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#233: How to be the Chief Media Officer at Formula E with Aarti Dabas
Meet Aarti Dabas, the Chief Media Officer at Formula E.
In this episode, we learn about her journey from journalist to Exec at the ICC and Formula E. She discusses Formula E's purpose-driven approach and the challenges of promoting a new sport to a younger audience. Aarti also highlights the importance of diversity and using sport as a tool to create positive change.
Tune in for an inspiring conversation!
Aarti’s Experience:
Chief Media Officer (Formula E)
Head of Media Rights, Broadcast & Digital (ICC)
Producer (IMG, Ten Sports, and ICC)
We cover:
(0:00) - Introduction
(1:40) - Community…
The skinny
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