Why everyone constantly complains about content
In Episode 6 we have our first guest!
We talk with Mark Huber - Head of Brand & Product Marketing at Metadata about sales content (testimonials, blog posts, one-pagers, etc) and how they seem to always be a source of frustration for product marketers.
Specifically, we cover:
1) Why sales reps constantly request different sales content
2) How to organize and prioritize content request
3) Re-usable content templates and slides for your sales team
4) Why some reps prefer content over others and why they create their own content
5) Most and least frequently used content by reps at Metadata and…
The skinny
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