Latest / Online Business Uncovered: Simple Strategies for Female Entrepreneurs / 189: How to get your business found in AI search

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189: How to get your business found in AI search · Online Business Uncovered: Simple Strategies for Female Entrepreneurs

• 0:00
  SPEAKER_00: Hello and welcome to Online Business Uncovered.
• 0:04
  SPEAKER_00: This is episode 189, and in today's episode, we're going to be talking about how to get your business found in AI search and what you need to do to increase the chances of tools like ChatGPT recommending your business.
• 0:20
  SPEAKER_00: So let's jump right in and let's get started.
• 0:30
  SPEAKER_00: Welcome to Online Business Uncovered, the show that lifts the lid on what it really takes to turn your brilliance into digital products, passive income, and time freedom.
• 0:40
  SPEAKER_00: I am your host Karen, an online business strategist, course creation expert, and your go-to for building a business that works for you and not the other way around.
• 0:50
  SPEAKER_00: If you are an ambitious entrepreneur feeling overwhelmed or burnt out, or maybe you're just ready for a smarter, sustainable way to grow, then you're in the right place.
• 1:00
  SPEAKER_00: Because each week I'll be bringing you inspiring conversations, practical strategies, and step-by-step guidance to help you create sustainable, repeatable digital products or sell even while you're playing.
• 1:12
  SPEAKER_00: So if you're ready to stop trading your time for money, reclaim your time, and finally build a business that gives you the freedom that you deserve, hit subscribe and tune in every Thursday.
• 1:24
  SPEAKER_00: Let's uncover what'll truly be possible for you starting now.
• 1:33
  SPEAKER_00: Hello and welcome to another episode of Online Business Uncovered.
• 1:37
  SPEAKER_00: I'm your host Karen and I really do appreciate you hitting that play button to listen to today's episode.
• 1:44
  SPEAKER_00: Now, today's conversation is going to be a really interesting one because the way we search for information online is changing quickly.
• 1:53
  SPEAKER_00: For years, as business owners, we've been told about the importance of SEO and making sure that our websites can be found on Google.
• 2:02
  SPEAKER_00: But now there's another layer that we need to start thinking about because more and more people are turning to tools like chat, Claude, and Gemini to ask questions, to research solutions, and even find businesses to buy from, which I think raises a really important question.
• 2:24
  SPEAKER_00: When someone asks AI for a recommendation relating to what you do, do you know how to get your business listed within the chat searches?
• 2:37
  SPEAKER_00: So today I'm joined by Ray Dylan, who is a GEO copywriter and an AI search visibility specialist who help businesses to understand how to become more visible within AI search.
• 2:53
  SPEAKER_00: Now, this is a great conversation and it's relevant, especially to the times that we're in.
• 2:59
  SPEAKER_00: So let's dive in and let's start the conversation with Ray because you're gonna pick up a lot of great stuff from what Ray has to say.
• 3:08
  SPEAKER_00: So let's dive in and get started.
• 3:11
  SPEAKER_00: Today I am joined by another incredible expert who will be speaking at the Here's Online Business Growth Summit.
• 3:19
  SPEAKER_00: Now, throughout this special series, I'm chatting with our speakers to give you a sneak peek into the knowledge that they're going to be sharing and more importantly to help you discover practical ways to build a business that gives you more income, more freedom, and less reliance on selling your time.
• 3:38
  SPEAKER_00: Now, today I have um a lady called Ray Dillon, who is a GEO copywriter and AI Search Visibility Specialist joining me.
• 3:49
  SPEAKER_00: I'm really excited about this interview.
• 3:51
  SPEAKER_00: Ray is amazing.
• 3:53
  SPEAKER_00: Welcome, Ray.
• 3:54
  SPEAKER_00: I'm really pleased that you're here today so that we're able to talk about this.
• 3:58
  SPEAKER_00: But do you want to start by introducing yourself and letting the listeners know what it is you do?
• 4:06
  SPEAKER_00: Because it's fascinating.
• 4:08
  SPEAKER_01: Yes, absolutely.
• 4:08
  SPEAKER_01: Thank you so much, Karen.
• 4:10
  SPEAKER_01: I'm so happy to be here.
• 4:11
  SPEAKER_01: Thank you for inviting me, and I'm really excited for the summit as well.
• 4:15
  SPEAKER_01: Um, so GEO, first of all, is generative engine optimization.
• 4:20
  SPEAKER_01: It's essentially the next step on from SEO, search engine optimization.
• 4:25
  SPEAKER_01: So most small business owners know that you need to optimize your content so that you show up in search results by using keywords and useful content.
• 4:36
  SPEAKER_01: Basically, GEO is all about optimizing your content so that you show up in AI search results, not just regular search results.
• 4:45
  SPEAKER_01: Um, I focus on the non-techie side of AI, helping people with the content, the structure, what to write about, how to write it, that kind of thing.
• 4:56
  SPEAKER_01: Because you don't actually need any technical knowledge or experience to get your business showing up in AI search results.
• 5:02
  SPEAKER_01: But a lot of people don't realize this and they don't know what they need to do, and they don't know that they need to do different things either, because it's not the same as SEO, it's not the same as traditional search.
• 5:13
  SPEAKER_01: Keywords are still important, SEO is still important.
• 5:16
  SPEAKER_01: There are still about three and a half billion searches done on Google in the UK every month.
• 5:22
  SPEAKER_01: So you still want to be showing up in those results, but whereas SEO is all about keywords, so people search for things like HR consultant near me, you know, short words and phrases.
• 5:34
  SPEAKER_01: For GEO for AI search, people search using long conversational questions, like they're talking to someone.
• 5:41
  SPEAKER_01: So it's more like um, is there a family-owned bakery in the east end of London that sells sourdough bread and is open at 7 a.m.
• 5:48
  SPEAKER_01: tomorrow?
• 5:49
  SPEAKER_01: You know, that kind of thing, where it's asking for lots of different bits of information.
• 5:54
  SPEAKER_01: So the way the AI search tools work, whether it's Claude, ChatGPT, Gemini, whichever one you're using, they basically work in the same way.
• 6:02
  SPEAKER_01: They pick apart that question, they take out all the key facts from it and what the actual requirements are, what is the intent behind the question?
• 6:13
  SPEAKER_01: Does the person searching want to find out information?
• 6:16
  SPEAKER_01: Do they want to buy something?
• 6:17
  SPEAKER_01: Do they want to compare results from something else?
• 6:20
  SPEAKER_01: Um, that kind of thing.
• 6:22
  SPEAKER_01: And then it finds all the relevant information, but it's looking for ideas, the ideas behind the question, not just the specific words.
• 6:31
  SPEAKER_01: And then it compiles all of that and creates a conversational answer to give you the information you need and possible next steps.
• 6:40
  SPEAKER_01: So basically, one way of looking at it is that your content now needs to match those questions and be the answer that AI recommends, but also that people trust, because people are really important, obviously, still, people buy it from people.
• 6:58
  SPEAKER_01: So if your website isn't what people are looking for, doesn't have the information it needs on it, even if they go through to that website from the AI recommendation, if the experience they have there isn't satisfactory, isn't giving them what they want, 97% of people will just leave.
• 7:19
  SPEAKER_01: So you need to have the trust aspect from a people side as well as being recommended by AI in order to be visible and make sales that way.
• 7:30
  SPEAKER_01: So it's very different to traditional search.
• 7:35
  SPEAKER_00: It's interesting, isn't it?
• 7:36
  SPEAKER_00: Because obviously, um, as business owners, you're um inclined to have a website, and obviously, we know with website it needs to be found, so we need to put in the relevant um information to be able to be found.
• 7:49
  SPEAKER_00: But this is like that next layer, isn't it?
• 7:51
  SPEAKER_00: This is this is the the this is where people's search behaviour has shifted because instead of going to Google and putting in I'm looking for yet now, and I know this because of my own own behaviour as well.
• 8:09
  SPEAKER_00: I will go to chat and I will ask chat, you know, I'm looking for a hotel.
• 8:13
  SPEAKER_00: Um, my husband and I we were looking to go to Poland and we we were looking for a hotel, and I went to chat and was like, We're going to Krakow, can you find me a hotel in the heart of Krakow that has these facilities and all of this?
• 8:26
  SPEAKER_00: And then it came back with a load of like information and it almost sifted through everything and then gave me what it believed was relevant to the thing that I was asking for.
• 8:38
  SPEAKER_00: Yeah.
• 8:39
  SPEAKER_00: So so that because that as a consumer, as somebody that is using it, becomes so much more powerful because it's like, well, I don't have to sit now and scroll through hundreds of websites to find the thing that is gonna give me what I need.
• 8:55
  SPEAKER_00: Now I can just go to AI and I can get AI to do the heavy lifting, and I just get given the filtered results that I'm looking for.
• 9:07
  SPEAKER_01: And that's why about I think it's 44% of consumers buy what AI recommends now.
• 9:13
  SPEAKER_01: Yeah, nearly half of consumers will buy what AI recommends, and there's a small percentage that will actually give their AI tool permission to buy it for them as well.
• 9:25
  SPEAKER_01: Yeah, I can't remember the percentage, it's quite small at the moment, but that's the direction we're heading, isn't it?
• 9:30
  SPEAKER_00: You know, that's that's crazy, isn't it?
• 9:32
  SPEAKER_00: Like, I know, you know, you're giving your AI, I suppose your your card details are supposed to be.
• 9:38
  SPEAKER_01: Essentially buy.
• 9:39
  SPEAKER_01: Yeah, essentially, yeah.
• 9:41
  SPEAKER_01: It's so it's so interesting.
• 9:43
  SPEAKER_01: It's so interesting.
• 9:44
  SPEAKER_01: But that's the thing, like so many small business owners don't realize that they have to do different things to show up in these results.
• 9:50
  SPEAKER_01: And 51% of adults in the UK are now using AI tools to find information and find recommendations.
• 9:57
  SPEAKER_01: So if you're not showing up in those results, you're you're losing half of your potential customers, basically.
• 10:03
  SPEAKER_00: Yeah, yeah, absolutely.
• 10:05
  SPEAKER_00: It's um, I think times are have times are changing.
• 10:09
  SPEAKER_00: I think the way we consume consume information's changing.
• 10:13
  SPEAKER_00: I think we are time poor.
• 10:17
  SPEAKER_00: So turning into AI.
• 10:18
  SPEAKER_00: I mean, AI, if you think about it, it it's interesting, isn't it?
• 10:22
  SPEAKER_00: Because it's almost like this is new.
• 10:25
  SPEAKER_00: But but we we've had AI in our lives now for quite some time.
• 10:30
  SPEAKER_01: We often have Google, we have Alexa, we have Siri, we have um bots on websites, predictive texts on your phone and documents, and suggested replies and emails, chatbots on websites, um editing your photos and social media apps, all of those are actually AI, and a lot of people don't realize that they're using AI without realizing it.
• 10:57
  SPEAKER_00: Yeah, yeah, and this is just a natural evolution, isn't it, from what's going on and the way it's going.
• 11:04
  SPEAKER_00: It's it's and and I know there's because obviously at the at the moment in the media, I think there's a lot of you know, sort of um talk around the way our AI is going and the security risks around that, yeah.
• 11:18
  SPEAKER_01: Um, so that can cause um people are concerned about it, definitely to talk about kind of the negative sides of AI as well.
• 11:30
  SPEAKER_01: Yes, it's a fantastic tool if you use it in the right way, but even aside from the security issues, which won't directly affect a lot of people, really, not yet anyway, maybe in the future, but not right now.
• 11:42
  SPEAKER_01: But things that do affect people right now that they may not realize are well, this there's kind of three key things that I always tell people about.
• 11:51
  SPEAKER_01: One is that AI hallucinates, which basically means it it makes things up, and this is because of the way it's been trained.
• 11:57
  SPEAKER_01: It was originally trained to not say if it didn't know something.
• 12:02
  SPEAKER_01: So if it doesn't know something, it will make up an answer that sounds real.
• 12:08
  SPEAKER_01: And so it's really a bit like a man.
• 12:11
  SPEAKER_01: Um it's really important to check your facts when it's when it's producing things.
• 12:19
  SPEAKER_01: If you're using it for research or um anything, really, check that it's correct.
• 12:24
  SPEAKER_01: Um, so for example, I I used it once to, I was writing a um a blog for a client about schools in a local town.
• 12:32
  SPEAKER_01: So I got it to just give me a list of the schools in that town, the type of school, the facilities, the size, address, you know, basic information.
• 12:42
  SPEAKER_01: When I was checking the details, it got two of the addresses wrong, and then it made up two schools that didn't exist, not just in that town, didn't exist in England, in the UK at all.
• 12:54
  SPEAKER_01: But these schools didn't exist.
• 12:56
  SPEAKER_01: And when you say to it, these schools don't exist, why have you included it?
• 12:59
  SPEAKER_01: Oh, I'm sorry, I'll take them off the list.
• 13:01
  SPEAKER_01: Yeah, great, thanks.
• 13:02
  SPEAKER_01: So it's even ridiculous things like that, it will make things up depending on your settings.
• 13:08
  SPEAKER_01: You can change some of the settings uh um and personalise it to make it less likely, and the paid versions are better on that kind of thing too.
• 13:16
  SPEAKER_01: Yeah, but it is something you need to check.
• 13:18
  SPEAKER_01: Um, the second thing is that it's sycophantic, it's people pleasing.
• 13:22
  SPEAKER_01: Um because of how it's been trained, it will always agree with you.
• 13:27
  SPEAKER_01: And that can actually be a real issue.
• 13:29
  SPEAKER_01: Like there have been cases where um some quite sad cases actually, where you know, teenagers are saying things, you know, that they maybe got poor mental health and that kind of thing.
• 13:41
  SPEAKER_01: And unfortunately, because the AI is trained to agree with everything it says, it's reinforcing the the negative thoughts and feelings having.
• 13:50
  SPEAKER_01: So it you know, it can be really dangerous on that side.
• 13:53
  SPEAKER_01: Um, but even from a business perspective, if you're saying to it, oh, I think I should do this, is that a good idea for my business?
• 13:59
  SPEAKER_01: It'll go, yes, that's a great idea, because blah blah blah.
• 14:02
  SPEAKER_01: But if you say the opposite thing, it'll say, Yes, that's a great idea too.
• 14:06
  SPEAKER_01: So again, you can personalize it, you can add instructions um in the settings to tell it, don't just agree with everything I say, give me reasoning, give me a rationale, um, make sure you do you know your research and justify whether you're telling me something is a good idea or not.
• 14:24
  SPEAKER_01: So you can help um kind of alleviate that a little bit that way.
• 14:28
  SPEAKER_01: Um, and then the third kind of key thing is that AI is biased, very, very biased.
• 14:34
  SPEAKER_01: Not just because if you use a particular tool, you've you know it knows about you, but innately because of how it's been trained.
• 14:42
  SPEAKER_01: Um when companies were first building these tools, they needed a lot of data, a lot of text that they didn't pay for, didn't want to pay for.
• 14:54
  SPEAKER_01: Um, and so they use things like Reddit and Twitter and books out of copyright.
• 14:59
  SPEAKER_01: And the problem with using things like that is that books out of copyright are over 100 years old, which means they are full of racism, sexism, homophobia, etc., etc., etc.
• 15:11
  SPEAKER_01: Um, and so having that as a foundation for its training means it's ingrained in its knowledge base, basically.
• 15:20
  SPEAKER_01: Um so there have been some real issues with this where people don't know, for example, if a company is using AI, for example, to help with performance reviews.
• 15:34
  SPEAKER_01: If you give the AI tool a profile of two people that is exactly the same with what they've done and achievements, etc., but you change the name.
• 15:47
  SPEAKER_01: So one has a white male sounding name and one has a white female sounding name, it will give you different reviews with different language, purely because of the assumed gender of the person.
• 15:59
  SPEAKER_01: The male one will be all about yes, he's a strong leader and assertive and you know, all of this kind of stuff.
• 16:07
  SPEAKER_01: And the female one will be great, team player needs to develop in these areas, even though the information given is exactly the same, apart from the name.
• 16:17
  SPEAKER_01: And that's a real issue because it's you know self-reinforcing.
• 16:20
  SPEAKER_01: The more people feed into it, the more it becomes an issue, and it's the same with um people of colour and um LGBTQ plus community, any minority, basically, um, there is ingrained bias in AI, and it is a real problem that not enough people know about.
• 16:38
  SPEAKER_01: So I do tell people.
• 16:41
  SPEAKER_00: Yeah, and that's a really important point, actually, because you would think because it is a robot, it is AI that that it wouldn't be biased.
• 16:50
  SPEAKER_00: So you so it would be very easy to make those assumptions that this is um taken from many different sources, but not necessarily aimed at anyone, so so it would be completely open and and whatever you're putting in, you're gonna get that reflective back, but it isn't gonna be based on the things that that cause problem in in a human way.
• 17:17
  SPEAKER_00: Yeah, so I think that's a really important point, and I think it's a really important point that people know that when they're getting um things back to them that we don't lose the ability to question.
• 17:32
  SPEAKER_00: Yes.
• 17:32
  SPEAKER_00: Um, we don't take what the AI bots give us as gospel, and it's really interesting online because we see a lot of regurgitated stuff where you can see they've put in something, they've got something back, and then they've just put it out for consumption.
• 17:54
  SPEAKER_00: There's no tweaking, there's no adapting, there's no like um shifting the focus as to what is being said, you know, and and and and there are things that come through that I think make it really obvious.
• 18:07
  SPEAKER_00: Oh so I think it yeah, so I think we have to be careful with how we're using AI.
• 18:12
  SPEAKER_00: Um and I know like I I've recently had a lot of conversations about you know human, you know, still being the human behind it, yeah because that's the other danger, isn't it?
• 18:23
  SPEAKER_00: Is that we rely so heavily on AI because it makes our life easier, it it um makes everything we we can do things a lot quicker, yeah, and we have more things available to us so we can broaden our scope in what we're able to do, but then we lose the human connection behind it because we're just trying to pump out all this stuff, and we lose us in the in in our process, and I think that's something we've got to be really careful of that we don't all turn into sound like robots.
• 18:57
  SPEAKER_01: Oh, absolutely, absolutely.
• 18:59
  SPEAKER_01: And I I always say to people, yes, use AI, absolutely, use it for ideas, use it to help you plan your content, or you know, do a calendar or something, and it can do a first draft for you, but treat it as a first draft, never put it out as is without checking it.
• 19:16
  SPEAKER_01: I I've seen posts online where you know you get that standard kind of here is the post you've asked for, or like little intro.
• 19:25
  SPEAKER_01: Um, and I've seen that on people's posts.
• 19:28
  SPEAKER_01: Well, because people have been deleted it.
• 19:30
  SPEAKER_01: Yeah.
• 19:30
  SPEAKER_01: Well, and I I normally send them a private message saying, um, you might want to just check the post you've put out, just put out because it's got that AI line at the beginning.
• 19:40
  SPEAKER_01: Um and I know it can be fantastic for some people who like, you know, are dyslexic or you know, have it find it difficult to write things.
• 19:47
  SPEAKER_01: Yes, it's a fantastic tool, but always, always, always check it.
• 19:51
  SPEAKER_01: And always, you know, make sure it's in your tone of voice.
• 19:55
  SPEAKER_01: You can train, I'm saying train, it's not really training.
• 19:59
  SPEAKER_01: Give it instructions so it knows what your brand voice is, don't just get it to generate as is, give it examples of your writing first.
• 20:08
  SPEAKER_01: Um, give it instructions, like I always tell mine, like in the personalization settings, you can give it instructions like always use British English spellings, for example.
• 20:17
  SPEAKER_01: Yeah, but still check it because sometimes it doesn't.
• 20:21
  SPEAKER_01: Because the thing with in instructions for AI is that once it gets to a certain point, it's not there forever.
• 20:27
  SPEAKER_01: The more instructions and and chats you do, it doesn't have an infinite memory.
• 20:32
  SPEAKER_01: So things that were at the beginning will kind of fall off the end.
• 20:34
  SPEAKER_01: So you have to give it that instruction again.
• 20:36
  SPEAKER_01: It's not there forever, so don't assume that it is.
• 20:40
  SPEAKER_01: So for some things, it's actually better to put your instructions in like a Word document or something, so you've got it there and copy and paste it in every time you want it to do something specific, so you've got that ready to go.
• 20:52
  SPEAKER_01: You don't have to retype it every time, but you can just copy and paste it in.
• 20:56
  SPEAKER_01: Uh, and the more information you give it in a prompt, the better the result will be.
• 21:01
  SPEAKER_01: You've got to treat it a bit like a person, like you've got a new employee and you're training it on how to uh do its work in your business, basically.
• 21:11
  SPEAKER_01: So you've got to give it instructions as detailed as you would give to a person in order to get the best result from it.
• 21:18
  SPEAKER_00: Yeah, yeah, yeah.
• 21:20
  SPEAKER_00: I agree, I agree.
• 21:21
  SPEAKER_00: And you know, context I think really helps as well.
• 21:24
  SPEAKER_00: Oh, absolutely.
• 21:25
  SPEAKER_00: Yeah.
• 21:25
  SPEAKER_00: So so that it understands it's just that it's just a really time uh, you know, interesting time that we're in because I I it's speeding up like the development of it, it's becoming more and more advanced.
• 21:38
  SPEAKER_00: Um, and obviously you and I, we were just having a conversation before we yeah um you know record about Claude and what Claude's able to do.
• 21:47
  SPEAKER_00: Um and and it does, it you know, we have these tools available to make our life so much easier, but it's kind of not losing the ability to think.
• 22:00
  SPEAKER_00: For ourselves.
• 22:00
  SPEAKER_00: I think that's the thing that I'm probably a bit more concerned about.
• 22:04
  SPEAKER_00: Is you know, even responding to a post, you end up falling into the habit of going to AI to get a response, to respond to a post.
• 22:16
  SPEAKER_00: Yeah, no.
• 22:17
  SPEAKER_01: Some some people know, like no, I know.
• 22:20
  SPEAKER_01: Think for yourself.
• 22:21
  SPEAKER_01: Think for yourself.
• 22:22
  SPEAKER_01: Yeah, I mean, all the things I I teach, because I teach people how to um get more visible in in AI search results, but everything I teach is designed to help people as well as AI.
• 22:35
  SPEAKER_01: I want to make sure that, like you said, that the person behind the business is still there, is still visible.
• 22:42
  SPEAKER_01: And the people who are your customers and your clients, they're still the most important thing.
• 22:46
  SPEAKER_01: It's not just about showing up in the AI search results.
• 22:49
  SPEAKER_01: That's why I was saying it's about the trust that you build with your customers and clients as well, not just getting you to show up in AI search results.
• 22:58
  SPEAKER_01: So all the things I do make your website and your content, because it's not just your website, it's your whole online presence, making that better and more accessible for people as well as AI.
• 23:10
  SPEAKER_01: Because it's like you said, it's so important to keep the human side behind it.
• 23:14
  SPEAKER_01: But it's just making things clearer, essentially.
• 23:18
  SPEAKER_01: Well, that's part of it.
• 23:19
  SPEAKER_00: Yeah, I think I think so.
• 23:20
  SPEAKER_00: I think it's not losing sight of what your brand's about, what your brand is, how you want to be perceived, how you want to position yourself, how you want people to feel when they come into contact with you.
• 23:33
  SPEAKER_00: And I've had some experiences where where people that I've worked with have heavily relied on AI, and it's in the quality of their work, um, and I can see it hasn't been that great.
• 23:48
  SPEAKER_00: And what then happens is you lose trust because then you're thinking, well, are you actually good at what you do, or are you um hiding behind AI in order to kind of grow this business, but you yourself is not good because you because you're relying, you don't know really your stuff because you're using AI to do everything for you.
• 24:15
  SPEAKER_00: So so that very quickly um, you know, kind of erodes the trust that's been built, and I think that's where we have to be careful.
• 24:26
  SPEAKER_00: As um, you know, business owners, entrepreneurs, our personal brand is the currency that's most important, you know, how we are seen, how we are viewed, how we're perceived.
• 24:37
  SPEAKER_00: And and the moment you start becoming, you know, your visibility is revolving around AI, then I think you're going down a rabbit hole.
• 24:48
  SPEAKER_00: They could end up sort of doing more harm than good.
• 24:51
  SPEAKER_00: So we've got to kind of balance it out, haven't we?
• 24:53
  SPEAKER_00: We've got to um be really mindful of what we're trying to build for ourselves, what we're trying to create, um, and and the person that we want to be viewed as, the integrity, the trust, all of that.
• 25:07
  SPEAKER_00: Um, but if you're gonna use AI, and nine times out of ten people will, um, it's using it as a tool to enhance what you're doing, not replace it.
• 25:17
  SPEAKER_00: And I think that's where the the the sort of like the gray area is, isn't it?
• 25:24
  SPEAKER_00: So which is where obviously you come in and help.
• 25:27
  SPEAKER_01: Yeah, exactly.
• 25:28
  SPEAKER_01: That's exactly it.
• 25:29
  SPEAKER_01: It's about using AI in the right way, using it to do all the boring things like scheduling emails for you, you know, not taking away the creative side and the trust side and the personality and, like you said, your personal brand.
• 25:42
  SPEAKER_01: Um, and so that's that's exactly what what I teach and what I do for clients as well.
• 25:47
  SPEAKER_01: Um, so I've got a framework that I've developed, which is it's the sites framework, how to make sure AI cites your business, um, which stands for clarity, intent, trust is the middle one, evidence and structure.
• 26:01
  SPEAKER_01: So they're basically like the key aspects that people need to bear in mind.
• 26:07
  SPEAKER_01: But as I said, all of those are relevant for people as well.
• 26:10
  SPEAKER_01: Like I always start out for the clarity um is comes first.
• 26:15
  SPEAKER_01: Like you were saying, you need to know or it needs to be clear from your website, from your social media profiles, from everywhere you have a presence online, what you do, who you you help, how you help them, and where you are.
• 26:31
  SPEAKER_01: And that's not just for AI, it helps AI, obviously, build a clear picture of your business.
• 26:36
  SPEAKER_01: But that's also super important for people trying to find you and what you do, you know.
• 26:41
  SPEAKER_01: So that's like you said, with the messaging, making sure that is really, really clear and it's really obvious whenever someone comes across you or is looking for what you do, it needs to be can someone tell in five seconds what you do and who you help?
• 26:58
  SPEAKER_01: That's the check.
• 26:59
  SPEAKER_01: If they can't tell in five seconds from just reading your bio, your introduction or whatever, then it's not clear enough for AI or for people.
• 27:08
  SPEAKER_01: So that's always the first place to start, definitely.
• 27:12
  SPEAKER_00: Yeah, and I think that piece, um, I mean, clarity is so important.
• 27:18
  SPEAKER_00: I actually think clarity is undervalued because I think a lot of people get so stuck and overwhelmed because they lack the clarity.
• 27:26
  SPEAKER_00: Um, but the clarity piece is the piece that helps you put everything else in place.
• 27:32
  SPEAKER_00: So if you don't have that clarity at the beginning, and and yes, AI is going to help you to a certain extent, but I do think that if we are running businesses or growing businesses, we should have a really good handle on what we do, who we serve, the results that we achieve, and what how that plays out in people's lives.
• 27:57
  SPEAKER_00: And and I mean, I talk about that a lot with you know, scalable offers and knowing what to create in your business and how you can really help so that you create offers that that do the job that that actually deliver results.
• 28:10
  SPEAKER_00: But you should know that, and then by knowing that, that's what you can then package up, give to AI to help support the next steps.
• 28:20
  SPEAKER_00: Um, it shouldn't be a case of right, chat, what do I do?
• 28:25
  SPEAKER_01: Yeah, exactly.
• 28:26
  SPEAKER_01: If you don't know what you do, why am I here?
• 28:28
  SPEAKER_01: Yeah, you need to go back a few steps.
• 28:31
  SPEAKER_00: Yeah, yeah, yeah.
• 28:31
  SPEAKER_00: If you're doing that, I think maybe you need to rethink because that's where I think we we shouldn't be replacing um our own brains with AI brain.
• 28:44
  SPEAKER_00: I think there are certain answers to questions we need to have ahead of anything else.
• 28:51
  SPEAKER_00: And and and you know, yes, obviously use AI for the clarity piece to get more clear, but those basic, though, those basic foundation questions we should have in the bag, we should be all over them, you know.
• 29:06
  SPEAKER_00: It's just maybe the messaging and the way we deliver it to the audience maybe get a bit of support on.
• 29:14
  SPEAKER_00: So I I just say that because I feel I I often have conversations with people where they can't really even answer those initial questions, and and it's like, but you need to before you even start thinking about business.
• 29:31
  SPEAKER_00: Yeah, absolutely.
• 29:32
  SPEAKER_00: You know, so so yeah, yeah, yeah, yeah, definitely so important.
• 29:38
  SPEAKER_00: Yeah, definitely.
• 29:39
  SPEAKER_01: So you were so C is clarity.
• 29:42
  SPEAKER_01: Yes, I is intent.
• 29:44
  SPEAKER_01: So that's a bit like what I was saying earlier about the intent behind the question, what people are actually searching for, and framing your content around those questions and those answers so that you are more likely to be recommended by AI because you've got the question in your content that someone's actually searching for.
• 30:02
  SPEAKER_01: So if you think about your ideal client, what is it that's keeping them up at night?
• 30:07
  SPEAKER_01: You know, what are they going to be typing into their chat tool at um 2 a.m.
• 30:12
  SPEAKER_01: that they're worried about that you can be the solution for?
• 30:16
  SPEAKER_01: And that's the question you want to do some content around.
• 30:21
  SPEAKER_01: Have the questions, the heading, have the answer straight after it in two to three sentences, um, and then explain more further down.
• 30:28
  SPEAKER_01: And again, this helps both AI and people because um AI searches answer first.
• 30:35
  SPEAKER_01: So it often doesn't scan the whole page, it will start at the top, and if the answer's there, great.
• 30:42
  SPEAKER_01: If it's not, it'll find something else.
• 30:44
  SPEAKER_01: Um, but it's also useful for people because we, you know, we used to be taught to start with an introduction and some background and you know, build it around and things like that, and then the main point is like halfway down the page.
• 30:56
  SPEAKER_01: Yeah, that doesn't work anymore.
• 30:58
  SPEAKER_01: People want the answer now.
• 30:59
  SPEAKER_01: People are impatient, people are lazy, they want things as easily as possible.
• 31:03
  SPEAKER_01: So have the answer right at the beginning or the main point right at the beginning, and then go on to explain it further on.
• 31:11
  SPEAKER_01: And if it's relevant to them, first of all, they're gonna like your website and your business because it's giving them the information they're looking for.
• 31:17
  SPEAKER_01: And if they're interested, they'll stay on the page and they'll read the rest of it because they want to find out the details, you know.
• 31:23
  SPEAKER_01: So it's actually much better doing it that way around.
• 31:26
  SPEAKER_00: Yeah, definitely.
• 31:27
  SPEAKER_00: I think that's where the power of the hook comes in, doesn't it?
• 31:29
  SPEAKER_00: It's like really hooking them in and kind of giving them what they need at the beginning rather than, you know, later on, like you say, and you know, so yeah, I I I it it's the way we're consuming is so different now, isn't it?
• 31:43
  SPEAKER_00: You know, in our in our own behaviour.
• 31:45
  SPEAKER_00: And you know, we're all like it, aren't we?
• 31:47
  SPEAKER_00: We scan, we skim read because we're we're time poor.
• 31:51
  SPEAKER_01: Yeah, you know, absolutely, absolutely, yeah, yeah, definitely.
• 31:54
  SPEAKER_01: And then T is for trust.
• 31:56
  SPEAKER_01: So, like we were saying earlier, trust is so important.
• 31:59
  SPEAKER_01: So having those trust signals really clear.
• 32:02
  SPEAKER_01: So things like your years of experience, your qualifications, having author names and bios on your content, so it's obvious who's written it, and it's not just you know, anonymous, um, but it's from you.
• 32:15
  SPEAKER_01: So all of and testimonials, of course, testimonials, case studies, those kind of things, all those bits and pieces that build trust again with people and with AI.
• 32:24
  SPEAKER_01: Um, and then kind of linking to that is evidence, the next start step, because AI looks for concrete proof, not just vague claims.
• 32:33
  SPEAKER_01: So if you've got um like a statement on your website or a heading on your website that's something vague, like we help businesses grow, well, that doesn't tell anyone anything.
• 32:44
  SPEAKER_01: Make it specific, put actual client results in there.
• 32:47
  SPEAKER_01: So instead of we help businesses grow, something like uh we helped a coaching client increase conversions by 30% informants or whatever, you know.
• 32:56
  SPEAKER_01: So you've got what type of client it is, who you're helping, what you're doing for them, increasing conversions, and what the actual result was.
• 33:03
  SPEAKER_01: And that's you know, your evidence that um builds trust as well.
• 33:09
  SPEAKER_01: Um, and if you've got a testimonial to go with that, put it right next to it.
• 33:13
  SPEAKER_01: So you've got that evidence right next to the claim that you've got there as well.
• 33:17
  SPEAKER_01: And then the last part is structure.
• 33:19
  SPEAKER_01: So structuring everything.
• 33:20
  SPEAKER_01: So part of that is like I was saying, about having the clear heading and the answer first, but also if you're writing um either a blog post, an article, or just a page on your website, um, then having subheadings and using tables where they're relevant, using bullet points and splitting things into short paragraphs, not long paragraphs, so it's easy to find the key information.
• 33:44
  SPEAKER_01: You shouldn't have more than about 300 words underneath the subheading, less is better.
• 33:48
  SPEAKER_01: Um, images where they're relevant, and just making sure the subheadings tell you what that section is, so that if there's useful information in that section, it can kind of stand alone by itself.
• 34:00
  SPEAKER_01: So if someone's searching for that information, AI can pull out just that section without the rest of the page being necessary.
• 34:09
  SPEAKER_01: And same for people, if they can easily scan down the page and go, oh, that's the bit I need, and they can just pull out that information, um, then again, more likely to be recommended by people and also by AI and come up in search results.
• 34:22
  SPEAKER_00: Yeah, yeah, that's really it's really interesting.
• 34:25
  SPEAKER_00: Amazing.
• 34:26
  SPEAKER_00: And no, I know I love a structure, I love a structure, but um it's it's it it makes sense.
• 34:31
  SPEAKER_00: I think that's the thing, isn't it?
• 34:32
  SPEAKER_00: When you're structuring your content anyway, I mean what you're talking about sort of like in websites and everything, you know, it's just making it, like you say, so um digestible so that people can find what they need when they need it, and like say, just take it into account because I often think when people kind of create their websites.
• 34:52
  SPEAKER_00: I mean, I I was a web designer for sort of many years, and it's amazing how many conversations I had with people where it's like you're not gonna be using your website, somebody else is going to be.
• 35:02
  SPEAKER_00: So we need to kind of make it so that it works for them, not you.
• 35:05
  SPEAKER_00: Yes, because because they're the one that's gonna be skimming and looking.
• 35:09
  SPEAKER_00: Now we're layering on the AI, it needs to be structured in a way that, like I say, we're we're taking all of this into account.
• 35:16
  SPEAKER_00: So um I think I I just think this is really essential, especially for the way everything's moving forward.
• 35:22
  SPEAKER_00: Definitely.
• 35:23
  SPEAKER_00: So if someone if somebody listening can do one thing to help them be found within the AI search, what would that one thing be?
• 35:34
  SPEAKER_01: I would say the first thing is your clarity, making sure that your business name, your website address, those key points, what you do, who you help, uh, how you help them, and where you are are the same, consistent everywhere.
• 35:50
  SPEAKER_01: So not just your website, all of your social media profiles, any associations you're in, any directories you're in, everywhere you've got an online presence, make sure all of that information is correct and the same everywhere.
• 36:05
  SPEAKER_01: Because AI doesn't just look at your websites, it looks everywhere and it builds a picture of your business.
• 36:11
  SPEAKER_01: So if you've got slightly different information in different places, that's gonna make it work harder.
• 36:17
  SPEAKER_01: It's gonna cause confusion, it might think you're two different businesses in different places, um, and it's just gonna make it more difficult for it to match you to relevant search results, basically.
• 36:28
  SPEAKER_01: So that would definitely be the first thing I'd say.
• 36:30
  SPEAKER_01: Do a quick audit of everywhere you've got a presence online and make sure it's up to date, basically.
• 36:38
  SPEAKER_00: Absolutely, I love that.
• 36:39
  SPEAKER_00: I love that.
• 36:40
  SPEAKER_00: You can you can do things like just create a Google folder and and have you like create a bio with um headshots and just put everything in a in a folder, and then wherever you appear, you just you just you know repeat it and stuff.
• 36:56
  SPEAKER_00: So I love that.
• 36:56
  SPEAKER_00: Because I do see um it's interesting, I do see um when I'm looking at people's profiles, often they can be different, um, you know, so so that's a really good tip and and that consistency, like you say, um, for humans looking as well, yeah, absolutely.
• 37:14
  SPEAKER_00: Um it becomes really important.
• 37:16
  SPEAKER_00: Um so so obviously we've got the summit, which I'm really excited about, and you are, of course, one of our amazing speakers.
• 37:23
  SPEAKER_00: And one of the themes running throughout this year's online business growth summit is helping entrepreneurs build businesses that don't rely solely on their time.
• 37:32
  SPEAKER_00: So, how do you think mastering AI is gonna help somebody create more freedom or generate more income in their business?
• 37:43
  SPEAKER_01: I mean, quite simply it's about visibility.
• 37:45
  SPEAKER_01: Um, the more visible you are online, the more likely you are to get clients.
• 37:51
  SPEAKER_01: If nobody knows who you are, then no one no one's gonna buy from you.
• 37:56
  SPEAKER_01: Um, basically, the the there's a saying that I quite like the best known is always gonna be more successful than the best.
• 38:04
  SPEAKER_01: If you're the best in your industry, but no one knows who you are or what you do, no one's gonna buy from you.
• 38:10
  SPEAKER_01: But if you do all these things to become more visible online, and I know not everyone likes being visible, but you need to, you need to build your personal brand.
• 38:18
  SPEAKER_01: If it's your business, you're the person behind the business.
• 38:22
  SPEAKER_01: So you need to build your personal brand as that business.
• 38:25
  SPEAKER_01: Um and you need to be visible online so that people can find you, can buy what you do.
• 38:34
  SPEAKER_01: And as I said, half of people now are using AI.
• 38:38
  SPEAKER_01: So if you're not doing the work to show up in those AI search results, you're gonna be losing half your customers.
• 38:44
  SPEAKER_01: So that that would be the key thing.
• 38:46
  SPEAKER_01: And it's not about doing a million new things and adding to your to-do list, because I think it's really important to you know work smarter, not harder, which is why AI is fantastic.
• 38:55
  SPEAKER_01: It can do all the boring things for you, like we said, like scheduling emails.
• 39:00
  SPEAKER_01: Um, but with the the things that I teach with the my sites framework, it's about adapting what you already do.
• 39:07
  SPEAKER_01: Obviously, you'll need to do some work like checking your location consistency and that kind of thing.
• 39:13
  SPEAKER_01: But once you've got it set up and you know what to do, you just take that forward.
• 39:17
  SPEAKER_01: It's not about doing more content, it's about doing what you already do, but a little bit differently, so that AI is more likely to find you, and then people can find you.
• 39:26
  SPEAKER_01: And if people find you through AI, this is the other key thing, they are, I think it's four to seven times more likely to buy from you if they find you through AI.
• 39:36
  SPEAKER_01: If you're recommended by AI, yes, your views on your website might go down, but your conversions will go up.
• 39:47
  SPEAKER_01: So it's yeah, it really makes a difference.
• 39:50
  SPEAKER_00: Yeah, absolutely.
• 39:52
  SPEAKER_00: It's visibility is such an interesting one because often it can make people feel really uncomfortable, but it's getting comfortable with that discomfort of visibility.
• 40:03
  SPEAKER_00: So I agree with you.
• 40:05
  SPEAKER_00: I say I think it's it's kind of reconciling the two.
• 40:08
  SPEAKER_00: What do you want?
• 40:09
  SPEAKER_00: Do you do you want to stay safe, stay comfortable, um, and not generate sales, or do you want to actually create that success that you desire in your business, in which case, unfortunately, the entrepreneurial journey means we've got to get uncomfortable, which means by becoming visible.
• 40:29
  SPEAKER_00: So it's such an imp I think they're such an important conversation, isn't it?
• 40:33
  SPEAKER_00: And how we do that.
• 40:35
  SPEAKER_00: Um and and like you say, AI is becoming more and more important in that.
• 40:39
  SPEAKER_00: Um, tell us about your session.
• 40:42
  SPEAKER_00: Sounds like it's going to be very insightful, very informative.
• 40:47
  SPEAKER_00: So I'm excited about this.
• 40:49
  SPEAKER_01: Yeah, so the session is called How to Make Your Offer Visible to AI Search so the right people find, trust, and buy it.
• 40:55
  SPEAKER_01: So essentially, I'll be going through my sites framework, uh, some of the key aspects of that, and we'll do some practical tasks as well, actually in the session, to find out where you are showing up right now before you change anything, because it's really important to do a baseline assessment.
• 41:12
  SPEAKER_01: Um, and then a few little things that you can take away and do straight after the session that will only take a few minutes, like checking your consistency with your what you do, who you help, etc., checking that everywhere that shouldn't take you too long to do an update.
• 41:28
  SPEAKER_01: And then I've got a little task for each of those five aspects that people can go and take away with them and do kind of straight away.
• 41:36
  SPEAKER_01: So it's practical, not just giving you a load of information, giving you things love that do.
• 41:42
  SPEAKER_00: Yeah, yeah.
• 41:43
  SPEAKER_00: I think that's the thing, isn't it?
• 41:45
  SPEAKER_00: We often we go to talks and events and we're bombarded with information, but it's knowing like what do you do with it once you've once you have it?
• 41:56
  SPEAKER_00: And um, yeah, I love the fact that this is going to be practical, they're gonna be able to do stuff and and actually walk away with something effective.
• 42:05
  SPEAKER_00: Um, so yeah, sounds absolutely brilliant.
• 42:08
  SPEAKER_00: Um, so before we finish, I have some quick fire round questions.
• 42:14
  SPEAKER_00: Absolutely.
• 42:14
  SPEAKER_00: Um so let's start with the most important one.
• 42:18
  SPEAKER_00: Are you a coffee or tea drinker?
• 42:20
  SPEAKER_00: Tea, always tea.
• 42:22
  SPEAKER_01: I hate coffee, but many flavours of tea.
• 42:25
  SPEAKER_01: I've got a whole cupboard full of different types of tea.
• 42:29
  SPEAKER_01: My current favourite is custard cream biscuit tea from Sainsbury's.
• 42:37
  SPEAKER_01: There's a whole range of biscuit teas.
• 42:38
  SPEAKER_01: Yorkshire tea does a malted biscuit tea and a caramelized biscuit tea, and they're really good as well.
• 42:44
  SPEAKER_01: So that would be are they sweet?
• 42:46
  SPEAKER_01: Are they quite sweet?
• 42:47
  SPEAKER_01: No, it's just the flavour, really.
• 42:49
  SPEAKER_01: It's just like it's it's it's as if you've dunked one of those biscuits in your cup of tea.
• 42:54
  SPEAKER_01: Yeah.
• 42:54
  SPEAKER_01: But without the crumbs.
• 42:56
  SPEAKER_01: Oh.
• 42:58
  SPEAKER_00: So they're my caramel tea.
• 43:00
  SPEAKER_00: Oh, amazing, amazing.
• 43:01
  SPEAKER_00: I had uh for a short amount of time, I had like pina colada tea in my cupboard.
• 43:06
  SPEAKER_00: You know, when you sort of like at the supermarket, you're like, that sounds really interesting, I'm gonna try that.
• 43:11
  SPEAKER_00: And I think I had one and then it was like pretty disgusting, but um, yeah, it's the world's teas.
• 43:18
  SPEAKER_00: What's um one business book you think every entrepreneur should read?
• 43:23
  SPEAKER_01: Oh, that's a good question.
• 43:24
  SPEAKER_01: I've actually got it right here.
• 43:26
  SPEAKER_01: We were talking about him earlier.
• 43:27
  SPEAKER_01: Oh, yeah.
• 43:28
  SPEAKER_01: Daniel Priestley, key person of influence book.
• 43:32
  SPEAKER_01: Um, yeah, I I've met him.
• 43:34
  SPEAKER_01: I met him at Ideas First, actually, but I've been on a couple of like training sessions with him as well.
• 43:40
  SPEAKER_01: And it just all makes sense.
• 43:42
  SPEAKER_01: And it's a bit like what I was saying just now about you know, the best known person is going to be more successful.
• 43:47
  SPEAKER_01: It's exactly that, and that book kind of walks you through um steps that you can do again in a practical way.
• 43:54
  SPEAKER_01: There's bits you can even write in it, not like writing books, but anyway, um, to that you can actually you know take.
• 44:00
  SPEAKER_01: Way and implement, so I think it's a really useful book.
• 44:04
  SPEAKER_00: Yeah, yeah, definitely.
• 44:06
  SPEAKER_00: He is absolutely fantastic.
• 44:08
  SPEAKER_00: What I loved, because obviously, having just seen him at Ideas First, and I sat through his talk about key person of influence.
• 44:15
  SPEAKER_00: I think the thing that um works so much in his favour is very down to earth.
• 44:20
  SPEAKER_00: And I think it's very easy to understand.
• 44:24
  SPEAKER_00: And people are probably doing the framework already, they may not realize it.
• 44:29
  SPEAKER_00: Yes.
• 44:30
  SPEAKER_00: So then it's it's being aware of it and then being more intentional about the the different steps within it.
• 44:38
  SPEAKER_00: But um I I agree with you, I think he's absolutely brilliant.
• 44:42
  SPEAKER_00: Um, what's one tool or ad that you just couldn't run your business without?
• 44:47
  SPEAKER_00: I think I know where you're gonna go with this.
• 44:49
  SPEAKER_01: Um, well, I mean, there's quite a few that I use all the time, but my current favorite is Clawed, but the Claude extension in Google Chrome, which is amazing.
• 45:00
  SPEAKER_01: I've I've only found out about it a few months ago, but it's brilliant because you can set it running, like you can log into your email scheduling or CRM or whatever, and get it to schedule your emails for you while you're doing something else.
• 45:14
  SPEAKER_01: So it does all the boring stuff, you give it the content, um, and then it schedules the emails.
• 45:20
  SPEAKER_01: It's fantastic.
• 45:21
  SPEAKER_01: I love it.
• 45:22
  SPEAKER_00: Genius, isn't it?
• 45:23
  SPEAKER_00: Genius.
• 45:23
  SPEAKER_00: That is so time-saving.
• 45:25
  SPEAKER_00: Yes.
• 45:26
  SPEAKER_00: Um so what's one best piece of business advice that you received?
• 45:31
  SPEAKER_00: Oh, that's a good one.
• 45:32
  SPEAKER_01: Um, probably the one that stuck with me the most is imperfect action is better than perfect in action.
• 45:41
  SPEAKER_01: I don't know about you, but I'm a bit of a perfectionist and I find it really difficult to post things and to write things and to share things, and I've got much better at this, but that really stuck with me because I think it's so important to just do stuff.
• 45:56
  SPEAKER_01: If you wait for perfection, it will never happen.
• 45:59
  SPEAKER_01: Um it's more important to just put things out there, and if it's not perfect, it doesn't matter because perfection doesn't exist.
• 46:08
  SPEAKER_01: But just because you don't think it's perfect doesn't mean other people won't still value it.
• 46:13
  SPEAKER_01: You know, it's a it's about putting things out there, sharing things, whether that's content or blog posts or or whatever, do the 80-20 rule.
• 46:22
  SPEAKER_01: If it's 80% good to go, just post it, just share it, just put it out there.
• 46:27
  SPEAKER_01: That is enough, basically.
• 46:29
  SPEAKER_00: So yeah, absolutely love that.
• 46:31
  SPEAKER_00: Yeah, yeah.
• 46:33
  SPEAKER_00: Perfection subjective.
• 46:34
  SPEAKER_00: Yeah, so so like you say it doesn't exist, but we get so caught up in it, and I think that's that often can can really hold people back.
• 46:42
  SPEAKER_00: So that's really great advice.
• 46:44
  SPEAKER_00: Um, in one sentence, what does building an online business mean to you?
• 46:50
  SPEAKER_01: It means building an online business for me means having the time as well as the money.
• 47:00
  SPEAKER_01: Obviously, the money is always good, but it's more about time for me.
• 47:03
  SPEAKER_01: Having the time to do the things I want to do, and writing a book and running out of time to do it, um, you know, spending time with my friends, my family, my other half, that kind of thing, and not working every hour there is in the world, um, and developing a business that can do a lot of the things without me having to be there 24-7, you know, so that I can get it all set up and it can run.
• 47:31
  SPEAKER_01: And if I'm sick one day or I'm on holiday or whatever, it will still run without me having to monitor everything.
• 47:39
  SPEAKER_01: And so having that freedom from it and that time back, that's that's the important thing for me.
• 47:46
  SPEAKER_00: Yeah, absolutely.
• 47:48
  SPEAKER_00: Um, you know, you get one life, you've got to enjoy it.
• 47:51
  SPEAKER_00: It's so important.
• 47:53
  SPEAKER_00: Yeah.
• 47:54
  SPEAKER_00: Ray, thank you so much for coming on today and talking.
• 47:58
  SPEAKER_00: I mean, you know, we have such amazing conversations, and I could talk to you all day.
• 48:03
  SPEAKER_00: Um if you've enjoyed this conversation, then you are going to love the online business growth summit because this is just a small taste of what there is to come.
• 48:14
  SPEAKER_00: Now, alongside today's guest, you'll hear from over 18 incredible experts covering everything from digital products, marketing, sales, AI, visibility, audience growth, and so much more.
• 48:27
  SPEAKER_00: And it's all designed to help you build income beyond selling your time.
• 48:32
  SPEAKER_00: Now, you can register for free by using the link in the show notes or underneath in the post.
• 48:40
  SPEAKER_00: Um, or you can head over to my website www.sellyobrillianceonline.com.
• 48:47
  SPEAKER_00: Um, Ray, as I said, thank you for um being the guest on the show and I really look forward to your session.
• 48:54
  SPEAKER_00: Thank you.
• 48:55
  SPEAKER_00: Thank you so much.
• 48:57
  SPEAKER_00: Thank you so much for tuning into today's episode.
• 49:00
  SPEAKER_00: I really hope it's given you something to think about and perhaps inspired you to look at your business a little bit differently.
• 49:08
  SPEAKER_00: Now, if you've enjoyed this episode, then I'd be grateful if you could share with a friend or a fellow entrepreneur.
• 49:14
  SPEAKER_00: It really helps more people discover the podcast, and you never know who might need to hear this message today.
• 49:22
  SPEAKER_00: And if you're ready to start building a business that gives you more freedom, then I would love to invite you to join me at the online business growth summit.
• 49:30
  SPEAKER_00: Now, this summit is taking place on the 6th to the 8th of October online.
• 49:36
  SPEAKER_00: It's completely free to attend and it's going to bring together over 18 expert speakers who will be sharing practical strategies to help you create a business that you love, a business that truly supports your lifestyle.
• 49:52
  SPEAKER_00: You can register your free place today by visiting www.sellyourbillingsonline.com.
• 49:59
  SPEAKER_00: I will be back next week with another episode, but until then, have a wonderful week.
• 50:07
  SPEAKER_00: Thanks for tuning in to today's episode of Online Business Uncovered.
• 50:11
  SPEAKER_00: If today's conversation has sparked an idea or gave you a dose of clarity, then please make sure to check out the show notes for all the links and resources mentioned.
• 50:21
  SPEAKER_00: New episodes land every Thursday, so hit follow or subscribe to stay in the loop.
• 50:27
  SPEAKER_00: And if you're loving the show, a quick rating or review goes a long way in helping more brilliant entrepreneurs like you find this show.
• 50:35
  SPEAKER_00: Until next time, keep showing up, keep sharing your brilliance, and remember, freedom in business is possible, and it starts with taking the next right step.