, am I better today than
- 1:28:47I was yesterday? And if the answer is no, just fix it, and
- 1:28:50it's whatever you want it to be, money, emotionally,
- 1:28:55relationally, financially, it doesn't matter. Yeah, like, did
- 1:28:59you work out
- 1:29:00today? No,
- 1:29:03I am way off my game on that
- 1:29:05same thing, and I'm real about it, I know, but it's the same
- 1:29:08thing with money, with relationship. Did you did you
- 1:29:11send your wife a text telling her you miss her? I had coffee
- 1:29:14with my wife. Okay, so, boom, that's better than you're better
- 1:29:17than you were yesterday. You've built a little relationship, and
- 1:29:20all you do is map out where you want to go. And I'm just using
- 1:29:24you because you're sitting here this, this is anybody, me, you
- 1:29:28everybody, map out where you want to go. When people say,
- 1:29:32Well, you know, fitness isn't my thing. Okay, dude, you don't
- 1:29:36have to work out every day. I went plenty of times without
- 1:29:39doing it. But when you start to say, You know what, what would
- 1:29:42my ideal life look like? You know what? I'd be in better
- 1:29:44shape, I'd have more money, I'd be closer with my family, I'd be
- 1:29:47closer with my kids. I'd be a better dad, I'd be a better
- 1:29:49husband. I'd do all those things. Okay, just write those
- 1:29:52down, and then those are your categories that you that you
- 1:29:55self proclaim, want to move in that direction every day. Just
- 1:29:59ask. Yourself. Am I a better dad? No, dude, day's not over.
- 1:30:04You go, you go, Hey, let me go. Let me go, grab my kids, see
- 1:30:07what I'm saying. Like, it just, it just spurs you to, it's a
- 1:30:10simple question that nobody asks. I mean, it just spurs you
- 1:30:13to, like, think and act on it. Because, am I better than I was
- 1:30:18yesterday as a dad? No, here. Let me text my kid and let me
- 1:30:22take him for ice cream. Let me go spend 30 minutes before he
- 1:30:25goes to bed. Am I? Am I a better husband? No, not necessarily. I
- 1:30:29haven't done anything. Let me go get my wife some flowers and
- 1:30:32just tell her I love her. It's nine o'clock at night. She's
- 1:30:36right over there. Takes a second, and then boom, and then
- 1:30:39boom, and then boom. And then next thing you know, dude,
- 1:30:41you're going to progress in all those categories. Because you
- 1:30:44asked yourself one question, am I better than I was yesterday?
- 1:30:49And a fitness is one, did I work out today? No. Well then before
- 1:30:53I go to bed, let me just do some push ups or walk around the
- 1:30:56block right before I go to bed. And then the answer is, yes, I
- 1:30:59did. Okay, good. You're better than you were yesterday, and
- 1:31:02then better you were. Next thing you know, dude, people like,
- 1:31:07bro, you're looking good. What you doing? I'm just, I'm just
- 1:31:10getting a little bit better every day. Dog. That's all I'm
- 1:31:13doing.
- 1:31:14I make better food decisions these days. I got that going for
- 1:31:17me. Good. I had myself some cottage cheese and honey and all
- 1:31:20those this morning. Oh, good breakfast. To champion.
- 1:31:23You know what's worked for me unbelievably better than
- 1:31:25anything I've ever done before?
- 1:31:28Intermittent fasting. Yeah.
- 1:31:31What's your schedule? I eat from two to eight, two to eight, six
- 1:31:35hours a day.
- 1:31:37You have yet to eat. I haven't eaten anything you hungry? No.
- 1:31:40Okay, dude, I live this way. It's unbelievable. Yeah, I've
- 1:31:44eaten fat. I've eaten body fat. That's what I always tell
- 1:31:49people, what do you have for breakfast? I eat body fat for
- 1:31:51breakfast. But, I mean, dude is crazy because I've went on
- 1:31:54stupid diets and stupid programs and stupid shit and like, it
- 1:31:58works, but it's not sustainable. It's not realistic. I'm gonna
- 1:32:02carry around my freaking food and weigh it out and, dude, I
- 1:32:06just don't want that lifestyle like I've already made the
- 1:32:08decision. Dude, that ain't me. I don't like that. I don't want
- 1:32:11that. And if I have to be fat, I will be what
- 1:32:13are your workouts like? You there every morning, every day?
- 1:32:16Well, six days a week, yeah,
- 1:32:20I just pick a body part and lift and lift heavy things, you know,
- 1:32:24I exercise. That's, it's no big deal. Like, if, if I can't hit a
- 1:32:28gym, which a lot of times you can, well, then, dude, I'll just
- 1:32:31do some push ups, yeah. And if it's shoulder day, you know, you
- 1:32:35can grab a towel literally, and and move your shoulders. Like,
- 1:32:40like, like, just move. What do they call that? Calisthenics,
- 1:32:44kinesthetics, yeah, just body weight stuff. The question is
- 1:32:49is, did you exercise? And the answer is always going to be for
- 1:32:53me, yes. Why? Because I want to get better, and it's just a
- 1:32:57daily decision to take action. And the question that triggers
- 1:33:02it for me every day, financially, emotionally,
- 1:33:06spiritually, relationally, physically, am I better today
- 1:33:11than I was yesterday? And the answer a lot of times is going
- 1:33:15to be no, then get up and fix it, and then, boom, dude, you
- 1:33:20literally find yourself progressing every single day
- 1:33:23because that one little ass question, and no, I don't say it
- 1:33:27first thing in the morning. I say it like mid afternoon, first
- 1:33:31time I go, am I better today? And a lot of times, guess what?
- 1:33:34The answer is, hell yes. Good. Keep going. But I also ask it
- 1:33:39when I get home, yeah? Because I want to be a better dad. I want
- 1:33:43to, you know, be a better husband. I want to just be
- 1:33:44better in a lot of areas. So I just run through them in my
- 1:33:47head. And a lot of times I've caught myself saying, You know
- 1:33:50what, let me get a little exercise? You know what, let me
- 1:33:53go take my vitamins or whatever, just, it's just a nice hack.
- 1:33:57It's a good question. Yeah,
- 1:34:00I like that. I gotta say, I'm gonna honor your time and kind
- 1:34:04of wrap it short, cut it short, and your listeners
- 1:34:09are gonna freaking be pissed. We're just getting good. Well,
- 1:34:12we can keep going if you want. Joe,
- 1:34:16hey, honored to call you a friend. Thank you, sir. And of
- 1:34:20course, guys, all the details that we talked about, any sort
- 1:34:23of the the links to lightspeed vt.com bradley.com all those
- 1:34:28things. Sure they're out there. Make sure, if you haven't
- 1:34:31followed them yet, to follow those links and make sure to
- 1:34:35follow them. And of course, if you go to mmtbp.com we got a
- 1:34:39link there if you want to be on the show. With consideration,
- 1:34:43we're going to start looking into that as well, so make sure
- 1:34:46you check that all out. Mmtbp.com,
- 1:34:51Mr. Bradley, thanks again. It's always a pleasure. Thank you.
- 1:34:55You.