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Episode 69 - RACI: The Framework That Fixes Your Decision-Making Blind Spots
Serious sellers: if deals are stalling, it might not be your pitch. It might be that you don't actually know who you're selling to.
In this episode of Sales Tales, sales experts Josh Shirley and David Doherty break down RACI, a practical framework for mapping the decision-making structure inside any organization you're selling to. Using real listener poll data as a jumping-off point, Josh and Dave connect the dots between the most common reasons deals stall and the clarity that RACI brings to complex, multi-stakeholder sales.
Whether you're navigating enterprise accounts or trying to get to…
The skinny
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