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009 - Partners: What does a channel partner want from a partnership?

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Channel partnerships shouldn't be recruited then left to their own devices. If you want your channel to scale, you'll need to support your partners at every step.

In episode 9 of Partnerships Unraveled we discuss what a channel partner want from a partnership and we discuss:

Finding growth in channel partnerships

It is imperative to start at your end-users and work your way back. How are you finding new customers, retaining and upselling to current customers?

Best practice of determining your margins

Well, it's not just margins would be the lesson here. Make sure you have a…

The skinny

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