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Radar CEO Spencer Hewett on RFID’s Future in Retail | Old Navy & American Eagle Rollouts 🚀 · Omni Talk Retail

• 0:00
  Foreigning
• 0:10
  us
• 0:10
  now
• 0:10
  for
• 0:10
  five
• 0:11
  insightful
• 0:11
  minutes
• 0:12
  is
• 0:12
  Spencer
• 0:12
  Hewitt,
• 0:13
  the
• 0:13
  founder
• 0:13
  and
• 0:13
  CEO
• 0:14
  of
• 0:14
  Radar,
• 0:15
  whose
• 0:15
  recent
• 0:15
  Old
• 0:15
  Navy
• 0:16
  partnership
• 0:16
  we
• 0:17
  featured
• 0:17
  in
• 0:17
  our
• 0:17
  Fast
• 0:18
  5
• 0:18
  podcast
• 0:19
  last
• 0:19
  month.
• 0:20
  Spencer,
• 0:20
  I
• 0:21
  was
• 0:21
  pretty
• 0:21
  direct
• 0:21
  in
• 0:22
  my
• 0:22
  assessment
• 0:22
  of
• 0:22
  the
• 0:23
  likelihood
• 0:23
  that
• 0:23
  Radar's
• 0:24
  RFID
• 0:24
  platform
• 0:25
  will
• 0:25
  ever
• 0:25
  roll
• 0:25
  out
• 0:26
  to
• 0:26
  all
• 0:26
  1200
• 0:26
  Old
• 0:27
  Navy
• 0:27
  stores.
• 0:28
  So
• 0:28
  tell
• 0:28
  us
• 0:28
  point
• 0:29
  blank,
• 0:29
  what
• 0:29
  did
• 0:29
  I
• 0:29
  get
• 0:30
  right
• 0:30
  and
• 0:30
  what
• 0:30
  did
• 0:30
  I
• 0:31
  get
• 0:31
  wrong
• 0:31
  in
• 0:31
  my
• 0:32
  assessment?
• 0:33
  Yeah,
• 0:33
  I
• 0:33
  think,
• 0:34
  you
• 0:35
  know,
• 0:36
  I,
• 0:36
  I
• 0:36
  think
• 0:36
  you're
• 0:37
  right
• 0:37
  in
• 0:37
  the
• 0:37
  sense
• 0:37
  that
• 0:37
  is
• 0:38
  a,
• 0:38
  it's
• 0:38
  a
• 0:39
  phased.
• 0:39
  It's
• 0:39
  a
• 0:39
  phased
• 0:40
  rollout.
• 0:41
  I
• 0:41
  think
• 0:41
  that,
• 0:44
  you
• 0:44
  know,
• 0:47
  Old
• 0:47
  Navy's
• 0:47
  a
• 0:48
  gap.
• 0:48
  Old
• 0:48
  Navy,
• 0:49
  they're,
• 0:49
  they're
• 0:49
  very
• 0:49
  smart
• 0:49
  retailer.
• 0:50
  They're
• 0:51
  pretty
• 0:51
  careful
• 0:53
  about
• 0:53
  their
• 0:54
  decisions.
• 0:55
  The
• 0:56
  great
• 0:56
  vision,
• 0:56
  I
• 0:56
  would
• 0:57
  say,
• 0:57
  for,
• 0:57
  for
• 0:57
  where
• 0:57
  they
• 0:57
  think
• 0:58
  physical
• 0:58
  retail
• 0:58
  can
• 0:59
  go.
• 1:00
  Yeah,
• 1:00
  I
• 1:00
  just
• 1:01
  say,
• 1:01
  like,
• 1:01
  listen,
• 1:02
  there's
• 1:02
  a
• 1:02
  reason
• 1:02
  why,
• 1:03
  like,
• 1:03
  American
• 1:03
  Eagle
• 1:03
  rolled
• 1:04
  it
• 1:04
  out
• 1:04
  to
• 1:04
  almost
• 1:05
  their
• 1:05
  entire
• 1:05
  fleet.
• 1:07
  You
• 1:07
  know,
• 1:08
  I
• 1:08
  think
• 1:08
  you
• 1:09
  guys
• 1:09
  mentioned
• 1:09
  some
• 1:09
  kind
• 1:10
  of
• 1:10
  bet,
• 1:10
  like,
• 1:10
  about
• 1:10
  putting
• 1:11
  up
• 1:11
  your
• 1:11
  house
• 1:11
  or
• 1:11
  something.
• 1:12
  I
• 1:12
  was
• 1:12
  wondering,
• 1:12
  like,
• 1:12
  what
• 1:12
  you
• 1:12
  might
• 1:13
  want
• 1:13
  to
• 1:13
  bet
• 1:13
  in
• 1:13
  case
• 1:13
  you
• 1:14
  were
• 1:14
  wrong.
• 1:16
  Oh,
• 1:17
  man,
• 1:17
  I
• 1:17
  don't
• 1:17
  know.
• 1:17
  Let's
• 1:18
  talk
• 1:18
  about.
• 1:18
  We
• 1:18
  should
• 1:19
  talk
• 1:19
  about
• 1:19
  that.
• 1:20
  The
• 1:20
  end.
• 1:20
  And
• 1:21
  I
• 1:21
  had
• 1:21
  that
• 1:21
  bet
• 1:21
  going
• 1:22
  and
• 1:22
  yeah,
• 1:22
  I
• 1:22
  don't
• 1:22
  know
• 1:22
  what
• 1:22
  you're
• 1:23
  not.
• 1:23
  You.
• 1:23
  You
• 1:23
  and
• 1:24
  I,
• 1:24
  that
• 1:24
  should
• 1:24
  be.
• 1:25
  But
• 1:25
  I'll
• 1:26
  buy
• 1:26
  you
• 1:26
  a
• 1:26
  beer.
• 1:27
  I
• 1:27
  see
• 1:27
  you.
• 1:27
  Yeah,
• 1:28
  I
• 1:28
  think,
• 1:28
  I
• 1:28
  think,
• 1:29
  I
• 1:29
  think
• 1:30
  worst
• 1:31
  case,
• 1:31
  like,
• 1:31
  if
• 1:31
  you're
• 1:31
  right,
• 1:32
  I'll
• 1:32
  get
• 1:32
  you
• 1:32
  a
• 1:32
  thousand
• 1:32
  dollar
• 1:33
  gift
• 1:33
  card
• 1:33
  to
• 1:33
  Old
• 1:33
  Navy.
• 1:35
  And
• 1:35
  then
• 1:36
  if,
• 1:37
  if
• 1:37
  I'm
• 1:37
  right,
• 1:38
  then,
• 1:38
  you
• 1:38
  know,
• 1:39
  we
• 1:39
  can
• 1:39
  come
• 1:39
  back
• 1:39
  on
• 1:39
  the
• 1:39
  show
• 1:40
  and
• 1:40
  talk
• 1:40
  about
• 1:40
  it.
• 1:41
  Yeah,
• 1:41
  I
• 1:41
  will
• 1:41
  eat
• 1:42
  crow
• 1:42
  in
• 1:42
  front
• 1:43
  of
• 1:43
  the
• 1:43
  entire
• 1:43
  audience.
• 1:44
  100%.
• 1:44
  100%.
• 1:45
  And
• 1:45
  like
• 1:45
  I
• 1:46
  said
• 1:46
  at
• 1:46
  the
• 1:46
  end
• 1:46
  of
• 1:46
  that
• 1:46
  podcast
• 1:46
  too,
• 1:47
  I
• 1:47
  hope
• 1:47
  you
• 1:47
  are
• 1:47
  right,
• 1:47
  actually.
• 1:48
  I
• 1:48
  hope
• 1:48
  you
• 1:48
  are
• 1:48
  right.
• 1:49
  I
• 1:49
  wish
• 1:49
  you
• 1:50
  the
• 1:50
  most
• 1:50
  success
• 1:50
  in,
• 1:51
  in
• 1:51
  what
• 1:51
  you're
• 1:51
  trying
• 1:51
  to
• 1:51
  do
• 1:52
  too.
• 1:53
  Well.
• 1:53
  And
• 1:53
  Spencer,
• 1:54
  I,
• 1:54
  I
• 1:54
  had
• 1:55
  a
• 1:55
  different
• 1:55
  opinion
• 1:56
  than
• 1:56
  Chris.
• 1:57
  Slightly
• 1:58
  different
• 1:58
  here.
• 1:59
  But
• 1:59
  I
• 1:59
  want
• 1:59
  to
• 1:59
  know
• 2:00
  if
• 2:00
  you
• 2:00
  can
• 2:00
  just
• 2:00
  tell
• 2:01
  our
• 2:01
  audience
• 2:01
  quickly,
• 2:01
  like,
• 2:02
  what
• 2:02
  is
• 2:02
  it
• 2:03
  about
• 2:03
  your
• 2:03
  platform
• 2:04
  specifically
• 2:05
  and
• 2:06
  the
• 2:06
  unique
• 2:06
  special
• 2:07
  sauce
• 2:07
  that
• 2:07
  you
• 2:08
  bring
• 2:08
  to
• 2:08
  rfid?
• 2:09
  And
• 2:09
  Wild
• 2:09
  Navy
• 2:10
  kind
• 2:10
  of
• 2:10
  chose
• 2:10
  you
• 2:10
  to
• 2:11
  roll
• 2:11
  this
• 2:11
  out
• 2:12
  in
• 2:12
  a
• 2:12
  phased
• 2:13
  approach,
• 2:14
  fleet
• 2:14
  wide.
• 2:15
  Yeah,
• 2:15
  for
• 2:16
  sure.
• 2:16
  So,
• 2:17
  you
• 2:17
  know,
• 2:18
  our
• 2:18
  approach
• 2:18
  to
• 2:19
  RFID
• 2:19
  actually
• 2:20
  started
• 2:20
  with
• 2:21
  wanting
• 2:21
  to
• 2:22
  deliver
• 2:22
  autonomous
• 2:23
  checkout
• 2:24
  as
• 2:24
  a
• 2:24
  use
• 2:24
  case
• 2:24
  for
• 2:25
  the
• 2:25
  industry.
• 2:26
  And
• 2:26
  like,
• 2:26
  when
• 2:26
  you
• 2:26
  look
• 2:26
  at
• 2:27
  that
• 2:27
  use
• 2:27
  case,
• 2:28
  it's
• 2:28
  a
• 2:28
  lot
• 2:28
  more
• 2:28
  stringent
• 2:29
  in
• 2:29
  terms
• 2:29
  of
• 2:29
  the
• 2:29
  requirements
• 2:30
  you
• 2:30
  need
• 2:30
  to
• 2:30
  meet
• 2:30
  for
• 2:30
  it.
• 2:30
  So
• 2:31
  it's
• 2:31
  like
• 2:31
  your
• 2:31
  location
• 2:31
  actually
• 2:32
  has
• 2:32
  to
• 2:32
  be
• 2:32
  better.
• 2:32
  Your
• 2:32
  latency
• 2:33
  and
• 2:33
  speed
• 2:33
  updates
• 2:34
  have
• 2:34
  to
• 2:34
  Be
• 2:34
  much
• 2:34
  faster.
• 2:35
  Your
• 2:35
  detect
• 2:36
  rate
• 2:36
  has
• 2:36
  to
• 2:36
  be
• 2:36
  super
• 2:37
  high.
• 2:38
  So
• 2:38
  we've
• 2:39
  architected
• 2:39
  our
• 2:39
  system
• 2:40
  to
• 2:40
  have
• 2:40
  the
• 2:40
  capability
• 2:41
  to
• 2:41
  enable
• 2:41
  autonomous
• 2:41
  checkup
• 2:42
  from
• 2:42
  the
• 2:42
  existing
• 2:42
  infrastructure
• 2:43
  that
• 2:43
  we
• 2:43
  deploy
• 2:43
  to
• 2:43
  retailers
• 2:44
  from
• 2:44
  today.
• 2:46
  And
• 2:47
  that
• 2:47
  has,
• 2:47
  you
• 2:48
  know,
• 2:48
  really
• 2:48
  driven
• 2:49
  core
• 2:49
  technological
• 2:49
  improvement.
• 2:50
  And
• 2:50
  like,
• 2:50
  one
• 2:51
  of
• 2:51
  the
• 2:51
  things
• 2:51
  that
• 2:52
  we've
• 2:52
  done
• 2:52
  differently
• 2:52
  is,
• 2:53
  you
• 2:53
  know,
• 2:53
  there
• 2:53
  were
• 2:53
  some
• 2:54
  companies
• 2:54
  that
• 2:54
  did
• 2:54
  this
• 2:54
  back
• 2:54
  in
• 2:54
  the
• 2:55
  day.
• 2:55
  Like,
• 2:55
  you
• 2:55
  know,
• 2:55
  Thing
• 2:56
  Magic
• 2:56
  had
• 2:56
  like
• 2:56
  a
• 2:57
  software
• 2:57
  defined
• 2:57
  radio
• 2:58
  approach
• 2:58
  where
• 2:58
  they
• 2:59
  could
• 2:59
  basically
• 2:59
  deploy
• 2:59
  hardware,
• 3:00
  they
• 3:00
  could
• 3:00
  update
• 3:00
  the
• 3:00
  signal
• 3:01
  processing
• 3:01
  remotely.
• 3:02
  You
• 3:02
  weren't
• 3:02
  stuck
• 3:02
  with
• 3:03
  like
• 3:03
  someone's
• 3:03
  reader
• 3:03
  chip.
• 3:04
  That's
• 3:05
  kind
• 3:05
  of
• 3:05
  more
• 3:05
  the
• 3:05
  approach
• 3:05
  that
• 3:06
  we've
• 3:06
  taken.
• 3:06
  So
• 3:07
  we
• 3:07
  control
• 3:08
  everything
• 3:08
  from
• 3:08
  the
• 3:08
  ground
• 3:09
  up,
• 3:09
  not
• 3:09
  just
• 3:10
  the
• 3:10
  hardware
• 3:11
  and
• 3:11
  the
• 3:11
  signal
• 3:11
  processing,
• 3:11
  but
• 3:12
  also
• 3:12
  the
• 3:12
  software
• 3:12
  layer.
• 3:13
  So
• 3:13
  we
• 3:13
  really
• 3:14
  become
• 3:15
  superior
• 3:15
  core
• 3:15
  technology.
• 3:16
  That's
• 3:17
  really
• 3:17
  just
• 3:17
  like
• 3:17
  one
• 3:18
  throat
• 3:18
  to
• 3:19
  choke
• 3:19
  for
• 3:19
  the
• 3:19
  retailer
• 3:19
  where
• 3:19
  they
• 3:20
  don't
• 3:20
  need
• 3:20
  to
• 3:20
  worry
• 3:20
  about
• 3:21
  integrating
• 3:21
  and
• 3:21
  cobbling
• 3:22
  together
• 3:22
  a
• 3:22
  bunch
• 3:22
  of
• 3:22
  different
• 3:23
  pieces
• 3:23
  to
• 3:24
  make
• 3:24
  a
• 3:24
  coherent
• 3:25
  solution.
• 3:26
  And
• 3:26
  that
• 3:26
  includes
• 3:26
  deployment
• 3:27
  and
• 3:27
  rollout
• 3:27
  management.
• 3:29
  And
• 3:29
  Spencer,
• 3:30
  I'm
• 3:30
  curious
• 3:30
  too.
• 3:31
  You
• 3:31
  mentioned
• 3:32
  autonomous
• 3:33
  checkout.
• 3:33
  Are
• 3:34
  cameras
• 3:34
  and
• 3:35
  RFID
• 3:35
  readers
• 3:36
  a
• 3:36
  part
• 3:36
  of
• 3:37
  the
• 3:37
  solution
• 3:37
  as
• 3:38
  it's
• 3:38
  currently
• 3:38
  deployed?
• 3:39
  Or
• 3:39
  how
• 3:40
  should
• 3:40
  the
• 3:40
  audience
• 3:40
  think
• 3:40
  about
• 3:40
  that?
• 3:41
  Yeah,
• 3:41
  so
• 3:42
  we
• 3:42
  are
• 3:42
  only
• 3:43
  deploying
• 3:44
  RFID
• 3:46
  and
• 3:47
  other
• 3:47
  wireless
• 3:47
  technologies
• 3:49
  within
• 3:50
  these
• 3:50
  sensors.
• 3:51
  Got
• 3:51
  it,
• 3:51
  got
• 3:51
  it.
• 3:52
  And
• 3:52
  how
• 3:52
  robust
• 3:52
  are
• 3:53
  the
• 3:53
  deployments
• 3:53
  at
• 3:53
  this
• 3:54
  point?
• 3:54
  So
• 3:54
  as
• 3:54
  much
• 3:55
  as
• 3:55
  you
• 3:55
  can
• 3:55
  share
• 3:55
  with
• 3:55
  us
• 3:55
  publicly,
• 3:56
  of
• 3:56
  course,
• 3:56
  we
• 3:56
  want
• 3:57
  to
• 3:57
  be
• 3:57
  sensitive
• 3:57
  to
• 3:57
  that.
• 3:57
  But
• 3:58
  how
• 3:58
  many
• 3:58
  chains,
• 3:59
  how
• 3:59
  many
• 3:59
  stores?
• 4:00
  Whatever
• 4:01
  you
• 4:01
  can
• 4:01
  tell
• 4:01
  us.
• 4:02
  Yeah,
• 4:02
  you
• 4:02
  guys
• 4:02
  got
• 4:02
  that
• 4:02
  right.
• 4:03
  So
• 4:03
  we're
• 4:03
  only
• 4:03
  in
• 4:04
  about
• 4:04
  600
• 4:04
  stores.
• 4:05
  All
• 4:06
  of
• 4:06
  those
• 4:06
  stores
• 4:06
  really
• 4:07
  started
• 4:07
  rolling
• 4:07
  out
• 4:07
  in
• 4:08
  July
• 4:08
  of
• 4:08
  last
• 4:09
  year.
• 4:09
  So
• 4:09
  we
• 4:09
  hit
• 4:10
  about
• 4:10
  100
• 4:10
  stores
• 4:10
  a
• 4:11
  month
• 4:11
  from
• 4:11
  July
• 4:11
  of
• 4:11
  last
• 4:11
  year,
• 4:13
  you
• 4:13
  know,
• 4:14
  and
• 4:14
  we're
• 4:15
  going
• 4:15
  to
• 4:15
  continue
• 4:15
  and
• 4:15
  accelerate
• 4:16
  that
• 4:16
  pace.
• 4:18
  But
• 4:18
  yeah,
• 4:18
  you
• 4:18
  got
• 4:19
  it
• 4:19
  about
• 4:19
  right
• 4:19
  in
• 4:19
  the,
• 4:19
  in
• 4:20
  the
• 4:20
  last,
• 4:20
  last
• 4:20
  episode.
• 4:21
  And
• 4:22
  it's
• 4:22
  currently
• 4:22
  at
• 4:23
  American
• 4:23
  Eagle
• 4:24
  and
• 4:24
  Old
• 4:24
  Navy.
• 4:24
  That's
• 4:25
  what
• 4:25
  you
• 4:25
  guys
• 4:25
  have
• 4:25
  shared
• 4:26
  publicly,
• 4:26
  right?
• 4:27
  Correct?
• 4:27
  Correct.
• 4:28
  Yeah,
• 4:28
  publicly.
• 4:28
  That
• 4:29
  is
• 4:29
  the
• 4:29
  only
• 4:29
  two
• 4:30
  that
• 4:30
  are
• 4:30
  out.
• 4:30
  And
• 4:30
  then
• 4:31
  there
• 4:31
  are
• 4:32
  many
• 4:32
  other
• 4:32
  pilots
• 4:34
  that
• 4:34
  are
• 4:34
  kicking
• 4:35
  off
• 4:35
  as
• 4:35
  well
• 4:36
  or
• 4:36
  already
• 4:36
  in
• 4:36
  play.
• 4:38
  Spencer,
• 4:38
  I
• 4:39
  imagine
• 4:39
  that,
• 4:39
  you
• 4:40
  know,
• 4:40
  this
• 4:40
  is.
• 4:40
  We've
• 4:40
  been
• 4:40
  talk.
• 4:41
  We
• 4:41
  talked
• 4:41
  to
• 4:41
  you
• 4:41
  a
• 4:41
  long
• 4:42
  time
• 4:42
  ago
• 4:43
  when
• 4:43
  you
• 4:43
  kind
• 4:44
  of
• 4:44
  started
• 4:44
  rolling
• 4:45
  out
• 4:45
  with
• 4:45
  American
• 4:45
  Eagle.
• 4:46
  But
• 4:46
  why
• 4:46
  have
• 4:47
  retailers
• 4:47
  been
• 4:48
  so
• 4:48
  slow
• 4:48
  to
• 4:48
  adopt
• 4:49
  rfid,
• 4:50
  do
• 4:50
  you
• 4:50
  think?
• 4:50
  And,
• 4:50
  and
• 4:51
  how
• 4:51
  kind
• 4:51
  of
• 4:51
  give
• 4:52
  us
• 4:52
  a
• 4:52
  sense
• 4:52
  of
• 4:52
  how
• 4:53
  you
• 4:53
  see
• 4:53
  the
• 4:53
  future
• 4:53
  landscape
• 4:54
  playing
• 4:54
  out.
• 4:54
  Like,
• 4:55
  will,
• 4:55
  will
• 4:56
  more
• 4:56
  retailers
• 4:57
  start
• 4:57
  using
• 4:57
  handheld
• 4:58
  scanners
• 4:58
  and
• 4:59
  then
• 4:59
  move
• 4:59
  to
• 4:59
  systems
• 5:00
  like
• 5:00
  yours?
• 5:00
  Like
• 5:01
  what,
• 5:01
  where
• 5:01
  are
• 5:02
  you
• 5:02
  placing
• 5:02
  your
• 5:02
  bets?
• 5:03
  You
• 5:03
  don't
• 5:03
  have
• 5:03
  to
• 5:03
  Give
• 5:03
  any
• 5:04
  specific
• 5:04
  bet
• 5:05
  that
• 5:05
  you're
• 5:05
  going
• 5:05
  to
• 5:05
  place
• 5:06
  yet.
• 5:06
  I
• 5:06
  won't
• 5:06
  put
• 5:06
  that
• 5:07
  on
• 5:07
  you.
• 5:07
  But.
• 5:07
  But
• 5:07
  where
• 5:08
  are
• 5:08
  you
• 5:08
  placing
• 5:08
  your
• 5:08
  theoretical
• 5:09
  bets?
• 5:10
  Yeah,
• 5:11
  I
• 5:11
  mean,
• 5:11
  I
• 5:11
  think
• 5:11
  handhelds
• 5:11
  are
• 5:12
  going
• 5:12
  completely
• 5:12
  away,
• 5:13
  I
• 5:13
  think.
• 5:13
  How
• 5:14
  come?
• 5:14
  How
• 5:15
  come?
• 5:15
  Because
• 5:16
  they're,
• 5:16
  they're
• 5:17
  a
• 5:17
  technology
• 5:17
  that
• 5:17
  was
• 5:18
  driven
• 5:18
  by
• 5:18
  technical
• 5:19
  limitations
• 5:19
  of
• 5:19
  RFID
• 5:20
  tags
• 5:20
  themselves.
• 5:21
  They're
• 5:21
  no
• 5:22
  longer
• 5:22
  necessary.
• 5:23
  So
• 5:23
  it's
• 5:24
  like,
• 5:24
  you
• 5:24
  know,
• 5:24
  10
• 5:24
  years
• 5:24
  ago,
• 5:25
  handhelds
• 5:25
  were
• 5:26
  really
• 5:26
  needed
• 5:26
  to
• 5:26
  make
• 5:26
  RFID
• 5:27
  work
• 5:27
  because
• 5:27
  you
• 5:27
  had
• 5:27
  these
• 5:28
  tags
• 5:28
  where
• 5:29
  transistors
• 5:30
  were
• 5:30
  larger.
• 5:31
  You
• 5:31
  need
• 5:31
  a
• 5:31
  lot
• 5:32
  more
• 5:32
  energy
• 5:32
  to
• 5:32
  power
• 5:32
  them
• 5:32
  up.
• 5:33
  It's
• 5:33
  get
• 5:33
  really
• 5:33
  close
• 5:34
  to
• 5:34
  them
• 5:34
  to
• 5:34
  read
• 5:34
  them.
• 5:35
  Now
• 5:35
  you
• 5:35
  can
• 5:35
  read
• 5:35
  these
• 5:36
  tags
• 5:36
  from
• 5:36
  so
• 5:36
  far
• 5:36
  away.
• 5:37
  It's
• 5:37
  really
• 5:37
  about,
• 5:38
  okay,
• 5:38
  how
• 5:38
  far
• 5:38
  away
• 5:39
  can
• 5:39
  you
• 5:39
  read
• 5:39
  them
• 5:39
  from?
• 5:40
  How
• 5:40
  few
• 5:40
  sensors
• 5:41
  do
• 5:41
  you
• 5:41
  need
• 5:41
  on
• 5:41
  the
• 5:41
  ceiling
• 5:41
  to
• 5:42
  cover
• 5:42
  the
• 5:42
  store?
• 5:43
  And
• 5:43
  then
• 5:43
  how
• 5:44
  accurately
• 5:44
  can
• 5:44
  you
• 5:44
  locate
• 5:45
  now
• 5:45
  that
• 5:45
  you're
• 5:45
  reading
• 5:45
  them
• 5:45
  from
• 5:45
  really
• 5:46
  far
• 5:46
  away?
• 5:48
  So
• 5:48
  that's
• 5:48
  kind
• 5:48
  of
• 5:48
  the
• 5:48
  dynamic
• 5:49
  that's
• 5:49
  shifting.
• 5:49
  And
• 5:50
  I
• 5:50
  really
• 5:50
  think
• 5:51
  handhelds
• 5:51
  will
• 5:51
  be
• 5:51
  completely
• 5:52
  a
• 5:52
  thing
• 5:52
  in
• 5:52
  the
• 5:53
  past
• 5:53
  in
• 5:53
  the
• 5:53
  same
• 5:53
  way
• 5:54
  like
• 5:54
  barcodes
• 5:54
  will
• 5:54
  be
• 5:54
  a
• 5:54
  thing
• 5:55
  in
• 5:55
  the
• 5:55
  past,
• 5:55
  you
• 5:55
  know,
• 5:55
  in
• 5:55
  the
• 5:56
  next
• 5:56
  five
• 5:56
  to
• 5:56
  10
• 5:56
  years.
• 5:58
  Wow.
• 5:58
  So,
• 5:58
  Spencer,
• 5:58
  I
• 5:58
  want
• 5:59
  to
• 5:59
  press
• 5:59
  you
• 5:59
  a
• 5:59
  little
• 5:59
  bit
• 5:59
  on
• 5:59
  that
• 6:00
  too.
• 6:00
  So,
• 6:00
  like,
• 6:00
  one
• 6:00
  of
• 6:00
  the
• 6:00
  things
• 6:00
  we
• 6:01
  always
• 6:01
  hear
• 6:01
  when
• 6:01
  we
• 6:01
  talk
• 6:01
  to
• 6:01
  people
• 6:02
  about
• 6:02
  RFID
• 6:02
  is
• 6:03
  the
• 6:03
  accuracy.
• 6:04
  And,
• 6:04
  and,
• 6:04
  and
• 6:05
  one
• 6:05
  of
• 6:05
  the
• 6:05
  good
• 6:05
  things
• 6:05
  about
• 6:05
  the
• 6:06
  overhead
• 6:06
  readers
• 6:06
  is
• 6:06
  you
• 6:06
  get
• 6:07
  the
• 6:07
  real
• 6:07
  time
• 6:08
  data
• 6:08
  flow.
• 6:08
  So,
• 6:09
  so
• 6:09
  how
• 6:09
  are
• 6:09
  you
• 6:09
  solving,
• 6:10
  how
• 6:10
  are
• 6:10
  you
• 6:10
  solving
• 6:10
  the
• 6:10
  accuracy
• 6:11
  problem
• 6:11
  comparative
• 6:12
  to
• 6:12
  others?
• 6:13
  Yes,
• 6:13
  I
• 6:13
  mean,
• 6:13
  we've
• 6:13
  worked
• 6:14
  really
• 6:14
  hard
• 6:14
  on
• 6:14
  our,
• 6:15
  our
• 6:15
  receiver.
• 6:16
  So,
• 6:17
  you
• 6:18
  know,
• 6:18
  I
• 6:18
  can
• 6:18
  say
• 6:19
  that
• 6:19
  in,
• 6:20
  you
• 6:20
  know,
• 6:21
  stores
• 6:21
  with,
• 6:22
  call
• 6:22
  it
• 6:22
  65
• 6:23
  to
• 6:23
  100,000
• 6:24
  items,
• 6:25
  we're
• 6:25
  hitting
• 6:25
  a
• 6:25
  99.8%
• 6:26
  detect
• 6:27
  rate,
• 6:28
  better
• 6:28
  than
• 6:28
  you'll
• 6:29
  ever
• 6:29
  get
• 6:29
  with
• 6:29
  handhelds.
• 6:29
  Because
• 6:30
  handhelds,
• 6:30
  you
• 6:30
  have
• 6:30
  to
• 6:30
  factor
• 6:31
  in
• 6:31
  human
• 6:31
  error
• 6:32
  because
• 6:32
  people
• 6:32
  don't
• 6:33
  always
• 6:33
  use
• 6:33
  consistently
• 6:34
  a
• 6:34
  job
• 6:34
  every
• 6:35
  day,
• 6:35
  day
• 6:35
  in
• 6:36
  and
• 6:36
  day
• 6:36
  out,
• 6:37
  as
• 6:37
  a
• 6:37
  system
• 6:37
  that's
• 6:37
  24,
• 6:38
  seven
• 6:38
  counting
• 6:39
  things.
• 6:39
  I'll
• 6:39
  tell
• 6:40
  you
• 6:40
  this
• 6:40
  much.
• 6:40
  Right
• 6:40
  now
• 6:40
  we're
• 6:40
  doing
• 6:40
  13
• 6:41
  billion
• 6:41
  tag
• 6:41
  reads
• 6:42
  per
• 6:42
  day
• 6:42
  in
• 6:42
  American
• 6:43
  Eagle.
• 6:44
  That's
• 6:44
  how
• 6:44
  frequently
• 6:44
  we're
• 6:45
  pinging
• 6:46
  their
• 6:47
  inventory.
• 6:48
  Wow.
• 6:49
  Wow.
• 6:49
  Well,
• 6:50
  man,
• 6:50
  thanks
• 6:50
  for
• 6:51
  coming
• 6:51
  on.
• 6:51
  Thanks
• 6:51
  for,
• 6:52
  thanks
• 6:52
  for
• 6:52
  sharing
• 6:53
  your
• 6:53
  insight
• 6:53
  with
• 6:53
  us
• 6:54
  and
• 6:54
  it's
• 6:54
  really
• 6:54
  great
• 6:55
  to
• 6:55
  have
• 6:55
  you
• 6:55
  and
• 6:56
  appreciate
• 6:56
  you
• 6:57
  taking
• 6:57
  the
• 6:57
  time
• 6:57
  to
• 6:57
  sit
• 6:57
  down
• 6:58
  with
• 6:58
  us.
• 6:58
  Yeah,
• 6:59
  likewise.
• 6:59
  This
• 6:59
  is
• 6:59
  fun
• 7:00
  and
• 7:00
  I
• 7:00
  appreciate
• 7:01
  it
• 7:01
  and
• 7:01
  looking
• 7:02
  forward
• 7:02
  to
• 7:02
  circling
• 7:03
  back
• 7:03
  and
• 7:03
  in
• 7:04
  the,
• 7:04
  hopefully
• 7:04
  the
• 7:04
  near
• 7:05
  future.
• 7:06
  Thanks.
• 7:07
  Thanks,
• 7:07
  Spencer.