Latest / The Higher Ed Geek Podcast
Episode #260: Why Higher Ed Needs to Understand the Creator Economy
This week, Dustin welcomes back Bill Zimmerman, a communications professor at Penn State and author of the new book, Understanding the Creator Economy, to discuss the transformative impact of the creator economy on higher education. They explore why understanding and supporting content creation is crucial for higher ed institutions—from improving student engagement to innovative marketing strategies. Bill shares insights on how universities can integrate creator economy principles into their curricula and campus culture, providing students with real-world skills and creating new channels for…
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