Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One B2B Company Uses Original Research to Generate 10000 Leads
In episode 103 of Content Marketing with Fexingo, Lucas and Luna dive into how B2B companies can use original research to generate massive lead flow. They break down the exact strategy used by a software company that created an annual industry benchmark report, driving ten thousand leads in the first year. They discuss how to design survey questions that attract high-intent respondents, how to gate the report effectively without killing distribution, and how to repackage the data into blog posts, infographics, and social snippets that keep the lead engine running all year. Lucas shares a real…
The skinny
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