Why You Shouldn't Copy Billion Dollar Companies | Ep. #716

Marketing School - Digital Marketing and Online Marketing Tips · Jul 17, 2018 · 8m

In episode #716, Eric and Neil discuss why you shouldn’t copy the strategies of billion dollar companies. Tune in to hear why corporations don’t have all the answers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies

[00:42] A lot of the things big companies do, don’t make sense.

[00:55] Companies like Slack have the high valuation.

[01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.

[01:50] If you are in marketing, you have to have good messaging and a good story.

[02:15] Your product is not a…